Posts Tagged ‘optical frames’

ESSILOR SUN SOLTION MICROFIANCE

22 juillet 2019
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Essilor® Sun Solution™ No Ordinary story

 

6.000 KM FOR MICROFINANCE:

THE NEW NO ORDINARY STORY by ESSILOR® SUN SOLUTION™

The students Anne and Marie-Eve decided to travel across Latin America for six months by bike to support business creation through solidarity financing
July 2019 – Essilor® Sun Solution™, the Essilor Group division dedicated to plano sun lenses, is ready to announce the new No Ordinary story « 6.000 KM for microfinance ». This is a “No ordinary” sport experience but with a special message related to human rights: Anne and Marie-Eve are two French students who decidedto devote their gap year to travel 6.000 km from Colombia to Argentina and meet Micro-Credit organizations and project owners in order to support local poor people to access business creation through solidarity financing.

Check the pictures and watch the video about this extraordinary story:
YouTube – https://www.youtube.com/channel/UChXXf0LBXmwvOSG77hn4EWw
LinkedIn – https://www.linkedin.com/company/essilor-sun-solution
Facebook – https://www.facebook.com/EssilorSunSolution/
Instagram – https://www.instagram.com/essilorsunsolution_sport
News – https://www.essilor-sunsolution.com/latest-news-press-releases

Essilor Sun Solution lenses technology: E-Sun™ Varia™
Eyewear brand partner: Ryders Eyewear

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THE STORY

Traveling across Latin America by bike and supporting business creation through solidarity financing? This is the challenge accepted by Anne and Marie-Eve, both of whom have devoted their gap year to this project. Solidarity financing consists of providing access to credit to those excluded from the usual and formal financial services. It’s credit based on trust because Microfinance Institutions (MFIs) do not require a bank guarantee. This credit is granted to people who want to start their own business; MFIs then offer to assist and train them.
For six months, Anne and Marie-Eve traveled more than 6,000 km by bicycle between Colombia and Argentina. They went to meet microfinance institutions and micro-entrepreneurs to promote this very effective financing solution. Thanks to this means of transport, they were able to meet typical local communities, share, discover the world and learn about themselves and others.
This project took place in four stages: identifying local institutions specialized in microfinance; supporting entrepreneurship by providing financial support; meeting with institutions and entrepreneurs and, finally, sharing their stories.
A real challenge for these two go-getters! Discover their No Ordinary story.

Publicités

anniversaire KOMONO et TOMORROWLAND

19 juillet 2019
KOMONO x Tomorrowland capsule

For the 4th consecutive time, KOMONO and Tomorrowland team up in the creation of a dedicated capsule collection. A celebration of a double anniversary, 10 years for KOMONO and 15 years for Tomorrowland, the collection is its most diverse and daring collaboration yet.

 

The KOMONO x Tomorrowland eyewear collection reinterprets one of KOMONO’s bestselling sunglasses and adds a bold new geometrical style. Perfected in metal, the eyewear collection adds reflective gold and bright pink lenses to dark grey and blush frames. Each item is inscribed with ‘’live today, love tomorrow, unite forever’’.

 

 

 

For more information about KOMONO, please visit www.komono.com

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dernieres nouveautés techniques chez BLACKFIN 2019

17 juillet 2019

BLACKFIN – LES DÉTAILS DE LA PERFECTION

Juin 2019 – Ce sont les détails qui font la différence : Blackfin ajoute quelques éléments distinctifs à sa gamme de montures de vue et de lunettes de soleil. En effet, à partir de la collection de juillet, tous les modèles seront équipés des toutes nouvelles plaquettes tilting nose pads en PVC médical, un matériau totalement hypoallergénique qui recouvre la plaquette – marquée du poisson, symbole de la marque – en résine transparente à laquelle vient s’ajouter, pour certaines versions, un dépôt d’or ou de palladium. Outre leur design plus moderne et élégant, les nouvelles plaquettes articulées assurent davantage de confort en s’adaptant parfaitement à la forme du nez.

Une autre nouveauté réside dans le design des manchons Swordfish, le brevet de la société qui permet de raccourcir les branches de 5 ou 10 mm de façon précise, facile et immédiate.

L’épaisseur des nouveaux manchons en caoutchouc – matériau conçu pour améliorer l’adaptation à la température corporelle (chaud en hiver et froid en été) en contact avec la peau – sera plus forte pour assurer un ajustement plus confortable et ergonomique tout en évitant que les lunettes glissent vers l’avant.

Un kit a été conçu pour que tous les opticiens puissent assurer un excellent service à leur clientèle : il contient une pince spéciale pour retirer et remplacer les plaquettes ainsi qu’une plaque servant à plier l’extrémité de la branche de façon que la tige puisse reprendre sa courbure initiale après avoir été raccourcie.

Blackfin utilise des technologies de pointe même dans les détails les moins visibles. Les informations relatives au code du modèle, les spécifications techniques et une éventuelle personnalisation à l’intérieur de la branche sont en effet réalisées par gravure au laser dans des couleurs irisées, à l’aide de sources laser fibrées d’une puissance de 20W. Cela garantit une qualité incomparable par rapport aux sérigraphies classiques et une touche de style qui rend chaque monture unique. 

Car, bien qu’éphémère, la recherche de la perfection passe par les moindres détails.

Blackfin / Looking Beyond. Always.

www.blackfin.eu

www.facebook.com/blackfin.eyewear

http://www.instagram.com/blackfineyewear/

collection scenes de vie par OKO BY OKO

16 juillet 2019

Logo OKO by OKO Paris PNG en transparence sur tous supports

SCENES DE VIE avec EMILE & ROSE

A 30 ANS TOUT COMMENCE !

#fromokowithlove

#ScènesdeVie chez #oko après l’histoire des 2 meilleures amies #STELLA &#NIKITA #BFF dans l’épisode 1, nous retrouvons dans l’épisode 2 #EMILE & #ROSE #OKObyOKO.

Le pitch? A 30 ans, tout commence ! Amoureux et bien dans leur vie, ce couple de trentenaires célèbre leur emménagement ensemble, c’est leur premier appart ! On leur souhaite tout le meilleur pour une vie toute en couleurs !

Emile Pour lui, créa, colorée, au design pur, élégant, aux détails soignés et signés de la marque à la tortue. Cette lunette entièrement fabriquée en acétate ravira bien sûr les adeptes des lunettes qui ont du caractère, du style et qui veulent s’affirmer ! Du créateur, oui, mais accessible à tous !

OKO by OKO EMILE-C3 FACE MD

Rose Pour elle, inspiration florale et superposition de pétales pour cette lunette fraîche, printanière aux coloris chics et acidulés qui associe différents matériaux – acétate et acier – afin de créer un résultat inattendu. 

Cette tendance au métissage des matières, très en vogue dans le secteur de la lunetterie est un processus créatif qui créé un nouveau langage esthétique offrant des contrastes agréables à la fois visuels et tactiles. 

Les jeux d’ombre et de lumière – formés par le décalage et la superposition des plaques d’acétate polies à la main – donnent du relief et du volume créant ainsi une forme plus généreuse, plus ouverte, plus douce et plus féminine. 

Avec Rose, OKO vous aime un peu, beaucoup, passionnément,  à la folie !

OKO by OKO ROSE C3 FACE MD

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en ne pensant qu’à une chose : permettre au porteur de se révéler et d’oser afficher sa personnalité. 

OKO by OKO COUPLE JEUNES A 30 ans tout commence 300 dpi - CMJN

OKO by OKO Paris – créateur de lunettes pour tous depuis 1999.

#okobyoko  #gooddesignforgoodpeople  #inokowetrust #fromokowithlove

collection de lunettes OGI EYEWEAR 2019

15 juillet 2019

Singin’ The BLUs – New Scojo New York BluLites

 

Scojo New York is delighted to introduce the latest in BluLite styles – now available in metal frames. These ready-to-wear readers come in four ultra unique shapes, with personalities all their own. Additionally, each of these styles is offered in plano non-RX for those seeking a little protection from digital screens without the added reading power.

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Biko

The Biko embodies the essence of Scojo New York, with a revitalized sense of vigor in this retro, fully round style. Built from stunning stainless steel, the boldness is physically felt within this substantial frame.

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Matrix

High fashion dips into decades passed for the ultra slim Matrix. Pieced together from chromatic gold stainless steel and infused with BluLite technology, this pop of visionary color may be small, but has no trouble getting noticed.

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Palatino

The Palatino takes a bold stab at an original concept. A more compressed P3 shape is presented, with a flatter profile up top and a rounded edge to bring modernization through this BluLite frame. Dynamic yet approachable with golden stainless steel, the Palatino is bound to shine.

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Radcliffe

Clean cut for a look of enduring sophistication, the Radcliffe embodies a true P3 shape. Cooling silver metal forms this BluLite filtering style, created for function, but fully embracing a life of high fashion in the modern era.

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association KOMONO ET ROYAL ACADEMY of FINE ANTWERP

11 juillet 2019

KOMONO x Royal Academy of Fine Arts Antwerp capsule

 

KOMONO is proud to introduce its collaboration with the fashion department of the Royal Academy of Fine Arts Antwerp. An incubator for new talent and innovative design, the Academy has been on the forefront of global fashion since the rise of the Antwerp Six and remains one of its most influential voices. Out of their mutual interest for experimentation and innovation, KOMONO presents a capsule created by four graduate students. With its exploration of innovative forms, search for new colour combinations and pursue for the original treatment of materials, the collection reimagines the eyewear of tomorrow.

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GRACE HYEJIN KIM

26, South-Korea

The whole collection started with one phrase ‘’it’s cold, I’m just chilling’’.

I was inspired by winter and combined this with the idea of sitting at home on the sofa. The overall atmosphere transmits a certain coldness and conveys my feelings of being lonely and longing for family as an international student in a foreign country.

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NICK HAEMELS

25, Belgium

I started putting together the collection after watching ‘’Ex Machina’’, this really polished movie about artificial intelligence. The whole aesthetic is based on laboratories and has this very clean feel to it. The idea of playing with a mask for this project appealed to me a lot. I started to do research into the negative space of these objects in order to create a new kind of shape.

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LINUS LEONARDSSON

22, Sweden

“See you in the fog” references adolescence and depicts a teenager’s concerns of not fitting into a grown-up world, as well as his or her attempts to do so. Set in a forest rave in Stockholm, it connects contemporary rave culture with new ways of preserving nature and craftsmanship. Technical materials are linked with contrasting natural inputs and traditional techniques. The unisex sunglasses reference trees which are tinted blue, yellow and green by artificial strobe lights.

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QUINTEN MESTDAGH

23, Belgium

My main goal was to create the effect of make-up in eyewear. As make-up is always applied onto the skin, I was interested in transforming it into an object or accessory that you can easily put on and off. The glasses consist of one colored lens that covers the face which is then enhanced with gradient prints and embellished with rhinestones. 

collection de lunettes enfants OGI EYEWEAR été 2019

9 juillet 2019

New Ogi Kids styles

 

As we kick off the summer fun, Ogi Eyewear is happy to introduce the freshest line of Ogi Kids styles. Perfect for the season, these frames bring funky colors and out-of-the-box shapes for an endless summer of frolic.

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OK107

Built to be as expressive as its wearer, the OK107 couples chromatic hues for a fully contrasting experience. Thinly formed stainless steel weaves a tale of persistence, yet playfulness. The OK107 comes complete with adjustable nose pads for ultimate comfort.

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OK347

The OK347 embodies the ideals of change, with crystalline hues that bring an almost transparent feel to an already petite design. Pastel painting throughout the acetate reflects an innocent charm the OK347 fully embodies.

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OK348

The OK348 comes to the Kids collection with a small, but mighty sense of vigor. The slimly fitted frame brings a simple color skew along the face, but a more patterned element can be see atop the brow. Built tough from our premium acetate material, the OK348 exceeds expectations.

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OK349

Hints of fruit and floral run across the OK349’s select styles, with deeply fresh color schemes. Dual pressed acetate creates high contrast along the temple and frame face, pulling this look neatly together. Clean cut and ready for its debut, the OK349 arrives.

première collection de lunettes de soleil LIGHTBIRD par CORRADO ROSSON

8 juillet 2019
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LIGHTBIRD launches Light_matter Sun

The first sun collection of the new Bellunese

brand by Corrado Rosson

 

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The sun shines on the world of LIGHTBIRD, a world of design, innovation, technology and creativity, 100% Made in Italy. The new brand designed by Corrado Rosson launches the line Light_matter Sun, consisting of a selection of three models taken from the optical eyewear collection Light_Matter combined with solar anti-reflective lenses.

The selected models Desert LB013, Vulcano LB006 and Prince LB007 are added to the iconic Heart and Planet already present in the collection. Two colours are available for each new model. The main combinations are Shiny black and satin metal Anthracite Light off, Night Blue matched with the satin metal Navy Blue, and Chocolate together with satin metal Light Brown.  All these combinations follow the latest trends in men’s and women’s fashion, perfect for exhibiting an always contemporary look.

 

Light_matter Sun uses high quality, wide-range anti-reflective sun filters Base 2, offered in three colours for a perfect stylistic match: Mirrored Smoke, Shaded Brown and Multilayer Blue.

THE COLLECTION _ Light_Matter_Sun

VULCANO_Sun LB006

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The model VULCANO features a silhouette with essential lines, which makes it suitable to everyone. Vulcano is available in two colour combinations: Total Bright Black with the anthracite satin metal « Light off » and Total Night Blue with the Navy Blue satin metal front. The lenses are matched to their colors: Smoked Mirrored the first and Multilayer Blue the second.

PRINCE_Sun LB007

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PRINCE, with its rounded lenses, is characterized by a more youthful look and is ideal for those who want to live every day with style and lightness. This model is available in Total Night Blue combined with the front in Navy Blue satin metal and Chocolate with Light Brown satin metal. The anti-reflection lenses are matched to their relative colours: Brown shade and Blue Multilayer.

DESERT_Sun LB013

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The dynamic colours of the frames and the monochromatic hi-tech metal front make DESERT a decisive and contemporary man’s sunglasses model, ideal for both an informal casual look and a youthful formal one.  This model displays a unique feature with color code C046S, which presents a sophisticated and elegant combination: satin metal Warm Light with mirrored smoke lenses create a refined contrast with the black acetate and cubic red Havana of the body and temples.

 

These sun models increase the range of the Light_matter collection, a line created with an innovative and patented composite material. Light_matter is made by combining a sheet of high-tech aluminium with a sheet of Italian acetate. This material gives life to a frame in which the two elements almost merge. The bond is guaranteed by high-performance adhesives used in the aerospace industry.

 

One of the distinctive elements of LIGHTBIRD is the technology. On the temple tip of the glasses there is a QR code that, through the camera of a common smartphone, can connect you to Light_NEST, the LIGHTBIRD’s « nest ». The optician and the end customer will thus give life in a simple and intuitive way to a community where they can both get direct support and help from the company. Lightbird assists the optician with loyalty actions towards the end customer and facilitates the request for assistance and spare parts as well as guaranteeing commercial and strategic advantages

collection de lunettes NIRVAN JAVAN summer 2019

25 juin 2019
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NIRVAN JAVAN & BELDONA

Together for good Summer vibes

 

Good summer vibes with NIRVAN JAVAN purist and elegant sunglasses and BELDONA swimwear, leading Swiss company in the lingerie and swimwear sector.

 

NIRVAN JAVAN, upcoming Swiss brand, founded by the Iranian born designer Nirvan Javan, launched a partnership with BELDONA, well-known Swiss market leader in the lingerie and swimwear market. A partnership that aims at enhancing Swiss style and design.

The first project carried out by the two companies was the campaign for the 2019 beachwear magazine. The two models of the sunglasses collection SHADES 19, had been selected for the photo-shooting that took place in Cape Town, South Africa.

 

 

 

Attention to details, minimalist style, high quality and elegance are the typical features of SWISS DESIGN that characterize the two companies. Aimed to spread GOOD VIBES ONLY.

 

The models used in the campaign are the NJE-S 09 and NJE-S10 of the SHADES 19 collection.

 

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NJE-S 09:

These round sunglasses represent the timeless classic style, remastered in a contemporary way. It’s available in 4 colors: Black, Silver and two different Gold

 

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NJE-S 10:

 

This square-shaped navigator model is perfect for those who embrace nostalgia, but at the same time want to keep up with the latest trends. It’s available in 4 colors:

Black, Silver and two different shades of gold.

 

 

 

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Discover more on

NIRVANJAVAN.COM

lightbird 2019

11 juin 2019
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LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

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LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand has debuted at MIDO 2019.

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

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The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

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For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

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Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

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The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

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In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

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The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.