collection de lunettes EVATIK March 2020

EVATIK March 2020 collection

Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal. 

For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold. 

Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.

Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal. 

Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold. 

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collection de lunettes EVATIK Summer 2019

 

Premium materials and architectural design elements are combined in the new EVATIK summer releases. Fine detailing and subtle pops of color create a minimalistic polished and refined style for today’s modern man.

Semi rimless style E-9192 is a titanium round frame with a stylized hinge in contrasting color that acts as a spring hinge for added comfort. Ultra thin and ultra lightweight, this style is offered in black silver, brown silver and charcoal silver.

Style E-9193 is a large fit stainless steel frame featuring a cut down design at the bridge and a chain-link detail in contrasting colors on the temples. Completed by a matte finish, this style comes in black grey, slate red and khaki camel.

collection de lunettes EVATIK May 2017

EVATIK May 2017 releases

State-of-the-art technology, top quality materials and refined design elements are showcased in the pre-summer EVATIK collection. Combining the latest eyewear and fashion trends with contemporary, masculine color combinations, the new models allow the cosmopolitan modern man to find the perfect balance between comfort and luxury through a clean, understated style that is uniquely EVATIK.

Past meets future in model E-9150. With a clubmaster shape reminiscent of 1950’s styling, this stainless steel frame features a carbon fiber weave inlaid in the brow line that gives a sleek and masculine twist to its vintage inspiration. The ultra thin profile makes this style extremely lightweight, while providing optimal comfort. E‑9150 is offered in Navy Blue, Brown and Gun.

Model E-9146 is a monoblock stainless steel semi-rimless style that combines minimalistic design with sporty detailing. The step down along the edge of the front, achieved through a precise laser etching technique, creates an interesting design element. Thanks to the subtle two-tone coloring that accentuates the clean lines of its design – Black Red, Gun Black and Navy Grey – this modified square shape conveys a sporty yet absolutely up-to-date look.

Handcrafted with high gloss Japanese acetate, vintage inspired model E-9147 evokes a modernized 1960’s design with its square shape, gradient coloring and dropped bridge. The EVATIK logo is laser engraved on the flat surface of the OBE spring hinge, providing a clean design element and subtle logo branding. E-9147 is available in Grey Smoke, Blue Smoke and Brown Smoke.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com

campagne de publicité des lunettes EVATIK 2017

WESTGROUPE INTRODUCES THE NEW 2017 EVATIK ADVERTISING CAMPAIGN

WestGroupe is pleased to announce the launch of the 2017 EVATIK advertising campaign.

Shot on location in Montreal, Quebec, the new campaign revolves around the central theme of “Everything starts with a vision” and reflects the strong personality of the fashion savvy EVATIK man. Confident, successful and powerful, the EVATIK man is today’s modern man. He knows what he wants and always manages to get it because he believes that it is not only about having dreams but, above all, it is about having goals: he knows that he can achieve anything he puts his mind to, because “everything starts with a vision”.

The 2017 EVATIK campaign evokes a sense of confidence and drive, inspiring today’s modern man to focus on what encourages him to achieve everything he strives towards, both at work and at play. A stylish city loft filled with natural materials and refined textures is the backdrop, and the perfect setting to showcase the 2017 EVATIK eyewear collection. The extraordinary visuals elevate the understated yet sophisticated style that is uniquely EVATIK.

“We are very excited for the launch of the 2017 EVATIK campaign,” says Beverly Suliteanu, WestGroupe’s Vice‑President of Product Development. “The amazing visuals really capture the DNA of the brand and highlight the clean, understated, contemporary styling of the collection.”

As part of the new campaign, WestGroupe is launching the 2017 EVATIK look book as well as new EVATIK counter cards and banners. These new visuals complement the new EVATIK displays that were launched at the beginning of 2017, providing for a complete in-store merchandising program that will help drive sales at the retail level.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.

collection de lunettes EVATIK été 2017

EVATIK Spring 2017 Collection

Modern, clean and refined: EVATIK launches 4 new styles for Spring 2017 that perfectly encapsulate the essence of the popular brand for the fashion savvy man. The latest eyewear and fashion trends are mixed with innovative design elements, top quality materials and contemporary color combinations in order to create the understated yet sophisticated style that is uniquely EVATIK.

For the professional who likes to stand out with style, model E-9142 has an oversized square shape and dropped bridge that are sure to appeal to those looking to make a fashion statement. This handmade acetate frame is available in three classic and versatile color variations: Matte Black, Demi Amber and Tortoise.

A honeycomb laser etched pattern on the end pieces and temples provides model E-9143 with a clean, up‑to-the-minute look. The larger eye size and rectangular eye shape of this stainless steel frame are perfectly balanced for larger face shapes, while the 150mm temple length is designed to accommodate those looking for longer temples. Featuring two-prong OBE UNOFLEX spring hinges for added comfort and durability, E-9143 is a perfect combination of elegance and futuristic design and is available in Khaki Grey, Black Brown and Navy Gun.

With a large square shape and longer temples to accommodate larger head sizes, style E-9144 features a laser engraved linear pattern on the end piece and temples that adds texture and a splash of color to the metallic frame. E-9144 is available in dashing hues of Black Red, Brown Blue and Grey Olive.

Featuring a vintage round eye shape – the most popular eyewear trend for 2017 – and a mixed material composition, model E-9145 takes us back to the popular 90’s styling. Adjustable nose pads ensure added comfort and stability for wearers with a shallower nose bridge and higher cheek bones. E-9145 is offered in Black, Matte Black Grey and Tortoise Black.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.

collection de lunettes EVATIK EYEWEAR

EVATIK January 2017 releases

EVATIK eyewear is modern, clean and restrained with a refined, sometimes daring elegance. Drawing inspiration from the latest European eyewear trends, EVATIK combines intensity and subtlety into 3 sophisticated new frames that capture the true essence of style. Designed to satisfy today’s fashion savvy man, each model features unique designs, top quality materials and advanced technology and is available in contemporary, masculine color combinations.

Model E-9139 will delight the stylish man looking for a modern sophisticated frame without sacrificing comfort or durability. With its dropped bridge and a wide flare that is tailor-made for individuals with a wide bridge, E‑9139 features a laser print pattern on the brow line and the temples that takes its inspiration from the graph check, a timeless trend in menswear. The larger eye size and the rectangular eye shape of this model are perfectly balanced for larger face shapes, while the temple length is designed for those requiring longer temples. E-9139 is available in classic hues of Matte Black, Matte Blue and Tortoise.

It’s a return to 90s styling with models E-9140 and E-9141. Both styles feature an intricate laser etched pattern on the bridge and the temples that creates a unique and refined design element, while the thin metal profile ensures a quiet and gentle look. Made of Japanese titanium, these frames are strong, durable, corrosion-resistant, hypoallergenic and lightweight, while still being discreet. Antique hues complete the retro feeling of these frames: semi-rimless style E-9140 is available in Black, Antique Brown and Antique Grey, while full-rim style E-9141 is offered in Antique Navy, Antique Dark Grey and Antique Bronze.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.