nouvelle collection de lunettes enfants OGI EYEWEAR 2012

OGI KIDS

M&M, D&I Collection expands

Additions to the already beautiful Mommy and Me, Daddy and I Collection, solidify Ogi Kids as a leader in the children’s eyewear segment. By making fun frames that emulate frames their parents wear, this collection is bridging the gap between fun and functional. The children of today are the fashion enthusiasts of tomorrow and Ogi is looking to give them a head start.

Key Styles

OK300

Inspired by the timeless beauty of granite, the Ogi Kids OK300 possesses a sentiment of elegance only seen in its parent frame, the Ogi 3101. Partnered with a striking color palette of blue, purple, red, or amber, the OK300’s sleek curves will complement any young girl’s fashion sense.

OK301

A classic semi-oval shape melded with a keyhole bridge brings Ogi Kids OK301 into the spotlight. This durable Italian acetate addition is available in a collection of original demi colors that reflect the fundamentals of Ogi’s beginning. Diamond-shaped chrome rivets complete this new classic, inspired by the Ogi 9606.

Ogi Eyewear has also launched a complementary campaign highlighting the Mommy and Me, Daddy and I Collection that will feature new counter cards and large window banners.

Ogi Kids frames include a black and blue clamshell hardcase with an orange crushed velour lining and orange cleaning cloth.

Philosophy

“Children can often be the pickiest consumers, although they often imitate the preferences that their parents display. With that in mind, this collection was designed to emulate popular frames worn by their parents.”

Josh Wyman, Marketing Coordinator


 

Marketing

Ogi Kids counter cards and large window banners are available.

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