Posts Tagged ‘acuite’

campagne de communication 2019 Lunettes BELVIE par ZED COMM

16 avril 2019
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BELVIE CHOSES ZED_COMM FOR THE TRADE EUROPE COMMUNICATION ACTIVITY AND THE MANAGEMENT OF SOCIAL CHANNELS
 

January 2019 – Belvie the French eyewear brand, result of the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, has appointed Zed_Comm as press office and media relations agency for communications in the trade Europe communication activities and the management of social channels.
The name Belvie means “beautiful life”  and the mission of the eyewear brand is seeks to represent the ideal product for those who are looking for quality, technology and aesthetics in their life also through a glasses frame able to convey the true personality of the wearer. Both the prescriptioneyeglassesand sunglass frames can be recognized for their modern design,paired with sophisticated colors, top quality and handmade materials and a perfectly comfortable fit.
With its two offices in Milan and Verona, the Zed_Comm communications and public relations agency has been in business for 25 years. As well as conventional press office, public relations and advertising consulting services, the agency also offers innovative forms of communication, event organisation and marketing strategies designed to ensure visibility and high performance levels.

The experience it has already gained in the industry with various eyewear, fashion and design industry clients, and its innate versatility, make Zed_Comm BELVIE’s ideal partner, able to offer ideas for innovative, wide-ranging communications.

 

 

Per maggiori informazioni su BELVIE:

https://www.belvieoptical.com/fr/about-belvie/

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collection de lunettes FYSH printemps 2019

12 avril 2019

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FYSH 2019 Sunwear Collection

 

Due to the success last year, the FYSH sunwear 2019 collection has grown to 13 new styles, each available in 2 or 3 color combinations. FYSH sunwear is designed and inspired by the latest runway looks and eyewear trends. The collection features a kaleidoscope of colors, unique patterns and custom laminations. The key shapes this year are modified cat eye, round, square as well as aviators. Nude tones and metallic hues reflecting the trends are highlight and combined into interesting details such as metal accents and Swarovski® crystals. Glitter acetate is a key element and is stylized in multiple ways.


Sparkling Glitter & Iridescent Acetate

Style F-2029 is a classic cat eye shape featuring custom lamination where the snakeskin patterned acetate is laminated over a glitter acetate giving it a uniquely shiny look. The top layer is cut down along the browline to reveal the second layer for a softer touch. This style is available in brown boa and pink snakeskin.

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A modified round shape, style F-2030 is custom laminated with a translucent glitter patterned acetate over a colorful tortoise acetate. The dual frame look is achieved by the frame front being cut down by the back to expose the translucent acetate. The keyhole bridge is a retro compliment to the shape. This style is offered in blue grey crystal, brown crystal and purple crystal.

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F-2035 is a classic cat eye shape accentuated by gradient glitter acetate that creates a highlighted effect along the front of the frame. Available in shades of black aqua grey, rose lavender and melon plum.

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Beautiful iridescent acetates shift hues in animal patterns of snakeskin, chameleon and purple leopard are showcased in style F-2038. The patterned acetate is cut down from the back to reveal its transparency along the browline, while the cut down at the end pieces creates an interesting step effect.

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Metal details

With a subtle acetate shield, plus wrapping the metal frame around the patterned acetate front, style F-2032 gives a modern twist to the classic aviator. Completed with matching metal temples, end pieces and double bridge, this style comes in teal gun, brown gold and silver gun.

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This thin metal, square rimmed sunglass is sandwiched between two layers of leather at the top of the rim for a luxurious look. Style F-2033 is finished with a metal dropped bridge, stylized end pieces and sculpted temples and is available in black rose gold, burgundy gun and cream gold.

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Combination style F-2037 features a metal frame wrapped around a glitter gradient acetate front. Matching metal temples and an original faux double bridge effect complete this cat eye style that comes in hues of gold plum, grey shimmer and rose berry.

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F-2039 is a round acetate frame with metal temples and double bridge. A soft beveling along the edge of the front adds 3 dimensional design element to the style that is available in toffee gold, ocean gun and white gold.

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Style F-2041 is a combination frame that blends together translucent glitter acetate on the browline with a metal rim at the bottom. With finishing touches of a dropped bridge and matching metallic end pieces and temples, this style is offered in mint chrome, lavender rose and blush gold.

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Architectural Inspiration

Style F-2031 stands out by the complimentary lines and curved architecture of the frame. Combining the round lenses with a square frame, this double shape design is achieved by a cut down from the back of the frame front to accentuate the custom lamination and dual coloration in the acetate. This unconventional style comes in red tortoise, rose smoke indigo and crystal tortoise.

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Available in hues of blush, sand and smoke, style F-2034 is an oversized square frame in a gradient, linear striped acetate. Designed with custom lamination at the corners that feature translucent colored acetate sculpted into 3D peaks. The sculpting is continued onto the temples and the style is balanced with a dropped bridge.

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Crystals from Swarovski®

Introducing to the FYSH collection are crystals by Swarovski®. 

F-2036 is a modified cat eye style with crystals by Swarovski® laminated in-between layers of clear acetate along the outside front edge in a range of complimentary colors. This style is offered in crystal grey, crystal rose and crystal.

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Style F-2040 features a custom lamination to achieve the two-tone coloration in unique combinations. Crystals by Swarovski® are laminated in-between layers of acetate to accentuate the shape of the accent color. This style is completed with high shine finish on the front and matte finish on the temples. Available in shades of sky nude, lavender pink and rose grey.

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collection de lunettes OGI Eyewear 2019

11 avril 2019

A Little Ogi Love

 

 

MINNEAPOLIS, MN — Four brand new frames from Ogi spark a reimagined vigor in us all with playful natures and stunning colorways.

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9122

A pluming and colorful assemblage, the 9122 brings multiple focal points to attention. A smooth and silky stainless steel temple finish and the playful, bold use of color throughout the acetate are just a few noticeable traits this playful frame carries.

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9239

The 9239 couples duo-toned acetates to create a translucent work of art. With purposeful angular shaping, the 9239 is fit for any fashionista with an eye for creativity.

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9248

With the 9248, a striking appearance of the urbane and suave presents itself. This smartly shaped rectangular frame is complimented by neatly placed stainless steel temples, not pulling focus, but rather encompassing the 9248 to fit a higher sought lifestyle.

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9249

The 9249 brings retro vibes in both print and shape. Disco is far from dead with shimmering acetate that accents this not-so-classic cat eye. The stainless steel temple guides you along to every angle of the frame, connecting this psychedelic trip from start to finish.

 

 

Marketing

Counter cards, frame stands, and banners are available upon request.

 

collection de lunettes KOMONO OPTICAL printemps/été 2019

10 avril 2019

KOMONO OPTICAL COLLECTION – SPRING/SUMMER 2019

Radical in reduction

 

 

A continuation of the Fall/Winter 2018 season, the new KOMONO Optical collection defies the pull of gravity for a weightless feel. Defined by modern silhouettes and pure construction, Spring/Summer 2019 explores the radical in reduction.

 

A force of attraction, the Gravity collection features supremely light and flexible laser-cut metal frames. Vibrant new colorways, such as electric blue and neon pink, inject brightness into impossibly slender frames.

 

A surprising twist to the Elementary collection, the Elementary Gap adds a sense of airiness to KOMONO’s core optical collection.

 

The Johnny, a hexagon-shaped metal frame with pronounced double bridge, is introduced for a strong graphic look.

 

 

 

 

 

For more information about KOMONO, please visit www.komono.com

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collection de lunettes NIRVAN JAVAN 2019

9 avril 2019
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The purism of the shapes for a timeless elegance

 

 

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THE DESIGNER

 

Nirvan Javan was born in 1991 in Zurich and is of Persian descent. Even at a young age, his creative talent was evident. Through his passion for drawing and his interest in art and design, he developed his own unique style.

His studies in optometry honed his skills in the interplay of form and color. After successfully completing his degree as an optician, he set out to follow his dream of developing his own designer label.

From the beginning, Nirvan’s commitment was put to the test. He was not accepted at design school so decided to go the indirect route by first completing a business degree. This seemed like a setback initially, but the strong-willed designer knew how to turn the situation into an opportunity.

In the summer of 2015, Nirvan decided to put all his eggs into one basket. He abandoned his studies and founded the designer label NIRVAN JAVAN with his child- hood friend Patrick Zweifel. Together, the pair invested all their savings into their first EYEWEAR-collection, which they developed in Nirvan’s parents’ cellar. The cellar became the base for their young enterprise and it was from here that they delivered their first products to their partners.

Fast forward three years to autumn 2018 and NIRVAN JAVAN launched their fourth collection. In January 2019, they will exhibit for the first time at the OPTI in Munich. Today, the purist designs, which have become NIRVAN JAVAN’s signature style, are developed at the NIRVAN JAVAN atelier on the ETH Science City Campus in Zurich. Soon they are to be distributed internationally.

What was once a dream has now become a reality. With great passion and always striving for perfection, Nirvan creates designs that follow a clear line and are un- compromisingly stripped back to the essentials.

 

 

 

THE BRAND

 

NIRVAN JAVAN is committed to achieving a symbiotic relationship between people and design.The stylish, purist creations aim to accentuate the natural beauty of the wearer, rather than distracting from it.

The philosophy, passion and creativity of the designer are reflected in the simple elegance of the designs and manifest themselves in the character of the brand. What is important is separated from what is unimportant. The designs are reduced to their pure aesthetic essence.

In a hectic and loud world, NIRVAN JAVAN aims to create a sense of calm and simplicity, allowing the wearer to reflect on the essentials. It is a form of freedom that the brand wishes to pass on to the wearer.

The concept is derived from the designer‘s philosophy of life and is expressed in the brand‘s designs: „Highest quality standards are paired with the pursuit of perfection and an elegant form of purism.“

 

 

NIRVAN JAVAN EYEWEAR

 

NIRVAN JAVAN EYEWEAR is the result of many years of experience and the expertise of the eponymous optician and designer. NIRVAN JAVAN focuses on the wearer. Following a clear line and without a logo, the purist designs aim to enhance the natural beauty of the wearer.

The simple eyewear provides an insight into the work of NIRVAN JAVAN. From the lines to the colors and the use of exquisite materials – the creations illustrate the designer’s pursuit for perfection.

The current collection includes 20 acetate models, available in up to seven colors. In autumn 2018, a furthers six high-quality stainless steel designs in four matte color tones were added to the NIRVAN JAVAN EYEWEAR. At the OPTI 19, five new sunglasses designs will also be unveiled.

Like the previous collections, the current range is characterised by a color choice that can be described as „unobtrusively elegant.” From the point of view of the de- signer, this draws the attention to the unique appearance of the wearer. The pure, aesthetic elegance of the glasses act like a perfect frame for the face.

 

 

 

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collection de lunettes VAVA Eyewear printemps 2019

8 avril 2019
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VAVA EYEWEAR | SPRING 2019 PREVIEW

THE NEW WL0013 MODEL
For the upcoming Spring 2019 Vava presents new eyewear from the White Label,

the more classical line which identifies with simplicity, cleanness and purity.

 

The WL0013 model surprises for its iconic round shape and it’s made in cellulose acetate material

from the Italian brand Mazzuchelli.
VAVA is using their new and exclusive “eco-friendly” line M49. It is a Cellulose Acetate produced from cotton and wood-pulp fibres manufactured under a new formulation using substances from renewable sources.

It keeps all the aesthetical and performance characteristics of the traditional acetate.

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This frame is available in 7 outstanding colours:

Black, Black Matte, Grey, Grey Matte, Light Grey, Light Grey Matte, Red and Havana.

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VAVA is very much inspired by Architecture and Industrial Design.
There is a strong interplay between the design elements involved in architecture / industrial design and VAVA designs.

We like to picture eyewear as an architectural design piece.

 

VAVA’s glasses have a sophisticated, contemporaneous and urban look.

They are relaxed, subtly futuristic, conceptual and timeless.

VAVA designs are based in three principals: function, concept, design.

collection de lunettes Copenhagen

28 mars 2019
25-27th January 2019

This season FLEYE Copenhagen is introducing the second part of their “Flowers of Denmark” campaign. The ice blocks that were capturing the frozen flora in AW18
have melted and the flowers have given space for a soft float under water. These floral portraits with their stunning magnifying and color intensifying effects led to the new shapes and colors of the Spring Summer collection 2019.

We can’t wait to introduce you to 29 new eyewear designs at OPTI, Munich.

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nouveauté le CLIPOPTIC

27 mars 2019
Chers lecteurs,

voici les dernières actualités concernant Clipoptic®.
Vous savez, cet équipement 2 en 1 qui révolutionne actuellement le marché de l’optique lié au sport!

Depuis son lancement en septembre 2017, notre paire de lunettes de vue convertible en insert optique a été testée, brevetée et adoptée par de nombreux porteurs de lunettes.

Clipoptic® s’est rapidement implanté dans le réseau des opticiens en France, mais aussi à l’international.

Une année après, Clipoptic® c’est:
457 clients satisfaits, 102 points de vente en France et à l’international, une présence dans 12 pays et 5 nouveaux coloris!

Nous avons également conclu de nouveaux partenariats, notamment dans le sport. Et des perspectives prometteuses se dessinent dans le monde de l’équipement de la protection individuelle.

N’hésitez pas à nous contacter si vous avez la moindre question.
Nous vous souhaitons également une très bonne année 2019.

L’équipe CLIPOPTIC®
François Calamand

UNE INNOVATION BREVETÉE

Inventé et breveté par François Calamand, ancien skieur de compétition, lunetier de père en fils implanté dans le Jura (FR) et fondateur du magasin Alternativ’Optic à Annecy (Haute-Savoie, FR).

100% MADE IN FRANCE

Un design et des produits fabriqués dans le Jura, au coeur de la lunetterie française.
Des matériaux de qualité, légers et incassables.

KOMONO et the Royal Academy of Antwerp

25 mars 2019

KOMONO announces partnership with the Royal Academy of Fine Arts Antwerp

 

 

KOMONO is proud to announce its official partnership with the fashion department of the Royal Academy of Fine Arts Antwerp. For centuries, Antwerp has been the home to innovative fashion: from intricate lace to the game-changing Antwerp Six. Today, Antwerp remains a key city within the global fashion scene with the Royal Academy as the main incubator for new talent and innovative design. KOMONO has spawned from this hub of creativity and aesthetics, and brings the essence of Antwerp to the world.

 

KOMONO will work together with a selected number of master students in the creation of a capsule eyewear collection linked to the students’ personal work. KOMONO’s mission is to aid the students’ exploration of innovative forms, their search for new colour combinations and their pursue for the original treatment of materials – and this related to the eyewear category. Workshops, given by KOMONO’s designers and product developers, will develop the students’ skills in 3D drawing/printing, tech sheets, material knowledge and manufacturing. The students will be given complete transparency and accountability as they will be involved from blank page to finished product.

 

About KOMONO

Founded in Belgium in 2009 by Raf Maes and Anton Janssens, KOMONO brings its sleek design, inspired color palette, and contemporary aesthetic to the world of accessories. KOMONO is a community of dreamers and designers dedicated to perfectly timed accessories, rooted in the Belgian tradition of fierce dedication to quality and innovation. KOMONO is a lens on global fashion, crafted with care and delivered on time. KOMONO is the perfect blend of Vision and Timing.

 

About the Royal Academy of Antwerp

Founded in 1963, the Fashion Department at the Antwerp Academy emphasises the development of an artistic and innovative fingerprint. Students will be encouraged to work with new forms, original remakes of materials and alternative, creative processes. As a soon-to-be fashion designer, students are challenged with new and unexpected experiences.

In the early 1980s the rise of the Antwerp Six – along with Martin Margiela – brought the Fashion Department international fame and recognition. Since 2006, and until today, the Fashion Department of Antwerp continues to produce countless of talented conceptual designers under the guidance of Walter Van Beirendonck, one of the members of the Antwerp Six. Graduates from the Academy include Demna Gvasalia, Kris Van Assche, Haider Ackermann, Peter Pilotto, among others.
 

 

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collection de lunettes LIGHTBIRD 2019

22 mars 2019
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LIGHTBIRD

LIGHT. HEART. PASSION. INNOVATION.

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at OPTI 2019.

 

LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a « nest », ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.

 

Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.

 

 

 

DESERT

Clean lines and innovative material Light_matter. The animalier style and the hi-tech metal monochromatic frontal, make Desert a decisive and contemporary optical frame. Ideal for an informal casual look as well as a youthful formal one.

The model is available in 4 shades.

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FOX

The FOX prescription model is dedicated to those who love following the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in 4 shades.

 

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VULCANO

In honour of its name, Vulcan, in this model we find strong chromatic contrasts. The innovative material Light_matter in this case generates a strong chromatic contrast that defines the color C026. The monochromatic front in « light off » anthracite metal contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The easy shape makes Vulcano a contemporary eyewear and suitable for every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in 4 shades.

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PLANET

 

The sun model PLANET is characterized by a vintage style shape. The rounded lenses bring us back to the great splendour of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens the tiny round detail refers to LIGHTBIRD’s logo: the bird’s eye. The women’s sun collection includes 3 colors, including a very modern Etheric Pink contrasted by a mirror-polished metal front.

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