nouvelle collection de lunettes « c’est chic » par la marque INVU

 C’est Chic les INVU 2020

 

 

Just in time for Mido! INVU and Swiss Eyewear Group are excited to be launching a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the temple ends and discrete coloring, turns the sunglasses into a true piece of jewelry.

But it does not stop there, the perfectly matching gradient lenses in mocha, rose and clay tones not only look stunning. The lenses also combine the latest fashion with the high performing functionality of INVU’s proprietary ultra polarized lens technology.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

Swiss Eyewear Group International: info@swisseg.com

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collection de lunettes EVATIK été 2017

EVATIK Spring 2017 Collection

Modern, clean and refined: EVATIK launches 4 new styles for Spring 2017 that perfectly encapsulate the essence of the popular brand for the fashion savvy man. The latest eyewear and fashion trends are mixed with innovative design elements, top quality materials and contemporary color combinations in order to create the understated yet sophisticated style that is uniquely EVATIK.

For the professional who likes to stand out with style, model E-9142 has an oversized square shape and dropped bridge that are sure to appeal to those looking to make a fashion statement. This handmade acetate frame is available in three classic and versatile color variations: Matte Black, Demi Amber and Tortoise.

A honeycomb laser etched pattern on the end pieces and temples provides model E-9143 with a clean, up‑to-the-minute look. The larger eye size and rectangular eye shape of this stainless steel frame are perfectly balanced for larger face shapes, while the 150mm temple length is designed to accommodate those looking for longer temples. Featuring two-prong OBE UNOFLEX spring hinges for added comfort and durability, E-9143 is a perfect combination of elegance and futuristic design and is available in Khaki Grey, Black Brown and Navy Gun.

With a large square shape and longer temples to accommodate larger head sizes, style E-9144 features a laser engraved linear pattern on the end piece and temples that adds texture and a splash of color to the metallic frame. E-9144 is available in dashing hues of Black Red, Brown Blue and Grey Olive.

Featuring a vintage round eye shape – the most popular eyewear trend for 2017 – and a mixed material composition, model E-9145 takes us back to the popular 90’s styling. Adjustable nose pads ensure added comfort and stability for wearers with a shallower nose bridge and higher cheek bones. E-9145 is offered in Black, Matte Black Grey and Tortoise Black.

EVATIK is produced by WestGroupe; for more information please visit http://www.evatik.com or http://www.westgroupe.com.

collection de lunettes de la marque BARBERINI EYWEAR 2017

BARBERINI EYEWEAR: WELL-SEEING PILLS AT MIDO 2017

A leading role in Barberini Eyewear project is covered by the concept of Well-seeing, namely how the protection from ultraviolet (UV) and infrared (IR) is critical to preserve the health and wellness of the eye and how this is at the base of the whole collection of sunglasses produced by the company.
During the fair, at the Barberini Eyewear booth, you will find a special area where you can attend live « short lessons » by Fabio Anesini and Alfredo Desiato – respectively Scientific Trainer for Italy and for Export – who will explain the impact that light has on our eyes, what we need to protect ourselves from and what we need to select in order to get a better vision.
Mido will also be an important occasion for the presentation of the Well-seeing website (well-seeing.net), designed and made for anyone who wants to learn more about an healthy sight.

For more informations: http://www.barberinieyewear.it

collection printemps/été 2017 de la marque BLAKFIN

BLACKFIN LAMINA PLUS – COLLECTION PRINTEMPS/ÉTÉ 2017

C’est l’année une de la troisième phase (III – I) de Blackfin : Blackfin Lamina PLUS voit le jour.
Blackfin rencontre l’acétate. Un nouveau matériau se combine au Titane, essence noble de la marque, pour définir une collection de montures de vue qui unit style et innovation. L’excellence artisanale prend forme dans quatre nouveaux modèles réalisés entièrement en bêta-titane avec des cercles en acétate de cellulose. Une combinaison ingénieuse qui enrichit les codes stylistiques de la marque, où la recherche et le design sont exaltés par des modèles créatifs originaux.
La féminité des modèles Glen Cove BF791 et Searose BF792, le premier ovale et le second plus carré, transparait des parties supérieures allongées et des choix de couleurs qui exaltent les bi-matériaux des montures à travers des couleurs en contraste entre les cercles et les branches, comme le moka/rose pâle et le gris foncé/vert (Glen Cove) ou le moka/beige et le gris vert/corail (Searose).

Bremen BF793 est le modèle pour homme : la monture classique rectangulaire acquiert une nouvelle personnalité grâce au jeu de matériaux qui exalte le charisme de ces lunettes aux nuances plus sobres, comme canon de fusil, tortue havane, gris ou bleu mat.

Le modèle Cutler BF794 complète la gamme, il s’agit d’une nouvelle version du fameux pantos interprété selon le style Blackfin en cinq variantes : canon de fusil/noir ou tortue havane, titane/rouge, bleu marine/bleu mat, gris foncé/orange.

Dès à présent, avec la dénomination PLUS, Blackfin définit tous les produits qui sont la combinaison ingénieuse du précieux Titane avec d’autres matériaux qui l’enrichiront ainsi davantage.
Blackfin Lamina PLUS n’est pas seulement un modèle de lunettes en titane combiné avec des cercles en acétate, mais un concentré d’innovation qui le rend totalement différent de ceux actuellement présents sur le marché.
Il se distingue par sa qualité extraordinaire et son design original : il utilise l’acétate chaud et précieux, travaillé à la main ; des cercles extrêmement fins rappellent les volumes classiques de la marque, facilement extractibles grâce au système de fixation Sharklock™, primé avec le Silmo d’Or; des branches ultraconfortables et très flexibles dotées de manchons Swordfish™, un brevet de l’entreprise qui permet de modifier en trois simples gestes la longueur initiale de la branche à travers le système de « rupture préprogrammée ». En outre, contrairement aux autres montures, les verres de vue peuvent être facilement montés sans devoir enlever le cercle ; ainsi, l’opération s’avère plus facile et rapide et permet l’utilisation de verres de matériau standard.
Blackfin Lamina PLUS représente donc parfaitement la troisième phase de Blackfin : un nouveau niveau culturel et organisationnel où le produit, le marketing et la communication s’intègrent de plus en plus jusqu’à se sublimer dans un parcours organique et pur qui élève davantage le positionnement de la marque sur la scène internationale des lunettes.

collection de lunettes de la marque HOET COUTURE MIDO 2017

Hoet Couture Half Rim H3 & F3

The HOET Couture collection has been expanded with half-rimmed models H3 &F3.

In addition to the round form and the various men’s and women’s models with their diverse systems, these new models make the 3D-printed titanium collection more complete than ever.

Integrating a universal, adjustable nose clip and replaceable titanium nose pads combines the best of two worlds. H3 & F3 are available in 2 colours and 3 glass sizes.

collection de lunettes KOMONO

KOMONO INTRODUCES NEUTRØ SERIES EYEWEAR
Newly developed material is used for stylish sustainability

Global eyewear and watch brand KOMONO has launched the NEUTRØ Series, a capsule collection of sunglasses designed with stylish sustainability. The NEUTRØ Series will be available at selected retailers worldwide and http://www.komono.com as from 1 May 2017.

STYLISH: four classic KOMONO styles infused with NEUTRØ technology
The collection infuses four classic KOMONO styles with NEUTRØ technology, including the Francis, Vivien, Harper and Devon. All styles feature gradient bio-lenses and sustainable frames, available in two colors: sand and black.
NEUTRØ designs are made from lightweight, flexible material. This material increases product durability and impact resistance, while ensuring optimal comfort.

SUSTAINABILITY: NEUTRØ reduces carbon footprint
KOMONO collaborated with Dutch science-based company DSM Engineering Plastics to base the NEUTRØ designs on EcoPaXX, a product derived from the sustainable castor bean. This new material has been developed to reduce greenhouse gas emissions commonly associated with human activity and industry production.

More sustainable KOMONO products and projects to come
Following the launch of the forward-looking NEUTRØ collection, KOMONO’s business model will follow suit by integrating sustainable initiatives into new products and work culture.

“The NEUTRØ Series marks the first step of a longer journey within the KOMONO brand. As our company continues to grow, changes will be implemented to make KOMONO as environmentally conscious as possible”, KOMONO founder Anton Janssens confirms.

About KOMONO:
Founded in 2009, KOMONO represents a community of dreamers and designers dedicated to perfectly timed accessories. Fiercely dedicated to Belgian tradition, quality and craftsmanship, KOMONO is a lens on global fashion, superior service and optimal production. Staying true to the Japanese meaning of the word KOMONO, “Small things,” the KOMONO team shares a passion for distilling the best of culture into its simplest forms. KOMONO is the perfect blend of vision and timing. KOMONO is global fashion at your fingertips.

For more information about Komono, please visit http://www.komono.com

nouvelle collection de lunettes FEB 31 st

La CUSTOMIZATION est l’essence même de FEB 31st

Une collection unique en BOIS qui propose avec quelques 80 modèles en 13 couches de bois, un choix de 34 coloris possible.

Une collection SUR-MESURE proposant:
6 tailles de branches, 3 types de nez, des rivets, une version tout bois avec manchons pour un meilleur ajustage, ou bien la possibilité d’un gravage laser sur les branches pour encore plus d’EXCLUSIVITÉ.

Le système déposé de vis d’ouverture et l’inclusion de 2 couches d’une résine spéciale appelée FLEXISOUL, éliminent les risques de casse.

Fidèle à son concept de choix de couleurs et de légéreté, FEB 31st propose le modèle SILVAN: face bois ultra fine et branches en PVD titane

Afin d’affiner encore plus la monture, le modèle Noel propose la finition spatule en bout de branches et un fraisage fin pour faire apparaitre les couches inférieures

nouvelles collections de lunettes X-IDE 2017

ART AND DESIGN COME TOGETHER
X-IDE SPRING/SUMMER 2017 PREVIEW
A brilliant combination of materials defines these unique frames where construction technique accentuates style design.
AZALEA is a feminine style with a subtle cat-eye shape. A transparent acetate mask is applied to the laser-cut front – an innovative solution that highlights the color scheme while emphasizing the structure of this frame that is made exclusively in Italy with artisan craftsmanship.
The ongoing quest for innovative materials and high-quality production techniques ensures exceptional X-IDE prescription eyewear collections that are distinguished by details drawn from the most current fashion trends.

http://www.x-ide.it
X-IDE eyewear by Immagine 98

collection de lunettes OKIA modèle TWISTED ON

OKIA INTRODUCES “TWISTED ON”,
A FUN MISHMASH OF COLOURS, PATTERNS AND TECHNIQUES

Capitalizing on the popular mix-and-match approach to eyewear and fashion, OKIA launches “Twisted On”, a surprising new HDA® collection.

“Twisted On” is inspired by the concept of mixing different colours, patterns and techniques into the eyewear in order to develop original accessories with a truly unique look.
HDA® Technology has revolutionized the world of eyewear design introducing the possibility of choosing among unlimited colours and motifs and customizing them based on the brand DNA. Thanks to the 3D Block technique – which blends HDA® patterns with sparkling solid materials – OKIA is able to go one step further and to exponentially increase the number of patterns and colours that can be realized on acetate.
The “Twisted On” concept combines the patented HDA® Technology with the 3D Block technique creating wonderful new designs that are laminated inside the acetate. Moreover, the CSB (Crazy Sparkling Beauty) technique – that matches acetate with shining materials and allows random or controlled patterns with an extraordinary non-delaminated effect – is applied on the new frames to produce a sparkling effect and to enhance the feeling of gradient layers and colours with a really sensational outcome.

“We’ve seen a greater tendency or desire by customers to mix different inspirations,” says Jacky Lam, OKIA Managing Director. “That’s why we decided to give the classic idea of pattern mixtures a fresh, modern and funny twist”.
Design elements deriving from different imaginative worlds are mixed together in the new “Twisted On” collection, creating super fashion and high-tech accessories for unconventional people.

nouvelle collection des lunettes de la marque PEPE JEANS

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.