Posts Tagged ‘optical brand’

Sama Eyewear et le film bad Boy for life

15 novembre 2019

 Bad boys Will Smith and Martin Lawrence are back in ‘Bad Boys for Life’

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The bad boys are back for one last ride. Will Smith and Martin Lawrence have returned for a third Bad Boys movie, Bad Boys for Life, announced Wednesday. The trailer leans into the humor-amid-violence combo the Miami cops are known for. It’s not totally clear what the duo will be up against in this movie, but, rest assured, there will be a whole lot of shooting, car chases, and explosions.
The first Bad Boys movie came out in 1995, followed by the second in 2003. Bad Boys for Life hits theaters Jan. 17, 2020.
Bad Boys for Life
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The movie features two styles  from Sama Eyewear worn by Will Smith.
(1. No Hunger in French/Rose  2. Monterrey II in Flat Black & Platinum)

SAMA EYWEAR AND BLUE SPHERE FOUNDATION AT THE CHARITY EVENT

6 novembre 2019
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A Look Back At The Sama Eyewear and Blue Sphere Foundation Charity Event

Blue Sphere Foundation works to safeguard the planet’s oceans, halting the destruction of threatened marine species and habitats. They go where there are urgent threats and critical resource gaps, and act quickly to establish the necessary groundwork for others to join in. They believe art and media are essential tools to spark curiosity and inspire action, and it is therefore an integral part of everything we do.

The Sam Vance Foundation was established in 1997 by Sheila Vance in memory of her son Sam, who lost his life to heroin experimentation while a nineteen-year-old college freshman at U.C.L.A. Determined to turn her son’s passing into a positive force for change, The Sam Vance Foundation was the motivation behind Sheila Vance’s return to the optical industry and the inspiration behind Sama Eyewear.

The best place to find cult LA brands happens to be nestled elegantly in the heart of Melrose Avenue. Church Boutique is a leader in West Hollywood’s avant-garde fashion culture and it is here at this pricey, exclusive, and contemporary shrine you will discover the most understated yet stimulating environment for fashionistas. Attracting celebrities, stylists and photographers from all over the world, Church offers clothing from over 50 cutting edge designers that hang from old pipes, rope, and splintered wood.
A lot has been said about Loree Rodkin… This Global Nomad has had three immensely successful careers all by accident! Rodkin, born in Chicago, was raised on a heavy diet of aesthetics. Her three careers have ranged from designing the homes of rock stars, Alice Cooper, Rod Stewart amongst a host of other rock glitterati. She then became a talent manager, launching the careers of young unknowns —Brad Pitt, Robert Downey Jr. and Sarah Jessica Parker to name just a few. Loree’s passion for making jewelry landed her Elizabeth Taylor as her first client. Since those early days Rodkin has gone on to design intricate pieces for such icons as Madonna, Steven Tyler, Elton John, Cher (her best friend) and countless others. She also had the honor of designing First Lady Michelle Obama’s inaugural jewelry; those pieces now reside in the Smithsonian’s permanent collection.

Actress, entrepreneur, and philanthropist Maggie Q has always been at the forefront of the fight against animal cruelty and global warming. In fact, on World Animal Day, The Body Shop and CrueltyFree International were joined by actress, activist and entrepreneur Maggie Q to bring 8.3 million signatures against cosmetic animal testing to the United Nations Headquarters in New York City to create a global framework to end animal testing while advancing the United Nations’ sustainable development agenda.

On July 31, everyone came together at Spring Place Beverly Hills  to raise money for a great cause. We thank everyone who donated, worked and volunteered at this event and made a a success.

première collection de lunettes de soleil LIGHTBIRD par CORRADO ROSSON

8 juillet 2019
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LIGHTBIRD launches Light_matter Sun

The first sun collection of the new Bellunese

brand by Corrado Rosson

 

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The sun shines on the world of LIGHTBIRD, a world of design, innovation, technology and creativity, 100% Made in Italy. The new brand designed by Corrado Rosson launches the line Light_matter Sun, consisting of a selection of three models taken from the optical eyewear collection Light_Matter combined with solar anti-reflective lenses.

The selected models Desert LB013, Vulcano LB006 and Prince LB007 are added to the iconic Heart and Planet already present in the collection. Two colours are available for each new model. The main combinations are Shiny black and satin metal Anthracite Light off, Night Blue matched with the satin metal Navy Blue, and Chocolate together with satin metal Light Brown.  All these combinations follow the latest trends in men’s and women’s fashion, perfect for exhibiting an always contemporary look.

 

Light_matter Sun uses high quality, wide-range anti-reflective sun filters Base 2, offered in three colours for a perfect stylistic match: Mirrored Smoke, Shaded Brown and Multilayer Blue.

THE COLLECTION _ Light_Matter_Sun

VULCANO_Sun LB006

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The model VULCANO features a silhouette with essential lines, which makes it suitable to everyone. Vulcano is available in two colour combinations: Total Bright Black with the anthracite satin metal « Light off » and Total Night Blue with the Navy Blue satin metal front. The lenses are matched to their colors: Smoked Mirrored the first and Multilayer Blue the second.

PRINCE_Sun LB007

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PRINCE, with its rounded lenses, is characterized by a more youthful look and is ideal for those who want to live every day with style and lightness. This model is available in Total Night Blue combined with the front in Navy Blue satin metal and Chocolate with Light Brown satin metal. The anti-reflection lenses are matched to their relative colours: Brown shade and Blue Multilayer.

DESERT_Sun LB013

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The dynamic colours of the frames and the monochromatic hi-tech metal front make DESERT a decisive and contemporary man’s sunglasses model, ideal for both an informal casual look and a youthful formal one.  This model displays a unique feature with color code C046S, which presents a sophisticated and elegant combination: satin metal Warm Light with mirrored smoke lenses create a refined contrast with the black acetate and cubic red Havana of the body and temples.

 

These sun models increase the range of the Light_matter collection, a line created with an innovative and patented composite material. Light_matter is made by combining a sheet of high-tech aluminium with a sheet of Italian acetate. This material gives life to a frame in which the two elements almost merge. The bond is guaranteed by high-performance adhesives used in the aerospace industry.

 

One of the distinctive elements of LIGHTBIRD is the technology. On the temple tip of the glasses there is a QR code that, through the camera of a common smartphone, can connect you to Light_NEST, the LIGHTBIRD’s « nest ». The optician and the end customer will thus give life in a simple and intuitive way to a community where they can both get direct support and help from the company. Lightbird assists the optician with loyalty actions towards the end customer and facilitates the request for assistance and spare parts as well as guaranteeing commercial and strategic advantages

collection de lunettes NIRVAN JAVAN summer 2019

25 juin 2019
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NIRVAN JAVAN & BELDONA

Together for good Summer vibes

 

Good summer vibes with NIRVAN JAVAN purist and elegant sunglasses and BELDONA swimwear, leading Swiss company in the lingerie and swimwear sector.

 

NIRVAN JAVAN, upcoming Swiss brand, founded by the Iranian born designer Nirvan Javan, launched a partnership with BELDONA, well-known Swiss market leader in the lingerie and swimwear market. A partnership that aims at enhancing Swiss style and design.

The first project carried out by the two companies was the campaign for the 2019 beachwear magazine. The two models of the sunglasses collection SHADES 19, had been selected for the photo-shooting that took place in Cape Town, South Africa.

 

 

 

Attention to details, minimalist style, high quality and elegance are the typical features of SWISS DESIGN that characterize the two companies. Aimed to spread GOOD VIBES ONLY.

 

The models used in the campaign are the NJE-S 09 and NJE-S10 of the SHADES 19 collection.

 

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NJE-S 09:

These round sunglasses represent the timeless classic style, remastered in a contemporary way. It’s available in 4 colors: Black, Silver and two different Gold

 

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NJE-S 10:

 

This square-shaped navigator model is perfect for those who embrace nostalgia, but at the same time want to keep up with the latest trends. It’s available in 4 colors:

Black, Silver and two different shades of gold.

 

 

 

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