lunettes de soleil pour Noël EBK

3 décembre 2018

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The sunglasses for Christmas
Red will be the colour of Christmas eyewear
(But even gold!)

It’s a must for the look of the festivities: a touch of red! For those who do not want to go beyond the masses, they can always opt for an accessory, such as the glasses. But if the red is not on your ropes, you can choose gold.

Here are the EBK models by Som Eyewear in these shades: particular lines, but strong characters. The brand has been able to contaminate tradition with technological innovations by giving the collections a contemporary breath.
 

 

 

 

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Publicités

COCON SONG 2018

28 novembre 2018

COCO SONG: NEW 2018 COMMUNICATION CAMPAIGN

 

 

The new communication campaign of Coco Song, a famous eyewear brand known all over the world for its inspiration based on oriental contents, colors and atmospheres, is a true hymn to femininity in all its forms.

 

The protagonists of the new shots are the colors and the reference to the natural world, to directly evoke the same elements that have made the success of Coco Song over the years. The “fil rouge” of the collection are the bold and brilliant colors, which are found in the silks and natural inserts of the frame, passing through the eyes and lips of the photographed woman, up to the colorful feathers of the moving bird in the foreground. These innovative color combinations light up the look of the Coco Song woman, allowing her to give voice to her individuality with determination and refinement. They are perfect for those who love to dare and are searching for an exuberant look.

 

The flight of the little bird, represented in the new image in an authentic explosion of colors, is itself an emblem of elegance and freedom, recalling the feathers and other natural elements that have always characterized Coco Song glasses. The silk prints that decorate the frames are like a veil in caressing even the body of the model who is the protagonist of the shots: a refined detail to tell about the imaginary journey among distant and mysterious countries through which each Coco Song model leads us, also thanks to the application of decorations in chiseled metal and semi-precious stones.

 

That’s when the new Coco Song campaign becomes the full expression of the brand’s philosophy: a surprising mix of colors and details conceived for the woman who wants to feel unique and enhance her own femininity through handcrafted masterpieces to wear like real jewels.
 

 

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MODO et NATIONS UNIES pour aider les enfants

27 novembre 2018
CLICK TO WATCH

On this United Nations Day, MODO highlights our social responsibility program Buy a Frame – Help a Child See.

With every MODO frame you buy, MODO provides an eye exam, sight-saving surgeries, and prescription eyewear to a child in need.

collection XAVIER GARCIA SILMO 2018

14 novembre 2018

Xavier Garcia’s new collection is all about the material. The colours and shapes of the frames work together to form timeless pieces. Each frame is an object of design, created with a delicate combination of the contemporary and the classic.

Xavier Garcia embraces the work of an artisan where a set of multiple laminates and volumes are melted together with superb craftsmanship. Playing with the volumes and architecture, he fuses past references into new models, resulting in new vision of long-lasting trends. The flexibility of the acetate alongside the rigidity of the metal ensures each item in the collection is enduring, lightweight and easy to wear, as well as faithful to its strong personality.

 

 

 

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Xavier Garcia – Character Barcelona.

www.xaviergarcia.design

Collection de lunettes HOET Couture 2018

9 novembre 2018
Nous aimerions vous présenter les derniers modèles de la collection Hoet Couture:
H5 en F5 !
H5 et F5 sont les tout derniers modèles de la collection Hoet Couture. À nouveau des formes classiques, mais avec de nouvelles structures. Ici aussi, la flexibilité de la matière est exploitée pour monter les verres, mais sur ces modèles, le bord ouvert se trouve du côté des tempes, pas du côté du nez.
Cela devrait encore améliorer le confort du port.
Discrètement remarquables
comme tous leurs prédécesseurs.
Ainsi, la collection HC fabriquée par impression laser 3D compte à présent 12 modèles.

collection de lunettes ULTRA LIMITED

7 novembre 2018

ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19

 

 

September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.

 

Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the brand’s DNA, the frames in the Profili Edition display a totally fresh look, thanks to the application of a monochrome acetate sheet in the central part front, color-coordinated with the temples, creating an exquisite contrast with the blend of hues on the outer part of the rims.

 

Eleven new eyeglass styles – Novara, Savona, Vieste, La Spezia, Belluno, Terni, Arezzo, Cuneo, Imperia, Montalcino, Assisi – and five for sunglasses – Assisi sole, Sicilia sole, Regina sole, La Spezia sole, Cuneo sole – expand the Profili collection. Shapes range from classic rectangular to distinctive rounded forms with single or double bridge, and from innovative reinterpretations of cat-eye or butterfly shapes to timeless clip-ons. An awe-inspiring and versatile line of frames, as always, hand-made in Italy and produced in one-of-a-kind color combinations.

 

According to Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager: “The outstanding popularity of the Profili Edition over the last few months has been unbelievable, beyond our wildest dreams. Which is why, for the new releases in September, we are even more invested in this line and are already working to follow up on the project with lots of innovations to be rolled out at Mido 2019.”

 

The entire Ultra Limited F/W 18-19 collection will be launched at the Fall optical shows – Hall of Frames in Nijkerk (September 9-10), DaTE in Florence (September 22-24) and Hall of Frames in Stuttgart (October 13-14) where new campaign photos will also be unveiled.

 

To learn more about Ultra Limited, visit www.ultralimited.it
 

 

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collection de lunettes COCO SONG SILMO 2018

6 novembre 2018

SILMO 2018

COCO SONG: HANDCRAFTED MASTERPIECES INSPIRED BY THE MYSTERIOUS ORIENTAL CULTURE, FOR THE WOMAN WHO WANTS TO FEEL UNIQUE

 

 

Area98 welcomes the new Coco Song collection, a famous eyewear brand known all over the world for its inspiration drawn from oriental contents, colors and atmospheres.

 

The precious elements that have always distinguished the brand – silks, dried flowers, feathers – are combined with exclusive acetates and innovative color combinations to create highly refined frames, made entirely by hand for the most eclectic personalities. Semi-precious-turquoise stones, white howlite, malachite, lapis lazuli and tiger’s eye – blend in with chiseled metal decorations that recall the symbolism of the ancient oriental dynasties, in an imaginary journey among distant and mysterious countries.

 

The Crystal Trouble model stands out for its elegant lines and vibrant touches of color. Beautiful feathers blend harmoniously with pure silk inserts, while stones embedded in symbols of longevity create a game of surprising sophistication on the temples.

 

Delicate and with clean lines, the Just Illusion model is designed for the most refined personalities: the enameled decorations displayed on the temples, symbol of prosperity, present bold and elegant colors that reflect the nuances of feathers and silk.

 

A square shape and a thin profile for the Morning Blues model, dedicated to those looking for simplicity and style in every detail. The nuances of silk, soft and clean, are embellished with geometric decorations of colored stones that evoke prosperity, set on the temples.

 

Intriguing and passionate, the Love Please model seduces with its plays of color and the powerful symbolism of the temples: two dragons, imperial symbols of strength and good fortune which, with their sinuous lines, give dynamism to the frame.

 

For those who like to stand out, the Nothing More model proposes a wide shape crowned by a golden bridge that, combined with the decorations of the octagonal shape of the stones and the wise combinations of color, gives personality to the frame.

 

Suspicious Life is a real explosion of taste and color. The tapering « cat-eye » shape, lightened by the white profile of the upper extremities, is designed to adapt to any type of face. The temples display two triangular stones in contrasting tones.
 

 

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collection de lunettes IC!BERLIN 2018

12 octobre 2018
Cette année, ic! berlin vous emmène au cinéma. Laissez-vous embarquer et découvrez la nouvelle collection Cinematik, inspirée par les personnages des films que vous connaissez et appréciez. Des montures innovantes et audacieuses, telles que ‘The Superhero’, à la séduisante ‘The Femme Fatale’, cette collection est incontournable.

Profitez-en également pour découvrir la suite de notre gamme silk, sortie l’année dernière : 9 styles ultra-minimalistes, à la fois résistants et légers comme le vent. Bien entendu, d’autres choses vous attendent également, notamment les nouvelles montures Crew et Young, ainsi que les dernières nouveautés parmi les lunettes de luxe d’Onono.

collection de lunettes Cabrio by HOET Hivers 2018

10 octobre 2018
Cette collection innovante n’est pas une simple ligne de lunettes.
Produites en Belgique, les montures de la jeune collection de lunettes Cabrio dévoilent instantanément leur technologie de fabrication avancée. La technologie d’impression 3D, où une technique laser fixe sélectivement des particules de plastique les unes aux autres, est un procédé de fabrication écologique qui n’utilise que la matière nécessaire pour réaliser les lunettes et ne produit donc aucun déchet résiduel.
Cabrio Eyewear est prête pour la digitalisation des montures.
Et vous ? 
La forme de la série Cabrio PZ ne pouvait pas non plus se concrétiser autrement qu’avec cette technologie. Ainsi Cabrio PZ compte à présent 2 lunettes de soleil (PZ 1-2) et ces nouveaux modèles d’optiques (PZ 3-4-5) dans les couleurs noir, marron et gris.
P. Hoet nv
+32 50 33 43 02

collection de lunettes KOMONO hivers 2018

9 octobre 2018

KOMONO OPTICALS FALL/WINTER 2018

 

 

Blink and you’ll miss it. Breathe and it’s already gone.

The moment that your vision shifts from blurred to sharp, the moment everything comes into focus.

 

KOMONO takes a serene approach to prescription frames for Fall/Winter 2018. Inspired by architectural structures and the ‘less is more’ concept, the new Opticals collection is all about clean lines and design.

 

With a lightweight and minimalist modern aesthetic, the Elementary Collection grows with new stainless steel frames with a bold stripped-back vibe. KOMONO showcases their innovative interpretation of trends and shapes in the brand-new Olivia and Raphaël styles. Other interesting additions are the unisex models Conrad and Yoko, both round frames with strong identity.

 

For those that prefer acetate, the new Opticals collection features gentle colorways like natural and earthy hues that, reflecting the “True Colors” approach to the season, exude calm confidence

 

 

For more information about KOMONO, please visit www.komono.com

 

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