mmagine Eyewear chooses a site inspired by design magazines to tell the story of the creative spirit of a brand floating between past and future


A biologist, a free climber, a financial promoter. An architect, a communications consultant, an art buyer. A photographer, a web designer, a movie director. All these characters – like all of us – are ordinary, yet unique, and have an extraordinary story to tell others. Our passions and wishes lead us to experience different lives and to live unique experiences. That’s why we can think of ourselves as heroes in the everyday life in which we play a starring role.
RYE&LYE ®, a famous brand from the Image Eyewear line, is born from the desire to express the inspiration and the wish to create distinct personalities, truly unique in their way of life. It is this same belief that gave birth to the new website dedicated to the brand.
www.rye-lye.it starts off in a revamped reporting-documentary style, switching to somewhat of a daily interview of people outstanding at what they do, yet entirely normal. A voyage through people from different universes, who stand out because of their unparalleled lifestyles, to express vibrantly and candidly what RYE & LYE ® really represents: a creative think-tank of innovation.
With original graphics and an engaging editorial style, the new website offers the classic format of the most popular design magazines: large white paper, as well as balance and proportion between topics, create a natural parallel to publications on architecture and design.
A site with a strong personality that – along with www.x-ide.it, also recently revamped – designates the company from Calalzo di Cadore as a specific, significant reference point on the international eyewear design scene. 



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