Posts Tagged ‘lunettes de créateur’

collection de lunettes FLEYE Copenhagen 2019

7 juin 2019
New Signature Packshots Ready for Download

Referring to FLEYEs annual campaign, which is dedicated to the « Flowers of Denmark »,  we have been successfully launching our new Signature Collection in Milan last weekend. Signature for SS19 comes in 8 sets in two colours, each consisting of one optical and one sunglasses frame – linked through material, shape and attitude.

We have been asked to provide more images – so here you go!

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collection de lunettes XAVIER GARCIA 2019

3 juin 2019
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SUBTRACTION IS KEY 
The new Collection 2019 by Xavier Garcia

The new collection by Xavier Garcia will be presented at Mido2019 is an exercise of synthesis and simplicity; the highest order of his craft.
The collection has 9 acetate models and 9 metal models.
The Acetate Collection goes back to the origins of Xavier Garcia’s designs with cristal & bright color combinations, as a result: elegant combinations of laminates.
For a woman of spirit and class: CAMILA, octagonal funny and feminine shape with a young feel in a crystal & bright acetate combination.
For a man who likes clean shapes with a touch of color: XOSE, trendy rectangular shape with a youthful and sporty look. A sinuous combination in a crystal & fresh colours along the frame front.

The Metal Collection comes with harmonious combinations of satin color (sandblasting), 6 metal block models and 2 skin models very feminine.
ENEA, octagonal trendy shape with a youthful spirit. A metal block model in satin vibrantly-colours. This frame is perfect to embellish the look without neglecting elegance.
MOLINS, Round and elegant shape. The thickness of the metal is the main protagonist in a stylish rounded trend for both women and men.

Xavier Garcia’s identity is in transformation. Subtraction is key. Archetypes, his inspiration. Clarity, his dogma.

THE 2019’S MOOD
The new campaign is a mirror of the new collection, the idea is to give sense to the images, to build a story and a context around them and, in turn, to bring the products to life. The office theme provided us with a recognizable space, characterized by minimalist features, clean lines and uniformity. From this space we created an abstraction, selecting key elements, such as a single chair or stool designed by VITRA, as props for the set. This kept the environment clean and simple, while we generated a story around the models.
The result is a perfect harmony between the new collection and the campaign bringing Xavier Garcia even closer to the world of fashion.

collection de lunettes solaires NORDIC PROJEKT 2019

28 mai 2019

New Colecction 2019

Sunglasses SS19

The days are getting brighter and Nordic Projekt is in a summer mood already.
Want to share with you an aperitif of our new Sunglasses collection 2019 inspired in the beauty and charm of the Mediterranean coast.
Start thinking about the most stylish corner in your store

collection de lunettes LIGHTBIRD

18 avril 2019
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LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

 

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LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand 

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

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The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

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For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

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Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

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The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

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In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

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The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

nouvelle collection de lunettes OGI Eyewear 2019

11 avril 2019

A Little Ogi Love

 

 

MINNEAPOLIS, MN — Four brand new frames from Ogi spark a reimagined vigor in us all with playful natures and stunning colorways.

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9122

A pluming and colorful assemblage, the 9122 brings multiple focal points to attention. A smooth and silky stainless steel temple finish and the playful, bold use of color throughout the acetate are just a few noticeable traits this playful frame carries.

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9239

The 9239 couples duo-toned acetates to create a translucent work of art. With purposeful angular shaping, the 9239 is fit for any fashionista with an eye for creativity.

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9248

With the 9248, a striking appearance of the urbane and suave presents itself. This smartly shaped rectangular frame is complimented by neatly placed stainless steel temples, not pulling focus, but rather encompassing the 9248 to fit a higher sought lifestyle.

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9249

The 9249 brings retro vibes in both print and shape. Disco is far from dead with shimmering acetate that accents this not-so-classic cat eye. The stainless steel temple guides you along to every angle of the frame, connecting this psychedelic trip from start to finish.

 

 

Marketing

Counter cards, frame stands, and banners are available upon request.

 

collection de lunettes NIRVAN JAVAN Eyewear

14 mars 2019
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The purism of the shapes for a timeless elegance

 

NIRVAN JAVAN – brand run by the Swiss designer Nirvan Javan – with Persian origin – debuts at the next edition of OPTI Fair, in YES Independent Design area, Pavilion C2 Booth 337, which will take place in Munich from 25th to 27th January 2019.

 

The upcoming Swiss brand is featured by eyewear with puristic and elegant designs. The spectacles are produced with high quality material and they are made for highlighting own personal style. Clean and essential shapes give to whom wears NIRVAN JAVAN models a timeless elegance. NIRVAN JAVAN EYEWEAR presented matt acetate models, because of – for the designer – enhances the lineaments of the face. Afterwards the eyewear collections are developed with new metal models capturing the spirit of time in a slight retro look.

 

NJE 11 the iconic acetate model

Matt acetate frame with pastel tones creates a smooth effect, enhancing the neutral and elegant style. The most popular model combines perfectly lines and tones with several looks: from elegant and formal to casual and urban style.

 

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NJE 25  the iconic metal model

NJE 25 it’s a round – style timeless model, so beloved by famous people from culture, politics and art fields. The old style shapes and metal golden tones exalt a refined elegance, one of the symbols of the Swiss brand.

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NJE S12 a puristic sunglass model

The new sun collection represents the spirit and the principle of NIRVAN JAVAN. High quality frames with defined stylistic shapes with a puristic and timeless design, Carl Zeiss lenses are coated by backside anti-reflection and also can be available with polarized lenses. With NIRVAN JAVAN sunglasses there is no compromise between elegance and eyes protection, BECAUSE YOU CAN keep on your style without lose the eyes care.

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NIRVAN JAVAN debuts at OPTI 2019 in YES Independent Design area, Pavilion C2 Booth 337

collection de lunettes VAVA EYEWEAR été 2019

25 février 2019
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VAVA EYEWEAR | SPRING 2019 PREVIEW
For the upcoming Spring 2019 Vava presents new models in aluminium from the White Label,

the more classical line which identifies with simplicity, cleanness and purity.

 

The WL0022 spectacle frame and the WL0023 sunglasses are made of aluminium, an extremely light material with great physical and mechanical properties, produced in Italy using a cutting-edge industrial cutting / milling process.

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Round shape with double bridge which is underlined by a subtle stripe in contrast:

black with silver frame and grey with black frame.

 

100% rubber nose pads are also a new feature that will provide a softer filling. The new acetate temple tips while further contributing to soften the filling it will also improve adjustment of the spectacles.

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The aluminum frames are made at small family-owned Italian factory, as we pride ourselves in avoiding mass production. VAVA also uses exclusively Barberini lenses across all models in the aluminum series.

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VAVA is very much inspired by Architecture and Industrial Design.
There is a strong interplay between the design elements involved in architecture / industrial design and VAVA designs.

We like to picture eyewear as an architectural design piece.

 

VAVA’s glasses have a sophisticated, contemporaneous and urban look.

They are relaxed, subtly futuristic, conceptual and timeless.

VAVA designs are based in three principals: function, concept, design.

modèles de lunette JOAN par OKO by OKO

19 février 2019

Logo OKO by OKO Paris vertical 2017 JPG

 

LUNETTE JOAN.

Parfaite Harmonie entre le Passé et le Présent.

 

 

Inspiration ou nostalgie ? Au travers de JOAN, la marque vise à trouver un point de rencontre entre la technologie moderne et le patrimoine esthétique des années 30.

Réinterprétant les caractéristiques structurelles des lunettes classiques de cette époque, son architecture ronde à la taille généreuse en acier inoxydable, sa ligne pure et minimaliste, ses détails soignés et son clip solaire polarisé épuré et magnétique (!) en font un bel exemple de fabrication moderne répondant à une tendance actuelle.

Le cadre ultra fin de l’acier inoxydable donne une sensation de légèreté et met en valeur le côté non conventionnel de la personnalité du porteur.

 

Avec la lunette JOAN –  de la marque OKO by OKO Paris, on a un design pur, élégant mais toujours dans la lignée ‘créateur’ distinctive de la marque. Pour elle ou pour lui. Cette lunette ravira bien sûr les adeptes des lunettes qui ont du caractère et du style. Du créateur, oui, mais accessible à tous !

 

OKO by OKO ne cesse d’étonner par ses créations toujours plus innovantes, par ses designs toujours plus surprenants et par ses combinaisons de couleurs toujours plus fringantes.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

 

#okobyoko  #gooddesignforgoodpeople  #inokowetrust #fromokowithlove

 

 

 

 

 

WWW.OKOPARIS.COM

Facebook/oko.paris.lunetterie

Twitter/@OkoLunetterie

Instagram/okoparis_okobyoko

 

campagne de communication ULTRA LIMITED 2018-2019

12 février 2019

ULTRA LIMITED: 2018-19 COMMUNICATION CAMPAIGN LAUNCHES

 

 

Ultra Limited – the eyewear brand owned by the youthful Italian 450 Srl, whose trademark is uniqueness, artisan craftsmanship and color – launches its new 2018-19 communication campaign.

 

The deliberately uncluttered, fresh, clean shots let the product speak for itself in images that visually narrate the underlying concept of the Profili Edition. This popular line of frames is known for a single-color plate coordinated with the temples that is applied to the central part of the front and combined with side ends featuring the brand’s distinctive blend of colors. The vertical band of color behind the models not only contrasts boldly with the white background but, at the same time, mimics the hue of the central profile of the frames, making it the center of attention. A band of color that instantly commands center stage in the campaign, just as it does in the eye-catching styles of the Profili Edition.

 

Whether sunglasses or prescription eyewear, the new frames impeccably express the design, style and concept of uniqueness upon which the success of Ultra Limited is built, for a positively fashion-cued collection. As always, these personality-packed styles are hand-made in Italy through a creation and production process that makes human know-how its forte. With one-of-a-kind color combinations, they convey the allure and warmth of artisan-crafted pieces, looking more like works of art than simple eyewear. Designed to define, they impart a sought-after dash of originality and self-assured sparkle to one’s look.

 

For more information about Ultra Limited, go to www.ultralimited.it
 

 

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FLEYE Copenhagen récompensé au salon de Opti Munich

7 février 2019
FLEYE wins German Design Award
December 2018

Press release: Fleye Copenhagen is receiving the German Design Award for Excellent Product Design in the Category Lifestyle and Fashion.

The German Design Awards are the international premier prize awarded by the German Design Council, the authoritative German body for branding and design. Its goal is to discover, present, and honour unique trends in design.

Fleye Copenhagen eyewear frame « Fox » was one of more than 5,400 products presented to the jury and got awarded with the « Special Mention » in the Category Lifestyle and Fashion.

« We are beyond excited to win the award, especially because we work so hard on our collections. The German Design Award confirms our efforts to become better and better, and feels like a huge pounding of the back, which just encourages us to reach the next level. » – Annette Estø, Founder and Head of Design at FLEYE Copenhagen.

The GDA are considered among the most prestigious design competitions worldwide. Special Mention awards are given to designs that feature particularly successful partial aspects or solutions – these prizes honour the commitment of companies and designers.

In its statement, the Jury is highlighting not only the lively, impish and sturdy design of Fox, that is handcrafted in 3 visible layers of a hard density cellulose acetate in combination with beta-titanium, but also the overall adaptability of the frame for individual wearers.

The ceremony will be held on February 8th in Frankfurt, Germany.

About the product
Fox is composed of three visible layers, combining solid and transparent acetate with sleek beta-titanium to create a look that is classy yet playful. Handcrafted with a hard density cellulose acetate, Fox opens a new chapter in eyewear design that ensures a new lightness and flexibility in a strong and durable frame. The acetate temple end tips and nose pads are individually adjustable for the perfect fit. Fox is made using non-toxic materials with hypoallergenic qualities, and comes with AR coated lenses.