nouvelle collection de lunettes FYSH

FYSH January 2019 releases

Reflecting the latest runway looks and the color trends of the season, the new FYSH releases feature innovative material combinations, metallic hues and elegant finishes. Unique patterns, custom laminations and contemporary shapes are key to the perfect eyewear accessory for the ambitious women who embrace individual style.  

Taking its direction from the upward trend of mixed materials in fashion, interior design and eyewear, style F-3620 connects metal and acetate together by wrapping a metal bar along the brow and piercing it through the end piece to seamlessly connect with the temples. The matte finish on the metal is a contradictory compliment to the polished hand made acetate, providing depth and definition to the brow. Available color options are honey amber black, black matte gold, crystal palladium and nude gold.

Evoking the pattern of open weaved fabrics, style F-3621 features an uneven pattern along the edge of the top rim and the temples that is enhanced with two tone coloration. Custom design details such as looped end pieces, high polished temples and metal temple tips provide an opulent finish. With a perfect balance between its bold square shape and its thin profile, this frame comes in rose gold burgundy, black gold, brown gold and gold brown.

Metallic hues give a classic yet contemporary look to style F-3622, a sleek looking modified round frame constructed from a monoblock sheet. Its three dimensional design is achieved through precise laser cutting, revealing a dual shape rim that is accentuated by matte and shine and two tone finishes. An eye-catching pattern engraved along the temples and custom metal temple tips provide the finishing touch to this style that is available in black gold, rose and brown gold.

Style F-3623 features a new take on crystal acetate in eyewear: layers of hand made crystal acetate are laminated with a stylized metallic brow bar in contrasting color. The end pieces are carved to mirror the triple metal curves laminated into the acetate, while matching metallic temples make for a polished and elegant finish. Available colorways are blush 

Publicités

nouvelle collection de lunettes BLACKFIN

BLACKFIN – « DEEP LEGACY », LA NOUVELLE CAMPAGNE DE COMMUNICATION 2015

Énergie. Intensité. Émotion. Blackfin.
Pas besoin de mots, les images seules suffisent à raconter le contenu de la nouvelle collection de lunettes Blackfin. Un nouveau chapitre de l’histoire des lunettes en titane entièrement italiennes prend forme à travers les photos de Giovanni de Sandre, photographe de mode qui, armé de son objectif, a su encore une fois capturer l’essence la plus authentique de la marque.
Deep Legacy est le titre de la nouvelle campagne de communication Blackfin, un rappel à la nature originale de la marque, un héritage profond qui valorise le présent tout en regardant vers l’avenir.
Vivre toujours à la recherche de nouvelles opportunités, de nouveaux lieux à explorer. Comme le setting de la séance photographique : une base radio américaine USAF (United States Air Force) abandonnée depuis plus de vingt ans. Un lieu fortement évocateur, avec un passé qui en a profondément marqué la connotation historique et culturelle, un lieu désormais oublié mais qui aujourd’hui devient soudainement un autre territoire à découvrir.
Un environnement sauvage et suggestif, qui souligne la personnalité de ceux qui le traversent.
Une campagne faite d’émotions, fortes et contrastantes, vécues dans les gestes et visages intenses des deux protagonistes. Des regards encadrés par les nouvelles montures de vue et de soleil Blackfin qui transmettent la charge émotive de ceux qui sont prêts à entreprendre un nouveau voyage.

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Campagne « Deep Legacy » – collection de lunettes Blackfin 2015
Directeur artistique : Nicola de Pellegrini/Anidride Design
Photographe : Giovanni de Sandre

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear

nouvelle collection de lunettes solaires HACKETT

HANDMADE LUXURY SUNGLASSES

BY HACKETT BESPOKE
The lenses, the spring hinges, the acetates; every gram of each Hackett Bespoke Sunglass has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic

THE FINEST HANDMADE ACETATE

2015 will see the launch of the first Hackett UTX sunglasses. HSB838 as worn by Jeremy Hackett on the catwalk features graduated faded acetate with a retro nod.

With this new innovative UTX technology, Hackett Bespoke Sun offers the finest acetate frames on the market today. 30% lighter than normal and half the thickness of a regular frame, weighing only a few grams meaning more comfort and leaves no marks.

Introducing new lightweight silhouettes combined with vintage inspired eyeshapes as seen in HSB835, details are authentic with real riveted hinges and metal endpieces. Each handmade frame is fitted with anti reflective reverse coated lenses for a flawless finish.

— ENDS–

collection de lunettes ‘EROTIK » par OKO BY OKO

COQUINE, LEGERE ET SUGGESTIVE,
VOICI LA NOUVELLE LIGNE ’ErotiK@’
de chez OKO by OKO Paris
BELLE & EBLOUISSANTE.

Pour la prochaine saison Automne-Hiver 2014-2015, OKO by OKO Paris dévoile sa nouvelle ligne optique métal ‘ErotiK@’ avec les modèles ‘Joy’, ‘Victoria’ et ‘Leon’ – reprenant les mêmes codes glamour et sexy que le modèle ‘Emmanuelle’ – directement inspiré du fauteuil en osier du film culte du même nom – précédemment dévoilé et qui, fort de son succès a laissé place à toute une ligne suggestive et coquine.

Clin d’oeil coquin et léger pour cette ligne sexy et suggestive directement inspirée de l’univers de la lingerie, de la dentelle et des belles matières délicates.
Du dessin à la lunette… c’est le découpage chimique de l’acier qui reproduit et structure à la perfection les détails de dentelle et de matière que l’on peut retrouver sur des pièces de lingerie.
Une grosse dose de féminité teintée d’élégance et de raffinement. A porter sans modération.

‘Joy’, ‘Victoria’ et ‘Leon’ sont des montures optiques ultra-légères, au design pur, élégant, extrêmement fluide et aéré qui fait la part belle au regard et à l’expression de celle ou celui qui la porte. Ce sont des lunettes pour les séductrices et les séducteurs, pour celles et ceux qui osent. Elles sont à la fois très présentes sur le visage dans ce qu’elle révèle de la personnalité, et à la fois quasi-invisibles tant elles sont ajourées. C’est ce jeu des contrastes de vides de matière et d’espaces ajourés qui en font des montures uniques.

L’importance du code couleur a aussi toute sa place dans la conception de cette ligne, il est même essentiel. Des effets bicolores avec des tons chauds et fruités pour une dimension encore plus glamour et encore plus sexy.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

La ligne ErotiK@ avec JOY – se décline en 4 coloris (Or&Brun ; Rouge&Noir ; Noir&Blanc ; Violet&Or)

Crédits photos portées: Fashion Week Paris 2014 – Photographe : Jean NGuyen
Mannequin : Patricia Contreras – Robe : Sophie Reyes

OKO EYEWEAR GROUP –
WWW.OKO-EYEWEAR.COM – Blog : WWW.LESCREATEURSDELUNETTES.FR

nouveaux modèles de lunettes CACHAREL

ELEGANCE AND SIMPLICITY BY CACHAREL

Cacharel was created in 1962 in the southern French city of Nimes, named after the founder Jean Bosquet’s favourite local bird. The success of his legendary seersucker and Liberty print blouses put the brand firmly on the fashion map. Unostentatious femininity, charm and gracefulness epitomise the brand’s values. The Cacharel woman is tender, sassy and dynamic whilst always remaining as elegant and gentle as ever.

Chez Cacharel simplicity reigns supreme. The optical collection, designed by Mondottica, is inspired by effortless femininity and is presented in soft, natural tones. These handcrafted spectacles offer beautiful feminine design with authentic elements of Paris: simplicity, elegance and luxury.

Rich tortoiseshell acetate and fading tones are the main protagonists of this season collection as seen in CA3016 and CA3014. From signature cylindrical temples to the subtle use of branding, each piece has been lovingly created to celebrate the eternal beauty of the Cacharel woman.

About Mondottica
Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

collection PEPE JEANS optique

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

Nouvelle campagne de publicité pour la marque x-ide

LIGHT YOUR EYES

Eyewear takes center stage in X-IDE campaign

Light Your Eyes: illuminate your glaze. This slogan for the new Immagine98 campaign signals a change of direction in communicating the X-IDE brand. Eyewear takes center stage as a style element and accessory capable of highlighting the wearer’s.

Light Your Eyes speaks directly to the consumer, drawing him into the image. The campaign and the product are intimately connected and engage the wearer in person: all eyes on me. By choosing X-IDE frames, the consumer lights up the eyes with a splash of color and a positively energizing effect. Skillful lighting in the campaign images emphasizes this vitality, the burst of energy in a shimmer of color: a special illumination that envelops the wearer and re-casts her in a new light. One that no longer projects the creative artistic genius but rather a more mature, strong and determined personality. As if to say: wearers who choose X-IDE make a conscious style statement.

The images will also be featured in point of sale materials the company offers each season to opticians.

X-IDE eyewear are manufactured by Immagine 98.

http://www.x-ide.it

nouveau modèle luxe de femme solaire par OKIA

“BEJEWELED ENSEMBLE” BY OKIA:
WHEN EYEWEAR MEETS JEWELRY

Refined, graceful and precious: here comes “Bejeweled Ensemble”, the brand-new OKIA collection which blends the extraordinary effects allowed by HDA® Technology with the charm of jewelry to propose unexpected seductive frames.

Each model from this lovely and stylish collection is subtly adorned with a special combination of crystal and metals, and each combination features a different pattern in order to meet the individual taste and assure the wearer that his frame is truly unique.

“Bejeweled Ensemble” is perfect for people who love classic frames and appreciate delicate details: the man or woman who demands the finest in sophisticated eyewear and wears their eyeglasses or sunglasses as a piece of jewelry instead of a simple accessory on their face.

The collection embodies the latest goal reached by OKIA by means of its patented HDA® Technology, offering a surprising mix between luxury and high technology and bringing the use of precious metals and stones from rings and necklaces to eyewear. The result is nothing short of stunning. The materials and patterns applied on these new frames make them a collectible treasure, transforming an everyday accessory into a timeless jewel.

nouvelle collection des lunettes de la marque PEPE JEANS

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

découvrez la nouvelle collection de la marque RYE&LYE

RYE&LYE COLLECTION INSPIRED BY ITALIAN ART

Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. Styles whose names take inspiration from the great Italian masters: from Tiziano to Raffaello, from Giotto to Leonardo. Masters of Art with a capital A.
True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The results are frames with names like Caravaggio, Botticelli or Mantegna that, as minor works of art, pay homage to their sublime Italian namesakes — Italian, just like RYE&LYE, in their DNA and their creativity.

The Rye&Lye collection is manufactured by Immagine 98
http://www.rye-lye.com