new collection MATERIKA by LOOK Made in Italia

MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance. 

 

collection KOMONO eyewear été 2020

 

KOMONO SS20 OPTICALS COLLECTION

 

 

For Spring/Summer 2020, KOMONO embraces boldness to maximum effect.

Distinctively premium, the optical collection introduces three new weighty, handcrafted Italian acetate frames. The Mario, Uma and Jeff are characterized by its massive quality and luxury feel.

More experimental shapes are introduced with the Judy, an oversized hexagon frame, the Stanley, a well-defined narrow model with double bridge and the Piper, a more rounded, subtle style.

Following up on last season’s Slim series, Spring/Summer 2020 also introduces oversized variations of two of KOMONO’s most sought-after styles, the Martin and the Ethan.

With the arrival of the Grand series, KOMONO offers a range of possibilities that will suit all faces.

 

Forgoing an obvious minimalism, the new campaign, shot by long-time collaborator Pierre Debusschere, features a fresh take on KOMONO’s well-established visual language. Marked by the spontaneous cut-out of models contrasted to a bright orange backdrop, the campaign highlights this season’s most celebrated styles in unparalleled fashion.
 

 

 

 

For more information about KOMONO, please visit www.komono.com

 

collection de lunettes NIRVAN JAVAN 2020

OPTI 2020 

The Swiss brand comes fresh  with a glimpse of the newest collection

 

 

NIRVAN JAVAN EYEWEAR constant development has lead to the creation of the first shiny optical frames. The collection has a different appearance and gives the puristic models a new character. Colours and shapes are created with care to affirm the pursuit of perfection and elegance that makes NIRVAN JAVAN unique.

 

collection « nordic light » de la marque FLEYE Copenhagen

We are happy to introduce you to our new « Nordic Light »    FLEYE Copenhagen’s « Nordic Light » collection transforms the beautiful Scandinavian light into new eyewear shapes and colorways. With a modern take on the iconic Danish Skagen paintings, FLEYE Copenhagen has created an eyewear collection that captures the painters’ fabulous use of colors and light. Inspired by the Skagen paintings, we have created our own inspirational artwork by experimenting with various materials with different characteristics; solid, transparent, glossy and liquid. In these beautiful artworks lies the inspiration for the new shapes, structures and colors of our newest eyewear for Autumn/Winter 2019.

BERTA et WOODYS BARCELONA

Voici Berta, notre plus singulière étudiante Les apparences sont trompeuses et ce cas n’est pas une exception. En dépit de son apparence innocent et douce, Berte figure parmi les espionnes les plus célèbres et les plus costées du monde. Que fait-elle donc dans notre hotel?

collection de lunettes HOET Costume

NEW RELEASES

www.hoet.be – info@hoet.be

nouvelle collection des lunettes EVATIK Winter 2019

EVATIK Winter 2019 collection

Handcrafted details and lightweight constructions define the EVATIK collection for Winter 2019. Combining refined details with vibrant colorways, the new styles provide custom design elements with luxury appeal. 

Stainless steel style E-9198 stands out with its shiny razor thin metallic outline around the rims and bridge to contrast the matte frame. This detail continues onto the end pieces and finishes at the stylized hinge. This large fit rectangular frame is available in black gun, navy gun and grey silver. 

Style E-9199 is made with handmade patterned acetate featured in monotone colorations. A striped pattern along the front is complimented by translucent temples. The stylized cubed metal hinge adds a finishing touch plus added comfort with the integrated spring hinge. Available in navy, charcoal and khaki.

 

LIGHTBIRD nouveau modèle nouveau colorie

 

SHAPES AND COLOURS

FOR LIGHTBIRD’S NEW FW ‘19

 

LIGHTBIRD’s new trends at DaTE and  SILMO

September – LIGHTBIRD, the new eyewear brand created by the Bellunese designer Corrado Rosson, offers two models for the autumn-winter 19/20 season. Colours and shapes are the fundamental elements of the models MOON and ASTEROID. The names are evocative and are derived from the Little Prince, a tribute wanted by Rosson for the common values the book shares with the brand, such as dream, passion, light and balance.
MOON and ASTEROID are part of the first Light_MATTER collection, consisting of thirteen optical and five sun models. The collection features geometries characterized by an alternation of lines and shapes that can be both sharp and decisive and rounded and sinuous. The choice of colours is dynamic, ranging from monochromatic tone-on-tone to two-tone models with animalier acetates and defined colours.
 

 

MOON LB 011

 

The rounded lenses bring back to the great splendours of the first decades of the twentieth century, while the innovative production system leads to a contemporary style.

The chromatic variations enable the enhancement of the glasses’ sinuous lines. The « Light off » satin metal of the front and the tone-on-tone temples guarantee the wearer elegance and dynamism.

MOON is available in Shiny Black, Havana CubicHoney, Chocolate and Purple.

 

ASTEROID LB004

Clean lines and innovative Light_MATTER material. The dynamic-coloured frames and the monochromatic front in hi-tech metal make ASTEROID a decisive and contemporary men’s eyewear, ideal for both an informal casual look and a youthful formal one. The model is available in four acetate colours – CubicGray Havana, CubicHoneyHavana, Light Green, Light Orange – combined with different shades of the satin metal front.

Sama Eyewear et le film bad Boy for life

Bad boys Will Smith and Martin Lawrence are back in ‘Bad Boys for Life’

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The bad boys are back for one last ride. Will Smith and Martin Lawrence have returned for a third Bad Boys movie, Bad Boys for Life, announced Wednesday. The trailer leans into the humor-amid-violence combo the Miami cops are known for. It’s not totally clear what the duo will be up against in this movie, but, rest assured, there will be a whole lot of shooting, car chases, and explosions. The first Bad Boys movie came out in 1995, followed by the second in 2003. Bad Boys for Life hits theaters Jan. 17, 2020.

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The movie features two styles  from Sama Eyewear worn by Will Smith. (1. No Hunger in French/Rose  2. Monterrey II in Flat Black & Platinum)

WOODYS BARCELONA avec NETFLIX pour la série ELITE

Woodys collabore avec Netflix À l’occasion de la sortie de la deuxième saison de la série phénomène ELITE, Netflix nous a demandé certains de nos modèles por les intégrer à différents moments de la saison. Vous pouvez voir le modèle Kara 03 dans cette séquence de l’épisode 04.