collection de lunettes de la marque KLiiK Denmark March 2020

KLiiK denmark March 2020 collection

Taking its direction from the clean, modern aesthetic of Scandinavian design, the new collection features bold colors and custom design elements for March 2020. Drawing from key fashion influences, the new models offer a minimalistic look for the narrow PD clientele.  

NEW: Introducing Universal Fit to the KLiiK denmark collection. Style K-670 features a translucent acetate with a unique woodgrain pattern to bring out the earthy tones. The double cubed spring hinge adds a touch of metal to the acetate frame available in color combinations of black smoke, blue smoke, and hazelnut smoke. 

Combination style K-672 is a classic aviator that is ultra-lightweight in TR-90 rims. This style is made to stand out for its semi-translucent rims that sandwich the thin metal frame. Linear cut-outs at the end pieces add the finishing touch. This style is available in black gold, grey, and violet. 

For ladies, two new styles featuring unique color combinations and custom laminations are added to the collection.  

Style K-671 is a rounded square that offers a vibrant pop of color to contrast the frame’s matte finish. The front features a brilliant chromatic finish on the beveled edge along the brows and lower rims in color blocking color combinations to create a bold contrast. This style is available in black gold, brown turquoise, charcoal blush, and wine gunmetal. 

Stainless steel style K-673 features metallic polished eye rims that create an outlined effect against the matte colored browline and temples. This flat metal, square shape frame is softened by the color palette of black rose gold, taupe silver, wine black and gold blush.

For men, style K-669 features a square stainless-steel front, highlighted by a TR-90 browbar in a contrasting tone. Super thin and lightweight with flat metal temples, this style is available in black demi, grey black and silver crystal

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nouvelle collection de lunettes « c’est chic » par la marque INVU

 C’est Chic les INVU 2020

 

 

Just in time for Mido! INVU and Swiss Eyewear Group are excited to be launching a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the temple ends and discrete coloring, turns the sunglasses into a true piece of jewelry.

But it does not stop there, the perfectly matching gradient lenses in mocha, rose and clay tones not only look stunning. The lenses also combine the latest fashion with the high performing functionality of INVU’s proprietary ultra polarized lens technology.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

Swiss Eyewear Group International: info@swisseg.com

nouvelle collection de monture de la marque MITA EYEWEAR

 

MITA EYEWEAR DEBUTS AT MIDO 2020 WITH COLLEZIONE 1

 

EYEWEAR MADE FROM RECYCLED WATER BOTTLES, BIODEGRADABLE LENSES AND RECYCLED ALUMINIUM

 

Vision of Tomorrow is launching a collection that brings fashion and sustainability together.

 

January 2020_ Vision of Tomorrow (VOT) – the eyewear consulting and services company born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) – presents the new MITA Eyewear collection.

 

The name MITA represents the spirit of the brand: MI as Miami first initials, home of VoT, and ITA as Italy. A name that represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.

 

During the 50th edition of MIDO, MITA will officially make its debut with COLLEZIONE 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglasses are in fact made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal ones are made from recycled aluminum. The attention to the environment does not stop at the frames, but also involves demo and sun biodegradable lenses, components and packaging.

 

« After over twenty years of experience in the industry, we are happy to launch our MITA Eyewear brand born from the concept of reshaping fashion.  Nora and I believe that the process towards a sustainable and environmentally friendly system must start now in a concrete way. Globally, many industries have made great steps in this direction and our sector cannot stand by. COLLEZIONE 1 was born with this philosophy » so Fabio Ferracane said, CEO of VoT.

 

Waiting to unveil the entire collection at MIDO here are two iconic models: SOLE, a women’s sunglasses, and MIO1913 a men’s ophthalmic frame.

 

MIO1913 C2 01 

The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.

 

SOLE 

 

The model, which evokes the vibrant atmosphere of Miami’s beaches, has an extremely feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic and the lenses are also biodegradable.

 

 

collection de lunettes femmes par LIGHTBIRD

 

LIGHTBIRD LAUNCHES TWO NEW WOMEN’S OPTICAL MODELS

 

BAOBAB and SNAKE .

Two new 100% Made in Italy women’s models, characterized by innovative shapes, color combinations and design.

 

 

January 2020_ LIGHTBIRD launches two new women’s optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.

 

New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.

BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand’s philosophy.

 

BAOBAB  LB021

BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin « Light off », temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted « Light Black », temple Cubic Honey Havana,  and the elegant C063 Front Night Blue, end pieces detail, metal Shiny « Warm Light », temple Night Blue.

 

SNAKE LB021  

 

SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented « Light_Matter » material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058‘s Front Etheric Pink, end pieces detail, metal Mirror « Natural Light », temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted « Light Black », temple Bright Black.

 

Each pair of glasses is also linked to Light_NEST, the company’s website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.

 

 

collection capsule Light Blue by KOMONO

KOMONO – LIGHT BLUE CAPSULE COLLECTION

 

 

During the late seventies and early eighties, one of the worst droughts in L.A.’s history occurred which drained hundreds of backyard pools all dotted around the city. These pools formed the backdrop for a group of teenagers who used the steep, smooth pools to introduce a new fashion of skateboarding. Characterized by a low-center-of-gravity, surf-style attacks, this new style soon developed into a global craze which until today remains the base of modern skate culture.

 

Inspired by the concrete waves of L.A. pools, KOMONO launches a capsule of inspired glasses, watches and eyewear accessories in a striking light blue. The campaign, shot at the legendary Pink Motel, features a wide-templed Avery and rounded Ana.

 

 

For more information about KOMONO, please visit www.komono.com

 

collection TONYSAME 2020

nos nouveautés Tonysame.

Une collection inspirée par l’énergie parisienne: un mélange d’élégance, de raffinement et de style avec des lignes plus évoluées

collection de lunettes FYSH march 2020

FYSH March 2020 collection

 

Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style. 

Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.  

 

Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald. 

Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose. 

Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.

Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.  

 

Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.  

collection femmes par INVU

 

 

INVU Women’s eyewear fashion – jewelry inspiration

 

 

Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

nouvelle collection de lunettes enfants par WESTGROUP

 

WestGroupe to launch Life Italia Kids Eyewear Collection     WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.   Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.   Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.   “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”   -Beverly Suliteanu, VP of Product Development     LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price. Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015. This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.   ABOUT WESTGROUPE Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Their mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. The company is driven by their customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow their customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex®.

new collection ANDYBROOK

ANDYBROOK ANDYBROOK est une jeune marque de lunette proposée exclusivement aux opticiens. William & Jonathan, opticiens de formation, se sont servis de leurs experience afin de developper cette nouvelle marque qui se veut chic et rétro mais résolument tendance. Nous vous invitions à consulter notre site internet http://www.andybrook.fr .