collection de lunettes OKIA MIDO 2017

OKIA CENTER STAGE AT MIDO 2017
Huge success again this year for the Hong-Kong based eyewear company that never fails to amaze visitors thanks to its unique HDA® Technology

The 2017 Mido Fair which just ended was a fantastic event for OKIA – owner of the patented HDA® Technology – which was among the star players again this year at the most famous international eyewear show.

Playing to its strengths of innovation, creativity and passion, OKIA attended the Milan exhibition with an extremely refined booth that attracted an ongoing crowd of visitors and optics specialists during the three days of the show.

A Press Conference was held at the OKIA booth on February 26th to officially introduce the worldwide trade press to the latest goals reached by the company.
Art Deco, Galaxy Glacier and Gold Paradise – the irresistible new HDA® collections launched at Mido – were welcomed very positively thanks to their sensational mix of high technology and fashion. A huge interest was raised as well by 360 Hinge – a 360° rotated integrated hinge with worldwide invention patent by OKIA – and the revolutionary 100% bio-degradable Bio Lens, which can be broken down into CO2 and H2O within 120 days. Finally, attendees were surprised by the preview of the innovative Wave by OKIA Tech, an integrated eyewear technology transmitting sound waves directly to your ears that perfectly reflects OKIA’s commitment to develop state-of-the-art eyewear solutions for the future.

“It was a hugely successful Mido, a fact corroborated by both our Italian and foreign customers”, stated the company’s Head of Customer Project Management, Mabel Lam. “This extremely positive outcome was made possible, first and foremost, by the infinite and amazing possibilities that our patented HDA® Technology allows in terms of creativity and customization, which keep on surprising our clients year after year”

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collection de lunettes ELBLOCK 2017

NEW EBLOCK COLLECTIONS:
ACETATE AND METAL FOR A PERFECT FUSION OF STYLE.

The optical brand “with block” expands his range and bet on the Made in Italy acetate of the Company Mazzucchelli. More, comes to life the BE-Original collection.

Craftsmenship, heritage, innovation: these are the fundamental and distinctive values of the E-BLOCK brand that was able to contaminate the tradition with innovative technologies. Though, shape refinement, the importance of the materials and expressive effectiveness of colours blend in a unique technology that express the mood of EBLOCK frames. The collections are the result of a very important history of experience and deep knowledge in the frames trade, but with creative talent in addiction.
The new models rediscover the acetate, a semi-finished plastic material with enormous ductility and a great expressive capacity that enable to obtain a frame resistant and at the same time very light, without sacrificing the design and the colour.
The esteemed plates of MAZZUCCHELLI, Made in Italy, renew and widen the collections Original and B-side with new unique and recognisable models, as well as the Easy Block, icon of the brand, aesthetical and distinctive element of all the E-Block collections.
Design and retrò inspired shapes, but with a modern view: thin thickness and soft and refined colours that want to blend with the complexion of the face. New processing, also in the grained plates, that show shiny, dull and scratched surfaces. Unique particulars that make frames strongly material and sculptural, giving a high quality to the handmade work.
In the occasion of the Opti Munchen 2017 there will be ten brand new models that will implement the B-Side, Side and Original family, giving life to the new Be-Original line. All the frames of the brand, very light and resistant, are realised with millimetre accuracy, inspired by a modern geometry that unites glamour and technology. Each E-Block is a fashion accessory, unique and elegant.

For farther information about EBlock, please visit our website: http://www.eblock.it.

collection de lunettes COCO SONG AWARD 2017

COCO SONG AWARD:
ANNOUNCED THE FIVE FINALISTS OF THE TALENTED YOUNG DESIGNERS COMPETITION

The names have finally been revealed of the five finalists of the first edition of the Coco Song Award, a competition sponsored by Area98 in collaboration with the Harim Accademia Euromediterranea to offer young design talents a chance to give their own interpretation of the celebrated Coco Song collection.

“Zhe Zhi” by Selene Cassarino, “Dissect” by Roberta L’Episcopo, “Roots” by Roberta Pinna, “Bambusa” by Carla Vinci and “Cloud” by Davide Mazzaglia are the projects destined for the Coco Song sunglasses line and which have been admitted to the final. The jury – composed of members of Area98’s Executive Board, Gabriella Ferrera, President of the Harim Academia Euromediterranea, business partners from the principal markets in which Area98 operates and representatives of the eyewear industry press – has expressed its opinion by means of an evaluation board directed at analysing not only the degree of innovation and the aesthetic and emotional value of the projects, but also the level of inspiration taken from the collection’s strengths and the actual feasibility of the proposals.

The five student finalists will embark on a distance internship with Area98, during which they will be accompanied in the creation of an eyewear prototype in the planned colour variant. The winning student of the Coco Song Award will be named by October 9, 2017 at Silmo.

Elisio Tessaro, Area98’s Art Director and Marketing Manager comments: « It’s amazing to recognise how a different point of view can completely change the perception and representation of things. These young talents have identified innovative sources of inspiration and unique interpretations that for us represent a creative treasure. We are excited about the results gathered so far and look forward to guiding our student finalists to the finish line of this contest to finally be able to see the fruit of their imagination come into fruition. »

For further information, please visit our website http://www.area98.it or our social network pages on facebook.com/area98eyewear and Instagram @area98eyewear

Let’s take a Closer look at Harim Accademia Euromediterranea
Harim Euro-Mediterranean Academy – located in Catania – professionally trains students in the fields of fashion, jewellery, photography and interior and product design and communication. Its main objective is to consecrate the Mediterranean as a new creative environment and consequently to prove the impact that design and fashion can have on the cultural and economic well being of the entire Mediterranean region

collection de lunettes REZIN EYEWEAR

For the new edition of the MIDO Eyewear show, the REZIN team reveals
its new collection in preview.

This year we made innovatives models while keeping vintage inspiration
that we love. 10 new models and a new mix of material are proposed.

 

collection de lunettes de la marque BARBERINI EYWEAR 2017

BARBERINI EYEWEAR: WELL-SEEING PILLS AT MIDO 2017

A leading role in Barberini Eyewear project is covered by the concept of Well-seeing, namely how the protection from ultraviolet (UV) and infrared (IR) is critical to preserve the health and wellness of the eye and how this is at the base of the whole collection of sunglasses produced by the company.
During the fair, at the Barberini Eyewear booth, you will find a special area where you can attend live « short lessons » by Fabio Anesini and Alfredo Desiato – respectively Scientific Trainer for Italy and for Export – who will explain the impact that light has on our eyes, what we need to protect ourselves from and what we need to select in order to get a better vision.
Mido will also be an important occasion for the presentation of the Well-seeing website (well-seeing.net), designed and made for anyone who wants to learn more about an healthy sight.

For more informations: http://www.barberinieyewear.it

collection de lunettes de la marque OGI EYEWEAR 2017

Red Rose Introduces New High-Density (HD) Acetate Spectacles

At Vision Expo East (VEE) 2017, Red Rose will release the Bianchi and the Milan, both of which provide superior strength and style in an ultra-lightweight construction of high-density (HD) acetate. This new material allows for a slender profile and even more resilience. Representing a step forward in optical design, the Bianchi and Milan take minimalism, Red Rose’s guiding philosophy, to the next level.

Bianchi

The Bianchi is a vintage-inspired cat-eye frame that has been masterfully handcrafted in Italy from high-density acetate—meaning that it’s slimmer and stronger than eyewear made from other acetates. This original model from the beloved Red Rose collection also features stainless steel temples, with a double bar construction, in accent colors that complement four feminine frame front color options. Unique trim décor provides the Bianchi with luxury detailing, while OBE screws offer a level of durability that is simply unmatched in minimalist eyewear

Milan

Renewing a classic style, the Milan unites the iconic round frame spectacle with modern high-density acetate from Italy—so it offers superior strength at a fraction of the weight of other acetates. The keyhole bridge is a badge of intellect, while stainless steel temples feature a double bar construction, reducing weight and imbuing this smart pair with unique luxury appeal. Adjustable temple tips, embossed with Red Rose’s iconic emblem, ensure a perfect fit all day long. The Milan is available in four colorations, from bold Azure Ripple and Crimson to classic Tortoise and Black.

Marketing
Red Rose banners, counter cards, logo blocks, and mirrors are available upon request.

http://www.ogieyewear.com

collection de lunettes WOODONE MIDO 2017

WOODONE AT MIDO 2017
WOOD, HORN AND METAL FOR A GAME-CHANGING COLLECTION
The WooDone brand of wood eyewear from South Tyrol, inspired by the stunning landscapes of the Dolomite mountains, has added two new entries to its range that will be on display at Mido 2017.

Wood, the very heart and soul of the brand, has been teamed with horn and metal, creating precious, attention-grabbing styles and adding to a collection that is all about attention to detail and master craftsmanship.

The Horn Collection reproduces the eight styles that are already available in wood, cladding them in this even more precious material, in two versions: polished and matt. One-of-a-kind eyewear, handmade by expert craftsmen for a refined, unmistakable style.

Metal Wood Collection is a perfect mix of elegance and exquisitely tailored workmanship. By cleverly combining wood from the Dolomites with metal, WooDone has designed leading-edge styles with a chic, contemporary touch for sunglasses and specs. The eyewear in the Metal Wood Collection comes in a boxy format with double bridge for men, and in a rounded retro-style shape for women, softening the facial features.

The brand’s new collection has held on to its identity while expanding its range of offerings to the public by mixing materials with wood, the brand’s natural element and symbol, in an all-new way.

For more information: http://woodone.it/it/

collection de lunettes de la marque HOET COUTURE MIDO 2017

Hoet Couture Half Rim H3 & F3

The HOET Couture collection has been expanded with half-rimmed models H3 &F3.

In addition to the round form and the various men’s and women’s models with their diverse systems, these new models make the 3D-printed titanium collection more complete than ever.

Integrating a universal, adjustable nose clip and replaceable titanium nose pads combines the best of two worlds. H3 & F3 are available in 2 colours and 3 glass sizes.

collection de lunettes KLiiK denmark

KLiiK denmark January 2017 releases

Style is more than just a look, it is an attitude! KLiiK denmark translates the boldness of the Northern European design into 4 new original and easy to wear styles for the winter season. Inspired by Scandinavian design and key fashion influences, each frame combines top quality materials and state-of-the-art technology with surprising edgy color combinations, original finishes and subtle patterns.

K-572 won’t go unnoticed thanks to the colored epoxy brushed onto the brow and the temples, which has been baked to produce a crinkly, textured cracked ice finish. The shiny silver bridge and eyewire provide an eye-catching contrast to the colored brow and temples, adding a contemporary feel to this unique style. K‑572 is available in a beautiful color palette of Honey, Sangria, Turquoise and Black.

K-573 is a semi-rimless stainless steel frame with a clean, sporty look. The laser cut wrap-around end piece elevates the simplicity of the front, while the step color block on the outside and the inside of the temples adds a subtle touch of color. Style K-573 combines masculine neutrals with vivid pops of color as seen in today’s menswear trends: Black Yellow, Navy Orange and Grey Blue.

Model K-585 offers a contemporary twist on a 90s style. This vintage inspired frame features a thin metal construction – a quieter contrast to the heavier frames in the market – and an iconic oval shape that creates an understated yet extremely sophisticated look. The delicate laser etched pattern on the bridge and the temples provides an interesting design element, while the color contrast gives the frame a modern appeal. K-585 is available in Black Red Demi, Cherry Black and Brown Demi.

With a retro inspired round eye shape – the hottest eyewear trend for 2017 – model K-588 will delight the stylish consumer in pursuit of originality. The 2-tone abstract pattern, transferred by pad printing, brings attention to the metal frame and is completed by a high gloss epoxy lacquer for a smooth, ultra-shiny finish. K-588 is available in a variety of up-to-the-minute colors including Black Silver, Brown Champagne, Turquoise Black and Burgundy Pink.

KLiiK denmark is produced by WestGroupe; for more information please visit http://www.kliik.com or http://www.westgroupe.com.ene

collection de lunettes KOMONO

KOMONO INTRODUCES NEUTRØ SERIES EYEWEAR
Newly developed material is used for stylish sustainability

Global eyewear and watch brand KOMONO has launched the NEUTRØ Series, a capsule collection of sunglasses designed with stylish sustainability. The NEUTRØ Series will be available at selected retailers worldwide and http://www.komono.com as from 1 May 2017.

STYLISH: four classic KOMONO styles infused with NEUTRØ technology
The collection infuses four classic KOMONO styles with NEUTRØ technology, including the Francis, Vivien, Harper and Devon. All styles feature gradient bio-lenses and sustainable frames, available in two colors: sand and black.
NEUTRØ designs are made from lightweight, flexible material. This material increases product durability and impact resistance, while ensuring optimal comfort.

SUSTAINABILITY: NEUTRØ reduces carbon footprint
KOMONO collaborated with Dutch science-based company DSM Engineering Plastics to base the NEUTRØ designs on EcoPaXX, a product derived from the sustainable castor bean. This new material has been developed to reduce greenhouse gas emissions commonly associated with human activity and industry production.

More sustainable KOMONO products and projects to come
Following the launch of the forward-looking NEUTRØ collection, KOMONO’s business model will follow suit by integrating sustainable initiatives into new products and work culture.

“The NEUTRØ Series marks the first step of a longer journey within the KOMONO brand. As our company continues to grow, changes will be implemented to make KOMONO as environmentally conscious as possible”, KOMONO founder Anton Janssens confirms.

About KOMONO:
Founded in 2009, KOMONO represents a community of dreamers and designers dedicated to perfectly timed accessories. Fiercely dedicated to Belgian tradition, quality and craftsmanship, KOMONO is a lens on global fashion, superior service and optimal production. Staying true to the Japanese meaning of the word KOMONO, “Small things,” the KOMONO team shares a passion for distilling the best of culture into its simplest forms. KOMONO is the perfect blend of vision and timing. KOMONO is global fashion at your fingertips.

For more information about Komono, please visit http://www.komono.com