collection de lunettes de la marque KLiiK Denmark March 2020

KLiiK denmark March 2020 collection

Taking its direction from the clean, modern aesthetic of Scandinavian design, the new collection features bold colors and custom design elements for March 2020. Drawing from key fashion influences, the new models offer a minimalistic look for the narrow PD clientele.  

NEW: Introducing Universal Fit to the KLiiK denmark collection. Style K-670 features a translucent acetate with a unique woodgrain pattern to bring out the earthy tones. The double cubed spring hinge adds a touch of metal to the acetate frame available in color combinations of black smoke, blue smoke, and hazelnut smoke. 

Combination style K-672 is a classic aviator that is ultra-lightweight in TR-90 rims. This style is made to stand out for its semi-translucent rims that sandwich the thin metal frame. Linear cut-outs at the end pieces add the finishing touch. This style is available in black gold, grey, and violet. 

For ladies, two new styles featuring unique color combinations and custom laminations are added to the collection.  

Style K-671 is a rounded square that offers a vibrant pop of color to contrast the frame’s matte finish. The front features a brilliant chromatic finish on the beveled edge along the brows and lower rims in color blocking color combinations to create a bold contrast. This style is available in black gold, brown turquoise, charcoal blush, and wine gunmetal. 

Stainless steel style K-673 features metallic polished eye rims that create an outlined effect against the matte colored browline and temples. This flat metal, square shape frame is softened by the color palette of black rose gold, taupe silver, wine black and gold blush.

For men, style K-669 features a square stainless-steel front, highlighted by a TR-90 browbar in a contrasting tone. Super thin and lightweight with flat metal temples, this style is available in black demi, grey black and silver crystal

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collection de lunettes EVATIK March 2020

EVATIK March 2020 collection

Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal. 

For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold. 

Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.

Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal. 

Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold. 

collection de lunettes femmes par LIGHTBIRD

 

LIGHTBIRD LAUNCHES TWO NEW WOMEN’S OPTICAL MODELS

 

BAOBAB and SNAKE .

Two new 100% Made in Italy women’s models, characterized by innovative shapes, color combinations and design.

 

 

January 2020_ LIGHTBIRD launches two new women’s optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.

 

New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.

BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand’s philosophy.

 

BAOBAB  LB021

BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin « Light off », temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted « Light Black », temple Cubic Honey Havana,  and the elegant C063 Front Night Blue, end pieces detail, metal Shiny « Warm Light », temple Night Blue.

 

SNAKE LB021  

 

SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented « Light_Matter » material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058‘s Front Etheric Pink, end pieces detail, metal Mirror « Natural Light », temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted « Light Black », temple Bright Black.

 

Each pair of glasses is also linked to Light_NEST, the company’s website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.

 

 

collection capsule Light Blue by KOMONO

KOMONO – LIGHT BLUE CAPSULE COLLECTION

 

 

During the late seventies and early eighties, one of the worst droughts in L.A.’s history occurred which drained hundreds of backyard pools all dotted around the city. These pools formed the backdrop for a group of teenagers who used the steep, smooth pools to introduce a new fashion of skateboarding. Characterized by a low-center-of-gravity, surf-style attacks, this new style soon developed into a global craze which until today remains the base of modern skate culture.

 

Inspired by the concrete waves of L.A. pools, KOMONO launches a capsule of inspired glasses, watches and eyewear accessories in a striking light blue. The campaign, shot at the legendary Pink Motel, features a wide-templed Avery and rounded Ana.

 

 

For more information about KOMONO, please visit www.komono.com

 

collection TONYSAME 2020

nos nouveautés Tonysame.

Une collection inspirée par l’énergie parisienne: un mélange d’élégance, de raffinement et de style avec des lignes plus évoluées

collection de lunettes FYSH march 2020

FYSH March 2020 collection

 

Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style. 

Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.  

 

Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald. 

Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose. 

Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.

Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.  

 

Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.  

lunettes NAO, AC42 et ZD43 couleur Classic blue

CLASSIC BLUE : COULEUR PHARE DE L’ANNEE 2020. Sélection illuminée  & colorée de ce bleu crépuscule.

Lunettes NAO, AC42 & ZD43. 

Depuis plus de 20 ans, le Pantone Color Institute annonce la couleur-phare de l’année. En 2020, place au Pantone 19-4052 Classic Blue, « Inspirant la sérénité, la confiance et le partage, cette teinte de bleu immuable souligne notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.» a précisé Pantone.

Teinte de bleu immuable et intemporelle, PANTONE 19-4052 Classic Blue est élégante, dans toute sa simplicité. Évoquant le ciel au crépuscule, les qualités rassurantes de PANTONE 19-4052 Classic Blue suscitent la réflexion et soulignent notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.

Cataloguée dans notre psyché comme une couleur reposante, PANTONE 19-4052 Classic Blue apporte un sentiment de paix et de sérénité à notre esprit, tel un refuge. En favorisant la concentration à travers une clarté inégalée, PANTONE 19-4052 Classic Blue recadre notre pensée. Teinte de bleu propice à la méditation, Classic Blue stimule la résilience.

OKO by OKO Paris vous a préparé une sélection de 3 modèles dans ce joli bleu, avec NAO C4, AC42 C4 et ZD43 C3.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en ne pensant qu’à une chose : permettre au porteur de se révéler et d’oser afficher sa personnalité. 

#okobyoko  #gooddesignforgoodpeople  #inokowetrust  #fromokowithlove

collection femmes par INVU

 

 

INVU Women’s eyewear fashion – jewelry inspiration

 

 

Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

campagne de communication BLAKFIN

BLACKFIN – TIMELESS MEMORIES

LA NOUVELLE CAMPAGNE DE COMMUNICATION

Toute personne a des souvenirs 

qu’elle ne raconterait qu’à elle-même, 

et en secret. 

Janvier 2020 – Le Grande Cretto est l’œuvre de land art contextuelle la plus imposante au monde, conçue par Alberto Burri entre 1984 et 1989 sur l’emplacement de Gibellina (ville de la province de Trapani, en Sicile) qui fut entièrement détruite par un tremblement de terre en 1968. Une grande étendue de ciment blanc recouvre les décombres de la petite ville, comme un linceul sur lequel l’artiste a reconstruit le plan du centre historique, transformant les rues en sillons qui dessinent une espèce de labyrinthe de plus de 80 mille mètres carrés. 

Par cette œuvre à fort impact émotionnel, le désir était de graver l’évènement dramatique dans la mémoire. Blackfin a choisi ce lieu pour sa nouvelle campagne de communication 2020 Timeless Memories.

Le Cretto de Burri crée un décor aseptisé, presque immatériel, animé par les mannequins – deux femmes et un homme – qui se déplacent pieds nus, légers et respectueux dans ce paysage surréaliste. Mais ce cadre se révèle en même temps tout à fait réel, presque violent pour la forte connotation de valeur – historique, émotionnelle et artistique – qui le relie à la marque de lunettes. Le choix de l’endroit est en fait un continuum lié au processus de maturité de la marque qui reconnait les valeurs communes de l’entreprise dans ces trois piliers : neomadeinitaly, à savoir le lien éthique et historique de son territoire, titane, ou l’aspect matériel et concret du produit qui est celui également du lieu du shooting, credo, dans le sens de conscience du message, celui de la campagne qui ne se limite pas à un transfigurer les images mais aussi le sens profond et la substance. 

Le cadre des prises de vue est donc la représentation d’une réalité presque indéfinie, le Grande Cretto devient un espace narratif, au sens fort d’avertissement et de souvenir perpétuels (timeless) de ce qu’est notre histoire. Une histoire faite de souvenirs (memories), toujours prêts à nous rappeler que ce que nous sommes aujourd’hui est né de ce que nous avons été. 

TIMELESS MEMORIES

Everyone has memories

they would only tell themselves,

in secret.

 

Only when drowning in the deepest depths of suffering

do we discover the real nature of awareness.

Chaos and destruction are no more than the legacy

of an altered state of consciousness,

or its purest representation.

Living in a closed world

new collection MATERIKA by LOOK Made in Italia

MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance.