Posts Tagged ‘mode hommes’

vision of tomorrow eco-friendly eyewear solutions

11 septembre 2019




After successfully debuting at MIDO and VISION EXPO EAST, Vision of Tomorrow presents a new 100% eco-friendly eyewear material made from PET plastic bottles



July 2019 – Aligned with global environmental policies aimed to decrease the production and the consumption of plastic, Vision of Tomorrow (VOT) fosters the use of a new eyewear material made from 100% recycled water bottles.


The material offered by VOT to all those clients that are interested in developing green collections is made from PET plastic (polyethylene terephthalate) that is a synthetic material derived from oil or natural gas. It is 100% recyclable and does not lose its core properties during the recycling process. Also, it can be transformed many times and employed to manufacture prestigious products. PET is a safe, light and flexible material.  A growing number of international sport and fashion brands have started to employ PET in the production of some of their products.


VOT on occasion of MIDO 2020 will launch its own eyewear collection made of this eco-friendly eyewear material made from recycled PET plastic bottles.


“At a global level, the impact of plastic production and its inefficient disposal is causing catastrophic environmental effects. If plastic production levels stay the same, plastic volume is expected to increase fourfold by 2050. For this reason industrial politics must take a new direction and eyewear companies should do their part, too. This awareness involves us, too. For this reason we commit to offer materials in line with both environmental and customer needs, a customer that is more and more interested in buying green products. » affirms Fabio Ferracane.



These data lead the ophthalmic industry to reconsider their production methodology, because Planet safeguard is not a Vision of Tomorrow, but a vision of today.


Founded by Fabio Ferracane, the CEO that manages the company together with Nora Cabrera, the COO and creative director. Vision of Tomorrow (VoT) is an eyewear consulting company provides integrated services to advise and support brands, manufacturing companies, distributors and retail chains in their business activities.



collection de lunettes KLiiK denmark été 2019

27 juin 2019

KLiiK denmark July 2019 releases

KLiiK denmark launches 3 new styles for summer that blend custom design elements and rich color combinations. Taking its direction from the clean, modern aesthetic of Scandinavian design, each style offers a minimalistic look perfect for those requiring smaller eye sizes. 

With a modified square shape, women’s style K-649 is a stainless steel frame featuring an argyle pattern on the front and the temples finished in a high gloss epoxy. A stylized cut down on the browline and temples adds depth to this style that is available in black argyle, brown argyle, plum argyle and emerald argyle.

A handmade gradient acetate changing from solid to translucent gives a unique look to women’s style K-650. This style showcases a carved wave design along the frame edges and the temple tips. Finished with spring hinges for added comfort, this frame with a modified rectangular shape comes in hues of coffee, teal, cranberry and purple.

A modern twist on the clubmaster, style K-652 comes in a stainless steel design that is ultra thin and ultra lightweight. The browline is elevated and enhanced by a matte finish and is available in color combinations of black charcoal, grey gun and black gold.

Christina AGUILERA porte la lunette de soleil modèle AVA par KOMONO

4 février 2019


Singer and actress Christina Aguilera wore the Ava sunglass by KOMONO after announcing her new Las Vegas residency on the Ellen Degeneres Show. This style is part of the brand’s Elementary Sun Collection for Spring Summer 2019.






collection de lunettes SUPREFLEX KIDS

21 juin 2018



“Express Your Colorful Self”



An explosion of energy and cheerfulness lies at the heart of the new Superflex Kids collection. Color is the main inspiration accompanied by eye-catching details such as funky patterns, special textures, glitter elements and bold contrasts, which make for a fun fashion statement for kids of all ages. Designed with real kids in mind, all Superflex Kids models are constructed with spring hinges for extra durability, comfort and fit.



For the boys, the 8 new styles (3 stainless steel, 4 combo and 1 acetate) all have a sporty, casual look and emulate dad’s fashion choices with vibrant, trendy colors.


Styles SFK-189, SFK-195 and SFK-200 are spirited stainless steel frames featuring two-tone coloring. Creating an eye-catching contrast, the secondary coloration is applied to the raised laser cut patterns of the temples: racing stripes for SFK-189, herringbone for SFK-195 and linear matrix stripes for SFK-200. In style SFK-189 a thin line is engraved along the browline and finished in the same contrasting color of the temple pattern.


Model SFK-191 combines a stainless steel front with acetate temples featuring a surprising new “twist” lamination where the acetate is rotated to showcase its back side highlighting the triple coloration and the stripe detail.


Beveling along the front and the end pieces gives a layered look to the triple laminated acetate of style SFK-193, which is enriched by double metal pin dots at the end pieces and temples for a retro feel.


For the young professionals, styles SFK-187 and SFK-197 give a modern twist to classic shapes. With a rounded square shape and a dropped bridge, SFK-187 combines matte and translucent shaded acetates while square style SFK-197 features two-tone coloring and molded temples.


With a retro inspired modified square shape, model SFK-201 comes in a triple laminated acetate. It features metal inlay arrows at the end pieces and the temples that are molded after traditional 50’s style to complete the vintage feel.





For the girls, the Superflex Kids 2018 collection features 10 new on-trend styles (3 stainless steel, 1 combo and 6 acetate) that focus on feminine colors, patterns and details to please the younger fashionista.


SFK-188, SFK-190 and SFK-199 are stainless steel frames that play with two-tone coloring and exclusive patterns: while SFK-188 and SFK-190 feature temples laser etched in floral and geometric design, temples of SFK-199 are highlighted by 3D printed in different vine and flower patterns for a textured feel.


Combination model SFK-203 showcases a square shape with an uplifting metal front in striking color tones. Acetate temples are brought to life in a multi-color polka dot pattern that is sure to catch attention.


The vintage round shape of SFK-186 reflects one of 2018’s biggest eyewear trends. It is modernized by a translucent acetate front and multi colored tortoise temples showcasing an eye-catching sophisticated palette.


Also featuring the popular round shape is model SFK-202. With a super cool gradient acetate and glitter on the top to match the translucent acetate on the bottom, this frame has been conceived to make any girl sparkle.


Style SFK-192 is a combination of super cool details: a glitter acetate is matched with bright colors and original patterns, from cross match plaid to zebra stripes to sketched floral design, creating the perfect accessory for the girl that wants to rock the playground.


Style SFK-194 is front and center with a fun quadruple laminated acetate featuring a laser cut down pattern on the temples to reveal the contrasting colors in a floral decoration.


The modified square eyeshape of model SFK-198 has a gentle upsweep which creates a flattering, feminine profile. The temples feature a fun two-tone polka dot pattern that matches perfectly with the smokey acetate of the front.


Rounding out the collection with its unmatched glamorous style is model SFK-196, a distinctly feminine acetate frame that combines a candy color front with confetti glitter temples: every girls’ dream frame!





For more information about Superflex Kids, please visit


collection de lunettes LOOK MIDO 2018

20 mars 2018

vidéo LOOK UP



collection de lunettes EVATIK 2017

20 décembre 2017

EVATIK Fall 2017 Collection



Masculine styling, sophisticated patterns, textural details, and subtle pops of color provide a clean yet modern look to the new EVATIK Fall 2017 releases. Inspired by the latest eyewear trends, the new collection offers round and angular shapes with refined, contemporary design elements that cleverly combine uncompromised engineering with an understated sense of luxury to appeal to today’s modern man. 


Constructed from Mazzucchelli gradient acetate, EVATIK E-9152 features a retro eye shape inspired by 1970s styling. The solid color along the brow blends harmoniously with a smoky pattern, creating textural depth; while the decorative rivets on the end piece adds detail to the clean design. The custom engraved OBE UNO flex hinge provides for a discreet logo. E-9152 is available in dashing hues of Brown, Blue and Black.


EVATIK E-9153 is clean and minimalistic thanks to a thin stainless steel profile and beveled edged brow, providing a timeless and light result. The intricate, textural temple finish is created by acid etching, which gives a luxurious feel to the frame. Carefully selected pops of color on the inside front and temples offer a contemporary and sporty aesthetic. E-9153 is available in sporty color combinations of Brown Orange, Navy Blue and Black Red.


For those men looking to make a statement, EVATIK E-9154 fits the bill. Inspired by the fashion trend of contrasting patterns, a diamond etched pattern across the brow and temples seamlessly flow into a linear pattern for an updated and eye-catching, textured look. Both patterns are clean and precise thanks to state of the art laser cutting. Modern and masculine, E-9154 features a rectangular eye shape, 5-barrel hinges for a secure and lasting fit, and is offered in classic hues of Black Graphite, Brown Black and Navy Graphite.


EVATIK E-9155 plays with acetate contrasts. The solid color along the brow and temple is coupled with a translucent bottom eye rim providing a bold and modern twist to the crystal trend seen all over the runways this season. The square shape and the dropped bridge create a downtown geek-chic look that will suit a variety of face shapes. The custom engraved OBE UNO flex hinge provides for a discreet logo. Available colors include Tort Crystal, Navy Crystal and Black Crystal.


EVATIK E-9156 capitalizes on the continued popularity of round frames as well as the new-found demand for metals. Combining Japanese mono-block titanium front with beta titanium temples, E-9156 is strong, corrosion-resistant, hypoallergenic and extremely lightweight. A laser cut split temple adds a subtle touch to an otherwise clean design while a custom titanium end cap on the temple tips is engraved with an “E”, providing a discreet logo. This modern take on a retro look is available in Black, Grey and Brown Taupe.


Designed around a custom hinge, EVATIK E-9166 and E-9167 exude sleek sophistication. Fronts are constructed from a single block of stainless steel, eliminating the need for soldering and providing a stronger, more aesthetically pleasing design. A thin, pinstripe design is laser etched into the temples and the raised temple décor helps to highlight the custom hinge. Two-tone coloring ensures a high fashion look. E-9166 offers a modern twist on the timeless oversized aviator, an iconic design reminiscent of the 70’s that is making a big impact for the Fall/Winter season. The square, contoured shape has a step-down along the double brow bar, which is achieved through a precise laser etching technique, creating an interesting design element. Available colors include Black Red, Navy Black and Brown Black. E-9167 has a slightly more sporty appeal due to its rectangular eye shape, which provides an effortlessly masculine look. Navy Gun, Black Red and Grey Blue are the color options for this frame.


EVATIK is produced by WestGroupe; for more information please visit or



lentilles de contact 1 day presbyo par SAFILENS

22 juin 2017

The Italian company participated in the leading European contact lens trade show to promote its patented afocal design for presbyopia
and launch its new daily toric lens

Safilens made a big comeback at the BCLA Clinical Conference & Exhibition which took place June 9th to 11th in Liverpool. The Italian company attended the respected international contact lens trade fair to promote its patented afocal design for presbyopia and the exclusive preview launch of the most recent Safilens innovation: the daily toric fusion 1day astigma lens.

fusion 1day astigma expands the family of daily contact lenses that incorporate the advantages of the company’s groundbreaking fusiontechnology™ system – the synergistic interaction between Hyaluronic Acid and TSP (Tamarind Seed Polysaccharide) that normalizes and stabilizes the physiological relationship between the tear film and the ocular surface, providing the wearer with natural, lasting eye comfort.
The new lens for astigmatism features an innovative design, known as Sleekform, developed by Safilens. « This design » – explains Alessandro Filippo, R&D manager at Safilens – « was engineered to ensure precise, rapid and constant stabilization, while at the same time providing the comfort and practicality of daily contact lenses. »
Sleekform stabilization is based on the pure prism, ensuring minimal thicknesses and an extremely uniform surface. In addition to limiting the mechanical strain associated with wearing contact lenses, this characteristic significantly reduces the issues related to differences in distribution of oxygen flow, typical of the designs currently available.
fusion 1day astigma is available with more than 800 parameters (3 cylinders and 8 axes).

Safilens’ participation in BCLA – an exhibition known for its extraordinary scientific program that each year attracts prominent experts and international industry representatives – attests to the company’s ongoing and increasingly core-commitment to the Educational activities tied to its game-changing products.
Live fittings were held at the Safilens stand throughout the duration of the show, with applications open to all visitors, who were able to test the performance and benefits of afocal design and participate in an exclusive preview experience of the Sleekform design of fusion 1day astigma. And that’s not all. Also at BCLA, several works developed in conjunction with Italian and foreign universities were presented as posters on the fusion 1day presbyo lenses; and on Sunday June 11th, Giancarlo Montani (Lecturer on Optometry, University of Salento) and Sergio Momini (Head of Professional Services at Safilens) conducted a workshop entitled “Management of computer vision syndrome and digital eye strain with contact lenses”, that also introduced additional assessments and results of the patented afocal design.

collection de lunettes COCO SONG 2017

7 avril 2017


Area98 announces the debut of its new CCS by Coco Song line, a fresh and versatile proposal designed to seduce a young female target that is attentive to trends but with a simple and romantic soul.

While taking some of the elements that have been the success of Coco Song, the new CCS by Coco Song models abandon the oriental inspiration and find their own distinctive characteristics in the absence of decorations and innovative chromatic experimentation. The natural elements that have always distinguished the Coco Song brand- such as silk, dried flowers and feathers – are now laminated into new crystalline and transparent acetates or pearl colours: the result is a line of much lighter frames both with regard to colour and to the fresh and bright style, which is ideal for a young audience looking for an easy-to-wear accessory with a contemporary look without sacrificing style.

Brightness and brio define the CCS by Coco Song designs, which are inspired by the natural world of flowers, playing with the vivid and intense tones of pink, red, orange, purple, green, and blue. They come in four models, which are each available in six colours, the new CCS line by Coco Song is distinguished by really a unique dynamic and summery appeal that is at the same time extremely feminine.

collection de lunettes EVATIK été 2017

23 mars 2017

EVATIK Spring 2017 Collection

Modern, clean and refined: EVATIK launches 4 new styles for Spring 2017 that perfectly encapsulate the essence of the popular brand for the fashion savvy man. The latest eyewear and fashion trends are mixed with innovative design elements, top quality materials and contemporary color combinations in order to create the understated yet sophisticated style that is uniquely EVATIK.

For the professional who likes to stand out with style, model E-9142 has an oversized square shape and dropped bridge that are sure to appeal to those looking to make a fashion statement. This handmade acetate frame is available in three classic and versatile color variations: Matte Black, Demi Amber and Tortoise.
A honeycomb laser etched pattern on the end pieces and temples provides model E-9143 with a clean, up‑to-the-minute look. The larger eye size and rectangular eye shape of this stainless steel frame are perfectly balanced for larger face shapes, while the 150mm temple length is designed to accommodate those looking for longer temples. Featuring two-prong OBE UNOFLEX spring hinges for added comfort and durability, E-9143 is a perfect combination of elegance and futuristic design and is available in Khaki Grey, Black Brown and Navy Gun.
With a large square shape and longer temples to accommodate larger head sizes, style E-9144 features a laser engraved linear pattern on the end piece and temples that adds texture and a splash of color to the metallic frame. E-9144 is available in dashing hues of Black Red, Brown Blue and Grey Olive.
Featuring a vintage round eye shape – the most popular eyewear trend for 2017 – and a mixed material composition, model E-9145 takes us back to the popular 90’s styling. Adjustable nose pads ensure added comfort and stability for wearers with a shallower nose bridge and higher cheek bones. E-9145 is offered in Black, Matte Black Grey and Tortoise Black.
EVATIK is produced by WestGroupe; for more information please visit or

collection de lunettes de la marque HOET COUTURE MIDO 2017

28 février 2017


Hoet Couture Half Rim H3 & F3

The HOET Couture collection has been expanded with half-rimmed models H3 &F3.

In addition to the round form and the various men’s and women’s models with their diverse systems, these new models make the 3D-printed titanium collection more complete than ever.

Integrating a universal, adjustable nose clip and replaceable titanium nose pads combines the best of two worlds. H3 & F3 are available in 2 colours and 3 glass sizes.