nouvelle collection de lunettes enfants par WESTGROUP

 

WestGroupe to launch Life Italia Kids Eyewear Collection     WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.   Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.   Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.   “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”   -Beverly Suliteanu, VP of Product Development     LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price. Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015. This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.   ABOUT WESTGROUPE Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Their mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. The company is driven by their customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow their customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex®.

LIGHTBIRD nouveau modèle nouveau colorie

 

SHAPES AND COLOURS

FOR LIGHTBIRD’S NEW FW ‘19

 

LIGHTBIRD’s new trends at DaTE and  SILMO

September – LIGHTBIRD, the new eyewear brand created by the Bellunese designer Corrado Rosson, offers two models for the autumn-winter 19/20 season. Colours and shapes are the fundamental elements of the models MOON and ASTEROID. The names are evocative and are derived from the Little Prince, a tribute wanted by Rosson for the common values the book shares with the brand, such as dream, passion, light and balance.
MOON and ASTEROID are part of the first Light_MATTER collection, consisting of thirteen optical and five sun models. The collection features geometries characterized by an alternation of lines and shapes that can be both sharp and decisive and rounded and sinuous. The choice of colours is dynamic, ranging from monochromatic tone-on-tone to two-tone models with animalier acetates and defined colours.
 

 

MOON LB 011

 

The rounded lenses bring back to the great splendours of the first decades of the twentieth century, while the innovative production system leads to a contemporary style.

The chromatic variations enable the enhancement of the glasses’ sinuous lines. The « Light off » satin metal of the front and the tone-on-tone temples guarantee the wearer elegance and dynamism.

MOON is available in Shiny Black, Havana CubicHoney, Chocolate and Purple.

 

ASTEROID LB004

Clean lines and innovative Light_MATTER material. The dynamic-coloured frames and the monochromatic front in hi-tech metal make ASTEROID a decisive and contemporary men’s eyewear, ideal for both an informal casual look and a youthful formal one. The model is available in four acetate colours – CubicGray Havana, CubicHoneyHavana, Light Green, Light Orange – combined with different shades of the satin metal front.

collection de lunettes NIRVAN JAVAN summer 2019

 

NIRVAN JAVAN & BELDONA

Together for good Summer vibes

 

Good summer vibes with NIRVAN JAVAN purist and elegant sunglasses and BELDONA swimwear, leading Swiss company in the lingerie and swimwear sector.

 

NIRVAN JAVAN, upcoming Swiss brand, founded by the Iranian born designer Nirvan Javan, launched a partnership with BELDONA, well-known Swiss market leader in the lingerie and swimwear market. A partnership that aims at enhancing Swiss style and design.

The first project carried out by the two companies was the campaign for the 2019 beachwear magazine. The two models of the sunglasses collection SHADES 19, had been selected for the photo-shooting that took place in Cape Town, South Africa.

 

 

 

beldona.com

Attention to details, minimalist style, high quality and elegance are the typical features of SWISS DESIGN that characterize the two companies. Aimed to spread GOOD VIBES ONLY.

 

The models used in the campaign are the NJE-S 09 and NJE-S10 of the SHADES 19 collection.

 

NJE-S 09:

These round sunglasses represent the timeless classic style, remastered in a contemporary way. It’s available in 4 colors: Black, Silver and two different Gold

 

NJE-S 10:

 

This square-shaped navigator model is perfect for those who embrace nostalgia, but at the same time want to keep up with the latest trends. It’s available in 4 colors:

Black, Silver and two different shades of gold.

 

 

 

Discover more on

NIRVANJAVAN.COM

collection de lunettes FLEYE Copenhagen

Well, sometimes it takes two… Frames: Summer & Cloud 8 Stunning New Signature Sets for MIDO Summer & Cloud are teaming up in our new Signature Collection for Spring & Summer 2019: Both are confident, feminine designs with a strong graphic attitude that are matched in colour and shape. By using the layered construction of paper-thin Acetate plates, in combination with a rose gold titanium sheet that loops through the front, the frames are featuring an interesting 3-dimensional twist. Referring to FLEYE’s annual campaign, which is dedicated to the « Flowers of Denmark », we have created this honey-havanna coloured acetate plates that perfectly link to the abundant Danish flora that has been our inspiration. Summer & Cloud will be one of 8 signature sets, each consisting of one optical and one sunglasses frame in a set – linked through material, shape and attitude.

collection de lunettes BELVIE

BELVIE:
THE BRAND THAT TELLS A TALE OF “BEAUTIFUL LIVING” IN FORMS AND COLOURS DEBUTS AT MIDO 2019

Belvie, the brand born from the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, debuts at Mido 2019 with its first collection of optical frames and sunglasses.

Belvie aims to offer an eyewear collection that encompasses diverse essences, each unique and different from the others. Belvie is synonymous with quality, design, lifestyle and personality: an alchemy of values which seeks to create, not obey, a fashion statement.

Four lines will be presented for the first time at Mido.

MODE
Feminine, elegant and high-impact models, thanks to the use of a bold colour palette chosen for the enamel detailing which enriches the ultra-light metal frame. Created for a woman who uses her glasses as a true way to express her personality.

PUR
Minimalist design for metal frames with square lines. Available in a larger shape, suitable for all faces, in the sunglass version, whilst the optical frames are masculine and linear in shape.

ECHO
Inspired by 1950 and 60’s glamour and has all the allure of vintage styling whilst being reinterpreted with a modern twist. The classic thick front piece, typical of the era, is exchanged for an ultra-light acetate frame that is comfortable and practical to wear.

LIGHT
Titanium is used employing the most advanced techniques to create functional, yet aesthetically stunning designs. The result is a collection of modern and original models whose details are studied to create an innovative accessory with a strong glamour feel.

The name Belvie means “beautiful life” and seeks to represent the ideal product for those who are looking for quality, technology and aesthetics in their life also through a glasses frame able to convey the true personality of the wearer. Both the prescriptioneyeglassesand sunglass frames can be recognized for their modern design,paired with sophisticated colours, top quality and handmade materials and a perfectly comfortable fit.

Belvie eyewear collections are available from January 2018 atselected opticians, first in France then in the rest of Europe. Distribution will then be extended to the American market.

collection de lunettes Paper-Thin Ultra par MODO 2018

MODO’s Paper-Thin Ultra collection pushes the limits of innovation –
the result is some of the lightest eyewear in the world.

collection de lunettes KLiiK Denmark Juillet 2018

KLiiK denmark July 2018 releases

KLiiK denmark launches 3 new styles for Summer 2018 that blend innovative constructions, attractive color combinations and original finishes. Taking its direction from the clean, modern aesthetic of Danish design, each style is subtle while offering a unique, edgy look perfect for those requiring smaller eye sizes. All July releases are featured in the new KLiiK denmark campaign.

Featuring a round retro shape, metal frame K-621 won’t go unnoticed thanks to its original construction: three eye rims are soldered together onto a monoblock front and highlighted with contrasting double stripes. To complete the look, a rich epoxy lacquer is applied over the frame for a luxurious, ultra-shine finish. K-621 is available in four color combinations of wine cream coral, brown taupe lavender, black grey turquoise and grey white mint.

With a modified square shape, women’s style K-623 is an interesting combination frame. The marble acetate of the front unveils an embedded metal inlay at the browline to the end piece peaks through the top edge. Completed by matching metal temples in pearl finish, this style comes in navy silver, brown gold, black gun and burgundy rose.

Women’s style K-624 uniquely combines a squared off round shape with a custom lamination. Beveling along the browline and the end pieces gives a three dimensional look while revealing the bottom acetate layer for a full view of the colorful, translucent tortoise acetate of this frame, which is offered in vivid hues of cobalt, fuchsia, black and brown.

KLiiK denmark is produced by WestGroupe; for more information please visit www.westgroupe.com/KLiiK/

collection de lunettes BON VIVANT par la marque LUNETTES KOLLEKTION 2017

Impérieux et simultanément désinvolte avec son double pont et ses verres ronds très distinctifs, le modèle « Bon Vivant » de Lunettes Kollektion a fait l’objet d’une transformation hors pair.
La face et les branches – couleurs cristal et écail – révélent désormais une finition mate et se déclinent dans de nouvelles combinaisons ludiques alternant le clair et l’obscur…
Les verres aux saisissantes teintes bleues et oranges font preuve d’audace en exposant un style aux influences et vibrations des annés 70 très affirmées.
Il est temps de changer votre look, cher/chère Karma Chameleon!

collection de lunettes WOODONE MIDO 2017

WOODONE AT MIDO 2017
WOOD, HORN AND METAL FOR A GAME-CHANGING COLLECTION
The WooDone brand of wood eyewear from South Tyrol, inspired by the stunning landscapes of the Dolomite mountains, has added two new entries to its range that will be on display at Mido 2017.

Wood, the very heart and soul of the brand, has been teamed with horn and metal, creating precious, attention-grabbing styles and adding to a collection that is all about attention to detail and master craftsmanship.

The Horn Collection reproduces the eight styles that are already available in wood, cladding them in this even more precious material, in two versions: polished and matt. One-of-a-kind eyewear, handmade by expert craftsmen for a refined, unmistakable style.

Metal Wood Collection is a perfect mix of elegance and exquisitely tailored workmanship. By cleverly combining wood from the Dolomites with metal, WooDone has designed leading-edge styles with a chic, contemporary touch for sunglasses and specs. The eyewear in the Metal Wood Collection comes in a boxy format with double bridge for men, and in a rounded retro-style shape for women, softening the facial features.

The brand’s new collection has held on to its identity while expanding its range of offerings to the public by mixing materials with wood, the brand’s natural element and symbol, in an all-new way.

For more information: http://woodone.it/it/

collection CABRIO la marque HOET

The Yuniku concept is fully integrated, ensuring seamless customisation, production and delivery. Customers are involved throughout, offering maximum opportunity to interact and create their own unique eyewear.

In store, the customer’s facial features are scanned and their visual needs are recorded. Based on the collected data, the optimal wearing parameters are defined and fixed and an automatic sizing recommendation for the frame is made. The optician who uses the Yuniku platform advises on the most suitable and advanced lenses from the HOYA selection.

This ensures not only optimal vision but also the most comfortable frame fit, because each frame can be customised to suit every unique face.

Frame design, colour and finish can all be chosen to match the customer’s individual style.