collection de lunettes ULTRA LIMITED été 2019




February 2019. Ultra Limited – the eyewear brand that turned uniqueness, artisan craftsmanship and color into its own design philosophy – returns to Mido to present the new SS 19 optical frame and sunglasses collection.


One of the main innovations for the forthcoming season regards the Regular Edition, the iconic line that traditionally showcases the brand’s distinctive mix of colors. This collection will feature frames combining acetate and metal for the first time, true masterpieces of artisan craftsmanship resulting from an advanced R&D process. In fact, the thicknesses required to insert the iconic Ultra Limited multi-layer acetate within metal frames could only be identified through the accurate selection and in-depth study of different material combinations. The result is three amazing combo frames – Albarella, Foggia and Latina – which further expand and diversify the brand « historic » product line.


The Profili Edition line of frames launched at Mido 2018 – featuring a monochrome acetate sheet in the central part front, color-coordinated with the temples to create an exquisite contrast with the blend of hues on the outer part of the rims – will include six new frames, spanning from optical frames to sunglasses, with unique details that reinterpret the line original concept. Bold shapes, metal inserts and clip-ons showcase utter confidence and feature the trendy transparent hue for the first time, while remaining true to the brand iconic mix of colors.


And that’s not all. Mido 2019 will in fact mark the debut of the brand new line of frames, made with proprietary Memory Flex material. The result of extensive research, this innovative material is much stronger than acetate, and therefore can be used to create details otherwise impossible to achieve.  Moreover, as implied by its name, this material has « memory », meaning it will retain its original shape, will not shrink or undergo any sort of change, and is extremely flexible thanks to its nylon fiber content. Last but not least, this material is fully hypoallergenic, and will not absorb moisture.

Extraordinary creativity and high-tech characteristics combine within the new Memory Flex collection by Ultra Limited, to provide a unique product that ensures excellent performance.


For more information about Ultra Limited, go to








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