collection de lunettes femmes par LIGHTBIRD

 

LIGHTBIRD LAUNCHES TWO NEW WOMEN’S OPTICAL MODELS

 

BAOBAB and SNAKE .

Two new 100% Made in Italy women’s models, characterized by innovative shapes, color combinations and design.

 

 

January 2020_ LIGHTBIRD launches two new women’s optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.

 

New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.

BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand’s philosophy.

 

BAOBAB  LB021

BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin « Light off », temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted « Light Black », temple Cubic Honey Havana,  and the elegant C063 Front Night Blue, end pieces detail, metal Shiny « Warm Light », temple Night Blue.

 

SNAKE LB021  

 

SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented « Light_Matter » material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058‘s Front Etheric Pink, end pieces detail, metal Mirror « Natural Light », temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted « Light Black », temple Bright Black.

 

Each pair of glasses is also linked to Light_NEST, the company’s website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.

 

 

Publicité

LIGHTBIRD nouveau modèle nouveau colorie

 

SHAPES AND COLOURS

FOR LIGHTBIRD’S NEW FW ‘19

 

LIGHTBIRD’s new trends at DaTE and  SILMO

September – LIGHTBIRD, the new eyewear brand created by the Bellunese designer Corrado Rosson, offers two models for the autumn-winter 19/20 season. Colours and shapes are the fundamental elements of the models MOON and ASTEROID. The names are evocative and are derived from the Little Prince, a tribute wanted by Rosson for the common values the book shares with the brand, such as dream, passion, light and balance.
MOON and ASTEROID are part of the first Light_MATTER collection, consisting of thirteen optical and five sun models. The collection features geometries characterized by an alternation of lines and shapes that can be both sharp and decisive and rounded and sinuous. The choice of colours is dynamic, ranging from monochromatic tone-on-tone to two-tone models with animalier acetates and defined colours.
 

 

MOON LB 011

 

The rounded lenses bring back to the great splendours of the first decades of the twentieth century, while the innovative production system leads to a contemporary style.

The chromatic variations enable the enhancement of the glasses’ sinuous lines. The « Light off » satin metal of the front and the tone-on-tone temples guarantee the wearer elegance and dynamism.

MOON is available in Shiny Black, Havana CubicHoney, Chocolate and Purple.

 

ASTEROID LB004

Clean lines and innovative Light_MATTER material. The dynamic-coloured frames and the monochromatic front in hi-tech metal make ASTEROID a decisive and contemporary men’s eyewear, ideal for both an informal casual look and a youthful formal one. The model is available in four acetate colours – CubicGray Havana, CubicHoneyHavana, Light Green, Light Orange – combined with different shades of the satin metal front.

nouvelle collection LIGHTBIRD été 2019

HEART & PLANET

THE ICONIC MODELS OF  LIGHTBIRD SUMMER

 

The first Light_Matter Sun glasses collection dedicated to creativity and style, 100% Made in Italy

 

 

July 2019 _ Summer is synonymous with relax, sun, holiday, sea, mountains, parties and fun. LIGHTBIRD fosters this Summer mood by launching the Light_Matter Sun collection, composed of five models with frames and lenses in summer and contemporary colours. Two iconic models stand out from the collection by the Bellunese designer Corrado Rosson: HEART and PLANET.

 

HEART LB001 

HEART a women’s sun model, represents the brand’s concept in an iconic way.  Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, recalling the stylised heart of the Lightbird’s logo. There are three color combination for this model: front Light Blue, metal satin « Natural Light » and multilayer Blue antireflective lenses; front total Bright Black, metal satin « Light off » and mirror smoke antireflective lenses; front Soft Brown, metal satin « Warm Light » and Soft Brown Havana, shaded Brown antireflective lenses

PLANET LB003

The sun model PLANET is characterized by a retro style shape. The rounded lenses bring back to the great splendours of the first decades of the twentieth century but the innovative production system leads to a contemporary style. On the left lense sits a small detail that recalls the LIGHTBIRD’s logo: the eye of the bird. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front metal Mirror « Natural Light » and multilayer Pink antireflective lenses.  The two other colour variations offered for this model are: front total Bright Black, metal satin « Light off » and mirror smoke antireflective lenses; front Soft Brown, metal satin « Warm Light » and Soft Brown Havana, shaded Brown antireflective lenses.

 

These women’s sunglasses are characterized by original lines, able to adapt to different summer looks, thanks to both the shades of the lenses and the colors of the frames. Ideal for those who want to take flight with 100% Made in Italy style and creativity.

première collection de lunettes de soleil LIGHTBIRD par CORRADO ROSSON

LIGHTBIRD launches Light_matter Sun

The first sun collection of the new Bellunese

brand by Corrado Rosson

 

The sun shines on the world of LIGHTBIRD, a world of design, innovation, technology and creativity, 100% Made in Italy. The new brand designed by Corrado Rosson launches the line Light_matter Sun, consisting of a selection of three models taken from the optical eyewear collection Light_Matter combined with solar anti-reflective lenses.

The selected models Desert LB013, Vulcano LB006 and Prince LB007 are added to the iconic Heart and Planet already present in the collection. Two colours are available for each new model. The main combinations are Shiny black and satin metal Anthracite Light off, Night Blue matched with the satin metal Navy Blue, and Chocolate together with satin metal Light Brown.  All these combinations follow the latest trends in men’s and women’s fashion, perfect for exhibiting an always contemporary look.

 

Light_matter Sun uses high quality, wide-range anti-reflective sun filters Base 2, offered in three colours for a perfect stylistic match: Mirrored Smoke, Shaded Brown and Multilayer Blue.

THE COLLECTION _ Light_Matter_Sun

VULCANO_Sun LB006

The model VULCANO features a silhouette with essential lines, which makes it suitable to everyone. Vulcano is available in two colour combinations: Total Bright Black with the anthracite satin metal « Light off » and Total Night Blue with the Navy Blue satin metal front. The lenses are matched to their colors: Smoked Mirrored the first and Multilayer Blue the second.

PRINCE_Sun LB007

PRINCE, with its rounded lenses, is characterized by a more youthful look and is ideal for those who want to live every day with style and lightness. This model is available in Total Night Blue combined with the front in Navy Blue satin metal and Chocolate with Light Brown satin metal. The anti-reflection lenses are matched to their relative colours: Brown shade and Blue Multilayer.

DESERT_Sun LB013

The dynamic colours of the frames and the monochromatic hi-tech metal front make DESERT a decisive and contemporary man’s sunglasses model, ideal for both an informal casual look and a youthful formal one.  This model displays a unique feature with color code C046S, which presents a sophisticated and elegant combination: satin metal Warm Light with mirrored smoke lenses create a refined contrast with the black acetate and cubic red Havana of the body and temples.

 

These sun models increase the range of the Light_matter collection, a line created with an innovative and patented composite material. Light_matter is made by combining a sheet of high-tech aluminium with a sheet of Italian acetate. This material gives life to a frame in which the two elements almost merge. The bond is guaranteed by high-performance adhesives used in the aerospace industry.

 

One of the distinctive elements of LIGHTBIRD is the technology. On the temple tip of the glasses there is a QR code that, through the camera of a common smartphone, can connect you to Light_NEST, the LIGHTBIRD’s « nest ». The optician and the end customer will thus give life in a simple and intuitive way to a community where they can both get direct support and help from the company. Lightbird assists the optician with loyalty actions towards the end customer and facilitates the request for assistance and spare parts as well as guaranteeing commercial and strategic advantages

lightbird 2019

LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand has debuted at MIDO 2019.

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

collection de lunettes LIGHTBIRD 2019

LIGHTBIRD

A NEW ITALIAN BRAND 

 

 

 

LIGHT. HEART. PASSION. INNOVATION. 

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at MIDO 2019.

 

LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a « nest », ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.

 

Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.

collection de lunettes LIGHTBIRD

LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

 

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand 

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

collection de lunettes LIGHTBIRD 2019

LIGHTBIRD

LIGHT. HEART. PASSION. INNOVATION.

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at OPTI 2019.

 

LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a « nest », ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.

 

Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.

 

 

 

DESERT

Clean lines and innovative material Light_matter. The animalier style and the hi-tech metal monochromatic frontal, make Desert a decisive and contemporary optical frame. Ideal for an informal casual look as well as a youthful formal one.

The model is available in 4 shades.

FOX

The FOX prescription model is dedicated to those who love following the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in 4 shades.

 

VULCANO

In honour of its name, Vulcan, in this model we find strong chromatic contrasts. The innovative material Light_matter in this case generates a strong chromatic contrast that defines the color C026. The monochromatic front in « light off » anthracite metal contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The easy shape makes Vulcano a contemporary eyewear and suitable for every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in 4 shades.

PLANET

 

The sun model PLANET is characterized by a vintage style shape. The rounded lenses bring us back to the great splendour of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens the tiny round detail refers to LIGHTBIRD’s logo: the bird’s eye. The women’s sun collection includes 3 colors, including a very modern Etheric Pink contrasted by a mirror-polished metal front.

nouvelles collection de lunettes LIGHTBIRD lancement OPTI Munich 2019

LIGHTBIRD

ENTRUSTS ZED_COMM WITH THE ACTIVITY

OF OPTICAL TRADE PRESS OFFICE ITALY AND EUROPE

 
November 2018 _ LIGHTBIRD – the new eyewear brand created by designer Corrado Rosson – has chosen Zed_Comm for its press office and media relations activities for the official launch of the collection for the Italian and European press in the optical sector.

 

Corrado Rosson, after years of successful collaborations with established eyewear brands, he comes into play in first person with a new industrial and communicative project. LIGHTBIRD represents a new approach to eyewear where lightness, passion, innovation and design are intertwined to create a brand of frames completely Made in Italy. The official launch of the collection will take place at Opti 2019.

 

With two operating offices in Milan and Verona, Zed_Comm has been operating for over twenty years as a communication and public relations agency. In addition to the traditional services of press office, external relations and advertising consulting, the agency offers innovative forms of communication, organization of events and marketing strategies that can ensure visibility and high levels of performance.

 

The experience gained in the field of reference with various customers in the world of optics and its innate versatility make Zed_Comm the ideal partner of  LIGHTBIRD for the launch of this new brand on the market, while offering cross-cutting and original ideas for communication.