nouvelle collection de lunettes « c’est chic » par la marque INVU

 C’est Chic les INVU 2020

 

 

Just in time for Mido! INVU and Swiss Eyewear Group are excited to be launching a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the temple ends and discrete coloring, turns the sunglasses into a true piece of jewelry.

But it does not stop there, the perfectly matching gradient lenses in mocha, rose and clay tones not only look stunning. The lenses also combine the latest fashion with the high performing functionality of INVU’s proprietary ultra polarized lens technology.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

Swiss Eyewear Group International: info@swisseg.com

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collection de lunettes NIRVAN JAVAN été 2019

 

NIRVAN JAVAN METAL EYEWEAR COLLECTION

FOR A STYLISH SUMMER

 

 

July 2019 – Summer is synonymous with relaxing, having fun and parties. Why not see it with style? NIRVAN JAVAN, the Swiss brand with the same name as its designer, Nirvan Javan, proposes a selection of metal models for its BECAUSE I CAN optical range and SHADE 19 sunglass range as the must-have accessory for the hottest season of the year.

 

The purity of the lines, the high quality of the materials and the contemporary styling make the metal models the perfect accessory to bring out the natural beauty of those who wear them.

 

BECAUSE I CAN is the campaign slogan that accompanied the collection launch, and which is inspired by the designer’s story: everybody should be motivated to live their dreams and believe in themselves. An intense pursuit of perfection dedicated to all those who want to live a contemporary style for a timeless elegance.

 

The range is available in four colours, all in an opaque finish: gold, rose gold, silver and black

 

OPTICAL COLLECTION

 

 NJE 25 (RG1)

Frame with a large, round shape reminiscent of bohemian style.  The vintage lines and the shades of gold emphasize the refined and subdued elegance, emblem of the Swiss brand. The extraordinary quality and resistance of the metal make the frame perfect for the hectic lifestyle of the contemporary man. Also available in black, gold and silver.

 

NJE 22 (SR1)

A traditionally masculine frame appears here in a new, elegant and refined interpretation thanks to a choice of colours ranging from silver rose and rose gold to black and gold.

 

The SHADES 19 sunglasses use Carl Zeiss lenses with anti-reflective coating and every model includes a polarised version. The colours chosen are in line with the brand’s identity, starting with the simple and elegant through to lighter, more fashion effects. Every single frame has its own combination of lenses thus guaranteeing a perfect stylistic balance. 

NJE-S 09

These round sunglasses represent the timeless classic style, remastered in a contemporary way. It’s available in 4 colors: Black, Silver and two different Gold

 

 

 

NJE-S 10

This square-shaped navigator model is perfect for those who embrace nostalgia, but at the same time want to keep up with the latest trends. It’s available in 4 colors: Black, Silver and two different shades of gold.

 

 

NJE-S 11  

A slender, square shape designed to adapt to every situation. A classic style that one doesn’t easily tire of. Available in 4 colours: Black, Silver and two different shades of Gold.

 

 

A selection of the SHADES 19 by NIRVAN JAVAN models is featured in the Summer magazine by BELDONA, leading Swiss lingerie and swimwear brand – a collaboration also aimed at promoting Swiss Made design.

 

The NIRVAN JAVAN, campaigns, collections and news are available at www.nirvanjavan.com and on Facebook, Instagram and YouTube.

collection de lunettes RYE&LYE 2019

RYE&LYE:
NON-STOP ADVANCES PAIR CRAFTSMANSHIP AND ELEGANCE
 

Acetate and metal, combined in an elegantly refined blend of materials, maintain star status in the latest Rye&Lye collection to be unveiled at MIDO 2019.
Joining the already well-known and beloved prescription eyewear styles, sunglass frames are cast in a defining role. This year, they take their names from another Italian success story: wine.

Flirtatious and very classy with its cat-eye shape, “Champagne”becomes a must-have accessory for wearers who want to embellish their look without any additional props. Metal and acetate mingle in a sophisticated, well-balanced whole. Acetate temples sheath a metal core with a cord-like look and the brow piece is embellished with a sinuously waved metal insert.

The same blend of materials and skilled craftsmanship pair up in “Morellino” for a more squared, sleek look, set apart from the previous style by the decorative, torchon brow piece that lends sparkle to the eyes.
“Pinot” is the perfect choice for the sophisticated, self-confident man. Round, with double bridge and titanium temples, it has a vintage flavor that is up-to-the-minute modern and self-assured in any situation. An exquisite expression of the fine craftsmanship and attention to detail that make every piece distinctive.
Strikingly sophisticated styles, true masterpieces of Italian artisan craft.
All Rye&Lye frames embody both the past and the future, thanks to shapes that express refined retro charm and the use of innovative materials and cutting-edge technologies that ensure these frames are authentic design pieces, to be worn as if they were works of art.

Nouvelle collection de lunettes solaires HACKETT

The lenses, the spring hinges, the acetates; every gram of each Hackett Bespoke Sunglass has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

2015 will see the launch of the first Hackett UTX sunglasses. HSB838 as worn by Jeremy Hackett on the catwalk features graduated faded acetate with a retro nod. With this new innovative UTX technology, Hackett Bespoke Sun offers the finest acetate frames on the market today. 30% lighter than normal and half the thickness of a regular frame, weighing only a few grams meaning more comfort and leaves no marks. .

Introducing new lightweight silhouettes combined with vintage inspired eyeshapes as seen in HSB835, details are authentic with real riveted hinges and metal endpieces. Each handmade frame is fitted with anti reflective reverse coated lenses for a flawless finish..

Nouvelle collection de lunettes optique par HACKETT

One thing Hackett prides itself on is never compromising on style, and the new SS15 Bespoke UTX Optical collection is certainly a visual treat. The finest handmade acetates, authentic metal riveted hinges and carefully crafted finishes have been combined to create the new modern classics.

From sandblasted matte finishes layered with gloss interiors to rich honey tortoiseshells and contrasting navy fronts in HEB146, all feature that final flourish with custom Union Jack hidden trims.

Drawing inspiration from timeless tailoring, every piece represents sophistication and luxury while maintaining the very essence of British tradition; vintage styling comes together with classic panto eyeshapes and handcrafted amber and olive horn acetates in HEB148 finished with a touch of gentlemanly charm.

Invest in ageless style with eyewear that’s sure to see you through the season.

nouvelle collection de lunettes MYWOODI

MyWoodi, wooden eyewear for everyone.

Manufactured in Italy, using wood from around the world,
MyWoodi eyewear features a clean, linear style that is ultra-modern and extremely cool.
The light, playful and totally tasteful wooden eyewear is priced aggressively, placing it within range of everyone’s budget.
Featured in the first collection are 12 styles – 5 sun wear and 7 vision wear –
in 6 different types of wood and colors.
Composed of eight layers of wood, their exciting chromatic nuances are fresh and fashionable.
Sixty processing phases, 15 of which are carried out by hand, yield a feather-light product that weighs in at
13 grams (less than half an ounce).
An invisible side hinge completes the whole.

MyWoodi, wooden eyewear for everyone. MyWoodi is part of WooDone Eyewear.

nouvelle collection de lunettes COCON SONG

COCO SONG COLLECTION SOLEIL : LE GOÛT D’UN ORNEMENT PRÉCIEUX

Mai 2015 – La nouvelle collection de lunettes de soleil signée Coco Song, la ligne d’Area98 consacrée aux personnes qui savent s’exprimer à travers leur style charmeur, est un hymne à la sensualité et à l’élégance féminine.

Inspirée de l’opulence étincelante des anciens empires d’Orient, cette collection comprend quatre modèles entièrement faits main, qui proposent les éléments iconiques de la marque. Ainsi, au fil des ornements en soie raffinée, des détails précieux, des matières rares et des pierres dures, les personnes qui portent ces lunettes redécouvrent le plaisir de voyager dans l’espace et dans le temps à destination de contrées lointaines. Franches et tranchées, souvent uniques, les couleurs apportent une touche de dynamisme et d’épaisseur aux cercles, alors que les ornements sur les branches sont rehaussés, donnant ainsi des sens profonds et remplis de mystère aux montures.

Un phénix stylisé se pose délicatement sur la monture papillon du modèle BOBO COOL aux verres fumés, alors que l’on aperçoit une plume impalpable tombant gracieusement sur la surface des branches.
Un jeu de couleurs contrastantes souligne la personnalité du modèle NIGHTS LIGHTS, à la forme ample et carrée, et aux verres fumés qui reprennent la couleur du cercle. Une décoration en métal de goût oriental et le détail léger de la plume sur les branches viennent compléter la monture. Ces éléments précieux sont également présents dans le modèle ROSE ROOM, dont le cercle œil de chat est souligné par des décorations raffinées qui semblent avoir été faites au ciselet. Les verres teintés noirs mettent quant à eux en valeur la couleur vive de la monture.

Une grecque en métal émaillé parcourt la partie supérieure du cercle et les branches du modèle AFTER HOURS. Une touche de couleur sur la monture, raffinée et féminine, exprime le charme d’une femme mystérieuse, dont le regard se cache derrière des verres foncés.

nouvelle collection de lunettes par MARIMEKKO

The Finnish fashion and design house Marimekko is launching an eyewear collection together with the leading eyewear designer and distributor Mondottica. The first optical products of the new eyewear collection, conceived and developed by Mondottica in collaboration with the Marimekko design team, will first hit the Finnish market in August 2015 gearing up to the global launch of the whole collection including also sunglasses at the end of 2015. When Marimekko was founded in 1951, its bold colours and unconventional prints gave the company a strong and unique identity. Marimekko’s courageous, positive and empowering way of life is translated into the eyewear collection through selected classic prints and a unique colour palette celebrating the company’s art of print making. The love of nature has inspired brushed wood effect finishing, while Marimekko’s timeless dialogue between colours comes alive through the play of contrasts with palettes and materials. Headquartered in Hong Kong with offices all over the globe, Mondottica has a long experience in working with different brands translating their design heritage to unique eyewear. In the new Marimekko eyewear collection, Mondottica has used its vast expertise to include the combination of unique materials and techniques matched with carefully crafted details. From shiny and brush finishes of handmade acetates and stainless steel metals each product has been designed to epitomise Marimekko’s joy of life.

nouvelle collection de lunettes TED BAKER

TED’S NEW SS15 EYEWEAR COLLECTION BURSTS INTO LIFE WITH FLASHES OF BOLD PRINTS,
INNOVATIVE SUPER FINE MATERIALS, HIDDEN MESSAGES AND CONFIDENT COLOURS;
THEY MAY JUST BE A PIGMENT OF YOUR IMAGINATION.

This season sees the launch of Ted’s top notch acetate.
Half the thickness of regular glasses, Ted’s carefully handcrafted UTX (Ultra Thin Xyl)
frames are 30% lighter than normal and weighing only a few grams, they leave no marks.
One should leave an impression for the right reasons, after all.

Proving there is more to Ted than meets the eye, his Men’s Optical collection is the stuff of daydreams.
Striking color blocks of bold forest green and deep red hues featured in DENNY TB8120 are finished in ultra fine handmade UTX acetate.
The season’s smart yet stylish look is full of retro styling with metal front pins and diamond temple tip details.

Whilst Ted showcases his true colours with his signature prints in HEWITT TB4239.
Inky shades of grey and black are layered with paisleys and geometric prints in this classic combination frame,
ensuring a double take wherever you may wander.

TED BAKER MEN’S SUN SS15
WHETHER YOU’RE JETTING OFF TO JAMAICA, STRUTTING THE STREETS
OF SAN FRANCISCO OR CASTING YOUR ROD INTO YONDER POND,
TED’S SS15 SUN COLLECTION HAS THE PERFECT PAIR OF SHADES TO
CATCH THAT SUMMER SUN.
Handcrafted acetates in luxury finishes, signature prints and metal trims
all congregate in the new men’s sun collection.

Sandblasted matte finish acetates are mixed and matched with Ted’s signature prints in JAMESON TB1351
all finished with an inlaid metal rimwire and hidden trims.

Retro eyeshapes and classic keyhole bridge detailing in BRANNON TB1355
is given a modern twist with contrasting crystal acetate temples featuring two-tone lamination.
Seeing is believing after all.

nouvelle collection de lunettes WOODONE

WooDone: the new Ulmus collection is riding high!
ULMUS is the name given to the special edition of eyewear covered with leaves, those of the Wych Elm (ulmus glabra). The project does not consist in a new eyewear model but a special treatment, a finish that can be applied to any model in the collection.
The creative team and manufacturing staff took twelve whole months to identify a tree with suitable leaves. Nothing, in fact, has been left to chance. On the creative front, the first obstacle to surmount was that of finding leaves with sufficiently impacting and clearly visible veins. The manufacturing experts, on the other hand, had to come up with the ideal solution for applying the leaf to the frame without interrupting the pattern traced by the veins and preserving their charm intact.
It was therefore decided to use the underside of the leaf, where the veins are more prominent, in order to highlight its beauty. A natural glue was chosen to apply the leaf to the eyewear and, likewise, a natural lacquer finish is used to prevent the leaf from drying and changing colour. The veins of the leaf, whose pattern is uninterrupted from the temple pieces to the frame front, are enhanced by a lacquer finish. The resulting eyewear is truly one of a kind since no leaf can be identical to another.
Four hours of painstaking work are needed to achieve the final result: a truly impeccable and natural effect.

http://www.woodone.it