collection femmes par INVU

10 avril 2020
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INVU Women’s eyewear fashion – jewelry inspiration

 

 

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Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

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Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

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campagne de communication BLAKFIN

9 avril 2020

BLACKFIN – TIMELESS MEMORIES

LA NOUVELLE CAMPAGNE DE COMMUNICATION

Toute personne a des souvenirs 

qu’elle ne raconterait qu’à elle-même, 

et en secret. 

Janvier 2020 – Le Grande Cretto est l’œuvre de land art contextuelle la plus imposante au monde, conçue par Alberto Burri entre 1984 et 1989 sur l’emplacement de Gibellina (ville de la province de Trapani, en Sicile) qui fut entièrement détruite par un tremblement de terre en 1968. Une grande étendue de ciment blanc recouvre les décombres de la petite ville, comme un linceul sur lequel l’artiste a reconstruit le plan du centre historique, transformant les rues en sillons qui dessinent une espèce de labyrinthe de plus de 80 mille mètres carrés. 

Par cette œuvre à fort impact émotionnel, le désir était de graver l’évènement dramatique dans la mémoire. Blackfin a choisi ce lieu pour sa nouvelle campagne de communication 2020 Timeless Memories.

Le Cretto de Burri crée un décor aseptisé, presque immatériel, animé par les mannequins – deux femmes et un homme – qui se déplacent pieds nus, légers et respectueux dans ce paysage surréaliste. Mais ce cadre se révèle en même temps tout à fait réel, presque violent pour la forte connotation de valeur – historique, émotionnelle et artistique – qui le relie à la marque de lunettes. Le choix de l’endroit est en fait un continuum lié au processus de maturité de la marque qui reconnait les valeurs communes de l’entreprise dans ces trois piliers : neomadeinitaly, à savoir le lien éthique et historique de son territoire, titane, ou l’aspect matériel et concret du produit qui est celui également du lieu du shooting, credo, dans le sens de conscience du message, celui de la campagne qui ne se limite pas à un transfigurer les images mais aussi le sens profond et la substance. 

Le cadre des prises de vue est donc la représentation d’une réalité presque indéfinie, le Grande Cretto devient un espace narratif, au sens fort d’avertissement et de souvenir perpétuels (timeless) de ce qu’est notre histoire. Une histoire faite de souvenirs (memories), toujours prêts à nous rappeler que ce que nous sommes aujourd’hui est né de ce que nous avons été. 

TIMELESS MEMORIES

Everyone has memories

they would only tell themselves,

in secret.

 

Only when drowning in the deepest depths of suffering

do we discover the real nature of awareness.

Chaos and destruction are no more than the legacy

of an altered state of consciousness,

or its purest representation.

Living in a closed world

nouvelle collection de lunettes enfants par WESTGROUP

8 avril 2020

 

new collection ANDYBROOK

6 avril 2020
ANDYBROOK

ANDYBROOK est une jeune marque de lunette proposée exclusivement aux opticiens.

William & Jonathan, opticiens de formation, se sont servis de leurs experience afin de developper cette nouvelle marque qui se veut chic et rétro mais résolument tendance.

Nous vous invitions à consulter notre site internet http://www.andybrook.fr .

new collection MATERIKA by LOOK Made in Italia

3 avril 2020
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MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance. 

 

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collection KOMONO eyewear été 2020

31 mars 2020

 

KOMONO SS20 OPTICALS COLLECTION

 

 

For Spring/Summer 2020, KOMONO embraces boldness to maximum effect.

Distinctively premium, the optical collection introduces three new weighty, handcrafted Italian acetate frames. The Mario, Uma and Jeff are characterized by its massive quality and luxury feel.

More experimental shapes are introduced with the Judy, an oversized hexagon frame, the Stanley, a well-defined narrow model with double bridge and the Piper, a more rounded, subtle style.

Following up on last season’s Slim series, Spring/Summer 2020 also introduces oversized variations of two of KOMONO’s most sought-after styles, the Martin and the Ethan.

With the arrival of the Grand series, KOMONO offers a range of possibilities that will suit all faces.

 

Forgoing an obvious minimalism, the new campaign, shot by long-time collaborator Pierre Debusschere, features a fresh take on KOMONO’s well-established visual language. Marked by the spontaneous cut-out of models contrasted to a bright orange backdrop, the campaign highlights this season’s most celebrated styles in unparalleled fashion.
 

 

 

 

For more information about KOMONO, please visit www.komono.com

 

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collection de lunettes NIRVAN JAVAN 2020

27 mars 2020
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OPTI 2020 

The Swiss brand comes fresh  with a glimpse of the newest collection

 

 

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NIRVAN JAVAN EYEWEAR constant development has lead to the creation of the first shiny optical frames. The collection has a different appearance and gives the puristic models a new character. Colours and shapes are created with care to affirm the pursuit of perfection and elegance that makes NIRVAN JAVAN unique.

 

collection « nordic light » de la marque FLEYE Copenhagen

12 décembre 2019
We are happy to introduce you to our new « Nordic Light »   

FLEYE Copenhagen’s « Nordic Light » collection transforms the beautiful Scandinavian light into new eyewear shapes and colorways.

With a modern take on the iconic Danish Skagen paintings, FLEYE Copenhagen has created an eyewear collection that captures the painters’ fabulous use of colors and light. Inspired by the Skagen paintings, we have created our own inspirational artwork by experimenting with various materials with different characteristics; solid, transparent, glossy and liquid. In these beautiful artworks lies the inspiration for the new shapes, structures and colors of our newest eyewear for Autumn/Winter 2019.

BERTA et WOODYS BARCELONA

29 novembre 2019

 Voici Berta,
notre plus singulière étudiante

Les apparences sont trompeuses et ce cas n’est pas une exception. En dépit de son apparence innocent et douce, Berte figure parmi les espionnes les plus célèbres et les plus costées du monde.

Que fait-elle donc dans notre hotel?

collection de lunettes HOET Costume

27 novembre 2019
NEW RELEASES