ESSILOR SUN SOLTION MICROFIANCE

Essilor^® Sun Solution™ No Ordinary story

 

6.000 KM FOR MICROFINANCE:

THE NEW NO ORDINARY STORY by ESSILOR^® SUN SOLUTION™

The students Anne and Marie-Eve decided to travel across Latin America for six months by bike to support business creation through solidarity financing
July 2019 – Essilor® Sun Solution™, the Essilor Group division dedicated to plano sun lenses, is ready to announce the new No Ordinary story « 6.000 KM for microfinance ». This is a “No ordinary” sport experience but with a special message related to human rights: Anne and Marie-Eve are two French students who decidedto devote their gap year to travel 6.000 km from Colombia to Argentina and meet Micro-Credit organizations and project owners in order to support local poor people to access business creation through solidarity financing.

Check the pictures and watch the video about this extraordinary story:
YouTube – https://www.youtube.com/channel/UChXXf0LBXmwvOSG77hn4EWw
LinkedIn – https://www.linkedin.com/company/essilor-sun-solution
Facebook – https://www.facebook.com/EssilorSunSolution/
Instagram – https://www.instagram.com/essilorsunsolution_sport
News – https://www.essilor-sunsolution.com/latest-news-press-releases

Essilor Sun Solution lenses technology: E-Sun™ Varia™
Eyewear brand partner: Ryders Eyewear

THE STORY

Traveling across Latin America by bike and supporting business creation through solidarity financing? This is the challenge accepted by Anne and Marie-Eve, both of whom have devoted their gap year to this project. Solidarity financing consists of providing access to credit to those excluded from the usual and formal financial services. It’s credit based on trust because Microfinance Institutions (MFIs) do not require a bank guarantee. This credit is granted to people who want to start their own business; MFIs then offer to assist and train them.
For six months, Anne and Marie-Eve traveled more than 6,000 km by bicycle between Colombia and Argentina. They went to meet microfinance institutions and micro-entrepreneurs to promote this very effective financing solution. Thanks to this means of transport, they were able to meet typical local communities, share, discover the world and learn about themselves and others.
This project took place in four stages: identifying local institutions specialized in microfinance; supporting entrepreneurship by providing financial support; meeting with institutions and entrepreneurs and, finally, sharing their stories.
A real challenge for these two go-getters! Discover their No Ordinary story.

Publicité

ESSILOR SUN EVOLUTION 2017

ESSILOR SUN SOLUTION AND IED – ISTITUTO EUROPEO DI DESIGN

FIRST PHASE OF THE E-SUN KOLOR UP PROJECT COMPLETED
AWARD CEREMONY OF THE BEST PROJECTS AT SILMO

VOTE ONLINE FOR THE BEST DIGITAL MEDIA MENTION

May 2017 – The first phase of the project promoted by Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, with the Istituto Europeo di Design in Turin to develop a “concept frame”, communication campaign and marketing tools based on E-SUN KOLOR UP, an Essilor Sun Solution brand and sun lens technology which guarantees a clear perception of colours and improved vision, has concluded with great success,

The three best proposals were selected from the many presented by each of the thirteen students in their final year of studies at the Jewelry and Accessories Design BA (which also includes curriculum on eyewear design directed by Roberto Russo) and will now feature in a further activity involving BA students in Graphic Design and Advertising Communication. Due to the high quality of the work presented, a further five were chosen to receive a special mention.

The final results of the full collaboration with IED will be made public during an awards ceremony at Silmo 2017, the Paris trade show taking place from 6th – 9th October. The Essilor Sun Solution booth will in fact be set up as an Art Gallery to present the selected projects.

To reward all the students for their effort and creativity, it was decided to choose 13 others proposals, one from each participant. From May to September, people will be able to vote for their favourite project on the Essilor Sun Solution website (www.essilor-sunsolution.com/design-contest). A web page dedicated to 13 projects presents more in depth students’ approach and inspiration behind the concepts. The student with the most votes on the Essilor Sun Solution dedicated web page will be also awarded the “Digital Media Mention” during the award ceremony at Silmo 2017 in Paris.

Each week, Essilor Sun Solution will also highlight a project on their Linkedin and Instagram pages… stay tuned!

Info on Essilor Sun Solution and IED no ordinary partnership: http://www.essilor-sunsolution.com/about-us/no-ordinary-partnership

Get to know the students and see their projects

To vote, go to our dedicated web page: https://www.essilor-sunsolution.com/design-contest
Stay tuned on Linkedin: https://www.linkedin.com/company/essilor-sun-solution
Stay tuned on Instagram: https://www.instagram.com/essilor_sunsolution/