collection de lunettes EBLOCK EVOLUTION

DATE 2018

 

NEW SOUL FOR THE “BLOCK BRAND”

MAKE ITS DEBUT EBLOCK (R)EVOLUTION

 

The launch of the new line is part of a wider context of the brand rebranding, logo restyling and a brand new communication strategy to keep up the times.

An absolute novelty, three of the new models are available with photochromic lenses.

 

 

EBLOCK –  young and dynamic Made in Italy glasses brand, known for the exclusive and patented blocking system Easy Block, for the closure of the circle – presents the brand new line EBlock Evolution: the collection evolves just in a new modern line, with a unique and refined design, perfect for a style even more refined and minimalist. The brand distinctive sign, the block, becomes smaller to allow forms and shapes to lighten, temples becomes thinner and, at the same time, the blocking system without screws is modernise. A true hymn to lightness and creativity.

 

Four new references, 3 unisex and one distinctively feminine, the frame metal is lighter and tells about a minimalism that is expression of a contemporary luxury, in which quality is a fundamental component and not something that it shows off. Shapes with a casual spirit but not too much, elegant enough, in a word contemporary.

 

The wide and light circle, a must-have that has no age – from John Lennon to Harry Potter. On the wave of evergreen models that do not go out of fashion, even the double bridge, for a strong visual impact. For females, shapes widen and lighten, for a big butterfly effect and a touch of colour that underline the eyebrow arch.

 

A Navigator model with square shape and a double bridge. But the absolute novelty is that three of the new models – the unisex models – are available with photochromic lenses: the lenses start from an “aperitivo” colour – not totally transparent – to reach a 80% or more of darkening. This new offer enriches the EBlock sun collection, which includes clip-on suitable for 4 model of the Be Original collection.

 

EBlock , once again, confirm to be a current brand that looks to the future with a view to continuous updating: with a contemporary and unexpected flavour and with a tremendous originality. The diktat is: renew oneself, remaining faithful to oneself.

 

 

 

IMAGES: https://we.tl/t-nthRLR4ZF5

Publicité

THE ULTIMATE BACK-TO-WORK EYEGLASSES

 

Here they are! The perfect Eblock eyeglasses for your office look. Eblock is one of the most esteemed Made in Italy companies in the eyewear world. Consistency, research and seriousness are the key ingredients that have laid the foundations for this growth path, backed by the great know-how of Som Eyewear, the manufacturer with over 40 years of experience in the eyewear industry.

 

A minimalistic style, with a metal supremacy and only a few contaminations of acetate, characterizes these models studied in the finest details.

 

 

 

 

For any further information: www.eblock.it 

collection de lunettes EBLOCK EYEWEAR 2017

EBLOCK EYEWEAR
Once upon a time there was a cat…

Eyewear – for sun or vision – as magical devices of seduction? Those upturned shapes are all it takes. Purring is not required; cat-eyes seduce without hesitation, more alluring than ever. Whether they’re small and nuanced with gradations of color on the lenses for a ‘50s kind of charm, or maxi in shape or size, or audaciously drenched in color to create a totally personal style. Sunglasses for concealment, with attention-grabbing design (apply the « hide in plain sight » rule!), and vision wear that applauds a style icon like Marilyn Monroe. She made sure her glasses passed the test in “How to marry a millionaire” (1953), taking them to the altar as the nearsighted and lovely Pola Debevoise in the film. To be worn with conviction by “off-duty” divas on the prowl.