nouvelle collection de lunettes VAVA Eyewear

NEW VAVA EYEWEAR WITH CLIP ON
Vava presents a new model for next season: an ophthalmic frame with an innovative clip on system!

The round shape frame in acetate is also available with the original and cool magnetic clip on with sun lenses.

VAVA is very much inspired by Architecture and Industrial Design.
There is a strong interplay between the design elements involved in architecture / industrial design and VAVA designs.

We like to picture eyewear as an architectural design piece.

 

VAVA’s glasses have a sophisticated, contemporaneous and urban look.

They are relaxed, subtly futuristic, conceptual and timeless.

VAVA designs are based in three principals: function, concept, design.

Publicités

lunette modele BRAD par OKO by OKO Paris

LUNETTE BRAD. Elle a tout d’une rétro. Elle a tout d’une OKO.

INTEMPORELLE.  UNIVERSELLE.

 

 

Remise au goût du jour pour son côté rétro, vintage et élégant, la lunette de forme ‘pantos’ garde son look intemporel grâce à une forme universelle s’adaptant à de très nombreux visages.

Quoi de plus naturel pour un créateur de lunettes que d’avoir en collection un ou plusieurs modèles ‘pantos’ ? Aujourd’hui, en 2018, elle a plus que jamais la cote !

 

Avec la lunette BRAD – monture face acétate et branches en acier –  de la marque OKO by OKO Paris, on a un design pur, élégant mais toujours dans la lignée ‘créateur’ distinctive de la marque. Pour elle ou pour lui. Cette lunette ravira bien sûr les adeptes des lunettes qui ont du caractère et du style. Du créateur, oui, mais accessible à tous !

 

OKO by OKO ne cesse d’étonner par ses créations toujours plus innovantes, par ses designs toujours plus surprenants et par ses combinaisons de couleurs toujours plus fringantes.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

 

                                                                  #okobyoko  #gooddesignforgoodpeople  #inokowetrust #fromokowithlove

 

 

OKO PARIS LUNETTERIE – 94/96 rue Victor Hugo – 94200 IVRY S/SEINE – FRANCE

Tél. +33 (0)1 45

 

nouvelles collection de lunettes LIGHTBIRD lancement OPTI Munich 2019

LIGHTBIRD

ENTRUSTS ZED_COMM WITH THE ACTIVITY

OF OPTICAL TRADE PRESS OFFICE ITALY AND EUROPE

 
November 2018 _ LIGHTBIRD – the new eyewear brand created by designer Corrado Rosson – has chosen Zed_Comm for its press office and media relations activities for the official launch of the collection for the Italian and European press in the optical sector.

 

Corrado Rosson, after years of successful collaborations with established eyewear brands, he comes into play in first person with a new industrial and communicative project. LIGHTBIRD represents a new approach to eyewear where lightness, passion, innovation and design are intertwined to create a brand of frames completely Made in Italy. The official launch of the collection will take place at Opti 2019.

 

With two operating offices in Milan and Verona, Zed_Comm has been operating for over twenty years as a communication and public relations agency. In addition to the traditional services of press office, external relations and advertising consulting, the agency offers innovative forms of communication, organization of events and marketing strategies that can ensure visibility and high levels of performance.

 

The experience gained in the field of reference with various customers in the world of optics and its innate versatility make Zed_Comm the ideal partner of  LIGHTBIRD for the launch of this new brand on the market, while offering cross-cutting and original ideas for communication.

 

 

 

 

 

collection de lunettes femmes par LACE PATTERN pour OKIA

OKIA INTRODUCES A NEW FEMININE COLLECTION

INSPIRED BY LACE PATTERN

 

 

OKIA is proud to present its latest extraordinary goal, reached through a continuous research and improvement of the patented HDA® Technology: the new “Fascinating Lace” collection is indeed a really surprising blend of high technology and fashion that will seduce the feminine public through its glamorous elegance.

 

Inspiration can come from anywhere and, thanks to the incredible opportunities opened by the HDA® Technology, OKIA is able to translate every single inspirational image or idea into extremely detailed and lifelike eyewear decorations. In order to meet the needs of the most sophisticated and demanding women, OKIA has developed an original collection inspired by lace pattern that is an authentic masterpiece of design and innovation. Traditional hallmark of women’s items like wedding dresses or veils, lace has recently become one of the hottest fashion trends: that is why OKIA has decided to put its refined pattern on eyewear, creating a special collection for a charming and contemporary look.

 

Beautiful lace patterns bring attention to the frames and give them a deep touch of femininity, while the textured effect further enhances the overall look&feel. Moreover, every frame is enriched by shiny rhinestones that, applied on the front or on the temples, create a subtle sense of luxury. Featuring contemporary and fashionable shapes, the “Fascinating Lace” collection is the perfect choice to stand out during the upcoming holiday season.
 

 

collection de lunettes NUDE 2018

www.nude-eyeunderwear.com

collection XAVIER GARCIA SILMO 2018

Xavier Garcia’s new collection is all about the material. The colours and shapes of the frames work together to form timeless pieces. Each frame is an object of design, created with a delicate combination of the contemporary and the classic.

Xavier Garcia embraces the work of an artisan where a set of multiple laminates and volumes are melted together with superb craftsmanship. Playing with the volumes and architecture, he fuses past references into new models, resulting in new vision of long-lasting trends. The flexibility of the acetate alongside the rigidity of the metal ensures each item in the collection is enduring, lightweight and easy to wear, as well as faithful to its strong personality.

 

 

 

 

Xavier Garcia – Character Barcelona.

www.xaviergarcia.design

collection de lunettes EVATIK July 2017

EVATIK July 2017 releases

 

EVATIK welcomes two new summer styles that harmoniously combine interesting textures, refined finishes and luxury details with the clean design that distinguishes the brand. The latest eyewear and fashion trends are elevated with top quality materials and contemporary color options to create an understated yet sophisticated style for the modern, cosmopolitan man.  

 

Looking for a linear yet elegant style? E-9148 is the perfect fit thanks to its rich design elements. The laser treatment on the temples creates a brushed, textured finish that is truly unique, while the custom designed rivet hinge and metal end cap give the frame a luxurious, vintage look. The combination of a flat metal brow and regular eye wire make this rectangular frame extremely light and modern. E-9148 is available in Blue, Black and Olive Tort.

A sophisticated laser treatment is proposed on the front and temples of model E-9149, creating a textured, brushed finish. Combining the stylish custom designed rivet hinge and metal end cap with contemporary color options – Black, Olive Stripe and Grey Stripe – this acetate style adds a modern twist to its retro inspired look.

 

EVATIK is produced by WestGroupe; for more information please visit www.evatik.com or www.westgroupe.com.

 

campagne de publicité des lunettes EVATIK 2017

WESTGROUPE INTRODUCES THE NEW 2017 EVATIK ADVERTISING CAMPAIGN

WestGroupe is pleased to announce the launch of the 2017 EVATIK advertising campaign.

Shot on location in Montreal, Quebec, the new campaign revolves around the central theme of “Everything starts with a vision” and reflects the strong personality of the fashion savvy EVATIK man. Confident, successful and powerful, the EVATIK man is today’s modern man. He knows what he wants and always manages to get it because he believes that it is not only about having dreams but, above all, it is about having goals: he knows that he can achieve anything he puts his mind to, because “everything starts with a vision”.

The 2017 EVATIK campaign evokes a sense of confidence and drive, inspiring today’s modern man to focus on what encourages him to achieve everything he strives towards, both at work and at play. A stylish city loft filled with natural materials and refined textures is the backdrop, and the perfect setting to showcase the 2017 EVATIK eyewear collection. The extraordinary visuals elevate the understated yet sophisticated style that is uniquely EVATIK.

“We are very excited for the launch of the 2017 EVATIK campaign,” says Beverly Suliteanu, WestGroupe’s Vice‑President of Product Development. “The amazing visuals really capture the DNA of the brand and highlight the clean, understated, contemporary styling of the collection.”

As part of the new campaign, WestGroupe is launching the 2017 EVATIK look book as well as new EVATIK counter cards and banners. These new visuals complement the new EVATIK displays that were launched at the beginning of 2017, providing for a complete in-store merchandising program that will help drive sales at the retail level.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.

Nouvelle collection de lunettes solaires HACKETT

The lenses, the spring hinges, the acetates; every gram of each Hackett Bespoke Sunglass has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

2015 will see the launch of the first Hackett UTX sunglasses. HSB838 as worn by Jeremy Hackett on the catwalk features graduated faded acetate with a retro nod. With this new innovative UTX technology, Hackett Bespoke Sun offers the finest acetate frames on the market today. 30% lighter than normal and half the thickness of a regular frame, weighing only a few grams meaning more comfort and leaves no marks. .

Introducing new lightweight silhouettes combined with vintage inspired eyeshapes as seen in HSB835, details are authentic with real riveted hinges and metal endpieces. Each handmade frame is fitted with anti reflective reverse coated lenses for a flawless finish..

Nouvelle collection de lunettes TED BAkER EYEWEAR

TED’S NEW SS15 EYEWEAR COLLECTION BURSTS INTO LIFE WITH FLASHES OF BOLD PRINTS,
INNOVATIVE SUPER FINE MATERIALS, HIDDEN MESSAGES AND CONFIDENT COLOURS;
THEY MAY JUST BE A PIGME yNT OF YOUR IMAGINATION.

This season sees the launch of Ted’s top notch acetate.
Half the thickness of regular glasses, Ted’s carefully handcrafted UTX (Ultra Thin Xyl)
frames are 30% lighter than normal and weighing only a few grams, they leave no marks.
One should leave an impression for the right reasons, after all.

Proving there is more to Ted than meets the eye, his Men’s Optical collection is the stuff of daydreams.
Striking color blocks of bold forest green and deep red hues featured in DENNY TB8120 are finished in ultra fine handmade UTX acetate.
The season’s smart yet stylish look is full of retro styling with metal front pins and diamond temple tip details.

Whilst Ted showcases his true colours with his signature prints in HEWITT TB4239.
Inky shades of grey and black are layered with paisleys and geometric prints in this classic combination frame,
ensuring a double take wherever you may wander.
TED BAKER MEN’S SUN SS15
WHETHER YOU’RE JETTING OFF TO JAMAICA, STRUTTING THE STREETS
OF SAN FRANCISCO OR CASTING YOUR ROD INTO YONDER POND,
TED’S SS15 SUN COLLECTION HAS THE PERFECT PAIR OF SHADES TO
CATCH THAT SUMMER SUN.
Handcrafted acetates in luxury finishes, signature prints and metal trims
all congregate in the new men’s sun collection.

Sandblasted matte finish acetates are mixed and matched with Ted’s signature prints in JAMESON TB1351
all finished with an inlaid metal rimwire and hidden trims.

Retro eyeshapes and classic keyhole bridge detailing in BRANNON TB1355
is given a modern twist with contrasting crystal acetate temples featuring two-tone lamination.
Seeing is believing after all.