Posts Tagged ‘fashion’

nouvelle collection COCO SONG

2 juin 2017

COCO SONG: A JOURNEY INTO THE FAR EAST,
AMONGST CLASSICAL INSPIRATION AND MODERN REVIVAL

Area98 welcomes the new Coco Song collection, the famous eyewear brand known around the world for its inspiration from the Far East.

The precious elements that have always distinguished the collection – such as silk, dried flowers, feathers and other natural inserts – are combined with exclusive acetates and innovative colour combinations designed for the new season, resulting in highly refined frames, made entirely by hand for the woman who wants to feel unique. Semi-precious stones – turquoise, white howlite, malachite, lapis lazuli and tiger eye – blend with chiseled metal decorations which recall the symbolism of ancient oriental dynasties, in an imaginary journey through distant and mysterious lands.

The Carry On and Nobody Away models stand out thanks to their colour contrasts and decorative details. In the first proposal a delicate feather rests on silk among the layers of acetate of the front and temples, while beautiful dried flowers adorn the frame on the second. Both models are complemented by semi-precious stones or enamelled metal plaques inserted into the frames.

The temples of the Excited Evening model show off a semi-precious stone set in an enamelled decoration with two dragons, an elegant symbol of strength and good fortune that completes this finely crafted frame. The same inspiration is found in the Beautiful Thing model, which presents a fresher and lighter decoration however: a detail in two-tone enamelled metal that evokes the scales of the imperial dragon and gives a refined exotic flavour to the frame.

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collection de lunettes EVATIK 2016

24 novembre 2016

EVATIK Fall 2016 Collection

EVATIK launches 5 new styles for Fall 2016. Focusing on the use of materials in new and interesting ways, EVATIK’s new releases feature unique design elements and quality materials in order to appeal to the fashion savvy man who is looking for understated style and lightweight comfort.
Inspired by the athleisure trend, models E-9133 and E-9135 are sure to please both on and off the field. With a block titanium front and beta titanium temples, both styles are almost weightless and incredibly comfortable due to the flexibility of the beta titanium temples. Featuring screwless hinges, both styles are highlighted by a laser cut outline that circles the front and carries through the temples in high-octane accent colors like red, yellow, green and blue. E-9133 is a contemporary semi-rimless design that, while understated, still has a fashion element with the vibrant pops of color. Model E-9135 has a slightly more sporty appeal due to its angular shape and full rim profile, while the vivid accent colors are a perfect compliment to the styling.

Model E-9134 is a rectangular shaped frame with a stainless steel front and handmade acetate temples for a clean, uncluttered look that is distinctly EVATIK. Interesting design elements such as a linear laser engraved pattern and vibrant geometric metal accent pieces add a bold edge to an otherwise refined look. E-9134 is available in dashing hues of Khaki Olive, Navy Blue and Grey Orange.

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A shiny metallic finish combined with a ribbed accent pattern on the brow bar and temples add texture and depth to the strong techno silhouette of style E-9136. Featuring Redtenbacher hinges for extra comfort and fit, E-9136 is a perfect combination of luxury and futuristic design. E-9136 is available in high gloss metallics such as Brown Gun, Blue Gun and Black Gun.

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With a retro inspired eye shape and a mixed material composition, model E-9137 will delight the stylish man in pursuit of originality. The stainless steel frame is remarkably thin and accentuated with high-density acetate with a smoky striped pattern on the front and back. The contrasting finishes combined with the mysterious patterns of this beautifully designed frame make it an edgy fashion accessory. E-9137 is available in earthy hues of Grey, Brown and Blue.

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EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.

Nouvelle collection de lunettes solaires HACKETT

19 août 2015

The lenses, the spring hinges, the acetates; every gram of each Hackett Bespoke Sunglass has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

2015 will see the launch of the first Hackett UTX sunglasses. HSB838 as worn by Jeremy Hackett on the catwalk features graduated faded acetate with a retro nod. With this new innovative UTX technology, Hackett Bespoke Sun offers the finest acetate frames on the market today. 30% lighter than normal and half the thickness of a regular frame, weighing only a few grams meaning more comfort and leaves no marks. .

Introducing new lightweight silhouettes combined with vintage inspired eyeshapes as seen in HSB835, details are authentic with real riveted hinges and metal endpieces. Each handmade frame is fitted with anti reflective reverse coated lenses for a flawless finish..image image image

Nouvelle collection de lunettes optique par HACKETT

18 août 2015

One thing Hackett prides itself on is never compromising on style, and the new SS15 Bespoke UTX Optical collection is certainly a visual treat. The finest handmade acetates, authentic metal riveted hinges and carefully crafted finishes have been combined to create the new modern classics.

From sandblasted matte finishes layered with gloss interiors to rich honey tortoiseshells and contrasting navy fronts in HEB146, all feature that final flourish with custom Union Jack hidden trims.

Drawing inspiration from timeless tailoring, every piece represents sophistication and luxury while maintaining the very essence of British tradition; vintage styling comes together with classic panto eyeshapes and handcrafted amber and olive horn acetates in HEB148 finished with a touch of gentlemanly charm.

Invest in ageless style with eyewear that’s sure to see you through the season.image image image

Nouvelle collection de lunettes TED BAkER EYEWEAR

15 août 2015

TED’S NEW SS15 EYEWEAR COLLECTION BURSTS INTO LIFE WITH FLASHES OF BOLD PRINTS,
INNOVATIVE SUPER FINE MATERIALS, HIDDEN MESSAGES AND CONFIDENT COLOURS;
THEY MAY JUST BE A PIGMEimage imageyNT OF YOUR IMAGINATION.

This season sees the launch of Ted’s top notch acetate.
Half the thickness of regular glasses, Ted’s carefully handcrafted UTX (Ultra Thin Xyl)
frames are 30% lighter than noimagermal and weighing only a few grams, they leave no marks.
One should leave an impression for the right reasons, after all.

Proving there is more to Ted than meets the eye, his Men’s Optical collection is the stuff of daydreams.
Striking color blocks of bold forest green and deep red hues featured in DENNY TB8120 are finished in ultra fine handmade UTX acetate.
The season’s smart yet stylish look is full of retro styling with metal front pins and diamond temple tip details.

Whilst Ted showcases his true colours with his signature prints in HEWITT TB4239.
Inky shades of grey and black are layered with paisleys and geometric prints in this classic combination frame,
ensuring a double take wherever you may wander.
TED BAKER MEN’S SUN SS15
WHETHER YOU’RE JETTING OFF TO JAMAICA, STRUTTING THE STREETS
OF SAN FRANCISCO OR CASTING YOUR ROD INTO YONDER POND,
TED’S SS15 SUN COLLECTION HAS THE PERFECT PAIR OF SHADES TO
CATCH THAT SUMMER SUN.
Handcrafted acetates in luxury finishes, signature prints and metal trims
all congregate in the new men’s sun collection.

Sandblasted matte finish acetates are mixed and matched with Ted’s signature prints in JAMESON TB1351
all finished with an inlaid metal rimwire and hidden trims.

Retro eyeshapes and classic keyhole bridge detailing in BRANNON TB1355
is given a modern twist with contrasting crystal acetate temples featuring two-tone lamination.
Seeing is believing after all.

nouvelle collection de lunettes MYWOODI

30 juin 2015

MyWoodi, wooden eyewear for everyone.

Manufactured in Italy, using wood from around the world,
MyWoodi eyewear features a clean, linear style that is ultra-modern and extremely cool.
The light, playful and totally tasteful wooden eyewear is priced aggressively, placing it within range of everyone’s budget.
Featured in the first collection are 12 styles – 5 sun wear and 7 vision wear –
in 6 different types of wood and colors.
Composed of eight layers of wood, their exciting chromatic nuances are fresh and fashionable.
Sixty processing phases, 15 of which are carried out by hand, yield a feather-light product that weighs in at
13 grams (less than half an ounce).
An invisible side hinge completes the whole.

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MyWoodi, wooden eyewear for everyone. MyWoodi is part of WooDone Eyewear.

nouvelle collection de lunettes COCON SONG

24 juin 2015

COCO SONG COLLECTION SOLEIL : LE GOÛT D’UN ORNEMENT PRÉCIEUX

Mai 2015 – La nouvelle collection de lunettes de soleil signée Coco Song, la ligne d’Area98 consacrée aux personnes qui savent s’exprimer à travers leur style charmeur, est un hymne à la sensualité et à l’élégance féminine.

Inspirée de l’opulence étincelante des anciens empires d’Orient, cette collection comprend quatre modèles entièrement faits main, qui proposent les éléments iconiques de la marque. Ainsi, au fil des ornements en soie raffinée, des détails précieux, des matières rares et des pierres dures, les personnes qui portent ces lunettes redécouvrent le plaisir de voyager dans l’espace et dans le temps à destination de contrées lointaines. Franches et tranchées, souvent uniques, les couleurs apportent une touche de dynamisme et d’épaisseur aux cercles, alors que les ornements sur les branches sont rehaussés, donnant ainsi des sens profonds et remplis de mystère aux montures.

Un phénix stylisé se pose délicatement sur la monture papillon du modèle BOBO COOL aux verres fumés, alors que l’on aperçoit une plume impalpable tombant gracieusement sur la surface des branches.
Un jeu de couleurs contrastantes souligne la personnalité du modèle NIGHTS LIGHTS, à la forme ample et carrée, et aux verres fumés qui reprennent la couleur du cercle. Une décoration en métal de goût oriental et le détail léger de la plume sur les branches viennent compléter la monture. Ces éléments précieux sont également présents dans le modèle ROSE ROOM, dont le cercle œil de chat est souligné par des décorations raffinées qui semblent avoir été faites au ciselet. Les verres teintés noirs mettent quant à eux en valeur la couleur vive de la monture.

Une grecque en métal émaillé parcourt la partie supérieure du cercle et les branches du modèle AFTER HOURS. Une touche de couleur sur la monture, raffinée et féminine, exprime le charme d’une femme mystérieuse, dont le regard se cache derrière des verres foncés.

After Hours col.01 Bobo Cool col.02 Night Lights col.03 Rose Room col.01

nouvelle collection de lunettes par MARIMEKKO

22 juin 2015

The Finnish fashion and design house Marimekko is launching an eyewear collection together with the leading eyewear designer and distributor Mondottica. The first optical products of the new eyewear collection, conceived and developed by Mondottica in collaboration with the Marimekko design team, will first hit the Finnish market in August 2015 gearing up to the global launch of the whole collection including also sunglasses at the end of 2015. When Marimekko was founded in 1951, its bold colours and unconventional prints gave the company a strong and unique identity. Marimekko’s courageous, positive and empowering way of life is translated into the eyewear collection through selected classic prints and a unique colour palette celebrating the company’s art of print making. The love of nature has inspired brushed wood effect finishing, while Marimekko’s timeless dialogue between colours comes alive through the play of contrasts with palettes and materials. Headquartered in Hong Kong with offices all over the globe, Mondottica has a long experience in working with different brands translating their design heritage to unique eyewear. In the new Marimekko eyewear collection, Mondottica has used its vast expertise to include the combination of unique materials and techniques matched with carefully crafted details. From shiny and brush finishes of handmade acetates and stainless steel metals each product has been designed to epitomise Marimekko’s joy of life.

Marimekko eyewear_Eeva 2_74809_low Marimekko eyewear_Eeva_74733_low Marimekko eyewear_Ella 2_74729_low Marimekko eyewear_Ella_74730_def Marimekko eyewear_Janette 2_74731_def Marimekko eyewear_Janette_74732_def Marimekko eyewear_Vuokko 2_74734_low Marimekko eyewear_Vuokko_74735_low

nouvelle collection de lunettes TED BAKER

17 juin 2015

TED’S NEW SS15 EYEWEAR COLLECTION BURSTS INTO LIFE WITH FLASHES OF BOLD PRINTS,
INNOVATIVE SUPER FINE MATERIALS, HIDDEN MESSAGES AND CONFIDENT COLOURS;
THEY MAY JUST BE A PIGMENT OF YOUR IMAGINATION.

This season sees the launch of Ted’s top notch acetate.
Half the thickness of regular glasses, Ted’s carefully handcrafted UTX (Ultra Thin Xyl)
frames are 30% lighter than normal and weighing only a few grams, they leave no marks.
One should leave an impression for the right reasons, after all.

Proving there is more to Ted than meets the eye, his Men’s Optical collection is the stuff of daydreams.
Striking color blocks of bold forest green and deep red hues featured in DENNY TB8120 are finished in ultra fine handmade UTX acetate.
The season’s smart yet stylish look is full of retro styling with metal front pins and diamond temple tip details.

Whilst Ted showcases his true colours with his signature prints in HEWITT TB4239.
Inky shades of grey and black are layered with paisleys and geometric prints in this classic combination frame,
ensuring a double take wherever you may wander.

TB1351-908 1_def TB1354-900 1_def TB135100156_def TB135412254_def TB423914554_1_def TB423990854_def
TED BAKER MEN’S SUN SS15
WHETHER YOU’RE JETTING OFF TO JAMAICA, STRUTTING THE STREETS
OF SAN FRANCISCO OR CASTING YOUR ROD INTO YONDER POND,
TED’S SS15 SUN COLLECTION HAS THE PERFECT PAIR OF SHADES TO
CATCH THAT SUMMER SUN.
Handcrafted acetates in luxury finishes, signature prints and metal trims
all congregate in the new men’s sun collection.

Sandblasted matte finish acetates are mixed and matched with Ted’s signature prints in JAMESON TB1351
all finished with an inlaid metal rimwire and hidden trims.

Retro eyeshapes and classic keyhole bridge detailing in BRANNON TB1355
is given a modern twist with contrasting crystal acetate temples featuring two-tone lamination.
Seeing is believing after all.

nouvelle collection de lunettes WOODONE

15 juin 2015

WooDone: the new Ulmus collection is riding high!
ULMUS is the name given to the special edition of eyewear covered with leaves, those of the Wych Elm (ulmus glabra). The project does not consist in a new eyewear model but a special treatment, a finish that can be applied to any model in the collection.
The creative team and manufacturing staff took twelve whole months to identify a tree with suitable leaves. Nothing, in fact, has been left to chance. On the creative front, the first obstacle to surmount was that of finding leaves with sufficiently impacting and clearly visible veins. The manufacturing experts, on the other hand, had to come up with the ideal solution for applying the leaf to the frame without interrupting the pattern traced by the veins and preserving their charm intact.
It was therefore decided to use the underside of the leaf, where the veins are more prominent, in order to highlight its beauty. A natural glue was chosen to apply the leaf to the eyewear and, likewise, a natural lacquer finish is used to prevent the leaf from drying and changing colour. The veins of the leaf, whose pattern is uninterrupted from the temple pieces to the frame front, are enhanced by a lacquer finish. The resulting eyewear is truly one of a kind since no leaf can be identical to another.
Four hours of painstaking work are needed to achieve the final result: a truly impeccable and natural effect.

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http://www.woodone.it