collection de lunettes WOODONE

CHRISTMAS SEASON WILL SHINE WITH WOODONE EYEWEAR

Handmade by artisans with South Tyrol wood, WooDone eyewear is produced out of one piece of wood. Over sixty processing steps guarantee a product that is highly refined in every detail, with the utmost quality and a frame that weighs just 13 grams.

For the Christmas season, WooDone frames will be dressed with a “Bling” special coating which make them sparkling!

Light Bling and Dark Bling from Dolomite collection are covered with Galena, a typical stone from Dolomiti Mountains which is reduced into dust and put on the surface of the frame as a special coating, conferring the spectacular sheen of quartz which lights up with thousands of reflections. The beauty of the stone enhances the power of wood to create a precious fashion accessory whose effect is truly spectacular.

The models are available with two coatings, glitter/light (Light Bling) and dark/black (Dark Bling), which is a rarer version of the Galena stone.

NATURAL UNIQUENESS
http://www.woodone.it

collection de lunettes ROCK COLLECTION 2016

EYEWEAR FOR YOUR CHRISTMAS WISHLIST

PAPERSTYLE PRESENTS NEW COLOR PATTERNS, AN ODE TO POETRY, MUSIC ANC THE LAND OF RISING SUN

The Rock collection, with its iconic shapes and assertive personalities, and the Thin collection, a veritable tribute to color, add. The goal? To tell stories and inspire emotions through eyewear that are true fashion accessories. Are available in 4 new patterns, already equipped with alluring names – both romantic and adventuresome – Asia, with verses from an ancient Japanese song; Amor, that carries the words of a poem by Goethe; Bouquet, a pastoral theme with the names of flowers; and Jardin, that quotes the romantic words of love from a poem of the same name by Jacques Prévert. Drenched in color and poetry, these frames become – for the wearer – the expression of a spirit that perceives the shades of temperament and the depth of emotion that distinguish life itself.

nouvelle collection de lunettes genesis par Aera 2010

GENESIS CHANGES SKIN

 

 

September 2010 – The lucky ones were able to obtain a preview a few months ago, during the Mido 2010 event, but the French Exhibition is where the success of the new GENESIS will be declared.

 

GENESIS is a young brand that speaks to the youth. Dynamic and particularly modern, it is capable of combining Italian style and design with a new concept of product developed with ecological products and eco-compatible manufacturing processes. The result is eyewear and sunwear mostly dedicated to a female audience (even if a few models can be freely worn also by a male audience) ranging between 18 and 35 years old, featuring a lively, cheerful and carefree style, thanks to details reminiscent of the world of nature and pastel colors.

 

The ‘70s retro style represents the leit motiv of the brand renewal, offering a fresh, delicate and sensual touch to the collection in its own innocence. The development of image led to models that combine perfectly metal and acetate, soft and light colors such as yellow, pink, and white enriched by details such as flowers, shells, and fossils in a perfectly harmonious ensemble, combined with small and essential shapes.

DESIGN

Elisio Tessaro, creator and designer of the collection, has always been a careful observer of generational trends tied to music and colour and he wanted to interpret through a naturalistic lens this new collection, taking inspiration from the concern for the environment that has been characterizing the most recent years.

He chose the details, the materials, and the eco-compatible manufacturing processes; a return to nature for this collection that completes Area’s range of products.

 

 

From a sales standpoint, the brand has been supported in a twofold fashion: on the one hand, Area created a wide range of POP materials and cases that remind of the lighthearted style of the collection. On the other hand, a new advertisement campaign particularly lively in colors, young and featuring great emotional involvement communicates the values of the brand. Driven by the “hippy” spirit of the ’70s, the new image combines delicate colors to the image of a young woman, beautiful and angelic, who wears GENESIS eyewear, the true protagonist of the scene. A touch of glamour and retro taste is offered by a bandana with patterns and colors that match to those of the collection.

 

 

nouvelle collection de lunettes femmes la Matta par Aera 2010

STYLE, SEDUCTION and  ECCENTRICITY

THE KEY-WORDS OF  “LA MATTA”

– La Matta “Style & Xcess”. A feminine collection, eccentric but with style for women between 30 and forty years.

Strong colours, red, black, gold, together with patterns animalier.