NEW SUNGLASSES COLLECTION FOR 2011

The Pedro del Hierro collections achieve a harmonious combination between the essences of fashion and the visionary aspect of trends, taking shape in a careful selection of high quality materials, a well-founded design concept, plays of contrasts and the importance of finishes and details.

The new collection of sunglasses is typified because both the plastic frames and those of metal show large rounded and rectangular shapes which enhance the qualities of the woman follower of Pedro del Hierro: contemporary, a lover of fashion and trends.

The sober and distinguished style is consolidated, highlighting the refined details and shapes of the sides, the subtle combinations of metal and acetate in different textures and colours, with metal decorations or brilliant strass appliqués.

In this new collection black, considered the colour of elegance, gives way to brown and wine-red tones, combined with faded colours, marble-type prints and textures, producing that same image of sophistication, elegance and power.

The Pedro del Hierro collection is designed, manufactured and distributed by Optim and can be found in the best opticians in Spain, Greece, Czech Republic, Romania, Russia, Tunisia, Iran, Israel, Nicaragua, El Salvador, Brazil and Uruguay.

LS 30124

Unisex injection sunglasses in retro shapes and notable for their daring combinations in colour contrasts. Detail in the logo print on the side with college style typography. Available in other colours.

LS 30123

Unisex sunglasses in retro shapes. Made in acetate with watered prints on the front and fine sides in opaque colours. Can take prescription lenses. Available in other colours.

LS 30122

Unisex acetate retro-style sunglasses, noted for their low-cut front painted in another colour. Available in other colours.

LS 30129

Acetate sunglasses of a markedly masculine futuristic retro-style. There is good decoration in relief and colour contrast, extending from the front and along the sides. Available in other colours.

LS 30127

Sporty style men’s sunglasses, maxi size in square shapes, noted for their relief decoration using contrasting colours. Available in other colours.

NEW COLLECTION 2011

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss in 1873, Levi’s® jeans have become some of the most recognizable and imitated clothing in the world, capturing the imagination and loyalty of generations of wearers in over 110 countries. Today, the Levi’s® brand portfolio continues to evolve through relentless innovation and a know-how that is unparalleled in the apparel industry. Our aspiration is to create outstanding denim jeans, casual clothing and accessories that allow individuals to express their personal style.

Levi’s® Eyewear collection offers high quality optical frames and sunglasses in the spirit of the Levi’s® brand. The collection delivers clean contemporary assortment that are an ideal complement to any Levi’s® look. Its youthful and elegant models play with the original blue, Levi’s® red and black colours in the palette. The key pieces in the collection feature the iconic aviator style, which remains the hottest trend in sunglasses, and are heavily inspired by the American retro style.

Since 2011, Levi’s® Eyewear is distributed in Spain by Optim. For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.

NEW SUNGLASSES COLLECTION FOR 2011

The Guy Laroche world represents the culture and values of French excellence. His designs maintain his meticulous sense of proportion and combine perfect finishes with superb elegance, sophistication and glamour.

The 2011 sun collection by Guy Laroche, designed for an adult public of cosmopolitan men and women, stands out for large shapes, with oversize models in both plastic and metal.

Warm colours predominate, gilding, watered prints and organic textures. The refined design of the frames offers a perfect harmony between the excellent decorations on the sides and the considered designs of the lugs, giving that touch of refinement so characteristic of Laroche.

The Guy Laroche collection is designed, manufactured and distributed by Optim and can be found in the best Spanish and international opticians.

NEW SUNGLASSES COLLECTION FOR 2011

The By Basi line by Armand Basi is designed for a young and up-to-date public, following the more daring trends and passionate about the most risky colour combinations. Thus, By Basi is consolidated as the light-hearted and colourist personality of Armand Basi, experimenting with the most original sensations.

The By Basi sunglasses collection for 2011 is notably a unisex collection which emphasises the difference in daring models with up-to-date designs in colour contrasts full of vitality and with a fresh and revitalised air. A collection which gives out good vibes and arouses the attention of the more curious.

The By Basi collection is designed, manufactured and distributed by Optim and can be found in the Armand Basi shops and in the best opticians in Spain. 

NEW SUNGLASSES COLLECTION FOR 2011

Ágatha Ruiz de la Prada continues to stand out for her colourist creations and her habitual optimistic attitude, a true revolution against the establishment with her characteristic brushstroke of humour.

Agatha’s new collection of sunglasses for 2011 is dominated by large rounded lenses, for both metal and plastic models. A sixties style designed for daring and uninhibited women.

The collection is characterised by frames in colours with much energy and freshness, with decoration on the fronts and sides true to the designer’s iconic personality. Some models have organic textures or some more considered details. Agatha continues using colour down to the last detail for her sunglasses, thus reflecting her primitive universe in a cheerful play of colours and shapes.

Optim designs, manufactures and distributes this collection in the Ágatha Ruiz de la Prada shops and in the best opticians in Spain and at international level, bringing the designer closer to her more varied public around the world.

NEW SUNGLASSES COLLECTION FOR 2011

Armand Basi, with a clearly international vocation, is typified by avant-garde and cosmopolitan designs. The firm is backing men and women who are active, independent, urban, with marked individuality, cultured and sensitive.

This season the Armand Basi sunglasses collection again amazes us with retro trend items, with a large variety of unisex models to cover the needs of the firm’s target public. Plastic predominates over metal, while the collection revives the surprising fitting of metal fractions in acetate frames.

In this year’s collection, among the sensitively chosen chromatic ranges, there are neutral, clear and faded colours and versatile prints inspired by animal forms and tortoiseshell. Some models have dynamic colour contrasts which stand out in the line of more prudent designs, with discreet decoration and minimalist finishes.

Optim designs, makes and distributes the Armand Basi glasses collection and they can be found in the designer’s own shops and in the best opticians in Spain, Belgium, Brazil, Finland, United Kingdom, Iran, Israel, New Zealand, Czech Republic, Romania and Tunisia.

ADVANCE NEWS ON THE 2011 SEASON

AN 22092 col. 538

Sunglasses of sporty design with elongated lenses, notable for the sides decorated with a silkscreen printed coloured tortoise. Available in other colours.

AN 22085 col. 584

Acetate sunglasses with an original metal plaque with a heart to decorate the sides. Available in other colours.

AN 22086 col.148

Pop-style sunglasses for boys which combine an acetate front and micro-perforated metals sides. Available in other colours.

AN 22093 col. 553

Injection sunglasses for girls of retro inspiration and notable for their amusing sides with a silkscreen floral print. Available in other colours.

AN 22091 col. 555

Injection sunglasses for girls. Designed with a front in feline shape inspired in the 1950s and striking colours which contrast between front and sides. Detail of printed logo in colour contrast on the side. Available in other colours.

NEW SUNGLASSES COLLECTION FOR 2011

The Adolfo Domínguez style is in line with urban ready-to-wear and directed to the medium-high sector, remaining true to its essential sobriety, elegance and intellectual air.

The new sunglasses collection includes some pure designs with revitalised colours which take over from black: browns and wine reds, watered or faded prints to give that touch of elegance and versatility. Careful attention paid to the shapes and the use of quality materials are combined in the creation of meticulously worked materials, with inlaid metal plaques or leather appliqués, achieving immaculate details which give a special touch of distinction.

The men’s collection, sober and elegant, gives the point of sophistication and timelessness so appropriate to the brand. While the women’s models bring out the woman’s natural beauty, with retro-style shapes but with a contemporary look.

The Adolfo Domínguez glasses collection is designed, manufactured and distributed by Optim. They can be found in the best opticians in Spain, Finland, Greece, Portugal, Czech Republic, Russia, Iran, Israel, Poland, Tunisia and South America.