OGI EYEWEAR PRESENTS SERAPHIN AT OPTIMUNICH 2011
The American company debuts new elite Neo-Classical collection at the international fair while announcing its collaboration with Italian PR agency ZED_COMM
After the outstanding success registered at Silmo 2010, Ogi Eyewear plans to amaze Optimunich visitors with the timeless Neo-Classical style of the new Seraphin collection.
Infusing the essence of classic eyewear with a sharp modernistic edge, Seraphin Eyewear will be presented for the first time in Germany. Four gorgeous new styles – France, Blaisdell Sun, Jersey and Kipling – perfectly express the line’s authentic soul. Every single frame symbolizes the quintessential embodiment of tradition and innovation, thanks to the contemporary reinterpretation of classic elements. Each frame tells a unique story and reflects a celebrated trendsetter of a bygone era through acute details, rich colors and handmade materials.
France, a glamorous style available in three dazzling color combinations, perfectly matches with the airy, chic wardrobes found in the Cote D’Azur during the long, steamy summers.
Inspired by an era of glamour and romanticism, Blaisdell Sun is a sleek, retro inspired cat-eye designed to satisfy the exquisite taste of today’s most discerning buyers; the Austrian crystals applied along the temples and the end-pieces add a captivating element of charm to this refined style – available in two elegant colors (Black and Dark Tortoise) – which features polarized lenses.
A strong but silky front – combined with lightweight titanium temples – gives a bold and powerful essence to Seraphin’s Jersey, a frame inspired by European filmmakers expressing an harmonious balance between fashion and function.
More sophisticated, the Kipling is an intriguing model featuring soft curves and a carefully chosen color palette, together with a front crafted from a layered premium Italian acetate.
The Seraphin collection by Ogi Eyewear defines a new eyewear segment known as Neo-Classical eyewear: thanks to the brilliant mix between past year’s designs and appealing new materials, these frames feature a timeless aesthetic concept, thus giving customers the confidence that their eyewear will not only be in style now, but forever. Synthesizing the tradition and the future, Seraphin aims at the romantic hero who looks for sophisticated luxury, precision handcrafting and classic price points.
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