nouvelle collection des lunettes de la marque PEPE JEANS

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

collection HIBRID DESIGNS par IC!BERLIN

superfine acetate rims inside an unbreakable stainless steel frame. Now, we have enhanced the collection and added a few extra styles.  hybrid designs

nouvelle collection de lunettes par OKIA

ETHNIC DETAILS FOR THE NEW HDA® COLLECTION BY OKIA

 

 

Back to the 60’s! Here is the key of the new eye-catching HDA® collection designed by OKIA.

 

Ethnic and exotic patterns represent one of the main fashion trends for next season, in both clothing and accessories. The new HDA® concept developed by OKIA draws inspiration from these elements giving them a fresh and unique interpretation. Geometric shapes play with tribal designs for an original and funny look. Deep colours – such as yellow, orange, purple and blue – brighten up the acetate creating beautiful combinations. The new summer trend is captured through a mix of clever accents and a harmonious balance between fashion and high technology. The result is a really special and glamorous collection that will seduce the youngest public through its ethno-chic style.

 

Always keeping close to its inner features – brightness, mirth, boldness and innovation – OKIA once again confirms the limitless possibilities offered by its HDA® Technology in terms of colours and patterns. A real revolution for the world of eyewear design, this patented technology allows the realization of any graphic or painting style on acetate with an extraordinary lifelike effect. Opening up infinite creative opportunities, this technology is extremely intriguing and interesting not only for the optical segment but also for artists and designers from other market fields.

 

HDA® Technology can express any kind of concept, the only limitation is your imagination!