Posts Tagged ‘frequence optic’

collection de lunettes LIGHTBIRD

18 avril 2019
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LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

 

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LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand 

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

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The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

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For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

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Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

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The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

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In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

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The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

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collection de lunettes OGI Eyewear 2019

11 avril 2019

A Little Ogi Love

 

 

MINNEAPOLIS, MN — Four brand new frames from Ogi spark a reimagined vigor in us all with playful natures and stunning colorways.

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9122

A pluming and colorful assemblage, the 9122 brings multiple focal points to attention. A smooth and silky stainless steel temple finish and the playful, bold use of color throughout the acetate are just a few noticeable traits this playful frame carries.

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9239

The 9239 couples duo-toned acetates to create a translucent work of art. With purposeful angular shaping, the 9239 is fit for any fashionista with an eye for creativity.

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9248

With the 9248, a striking appearance of the urbane and suave presents itself. This smartly shaped rectangular frame is complimented by neatly placed stainless steel temples, not pulling focus, but rather encompassing the 9248 to fit a higher sought lifestyle.

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9249

The 9249 brings retro vibes in both print and shape. Disco is far from dead with shimmering acetate that accents this not-so-classic cat eye. The stainless steel temple guides you along to every angle of the frame, connecting this psychedelic trip from start to finish.

 

 

Marketing

Counter cards, frame stands, and banners are available upon request.

 

collection de lunettes KOMONO OPTICAL printemps/été 2019

10 avril 2019

KOMONO OPTICAL COLLECTION – SPRING/SUMMER 2019

Radical in reduction

 

 

A continuation of the Fall/Winter 2018 season, the new KOMONO Optical collection defies the pull of gravity for a weightless feel. Defined by modern silhouettes and pure construction, Spring/Summer 2019 explores the radical in reduction.

 

A force of attraction, the Gravity collection features supremely light and flexible laser-cut metal frames. Vibrant new colorways, such as electric blue and neon pink, inject brightness into impossibly slender frames.

 

A surprising twist to the Elementary collection, the Elementary Gap adds a sense of airiness to KOMONO’s core optical collection.

 

The Johnny, a hexagon-shaped metal frame with pronounced double bridge, is introduced for a strong graphic look.

 

 

 

 

 

For more information about KOMONO, please visit www.komono.com

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collection de lunettes Copenhagen

28 mars 2019
25-27th January 2019

This season FLEYE Copenhagen is introducing the second part of their “Flowers of Denmark” campaign. The ice blocks that were capturing the frozen flora in AW18
have melted and the flowers have given space for a soft float under water. These floral portraits with their stunning magnifying and color intensifying effects led to the new shapes and colors of the Spring Summer collection 2019.

We can’t wait to introduce you to 29 new eyewear designs at OPTI, Munich.

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Best sellers 4519 by MODO

26 mars 2019

 

KOMONO et the Royal Academy of Antwerp

25 mars 2019

KOMONO announces partnership with the Royal Academy of Fine Arts Antwerp

 

 

KOMONO is proud to announce its official partnership with the fashion department of the Royal Academy of Fine Arts Antwerp. For centuries, Antwerp has been the home to innovative fashion: from intricate lace to the game-changing Antwerp Six. Today, Antwerp remains a key city within the global fashion scene with the Royal Academy as the main incubator for new talent and innovative design. KOMONO has spawned from this hub of creativity and aesthetics, and brings the essence of Antwerp to the world.

 

KOMONO will work together with a selected number of master students in the creation of a capsule eyewear collection linked to the students’ personal work. KOMONO’s mission is to aid the students’ exploration of innovative forms, their search for new colour combinations and their pursue for the original treatment of materials – and this related to the eyewear category. Workshops, given by KOMONO’s designers and product developers, will develop the students’ skills in 3D drawing/printing, tech sheets, material knowledge and manufacturing. The students will be given complete transparency and accountability as they will be involved from blank page to finished product.

 

About KOMONO

Founded in Belgium in 2009 by Raf Maes and Anton Janssens, KOMONO brings its sleek design, inspired color palette, and contemporary aesthetic to the world of accessories. KOMONO is a community of dreamers and designers dedicated to perfectly timed accessories, rooted in the Belgian tradition of fierce dedication to quality and innovation. KOMONO is a lens on global fashion, crafted with care and delivered on time. KOMONO is the perfect blend of Vision and Timing.

 

About the Royal Academy of Antwerp

Founded in 1963, the Fashion Department at the Antwerp Academy emphasises the development of an artistic and innovative fingerprint. Students will be encouraged to work with new forms, original remakes of materials and alternative, creative processes. As a soon-to-be fashion designer, students are challenged with new and unexpected experiences.

In the early 1980s the rise of the Antwerp Six – along with Martin Margiela – brought the Fashion Department international fame and recognition. Since 2006, and until today, the Fashion Department of Antwerp continues to produce countless of talented conceptual designers under the guidance of Walter Van Beirendonck, one of the members of the Antwerp Six. Graduates from the Academy include Demna Gvasalia, Kris Van Assche, Haider Ackermann, Peter Pilotto, among others.
 

 

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collection de lunettes LIGHTBIRD 2019

22 mars 2019
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LIGHTBIRD

LIGHT. HEART. PASSION. INNOVATION.

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at OPTI 2019.

 

LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a « nest », ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.

 

Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.

 

 

 

DESERT

Clean lines and innovative material Light_matter. The animalier style and the hi-tech metal monochromatic frontal, make Desert a decisive and contemporary optical frame. Ideal for an informal casual look as well as a youthful formal one.

The model is available in 4 shades.

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FOX

The FOX prescription model is dedicated to those who love following the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in 4 shades.

 

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VULCANO

In honour of its name, Vulcan, in this model we find strong chromatic contrasts. The innovative material Light_matter in this case generates a strong chromatic contrast that defines the color C026. The monochromatic front in « light off » anthracite metal contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The easy shape makes Vulcano a contemporary eyewear and suitable for every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in 4 shades.

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PLANET

 

The sun model PLANET is characterized by a vintage style shape. The rounded lenses bring us back to the great splendour of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens the tiny round detail refers to LIGHTBIRD’s logo: the bird’s eye. The women’s sun collection includes 3 colors, including a very modern Etheric Pink contrasted by a mirror-polished metal front.

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BARBERINI Eyewear et l’école de ski CORTINA

20 mars 2019
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BARBERINI EYEWEAR AND SKI SCHOOL OF CORTINA

 

The collaboration between Barberini and SCUOLA SCI CORTINA goes on, waiting for the 2021 Olympic Games for which Cortina has applied: the 150 teachers will have at their disposal the latest news from Barberini Eyewear, in particular the two new Explorer-X BR1816 and BR1817 models. The ergonomic design, specifically studied for a sporty attitude, is perfect for the high mountain slopes, giving the right support to the amazing Platinum GlassTM lenses. Polarization, photochromism, infrared protection and hydrophobic treatments always ensure the best visual conditions, in every situation.

 

Glass, I see

lunettes enfants de la marque INVU by Swiss Eyewear Group

15 mars 2019
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INVU Kid’s Owl Collection – The ultimate cute protection
Owls are cute, cuddly and have perfect vision. The three adorable owls on the temple of the new INVU toddler sunglasses perfectly symbolize the essence of INVU for Kids.
The child friendly sunglasses are smartly engineered by Swiss Eyewear Group to eliminatepotentially harmful metal parts and the soft thermoplastic material makes the frames as cuddly as owl feathers. Perfect vision along with 100% protection from harmful UV rays is guaranteed with the proprietary ultra polarized lens by Swiss Eyewear Group.  INVU Kids sunglasses have the ultimate cute factor for kids and peace of mind for parents when it comes to safety and protection.
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 90 countries around the globe.

 

For any further question: info@swisseg.com

collection de lunettes NIRVAN JAVAN Eyewear

14 mars 2019
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The purism of the shapes for a timeless elegance

 

NIRVAN JAVAN – brand run by the Swiss designer Nirvan Javan – with Persian origin – debuts at the next edition of OPTI Fair, in YES Independent Design area, Pavilion C2 Booth 337, which will take place in Munich from 25th to 27th January 2019.

 

The upcoming Swiss brand is featured by eyewear with puristic and elegant designs. The spectacles are produced with high quality material and they are made for highlighting own personal style. Clean and essential shapes give to whom wears NIRVAN JAVAN models a timeless elegance. NIRVAN JAVAN EYEWEAR presented matt acetate models, because of – for the designer – enhances the lineaments of the face. Afterwards the eyewear collections are developed with new metal models capturing the spirit of time in a slight retro look.

 

NJE 11 the iconic acetate model

Matt acetate frame with pastel tones creates a smooth effect, enhancing the neutral and elegant style. The most popular model combines perfectly lines and tones with several looks: from elegant and formal to casual and urban style.

 

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NJE 25  the iconic metal model

NJE 25 it’s a round – style timeless model, so beloved by famous people from culture, politics and art fields. The old style shapes and metal golden tones exalt a refined elegance, one of the symbols of the Swiss brand.

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NJE S12 a puristic sunglass model

The new sun collection represents the spirit and the principle of NIRVAN JAVAN. High quality frames with defined stylistic shapes with a puristic and timeless design, Carl Zeiss lenses are coated by backside anti-reflection and also can be available with polarized lenses. With NIRVAN JAVAN sunglasses there is no compromise between elegance and eyes protection, BECAUSE YOU CAN keep on your style without lose the eyes care.

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NIRVAN JAVAN debuts at OPTI 2019 in YES Independent Design area, Pavilion C2 Booth 337