LIGHTBIRD nouveau modèle nouveau colorie

 

SHAPES AND COLOURS

FOR LIGHTBIRD’S NEW FW ‘19

 

LIGHTBIRD’s new trends at DaTE and  SILMO

September – LIGHTBIRD, the new eyewear brand created by the Bellunese designer Corrado Rosson, offers two models for the autumn-winter 19/20 season. Colours and shapes are the fundamental elements of the models MOON and ASTEROID. The names are evocative and are derived from the Little Prince, a tribute wanted by Rosson for the common values the book shares with the brand, such as dream, passion, light and balance.
MOON and ASTEROID are part of the first Light_MATTER collection, consisting of thirteen optical and five sun models. The collection features geometries characterized by an alternation of lines and shapes that can be both sharp and decisive and rounded and sinuous. The choice of colours is dynamic, ranging from monochromatic tone-on-tone to two-tone models with animalier acetates and defined colours.
 

 

MOON LB 011

 

The rounded lenses bring back to the great splendours of the first decades of the twentieth century, while the innovative production system leads to a contemporary style.

The chromatic variations enable the enhancement of the glasses’ sinuous lines. The « Light off » satin metal of the front and the tone-on-tone temples guarantee the wearer elegance and dynamism.

MOON is available in Shiny Black, Havana CubicHoney, Chocolate and Purple.

 

ASTEROID LB004

Clean lines and innovative Light_MATTER material. The dynamic-coloured frames and the monochromatic front in hi-tech metal make ASTEROID a decisive and contemporary men’s eyewear, ideal for both an informal casual look and a youthful formal one. The model is available in four acetate colours – CubicGray Havana, CubicHoneyHavana, Light Green, Light Orange – combined with different shades of the satin metal front.

Sama Eyewear et le film bad Boy for life

Bad boys Will Smith and Martin Lawrence are back in ‘Bad Boys for Life’

Click To Play

The bad boys are back for one last ride. Will Smith and Martin Lawrence have returned for a third Bad Boys movie, Bad Boys for Life, announced Wednesday. The trailer leans into the humor-amid-violence combo the Miami cops are known for. It’s not totally clear what the duo will be up against in this movie, but, rest assured, there will be a whole lot of shooting, car chases, and explosions. The first Bad Boys movie came out in 1995, followed by the second in 2003. Bad Boys for Life hits theaters Jan. 17, 2020.

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The movie features two styles  from Sama Eyewear worn by Will Smith. (1. No Hunger in French/Rose  2. Monterrey II in Flat Black & Platinum)

WOODYS BARCELONA avec NETFLIX pour la série ELITE

Woodys collabore avec Netflix À l’occasion de la sortie de la deuxième saison de la série phénomène ELITE, Netflix nous a demandé certains de nos modèles por les intégrer à différents moments de la saison. Vous pouvez voir le modèle Kara 03 dans cette séquence de l’épisode 04.

SAMA EYWEAR AND BLUE SPHERE FOUNDATION AT THE CHARITY EVENT

Click To Play Video A Look Back At The Sama Eyewear and Blue Sphere Foundation Charity Event Blue Sphere Foundation works to safeguard the planet’s oceans, halting the destruction of threatened marine species and habitats. They go where there are urgent threats and critical resource gaps, and act quickly to establish the necessary groundwork for others to join in. They believe art and media are essential tools to spark curiosity and inspire action, and it is therefore an integral part of everything we do. The Sam Vance Foundation was established in 1997 by Sheila Vance in memory of her son Sam, who lost his life to heroin experimentation while a nineteen-year-old college freshman at U.C.L.A. Determined to turn her son’s passing into a positive force for change, The Sam Vance Foundation was the motivation behind Sheila Vance’s return to the optical industry and the inspiration behind Sama Eyewear. The best place to find cult LA brands happens to be nestled elegantly in the heart of Melrose Avenue. Church Boutique is a leader in West Hollywood’s avant-garde fashion culture and it is here at this pricey, exclusive, and contemporary shrine you will discover the most understated yet stimulating environment for fashionistas. Attracting celebrities, stylists and photographers from all over the world, Church offers clothing from over 50 cutting edge designers that hang from old pipes, rope, and splintered wood. A lot has been said about Loree Rodkin… This Global Nomad has had three immensely successful careers all by accident! Rodkin, born in Chicago, was raised on a heavy diet of aesthetics. Her three careers have ranged from designing the homes of rock stars, Alice Cooper, Rod Stewart amongst a host of other rock glitterati. She then became a talent manager, launching the careers of young unknowns —Brad Pitt, Robert Downey Jr. and Sarah Jessica Parker to name just a few. Loree’s passion for making jewelry landed her Elizabeth Taylor as her first client. Since those early days Rodkin has gone on to design intricate pieces for such icons as Madonna, Steven Tyler, Elton John, Cher (her best friend) and countless others. She also had the honor of designing First Lady Michelle Obama’s inaugural jewelry; those pieces now reside in the Smithsonian’s permanent collection. Actress, entrepreneur, and philanthropist Maggie Q has always been at the forefront of the fight against animal cruelty and global warming. In fact, on World Animal Day, The Body Shop and CrueltyFree International were joined by actress, activist and entrepreneur Maggie Q to bring 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda. On July 31, everyone came together at Spring Place Beverly Hills  to raise money for a great cause. We thank everyone who donated, worked and volunteered at this event and made a a success.

collection de lunettes XAVIER GARCIA

Xavier Garcia Eyewear A/W 19

Avant-garde design, where craftsmanship meets innovation.

 

Xavier Garcia’s renewed identity does not forget its origins.

The essential values are three: craftsmanship, avant-garde design, innovation.

The AW 19 collection combines craft know-how with experimentation. The essence of the brand shines through every single piece of the collection, in their bold lines, vivid colors and high-quality laminated materials. The collection reinterprets the brand’s core values with the word future in mind, elevating its aesthetics and authorship through creative and original solutions. Together with refined colour ranges and synthetic design, the introduction of titanium as the emblematic material of the collection takes the brand to the next level, communicating the search for functionality and wearability that has always distinguished its philosophy.

 

 

The Brand

Inside Xavier Garcia’s universe: Innovative ideas for avant-garde craftsmanship and design.

Xavier Garcia believes in audacious design that enhances the materials, form and colour of his products. The aesthetics of Xavier Garcia evoke a deep sense of clarity, elegant simplicity and taste, intensified by an attention to craftsmanship always receptive to different forms of experimentation.

The brand is in constant dialogue with the charm and innovation of Barcelona, a metropolitan city, rich in innovation, entrepreneurship and history. For several years Xavier Garcia has been cultivating an increasingly intense bond with the city, its culture, its creative scene and its strong design sensibility.

collection de lunettes SERAPHIN par OGI Eyewear

Seraphin – Seasonal Shapes

 

Ogi Eyewear is happy to share their most recent collection from Seraphin: five brand new frames, each brazen with detail and unique hues, very appropriate as we move tantalizingly closer to the fall season.

Arbour

Deep in enriching color varietals, the Arbour radiates an almost heart-stopping presence. A sharply winged shape reveals carved edges that lead to a fleck of metal within the hinge piece. Entrancing in every detail, the Arbour invites any for a closer look.

Hanley

We’re heating things up with the Hanley. With the acute application of heat to the rim, a purposeful twisting pattern finds itself concocted into the brow. Complete with Seraphin’s designer stamped hingepiece, the Hanley never stops innovating.

Knoll

True vintage experiences a rebirth in the Knoll, nodding to the utilitarian design of the late 1920s when minimalism and metal reigned supreme. Properly built up shielding around the rim adds history and sophistication whereas the universal sized bridge creates a comfortable fit, lending the Knoll to all aspects of Seraphin’s key design elements.

Nash

The Nash brings a full smattering of design choices and stylistic moves to the latest Seraphin collection. From patternly temples and micro acetate tips to the reinforced acetate brow line, the Nash tests the limits of forward-thinking design.

Opus
Embracing size and scale, the aptly-named Opus swells with grandeur in its robust size and seemingly sheer make up. Thickly crafted acetate leaves an open canvas for deep and brooding hues, evoking artistic inspiration throughout the Opus.

 

 

www.ogieyewear.com

Collection FW 19 par la marque MODO

The new season is finally here – introducing the FW19 Collection!

Designed with slim silhouettes and innovative yet simple constructions, this minimalistic collection is everything you could ask for.   Go on and shop the lightest optical frames in the world!

INVU miroir magique

 

INVU lance son miroir magique révolutionnaire!

 

Afin de mieux mettre en valeur ses verres ultra-polarisants, Swiss Eyewear Groupa associé la toute dernière innovation en matière de technologie LCD avec un miroir à la fois élégant et haut de gamme. Il en résulte un formidable testeur de polarisation pour les opticiens qui permet aux clients de faire une expérience unique avec les verres ultra-polarisants INVU tout en sélectionnant leur monture solaire INVU préférée, et ce, grâce au même miroir.

“Ce miroir  est un vendeur silencieux hors-pair pour tout opticien désireux de profiter de la demande toujours plus importante de verres polarisants » dit Olivier PETITFILS, Directeur Général d’ADCL, distributeur officiel de la marque INVUsur le marché français. « Au cours de ces 5 dernières années, la marque INVU s’est imposée en France comme un leader des verres polarisants avec un excellent rapport qualité – prix, et cette innovation majeure ne pourra que la conforter dans cette position. »

ADCL présentera cette gamme de miroirs magiques high-tech  en même temps que la toute nouvelle collection de solaire INVU 2020.

 

 

Swiss Eyewear Group (International) AG est une société privée basée à Zurich, inscrite au registre du commerce du canton de Zurich, en Suisse. INVU est une marque déposée par Swiss Eyewear Group (International) AG et distribuée dans 95 pays dans le monde.

info@swisseg.com

 

nouveaux matériaux BIO pour lutter contre la pollution des plastics

 

BD8: A NEW SUSTAINABLE EYEWEAR MATERIAL 

AGAINST WORLD’S PLASTIC POLLUTION

“BD8 – Bio Plastics” is a 100% bio-degradable plastics which can be naturally broken into carbon, water and bio mass. In a world where approximately 8 million pieces of plastic pollution find their way into the oceans every day, “BD8 – Bio Plastics” offers an eco-friendly solution: millions or even billions of eyewear and other products can be made of a bio-degradable plastics which can be absorbed by the organisms and enrich the soil on decomposition. “BD8 – Bio Plastics” is lightweight, durable, crystal clear, hypoallergenic and good for any colors, designs or patterns.

BD8 can be used to realize not only eco-friendly frames but also a full range of other eyewear products aiming to build a more sustainable future of the eyewear industry.

One of the BD8 products is “Bio Polybag”, a bio-degradable plastic eyewear bag which can be naturally broken down in 5 years. With a high tensile and impact strength, this crystal clear product comes as the best alternative to oxo-degradable plastic eyewear bags, as it can completely biodegrade into carbon, water and bio mass without leaving any plastic fragments behind.

Another product deriving from BD8 is “Bio Lens”, a revolutionary 100% bio-degradable lens that can be naturally decomposed into landfill, leaving behind carbon, water and organic matter. Bio Lens will start to bio-degrade in 10+ days, and takes five years to biodegrade in soil. Besides offering supreme comfort and performance, this sustainable lens meets optical standard, features high impact resistance and can be used for both clear and sun lenses. It can be adapted to any styles, shapes, curvatures and sizes and matched with any kinds of coating. 100% UV protection is granted for the sun version.

For more information about BD8 products’ properties and advantages, facts and figures about worldwide pollution and interesting tips about how to try to save the environment, please visit www.biodegradable8.com

collection de lunettes WOODYS BARCELONA

Bienvenue au Woodys Hotel, où nous présentons notre nouvelle collection. Entrez et découvrez-la!