collection de lunettes FYSH march 2020

FYSH March 2020 collection

 

Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style. 

Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.  

 

Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald. 

Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose. 

Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.

Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.  

 

Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.  

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lunettes NAO, AC42 et ZD43 couleur Classic blue

CLASSIC BLUE : COULEUR PHARE DE L’ANNEE 2020. Sélection illuminée  & colorée de ce bleu crépuscule.

Lunettes NAO, AC42 & ZD43. 

Depuis plus de 20 ans, le Pantone Color Institute annonce la couleur-phare de l’année. En 2020, place au Pantone 19-4052 Classic Blue, « Inspirant la sérénité, la confiance et le partage, cette teinte de bleu immuable souligne notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.» a précisé Pantone.

Teinte de bleu immuable et intemporelle, PANTONE 19-4052 Classic Blue est élégante, dans toute sa simplicité. Évoquant le ciel au crépuscule, les qualités rassurantes de PANTONE 19-4052 Classic Blue suscitent la réflexion et soulignent notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.

Cataloguée dans notre psyché comme une couleur reposante, PANTONE 19-4052 Classic Blue apporte un sentiment de paix et de sérénité à notre esprit, tel un refuge. En favorisant la concentration à travers une clarté inégalée, PANTONE 19-4052 Classic Blue recadre notre pensée. Teinte de bleu propice à la méditation, Classic Blue stimule la résilience.

OKO by OKO Paris vous a préparé une sélection de 3 modèles dans ce joli bleu, avec NAO C4, AC42 C4 et ZD43 C3.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en ne pensant qu’à une chose : permettre au porteur de se révéler et d’oser afficher sa personnalité. 

#okobyoko  #gooddesignforgoodpeople  #inokowetrust  #fromokowithlove

collection femmes par INVU

 

 

INVU Women’s eyewear fashion – jewelry inspiration

 

 

Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

campagne de communication BLAKFIN

BLACKFIN – TIMELESS MEMORIES

LA NOUVELLE CAMPAGNE DE COMMUNICATION

Toute personne a des souvenirs 

qu’elle ne raconterait qu’à elle-même, 

et en secret. 

Janvier 2020 – Le Grande Cretto est l’œuvre de land art contextuelle la plus imposante au monde, conçue par Alberto Burri entre 1984 et 1989 sur l’emplacement de Gibellina (ville de la province de Trapani, en Sicile) qui fut entièrement détruite par un tremblement de terre en 1968. Une grande étendue de ciment blanc recouvre les décombres de la petite ville, comme un linceul sur lequel l’artiste a reconstruit le plan du centre historique, transformant les rues en sillons qui dessinent une espèce de labyrinthe de plus de 80 mille mètres carrés. 

Par cette œuvre à fort impact émotionnel, le désir était de graver l’évènement dramatique dans la mémoire. Blackfin a choisi ce lieu pour sa nouvelle campagne de communication 2020 Timeless Memories.

Le Cretto de Burri crée un décor aseptisé, presque immatériel, animé par les mannequins – deux femmes et un homme – qui se déplacent pieds nus, légers et respectueux dans ce paysage surréaliste. Mais ce cadre se révèle en même temps tout à fait réel, presque violent pour la forte connotation de valeur – historique, émotionnelle et artistique – qui le relie à la marque de lunettes. Le choix de l’endroit est en fait un continuum lié au processus de maturité de la marque qui reconnait les valeurs communes de l’entreprise dans ces trois piliers : neomadeinitaly, à savoir le lien éthique et historique de son territoire, titane, ou l’aspect matériel et concret du produit qui est celui également du lieu du shooting, credo, dans le sens de conscience du message, celui de la campagne qui ne se limite pas à un transfigurer les images mais aussi le sens profond et la substance. 

Le cadre des prises de vue est donc la représentation d’une réalité presque indéfinie, le Grande Cretto devient un espace narratif, au sens fort d’avertissement et de souvenir perpétuels (timeless) de ce qu’est notre histoire. Une histoire faite de souvenirs (memories), toujours prêts à nous rappeler que ce que nous sommes aujourd’hui est né de ce que nous avons été. 

TIMELESS MEMORIES

Everyone has memories

they would only tell themselves,

in secret.

 

Only when drowning in the deepest depths of suffering

do we discover the real nature of awareness.

Chaos and destruction are no more than the legacy

of an altered state of consciousness,

or its purest representation.

Living in a closed world

nouvelle collection de lunettes enfants par WESTGROUP

 

WestGroupe to launch Life Italia Kids Eyewear Collection     WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.   Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.   Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.   “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”   -Beverly Suliteanu, VP of Product Development     LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price. Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015. This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.   ABOUT WESTGROUPE Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Their mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. The company is driven by their customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow their customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex®.

new collection ANDYBROOK

ANDYBROOK ANDYBROOK est une jeune marque de lunette proposée exclusivement aux opticiens. William & Jonathan, opticiens de formation, se sont servis de leurs experience afin de developper cette nouvelle marque qui se veut chic et rétro mais résolument tendance. Nous vous invitions à consulter notre site internet http://www.andybrook.fr .

collection KOMONO eyewear été 2020

 

KOMONO SS20 OPTICALS COLLECTION

 

 

For Spring/Summer 2020, KOMONO embraces boldness to maximum effect.

Distinctively premium, the optical collection introduces three new weighty, handcrafted Italian acetate frames. The Mario, Uma and Jeff are characterized by its massive quality and luxury feel.

More experimental shapes are introduced with the Judy, an oversized hexagon frame, the Stanley, a well-defined narrow model with double bridge and the Piper, a more rounded, subtle style.

Following up on last season’s Slim series, Spring/Summer 2020 also introduces oversized variations of two of KOMONO’s most sought-after styles, the Martin and the Ethan.

With the arrival of the Grand series, KOMONO offers a range of possibilities that will suit all faces.

 

Forgoing an obvious minimalism, the new campaign, shot by long-time collaborator Pierre Debusschere, features a fresh take on KOMONO’s well-established visual language. Marked by the spontaneous cut-out of models contrasted to a bright orange backdrop, the campaign highlights this season’s most celebrated styles in unparalleled fashion.
 

 

 

 

For more information about KOMONO, please visit www.komono.com

 

collection « nordic light » de la marque FLEYE Copenhagen

We are happy to introduce you to our new « Nordic Light »    FLEYE Copenhagen’s « Nordic Light » collection transforms the beautiful Scandinavian light into new eyewear shapes and colorways. With a modern take on the iconic Danish Skagen paintings, FLEYE Copenhagen has created an eyewear collection that captures the painters’ fabulous use of colors and light. Inspired by the Skagen paintings, we have created our own inspirational artwork by experimenting with various materials with different characteristics; solid, transparent, glossy and liquid. In these beautiful artworks lies the inspiration for the new shapes, structures and colors of our newest eyewear for Autumn/Winter 2019.

BERTA et WOODYS BARCELONA

Voici Berta, notre plus singulière étudiante Les apparences sont trompeuses et ce cas n’est pas une exception. En dépit de son apparence innocent et douce, Berte figure parmi les espionnes les plus célèbres et les plus costées du monde. Que fait-elle donc dans notre hotel?

collection de lunettes HOET Costume

NEW RELEASES

www.hoet.be – info@hoet.be