Posts Tagged ‘fashionweekparis’

SAMA EYWEAR AND BLUE SPHERE FOUNDATION AT THE CHARITY EVENT

6 novembre 2019
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A Look Back At The Sama Eyewear and Blue Sphere Foundation Charity Event

Blue Sphere Foundation works to safeguard the planet’s oceans, halting the destruction of threatened marine species and habitats. They go where there are urgent threats and critical resource gaps, and act quickly to establish the necessary groundwork for others to join in. They believe art and media are essential tools to spark curiosity and inspire action, and it is therefore an integral part of everything we do.

The Sam Vance Foundation was established in 1997 by Sheila Vance in memory of her son Sam, who lost his life to heroin experimentation while a nineteen-year-old college freshman at U.C.L.A. Determined to turn her son’s passing into a positive force for change, The Sam Vance Foundation was the motivation behind Sheila Vance’s return to the optical industry and the inspiration behind Sama Eyewear.

The best place to find cult LA brands happens to be nestled elegantly in the heart of Melrose Avenue. Church Boutique is a leader in West Hollywood’s avant-garde fashion culture and it is here at this pricey, exclusive, and contemporary shrine you will discover the most understated yet stimulating environment for fashionistas. Attracting celebrities, stylists and photographers from all over the world, Church offers clothing from over 50 cutting edge designers that hang from old pipes, rope, and splintered wood.
A lot has been said about Loree Rodkin… This Global Nomad has had three immensely successful careers all by accident! Rodkin, born in Chicago, was raised on a heavy diet of aesthetics. Her three careers have ranged from designing the homes of rock stars, Alice Cooper, Rod Stewart amongst a host of other rock glitterati. She then became a talent manager, launching the careers of young unknowns —Brad Pitt, Robert Downey Jr. and Sarah Jessica Parker to name just a few. Loree’s passion for making jewelry landed her Elizabeth Taylor as her first client. Since those early days Rodkin has gone on to design intricate pieces for such icons as Madonna, Steven Tyler, Elton John, Cher (her best friend) and countless others. She also had the honor of designing First Lady Michelle Obama’s inaugural jewelry; those pieces now reside in the Smithsonian’s permanent collection.

Actress, entrepreneur, and philanthropist Maggie Q has always been at the forefront of the fight against animal cruelty and global warming. In fact, on World Animal Day, The Body Shop and CrueltyFree International were joined by actress, activist and entrepreneur Maggie Q to bring 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda.

On July 31, everyone came together at Spring Place Beverly Hills  to raise money for a great cause. We thank everyone who donated, worked and volunteered at this event and made a a success.

première collection de lunettes de soleil LIGHTBIRD par CORRADO ROSSON

8 juillet 2019
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LIGHTBIRD launches Light_matter Sun

The first sun collection of the new Bellunese

brand by Corrado Rosson

 

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The sun shines on the world of LIGHTBIRD, a world of design, innovation, technology and creativity, 100% Made in Italy. The new brand designed by Corrado Rosson launches the line Light_matter Sun, consisting of a selection of three models taken from the optical eyewear collection Light_Matter combined with solar anti-reflective lenses.

The selected models Desert LB013, Vulcano LB006 and Prince LB007 are added to the iconic Heart and Planet already present in the collection. Two colours are available for each new model. The main combinations are Shiny black and satin metal Anthracite Light off, Night Blue matched with the satin metal Navy Blue, and Chocolate together with satin metal Light Brown.  All these combinations follow the latest trends in men’s and women’s fashion, perfect for exhibiting an always contemporary look.

 

Light_matter Sun uses high quality, wide-range anti-reflective sun filters Base 2, offered in three colours for a perfect stylistic match: Mirrored Smoke, Shaded Brown and Multilayer Blue.

THE COLLECTION _ Light_Matter_Sun

VULCANO_Sun LB006

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The model VULCANO features a silhouette with essential lines, which makes it suitable to everyone. Vulcano is available in two colour combinations: Total Bright Black with the anthracite satin metal « Light off » and Total Night Blue with the Navy Blue satin metal front. The lenses are matched to their colors: Smoked Mirrored the first and Multilayer Blue the second.

PRINCE_Sun LB007

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PRINCE, with its rounded lenses, is characterized by a more youthful look and is ideal for those who want to live every day with style and lightness. This model is available in Total Night Blue combined with the front in Navy Blue satin metal and Chocolate with Light Brown satin metal. The anti-reflection lenses are matched to their relative colours: Brown shade and Blue Multilayer.

DESERT_Sun LB013

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The dynamic colours of the frames and the monochromatic hi-tech metal front make DESERT a decisive and contemporary man’s sunglasses model, ideal for both an informal casual look and a youthful formal one.  This model displays a unique feature with color code C046S, which presents a sophisticated and elegant combination: satin metal Warm Light with mirrored smoke lenses create a refined contrast with the black acetate and cubic red Havana of the body and temples.

 

These sun models increase the range of the Light_matter collection, a line created with an innovative and patented composite material. Light_matter is made by combining a sheet of high-tech aluminium with a sheet of Italian acetate. This material gives life to a frame in which the two elements almost merge. The bond is guaranteed by high-performance adhesives used in the aerospace industry.

 

One of the distinctive elements of LIGHTBIRD is the technology. On the temple tip of the glasses there is a QR code that, through the camera of a common smartphone, can connect you to Light_NEST, the LIGHTBIRD’s « nest ». The optician and the end customer will thus give life in a simple and intuitive way to a community where they can both get direct support and help from the company. Lightbird assists the optician with loyalty actions towards the end customer and facilitates the request for assistance and spare parts as well as guaranteeing commercial and strategic advantages

lightbird 2019

11 juin 2019
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LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

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LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand has debuted at MIDO 2019.

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

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The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

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For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

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Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

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The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

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In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

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The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

collection de lunettes LIGHTBIRD 2019

22 mars 2019
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LIGHTBIRD

LIGHT. HEART. PASSION. INNOVATION.

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at OPTI 2019.

 

LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a « nest », ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.

 

Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.

 

 

 

DESERT

Clean lines and innovative material Light_matter. The animalier style and the hi-tech metal monochromatic frontal, make Desert a decisive and contemporary optical frame. Ideal for an informal casual look as well as a youthful formal one.

The model is available in 4 shades.

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FOX

The FOX prescription model is dedicated to those who love following the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in 4 shades.

 

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VULCANO

In honour of its name, Vulcan, in this model we find strong chromatic contrasts. The innovative material Light_matter in this case generates a strong chromatic contrast that defines the color C026. The monochromatic front in « light off » anthracite metal contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The easy shape makes Vulcano a contemporary eyewear and suitable for every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in 4 shades.

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PLANET

 

The sun model PLANET is characterized by a vintage style shape. The rounded lenses bring us back to the great splendour of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens the tiny round detail refers to LIGHTBIRD’s logo: the bird’s eye. The women’s sun collection includes 3 colors, including a very modern Etheric Pink contrasted by a mirror-polished metal front.

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