nouvelle collection de lunettes enfants par WESTGROUP

 

WestGroupe to launch Life Italia Kids Eyewear Collection     WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.   Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.   Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.   “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”   -Beverly Suliteanu, VP of Product Development     LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price. Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015. This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.   ABOUT WESTGROUPE Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Their mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. The company is driven by their customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow their customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex®.

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modèles Lace brush par OKIA

OKIA CELEBRATES THE NEW YEAR LAUNCHING “LACE BRUSH”,
A SPARKLING MASTERPIECE OF HIGH TECHNOLOGY

OKIA, the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology, welcomes the new year with the extraordinary “Lace Brush” collection, an authentic explosion of lights and shining details.

Inspired by the magic atmosphere and colours of the celebration season, “Lace Brush” plays with precious hues of gold, silver and black and, thanks to the application of the 3D Block technique, combines them with different solid materials that are laminated inside the acetate. Wonderful patterns realized through the HDA® Technology harmoniously blend with small pieces of black fabric and gold threads inside a transparent acetate base, creating classy frames that are sure to light up any look.
The 3D blocks can be positioned in different parts of the frames to match any kind of eye shape: their incredible design can be featured in regular-shaped frames as well as in unconventional ones, with an always impressive outcome. Moreover, the CSB (Crazy Sparkling Beauty) technique – that mixes acetate with silver powder – can be applied on the new frames to produce an even more sparkling effect and to enhance the three-dimensional feeling with a really sensational result.

Always committed to research and innovation, OKIA keeps on surprising its customers with creations that do not have any equal in terms of originality and creativity. An unexpected masterpiece of elegance and state-of-the-art technology, every “Lace Brush” frame exhibits a festive shimmering look that makes it the perfect accessory for the holiday seasons.

modèles de lunettes RYE&RYE

CONTEMPORARY CLASSICISM
RYE&LYE SPRING/SUMMER 2017 PREVIEW
The combination of luxury materials and sophisticated design are the underlying assets of Elvida and Medea, two women’s SS17 eyewear styles by Rye&Lye whose namesakes are heroines of classic literature.
ELVIDA is a slim, elegant metal frame. The slightly elongated front is accented by unique acetate inserts that follow the line of the top rim. The MEDEA style features glitter-effect acetate rims that create a singular interplay of colors in clever contrast to the metal structure.
Entirely made in Italy, Rye&Lye prescription eyewear collections are known for their superb choice of materials and custom-tailored craftsmanship that inspire the creation of styles that reveal sophisticated personality.

http://www.rye&lye.it
RYE&LYE eyewear by Immagine 98

collection OGI EYEWEAR 2016

Bon Vivant’s Adele and Marius: Semi-Rimless, Completely Stylish

MINNEAPOLIS—Bon Vivant, known for distilling the essence of French fashion, is excited to welcome two new semi-rimless models to its collection of architecturally inspired eyewear. The Adele and Marius demonstrate a fashion-forward interpretation of a timeless aesthetic—and display tremendously rich and sophisticated coloration.

Bon Vivant is committed to designing frames that appeal to connoisseurs of art and aficionados of high fashion. Reimagining luxury style with an artistic touch, each Bon Vivant frame is carefully handcrafted—from the finest materials, and with the most exacting standards.

Adele
Bon Vivant designs luxury eyewear, inspired by the cultural marvels found in Paris, for cosmopolitans that know how to live well. The Adele, a new arrival to the collection, is a feminine semi-rimless combination pair that has been handcrafted in Italy from stainless steel and the finest Mazzucchelli acetate. Bon Vivant’s signature detailing—a delicate metal trim piece—is visible from the front and profile of this model, available in four brilliant color options.

Marius
A classic semi-rimless optical frame that adds a dash of sophistication to the contemporary professional’s attire, the Marius bolsters the Bon Vivant collection with a stylish selection of masculine color options. The metal trim decor is a mark of distinction for the line, crowning the luxury status of this pair. With adjustable nose pads and temple tips, capped in acetate and embossed with Bon Vivant’s iconic circular emblem, the Marius unites unrivaled style and uncompromising comfort. This is a must-have design for the modern cosmopolitan man.

Marketing
Bon Vivant banners, counter cards, photo frames, and pillow top displays are available upon request.

http://www.ogieyewear.com

collection de lunettes BLACKFIN ELEMENTO 2016

BLACKFIN ELEMENTO

Pureté des matériaux. Pureté des lignes. Pureté des formes.
Le titane, le matériau par excellence de Blackfin, rencontre un nouveau métal précieux, l’or : c’est ainsi que nait la série Blackfin Elemento.
La pureté prend forme dans six modèles proposés en édition limitée, plaqués or 2 microns 24 carats. Le métal noble n’est pas exhibé, mais forgé dans des détails élégants qui illuminent la monture, en faisant ressortir les couleurs typiques de la marque.
Le luxe doit être l’expression d’une simplicité complexe. Dans Blackfin Elemento, la technologie rencontre l’artisanat ingénieux et l’amour pour les détails simples, mais excellents.
La série précieuse Blackfin Elemento est proposée à des opticiens sélectionnés dans le monde dans un coffret noir exclusif de six pièces, qui représentent la sublimation de l’esprit et de la technologie de la marque.

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear
http://www.instagram.com/blackfineyewear/

collection de lunettes BUDRI EYEWEAR 2016

“THE LIGHTNESS OF WEIGHT”
BUDRI PRESENTED ITS REVOLUTIONARY COLLECTION OF MARBLE EYEWEAR AT SILMO 2016

October 2016 – Budri, the leading Italian company worldwide renowned for its original marble craftsmanship, launched at Silmo its first eyewear line. A tribute to lightness and a pioneering development in the use of marble: this rare, exquisite material becomes a wafer-thin surface, shaped by skilled craftsmanship and fine technologies to create a luxury eyewear collection with a perfect fit.

The original, unconventional idea came about, almost by magic, in August 2011 in the Budri atelier during the production of Nat|f|Use – the collection created in collaboration with the designer Patricia Urquiola. A piece of marble was dropped by accident and the shape of the resulting fragment resembled a pair of glasses. This heralded the start of an increasingly ambitious, bold and sensational challenge: to forge marble into a wearable accessory and to make it technically suited to accommodating plano and corrective lenses.

Budri presented the first prototypes early in 2014, making it the precursor of a trend in the eyewear industry, which is increasingly turning its attention to the potential use of unusual, innovative materials. In the same year a devastating earthquake struck the entire district to the north of Modena, delaying the project that had been enthusiastically promoted and supported by Gianmarco Budri. In the months that followed he therefore devoted his energy to rebuilding the company and getting the eyewear project back on track, combining Budri’s outstanding workmanship with the know-how and genius of designer Valerio Cometti, as well as the expertise of some of the biggest names in the eyewear industry.

After two years of painstaking research, culminating in the in-house development of a specific production technology, Budri launches its exclusive and revolutionary collection of prescription and sun eyewear created in marble, onyx and semi-precious stones.
Each frame is made from a single slab of stone, meticulously selected directly in the quarry and analysed with the aid of a next-generation scanner in the Budri workshop. The selected portion of marble undergoes a sophisticated milling-cutting process to produce a solid convex piece, from which the shape of the glasses frame is cut.

The next phase is the shaping of the front and the temples, which are both assembled with a specially developed carbon fibre core. Once the lens housing has been created and optimised, the production process is completed with a logo applied to temples, finished with resin coating then assembly with high-precision torx screws, traditionally used in high-end watchmaking, and finally a special nanotechnology coating that makes the surface antibacterial and oleophobic.

The Budri Eyewear Collection comprises five models whose names are a clear tribute to the art of Italian sculpture and its greatest exponents: Donatello, Bernini, Michelangelo, Canova and Palladio.
Proposed in nine varieties of marble from the world’s finest quarries, including Amazonite from Patagonia, Portoro from the gulf of La Spezia and precious Lapis Lazuli from South Africa, the five shapes are available in the sunglasses version and two are also available in a prescription version.

The creations take inspiration from classic, iconic eyewear models: the aviator style, the cat’s-eye model outlined by ’50s divas, the square model with keyhole bridge, the round shape and the mask model are all creatively reinterpreted in marble. Each model can be uniquely personalised thanks to a range of exclusive finishes – Brillante for a glossy effect, Seta for a matte version and Tempo for an intriguing textured effect – coupled with the luxury small hardware made in the four nuances of matte black (black PVD), yellow gold, rose gold and platinum.

The sunglasses offering is completed with a distinctive range of lenses of a superior optical quality that guarantee outstanding performance, like NXT photochromics and ultra-trendy lenses in multicoloured nylon which pair beautifully with the different shades of marble.

Every Budri Eyewear model encapsulates Italian manufacturing excellence, the precision of the company’s masters of inlay and technological innovation, which characterise production procedures and finishing. A designer object that represents know-how, an age-old art and skill that are so significant as to transcend fashion and trends.

nouvelle collection de lunettes MYWOODI

MyWoodi, wooden eyewear for everyone.

Manufactured in Italy, using wood from around the world,
MyWoodi eyewear features a clean, linear style that is ultra-modern and extremely cool.
The light, playful and totally tasteful wooden eyewear is priced aggressively, placing it within range of everyone’s budget.
Featured in the first collection are 12 styles – 5 sun wear and 7 vision wear –
in 6 different types of wood and colors.
Composed of eight layers of wood, their exciting chromatic nuances are fresh and fashionable.
Sixty processing phases, 15 of which are carried out by hand, yield a feather-light product that weighs in at
13 grams (less than half an ounce).
An invisible side hinge completes the whole.

MyWoodi, wooden eyewear for everyone. MyWoodi is part of WooDone Eyewear.

nouvelle collection de lunettes COCON SONG

COCO SONG COLLECTION SOLEIL : LE GOÛT D’UN ORNEMENT PRÉCIEUX

Mai 2015 – La nouvelle collection de lunettes de soleil signée Coco Song, la ligne d’Area98 consacrée aux personnes qui savent s’exprimer à travers leur style charmeur, est un hymne à la sensualité et à l’élégance féminine.

Inspirée de l’opulence étincelante des anciens empires d’Orient, cette collection comprend quatre modèles entièrement faits main, qui proposent les éléments iconiques de la marque. Ainsi, au fil des ornements en soie raffinée, des détails précieux, des matières rares et des pierres dures, les personnes qui portent ces lunettes redécouvrent le plaisir de voyager dans l’espace et dans le temps à destination de contrées lointaines. Franches et tranchées, souvent uniques, les couleurs apportent une touche de dynamisme et d’épaisseur aux cercles, alors que les ornements sur les branches sont rehaussés, donnant ainsi des sens profonds et remplis de mystère aux montures.

Un phénix stylisé se pose délicatement sur la monture papillon du modèle BOBO COOL aux verres fumés, alors que l’on aperçoit une plume impalpable tombant gracieusement sur la surface des branches.
Un jeu de couleurs contrastantes souligne la personnalité du modèle NIGHTS LIGHTS, à la forme ample et carrée, et aux verres fumés qui reprennent la couleur du cercle. Une décoration en métal de goût oriental et le détail léger de la plume sur les branches viennent compléter la monture. Ces éléments précieux sont également présents dans le modèle ROSE ROOM, dont le cercle œil de chat est souligné par des décorations raffinées qui semblent avoir été faites au ciselet. Les verres teintés noirs mettent quant à eux en valeur la couleur vive de la monture.

Une grecque en métal émaillé parcourt la partie supérieure du cercle et les branches du modèle AFTER HOURS. Une touche de couleur sur la monture, raffinée et féminine, exprime le charme d’une femme mystérieuse, dont le regard se cache derrière des verres foncés.

nouvelle collection de lunettes par MARIMEKKO

The Finnish fashion and design house Marimekko is launching an eyewear collection together with the leading eyewear designer and distributor Mondottica. The first optical products of the new eyewear collection, conceived and developed by Mondottica in collaboration with the Marimekko design team, will first hit the Finnish market in August 2015 gearing up to the global launch of the whole collection including also sunglasses at the end of 2015. When Marimekko was founded in 1951, its bold colours and unconventional prints gave the company a strong and unique identity. Marimekko’s courageous, positive and empowering way of life is translated into the eyewear collection through selected classic prints and a unique colour palette celebrating the company’s art of print making. The love of nature has inspired brushed wood effect finishing, while Marimekko’s timeless dialogue between colours comes alive through the play of contrasts with palettes and materials. Headquartered in Hong Kong with offices all over the globe, Mondottica has a long experience in working with different brands translating their design heritage to unique eyewear. In the new Marimekko eyewear collection, Mondottica has used its vast expertise to include the combination of unique materials and techniques matched with carefully crafted details. From shiny and brush finishes of handmade acetates and stainless steel metals each product has been designed to epitomise Marimekko’s joy of life.

nouvelle collection de lunettes TED BAKER

TED’S NEW SS15 EYEWEAR COLLECTION BURSTS INTO LIFE WITH FLASHES OF BOLD PRINTS,
INNOVATIVE SUPER FINE MATERIALS, HIDDEN MESSAGES AND CONFIDENT COLOURS;
THEY MAY JUST BE A PIGMENT OF YOUR IMAGINATION.

This season sees the launch of Ted’s top notch acetate.
Half the thickness of regular glasses, Ted’s carefully handcrafted UTX (Ultra Thin Xyl)
frames are 30% lighter than normal and weighing only a few grams, they leave no marks.
One should leave an impression for the right reasons, after all.

Proving there is more to Ted than meets the eye, his Men’s Optical collection is the stuff of daydreams.
Striking color blocks of bold forest green and deep red hues featured in DENNY TB8120 are finished in ultra fine handmade UTX acetate.
The season’s smart yet stylish look is full of retro styling with metal front pins and diamond temple tip details.

Whilst Ted showcases his true colours with his signature prints in HEWITT TB4239.
Inky shades of grey and black are layered with paisleys and geometric prints in this classic combination frame,
ensuring a double take wherever you may wander.

TED BAKER MEN’S SUN SS15
WHETHER YOU’RE JETTING OFF TO JAMAICA, STRUTTING THE STREETS
OF SAN FRANCISCO OR CASTING YOUR ROD INTO YONDER POND,
TED’S SS15 SUN COLLECTION HAS THE PERFECT PAIR OF SHADES TO
CATCH THAT SUMMER SUN.
Handcrafted acetates in luxury finishes, signature prints and metal trims
all congregate in the new men’s sun collection.

Sandblasted matte finish acetates are mixed and matched with Ted’s signature prints in JAMESON TB1351
all finished with an inlaid metal rimwire and hidden trims.

Retro eyeshapes and classic keyhole bridge detailing in BRANNON TB1355
is given a modern twist with contrasting crystal acetate temples featuring two-tone lamination.
Seeing is believing after all.