nouvelle collection de lunettes BLACKFIN

PRAMAOR : DISTRIBUTION DIRECTE EN FRANCE POUR BLACKFIN

Janvier 2015 – À partir du 1er janvier 2015, les lunettes en titane Blackfin sont distribuées directement en France. Le projet commercial de Pramaor s’inscrit dans le cadre d’un plan d’expansion de l’entreprise visant à renforcer la présence directe de la marque Blackfin sur le marché européen.
« Blackfin n’est pas seulement un produit exceptionnel » – explique Nicola Del Din, PDG de Pramaor – « Ce qui le rend vraiment unique dans le panorama mondial, c’est ce merveilleux mélange de passion, technologie, design, matériaux, authentique « fabriqué en Italie », sérieux, transparence, production entièrement en interne à Pramoar et de services avant- et après-vente innovants ». Un rapport direct avec le Client est fondamental pour lui permettre de percevoir tous ces privilèges. C’est cela qui nous a poussé à accroître la distribution directe de Blackfin en France. Opérer directement avec nos agents nous permettra, en outre, d’avoir une perception immédiate de l’évolution du marché, de répondre de manière plus rapide et efficace aux demandes des opticiens et, en même temps, cela leur garantira un service complet, ponctuel et personnalisé durant la vente et l’activité d’assistance à la clientèle. Nous remercions notre partenaire historique Kaigan avec lequel nous avons collaboré de manière constructive et extrêmement professionnelle au cours de ces années. Également grâce à son travail, le marché français représente de plus en plus une zone stratégique pour Blackfin et je suis certain que nous en tirerons de grandes satisfactions ».

Les collections Blackfin – déjà distribuées directement en Allemagne, Autriche, Grèce et Espagne – peuvent compter sur une équipe de ventes composée de quatre agents. Un service à la clientèle en français est, en outre, à la disposition des opticiens aux coordonnées suivantes :

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear

nouvelle collection de lunettes solaires par la marque OGI EYEWEAR

Ogi Eyewear Introduces Innotec Sun Collection

Innotec, an Ogi Eyewear brand, debuts its new collection of sunglasses. The meticulously designed application of Innotec’s proprietary fusion of materials and cutting edge technology creates a unique and highly sought after sun collection featuring three new styles.
The Denton Sun

Innotec introduces its debut into sunglasses with the Denton Sun. This masculine style features a bold square shape made of cutting-edge materials. The double laminated TR-90 front features Innotec’s signature hand painted demi pattern paired with stainless steel temples for lightweight comfort and unsurpassed style with an edge.

The Fenwick Sun

The Fenwick Sun emerges into the Innotec sun collection with sheer brilliance. Constructed of durable, innovative materials including German Wagner stainless steel and an inlay of Innotec’s signature hand painted TR-90, the Fenwick Sun has a seamless design. Featuring a masculine square lens shape and ultra-lightweight comfort, the futuristic Fenwick Sun is sure to impress.

The Willow Sun

Bold, eye catching and innovative, Innotec introduces the Willow Sun. Innotec’s signature hand painted demi pattern is expertly paired with fearlessly daring flash mirror lenses for a cutting edge look. The double laminated TR-90 front pairs with stainless steel which feature the Innotec logo and silver rivets.

Specifics

– Bold, colorful styles

– Lightweight durability

– Adjustable temple tips

– Double laminated TR-90 with uniquely hand painted demi patterns

– 5 mm thin Wagner stainless steel

– Flash mirrored lenses with 100% UV protection

– Adjustable built up nose pads

– Universal fit adjustable nose pads
Marketing

Innotec counter cards, logo blocks, and large window banners are available upon request.
http://www.innoteceyewear.com

collection de lunettes » GLitter Stars » par OKIA

OKIA TAKES YOU TO OUTER SPACE WITH “GLITTER STARS”!

Galaxy prints are a fashion’s hot new trend. From nails and make-up colors to prints found in clothing, stylists and designers would like to create real “down to Mars” girls.

The new “Glitter Stars” collection launched by OKIA meets this increasing interest towards outer planets and the universe through extraordinary HDA® patterns that evoke a sparkling galaxy. Combining different acetate layers and metallic colors with controlled geometry or random motifs, “Glitter Stars” frames create the sensational effect of a sky full of shining stars. Thanks to CSB (Crazy Sparkling Beauty) technique, precious glitter decorations meet the acetate patterns producing a brilliant 3D outcome.

“Glitter Stars” represents another extraordinary success reached by OKIA through the application of the sensational HDA® Technology. This well-known patented technology allows infinite possibilities in terms of creativity and design, translating every kind of inspirational pattern on acetate sheets. Thanks to HDA® Technology, unconventional galactic patterns are shown on acetate to make your look truly unique.

nouvelle collection de lunettes par OKIA

“HAND PAINTED WITH GLOSSY”:
FROM OKIA RESEARCH, THE PERFECT MIX OF ART AND TECHNOLOGY

“Hand painted with glossy” is the name of the latest, extraordinary HDA® collection launched by OKIA.

Thanks to the evolution of the patented HDA® Technology, this unique collection brings eyewear design to a new, limitless level: each frame design becomes an art piece through the combination of hand painted graphics with glitter materials.
Any kind of hand painted pattern – such as flowers, stars or geometrical shapes – can be showed on the acetate temples with an extremely vivid effect and in different glitter colours, according to the individual taste of each customer.

HDA® Technology is already widely renowned as an extraordinary technology that allows the realization of unlimited colours and lifelike patterns on acetate frames. “Hand painted with glossy” has been specifically conceived to express the potential synergy between this incredible technology and art: through HDA® Technology OKIA can realize any graphic or painting style on acetate, the only limitation is your imagination!

nouvelle collection de lunettes BLACKFIN

THE BLACKFIN S/S 15 COLLECTION PREVIEW
ESSENTIAL DESIGN, EXCEPTIONAL QUALITY

January 2015 – For the coming spring, Blackfin, the all-Italian titanium eyewear brand, is once again living up to its style imperatives – clean, uncluttered lines, exclusive design details and colours with personality to match the people who wear them.
The excellent quality of the material and the blend of traditional craftsmanship with the latest technology add up to a product that every time reaffirms its power in modern, linear styling that is truly one of a kind. This excellence is plain to see in the new titanium models to be presented in Germany. Two optical frames, one for men and one for women, express that unique essence that is Blackfin and our pride in being all-Italian.
The classic panto-shape, reinterpreted in a modern key, of Model BF728 KEY WEST, is sure to become a must-have for fans of this style. The vintage-look design retains the brand’s trademark unfussy, clear-cut lines enhanced by colour-combinations that contrast understated with livelier tones for truly original solutions: midnight blue/sky blue, opaque dark grey/fluorescent green, chocolate brown/orange, deep purple/opaque fuchsia, opaque black/silver.
Model BF727 MELVILLE is the frame for dynamic women bursting with personality. The slightly oval shape of the front and the dual colour combinations have been designed to offer our female wearers a modern, ready-to-wear look, style without a care. This model is available in the colour combinations chocolate brown/navy blue, midnight blue/sky blue, opaque grey/fuchsia, purple/dark grey, red metallic/pink metallic.
All Blackfin frames have the innovative patented SWORDFISH temple tips whose break-off guides make it possible to shorten the temples in three simple moves. What’s more, each and every model in the collection embodies the neomadeinitaly concept, a term coined by Pramaor to denote the identity of this eyewear, made to the highest production values that enable cross-fertilisation of tradition, culture, innovation and technology, but also respect for people and the environment, each model bearing the hallmarks of authentic Italian excellence.

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear

nouvelle collection de lunettes MAD IN ITALY

NATURE TAKES SHAPE ON THE NEW MAD FUN FRAMES

January 2015 – Nature’s creative impulse has left its mark on the new models in the MAD IN ITALY collection. With its three brands, MAD UP, MAD FUN and MAD IN ITALY, Vista Eyewear has rewritten the style of eyeglasses. At OPTI 2015, in addition to five new MAD IN ITALY models, three MAD FUN frames will be presented, that have been conceived exclusively for women with strong personalities.

The distinctive element is color, presented in all of its liveliest shades. The three models, two with front face in metal (Edera and Giglio) and one in acetate (Girasole), capture attention with the chromatic effects of the temples, produced with multicolor gluing that creates original contrasts « stolen » from nature: butterfly wings, tropical fish, rare flowers and bird feathers represent the source of inspiration for this unusual palette of tones.

The leitmotiv of the collection reflects the company’s slogan: “the madness of being oneself.” Nature isn’t afraid to show its authenticity and appear as it really is. Color is not a reason for discrimination, but to the contrary, represents a distinctive detail. Colors, shapes and details make every element unique on our planet, showing its surprising beauty. Just like a woman who chooses a MAD FUN frame: confident and bold, she feels that she can freely express herself, giving color to her character.

An elegant design, very high quality materials and meticulous attention to detail are all factors that encompass the essential origin of the brand: production which reflects the authentic value of products Made in Italy.

Combinations of brilliant colors and soft and rounded forms make these models unique: Edera, Giglio and Girasole are available in 8 different color versions. The models thus represent the perfect match between versatile style and a new form of femininity that finds its essence in the harmony of the surrounding world.

nouvelle collection de lunettes modèle COCCO par X-IDE

EW COCCO FRAME BY X-IDE

X-IDE has welcomed the new year with an attention-grabbing eyewear frame for men that has a strong personality.

This is just a taste of the eyewear collection it has in store for Mido 2015.

Cocco has a metal frame with denim on the front and temples: a very out-of-the-ordinary combination of materials that is eye-catching and invites you to touch it.

Yet another example of the creativity-cum-workmanship that goes into making every piece in the X-IDE collection:

an extraordinary craftsmanship that has always been a standout feature of the product range signed by Immagine98.

collection de lunettes « wooden eyewear » par MYWOODI

MyWoodi, wooden eyewear for everyone.
Une collection nouvelle et inattendue de lunettes en bois fait ses débuts à Opti. Couleur, caractère et prix imbattable sont les mots-clés en mesure de décrire la nouvelle marque.

MyWoodi est le dernier-né de WooDone, une société désormais très connue et prisée dans le monde entier pour sa collection homonyme de lunettes en bois dont la qualité est le fruit d’un haut travail de précision.
Avec MyWoodi, les deux fondateurs Klaus Tavella et Thomas Oberegger, ainsi que leur nouvel associé Alexander Fischnaller, désirent révolutionner le marché des lunettes en bois et faire en sorte que tout le monde puisse les acheter. Défi relevé et remporté.
Après un an de tentatives et de prototypes, l’équipe de MyWoodi a, en effet, réussi à réaliser une monture en bois à l’aide de machines construites exprès pour cette fabrication. Produites en Italie à partir de bois provenant du monde entier, les MyWoodi se démarquent par un style pur et linéaire, très moderne et extrêmement cool. Le tout à un prix vraiment agressif qui fait que ces montures en bois, légères, amusantes et de très bon gout, sont accessibles à tous.
Les modèles protagonistes de la première collection sont au nombre de 12 – 5 de soleil et 7 de vue – dans 6 bois/couleurs différents. Composés de huit couches de bois, ils se distinguent par leurs couleurs particulièrement fraiches et à la mode. Des 60 phases de fabrication, 15 sont réalisées à la main et le poids global ne dépasse pas 13 grammes. Le tout est complété par une charnière latérale invisible de l’extérieur.

MyWoodi, wooden eyewear for everyone. MyWoodi is a company by WooDone Eyewear

collection de lunettes « skin of colors » par OKIA

GET AMAZED!
EXPERIENCE THE NEW “SKIN OF COLORS” COLLECTION BY OKIA

Two keywords for this amazing collection: trend and boldness! “Skin of Colors” is colourful, original and extravagant, perfect for those people who love to push the boundaries of ordinary style.

Animal prints are one of the hottest fashion trends ever and keep on inspiring OKIA designers. The new “Skin of Colors” collection offers an unexpected combination of animal patterns and brilliant colours, expressly conceived for the most demanding and stylish women. Peacock, leopard, crocodile, giraffe and snake – animals embodying pure seduction, charm and elegance – are just some of the proposed concepts.

The animal patterns are realized on the frames’ temples by means of both HDA® Technology and BMT (Beautiful Metallic Touch) technique, a special application which allows ultra-sharp cutting for all patterns and gives them an illuminated metallic effect. In addition, the use of SY technique makes even the tiniest detail perfect, combining innovation and quality into pure luxury.

Let the animal spirits inspire your look! Wear the brand new “Skin of Colors” models by OKIA!

collection de lunettes femmes par MICHAEL VAN DER HAM

Lunettes Kollektion et le très acclamé designer de prêt à porter femmes Michael van der Ham ont récemment réuni leurs talents pour créer une mini-collection de lunettes de soleil ultra-audacieuse. Les montures rondes inspirées des modèles des années 40 et conçues exclusivement pour cette collaboration se composent d’un acétate de cellulose dégradé opaque et transparent et agrémenté de rayures et autres formes ondulées… « Le mélange de textiles et de coupes a toujours été très important pour moi pour les vêtements, j’ai donc souhaité faire de même pour les lunettes », raconte Michael van der Ham.

Les lunettes sont disponibles à la vente dès le mois de février 2015