Posts Tagged ‘optical frames’

nouvelles collection de lunettes LIGHTBIRD lancement OPTI Munich 2019

8 janvier 2019
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LIGHTBIRD

ENTRUSTS ZED_COMM WITH THE ACTIVITY

OF OPTICAL TRADE PRESS OFFICE ITALY AND EUROPE

 
November 2018 _ LIGHTBIRD – the new eyewear brand created by designer Corrado Rosson – has chosen Zed_Comm for its press office and media relations activities for the official launch of the collection for the Italian and European press in the optical sector.

 

Corrado Rosson, after years of successful collaborations with established eyewear brands, he comes into play in first person with a new industrial and communicative project. LIGHTBIRD represents a new approach to eyewear where lightness, passion, innovation and design are intertwined to create a brand of frames completely Made in Italy. The official launch of the collection will take place at Opti 2019.

 

With two operating offices in Milan and Verona, Zed_Comm has been operating for over twenty years as a communication and public relations agency. In addition to the traditional services of press office, external relations and advertising consulting, the agency offers innovative forms of communication, organization of events and marketing strategies that can ensure visibility and high levels of performance.

 

The experience gained in the field of reference with various customers in the world of optics and its innate versatility make Zed_Comm the ideal partner of  LIGHTBIRD for the launch of this new brand on the market, while offering cross-cutting and original ideas for communication.

 

 

 

 

 

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collection XAVIER GARCIA SILMO 2018

14 novembre 2018

Xavier Garcia’s new collection is all about the material. The colours and shapes of the frames work together to form timeless pieces. Each frame is an object of design, created with a delicate combination of the contemporary and the classic.

Xavier Garcia embraces the work of an artisan where a set of multiple laminates and volumes are melted together with superb craftsmanship. Playing with the volumes and architecture, he fuses past references into new models, resulting in new vision of long-lasting trends. The flexibility of the acetate alongside the rigidity of the metal ensures each item in the collection is enduring, lightweight and easy to wear, as well as faithful to its strong personality.

 

 

 

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Xavier Garcia – Character Barcelona.

www.xaviergarcia.design

collection de lunettes ULTRA LIMITED

7 novembre 2018

ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19

 

 

September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.

 

Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the brand’s DNA, the frames in the Profili Edition display a totally fresh look, thanks to the application of a monochrome acetate sheet in the central part front, color-coordinated with the temples, creating an exquisite contrast with the blend of hues on the outer part of the rims.

 

Eleven new eyeglass styles – Novara, Savona, Vieste, La Spezia, Belluno, Terni, Arezzo, Cuneo, Imperia, Montalcino, Assisi – and five for sunglasses – Assisi sole, Sicilia sole, Regina sole, La Spezia sole, Cuneo sole – expand the Profili collection. Shapes range from classic rectangular to distinctive rounded forms with single or double bridge, and from innovative reinterpretations of cat-eye or butterfly shapes to timeless clip-ons. An awe-inspiring and versatile line of frames, as always, hand-made in Italy and produced in one-of-a-kind color combinations.

 

According to Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager: “The outstanding popularity of the Profili Edition over the last few months has been unbelievable, beyond our wildest dreams. Which is why, for the new releases in September, we are even more invested in this line and are already working to follow up on the project with lots of innovations to be rolled out at Mido 2019.”

 

The entire Ultra Limited F/W 18-19 collection will be launched at the Fall optical shows – Hall of Frames in Nijkerk (September 9-10), DaTE in Florence (September 22-24) and Hall of Frames in Stuttgart (October 13-14) where new campaign photos will also be unveiled.

 

To learn more about Ultra Limited, visit www.ultralimited.it
 

 

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