nouvelle collection de monture de la marque MITA EYEWEAR

 

MITA EYEWEAR DEBUTS AT MIDO 2020 WITH COLLEZIONE 1

 

EYEWEAR MADE FROM RECYCLED WATER BOTTLES, BIODEGRADABLE LENSES AND RECYCLED ALUMINIUM

 

Vision of Tomorrow is launching a collection that brings fashion and sustainability together.

 

January 2020_ Vision of Tomorrow (VOT) – the eyewear consulting and services company born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) – presents the new MITA Eyewear collection.

 

The name MITA represents the spirit of the brand: MI as Miami first initials, home of VoT, and ITA as Italy. A name that represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.

 

During the 50th edition of MIDO, MITA will officially make its debut with COLLEZIONE 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglasses are in fact made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal ones are made from recycled aluminum. The attention to the environment does not stop at the frames, but also involves demo and sun biodegradable lenses, components and packaging.

 

« After over twenty years of experience in the industry, we are happy to launch our MITA Eyewear brand born from the concept of reshaping fashion.  Nora and I believe that the process towards a sustainable and environmentally friendly system must start now in a concrete way. Globally, many industries have made great steps in this direction and our sector cannot stand by. COLLEZIONE 1 was born with this philosophy » so Fabio Ferracane said, CEO of VoT.

 

Waiting to unveil the entire collection at MIDO here are two iconic models: SOLE, a women’s sunglasses, and MIO1913 a men’s ophthalmic frame.

 

MIO1913 C2 01 

The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.

 

SOLE 

 

The model, which evokes the vibrant atmosphere of Miami’s beaches, has an extremely feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic and the lenses are also biodegradable.

 

 

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collection de lunettes OGI EYEWEAR 2019

Singin’ The BLUs – New Scojo New York BluLites

 

Scojo New York is delighted to introduce the latest in BluLite styles – now available in metal frames. These ready-to-wear readers come in four ultra unique shapes, with personalities all their own. Additionally, each of these styles is offered in plano non-RX for those seeking a little protection from digital screens without the added reading power.

Biko

The Biko embodies the essence of Scojo New York, with a revitalized sense of vigor in this retro, fully round style. Built from stunning stainless steel, the boldness is physically felt within this substantial frame.

Matrix

High fashion dips into decades passed for the ultra slim Matrix. Pieced together from chromatic gold stainless steel and infused with BluLite technology, this pop of visionary color may be small, but has no trouble getting noticed.

Palatino

The Palatino takes a bold stab at an original concept. A more compressed P3 shape is presented, with a flatter profile up top and a rounded edge to bring modernization through this BluLite frame. Dynamic yet approachable with golden stainless steel, the Palatino is bound to shine.

Radcliffe

Clean cut for a look of enduring sophistication, the Radcliffe embodies a true P3 shape. Cooling silver metal forms this BluLite filtering style, created for function, but fully embracing a life of high fashion in the modern era.

www.scojo.com

www.ogieyewear.com

collection de lunettes FLEYE Copenhagen 2019

New Signature Packshots Ready for Download Referring to FLEYEs annual campaign, which is dedicated to the « Flowers of Denmark »,  we have been successfully launching our new Signature Collection in Milan last weekend. Signature for SS19 comes in 8 sets in two colours, each consisting of one optical and one sunglasses frame – linked through material, shape and attitude. We have been asked to provide more images – so here you go! Facebook Instagram Website

collection de lunettes XAVIER GARCIA 2019

SUBTRACTION IS KEY 
The new Collection 2019 by Xavier Garcia

The new collection by Xavier Garcia will be presented at Mido2019 is an exercise of synthesis and simplicity; the highest order of his craft.
The collection has 9 acetate models and 9 metal models.
The Acetate Collection goes back to the origins of Xavier Garcia’s designs with cristal & bright color combinations, as a result: elegant combinations of laminates.
For a woman of spirit and class: CAMILA, octagonal funny and feminine shape with a young feel in a crystal & bright acetate combination.
For a man who likes clean shapes with a touch of color: XOSE, trendy rectangular shape with a youthful and sporty look. A sinuous combination in a crystal & fresh colours along the frame front.

The Metal Collection comes with harmonious combinations of satin color (sandblasting), 6 metal block models and 2 skin models very feminine.
ENEA, octagonal trendy shape with a youthful spirit. A metal block model in satin vibrantly-colours. This frame is perfect to embellish the look without neglecting elegance.
MOLINS, Round and elegant shape. The thickness of the metal is the main protagonist in a stylish rounded trend for both women and men.

Xavier Garcia’s identity is in transformation. Subtraction is key. Archetypes, his inspiration. Clarity, his dogma.

THE 2019’S MOOD
The new campaign is a mirror of the new collection, the idea is to give sense to the images, to build a story and a context around them and, in turn, to bring the products to life. The office theme provided us with a recognizable space, characterized by minimalist features, clean lines and uniformity. From this space we created an abstraction, selecting key elements, such as a single chair or stool designed by VITRA, as props for the set. This kept the environment clean and simple, while we generated a story around the models.
The result is a perfect harmony between the new collection and the campaign bringing Xavier Garcia even closer to the world of fashion.

collection de lunettes solaires NORDIC PROJEKT 2019

New Colecction 2019 Sunglasses SS19 The days are getting brighter and Nordic Projekt is in a summer mood already. Want to share with you an aperitif of our new Sunglasses collection 2019 inspired in the beauty and charm of the Mediterranean coast. Start thinking about the most stylish corner in your store

collection de lunettes LIGHTBIRD

LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

 

 

LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand 

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

nouvelle collection de lunettes OGI Eyewear 2019

A Little Ogi Love

 

 

MINNEAPOLIS, MN — Four brand new frames from Ogi spark a reimagined vigor in us all with playful natures and stunning colorways.

9122

A pluming and colorful assemblage, the 9122 brings multiple focal points to attention. A smooth and silky stainless steel temple finish and the playful, bold use of color throughout the acetate are just a few noticeable traits this playful frame carries.

9239

The 9239 couples duo-toned acetates to create a translucent work of art. With purposeful angular shaping, the 9239 is fit for any fashionista with an eye for creativity.

9248

With the 9248, a striking appearance of the urbane and suave presents itself. This smartly shaped rectangular frame is complimented by neatly placed stainless steel temples, not pulling focus, but rather encompassing the 9248 to fit a higher sought lifestyle.

9249

The 9249 brings retro vibes in both print and shape. Disco is far from dead with shimmering acetate that accents this not-so-classic cat eye. The stainless steel temple guides you along to every angle of the frame, connecting this psychedelic trip from start to finish.

 

 

Marketing

Counter cards, frame stands, and banners are available upon request.

 

 

www.ogieyewear.com

collection de lunettes NIRVAN JAVAN Eyewear

 

 

The purism of the shapes for a timeless elegance

 

NIRVAN JAVAN – brand run by the Swiss designer Nirvan Javan – with Persian origin – debuts at the next edition of OPTI Fair, in YES Independent Design area, Pavilion C2 Booth 337, which will take place in Munich from 25th to 27th January 2019.

 

The upcoming Swiss brand is featured by eyewear with puristic and elegant designs. The spectacles are produced with high quality material and they are made for highlighting own personal style. Clean and essential shapes give to whom wears NIRVAN JAVAN models a timeless elegance. NIRVAN JAVAN EYEWEAR presented matt acetate models, because of – for the designer – enhances the lineaments of the face. Afterwards the eyewear collections are developed with new metal models capturing the spirit of time in a slight retro look.

 

NJE 11 the iconic acetate model

Matt acetate frame with pastel tones creates a smooth effect, enhancing the neutral and elegant style. The most popular model combines perfectly lines and tones with several looks: from elegant and formal to casual and urban style.

 

NJE 25  the iconic metal model

NJE 25 it’s a round – style timeless model, so beloved by famous people from culture, politics and art fields. The old style shapes and metal golden tones exalt a refined elegance, one of the symbols of the Swiss brand.

 

NJE S12 a puristic sunglass model

The new sun collection represents the spirit and the principle of NIRVAN JAVAN. High quality frames with defined stylistic shapes with a puristic and timeless design, Carl Zeiss lenses are coated by backside anti-reflection and also can be available with polarized lenses. With NIRVAN JAVAN sunglasses there is no compromise between elegance and eyes protection, BECAUSE YOU CAN keep on your style without lose the eyes care.

NIRVAN JAVAN debuts at OPTI 2019 in YES Independent Design area, Pavilion C2 Booth 337

collection de lunettes VAVA EYEWEAR été 2019

VAVA EYEWEAR | SPRING 2019 PREVIEW
For the upcoming Spring 2019 Vava presents new models in aluminium from the White Label,

the more classical line which identifies with simplicity, cleanness and purity.

 

The WL0022 spectacle frame and the WL0023 sunglasses are made of aluminium, an extremely light material with great physical and mechanical properties, produced in Italy using a cutting-edge industrial cutting / milling process.

Round shape with double bridge which is underlined by a subtle stripe in contrast:

black with silver frame and grey with black frame.

 

100% rubber nose pads are also a new feature that will provide a softer filling. The new acetate temple tips while further contributing to soften the filling it will also improve adjustment of the spectacles.

The aluminum frames are made at small family-owned Italian factory, as we pride ourselves in avoiding mass production. VAVA also uses exclusively Barberini lenses across all models in the aluminum series.

VAVA is very much inspired by Architecture and Industrial Design.
There is a strong interplay between the design elements involved in architecture / industrial design and VAVA designs.

We like to picture eyewear as an architectural design piece.

 

VAVA’s glasses have a sophisticated, contemporaneous and urban look.

They are relaxed, subtly futuristic, conceptual and timeless.

VAVA designs are based in three principals: function, concept, design.

modèles de lunette JOAN par OKO by OKO

 

LUNETTE JOAN.

Parfaite Harmonie entre le Passé et le Présent.

 

 

Inspiration ou nostalgie ? Au travers de JOAN, la marque vise à trouver un point de rencontre entre la technologie moderne et le patrimoine esthétique des années 30.

Réinterprétant les caractéristiques structurelles des lunettes classiques de cette époque, son architecture ronde à la taille généreuse en acier inoxydable, sa ligne pure et minimaliste, ses détails soignés et son clip solaire polarisé épuré et magnétique (!) en font un bel exemple de fabrication moderne répondant à une tendance actuelle.

Le cadre ultra fin de l’acier inoxydable donne une sensation de légèreté et met en valeur le côté non conventionnel de la personnalité du porteur.

 

Avec la lunette JOAN –  de la marque OKO by OKO Paris, on a un design pur, élégant mais toujours dans la lignée ‘créateur’ distinctive de la marque. Pour elle ou pour lui. Cette lunette ravira bien sûr les adeptes des lunettes qui ont du caractère et du style. Du créateur, oui, mais accessible à tous !

 

OKO by OKO ne cesse d’étonner par ses créations toujours plus innovantes, par ses designs toujours plus surprenants et par ses combinaisons de couleurs toujours plus fringantes.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

 

#okobyoko  #gooddesignforgoodpeople  #inokowetrust #fromokowithlove

 

 

 

 

 

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