nouvelle collection de monture de la marque MITA EYEWEAR

 

MITA EYEWEAR DEBUTS AT MIDO 2020 WITH COLLEZIONE 1

 

EYEWEAR MADE FROM RECYCLED WATER BOTTLES, BIODEGRADABLE LENSES AND RECYCLED ALUMINIUM

 

Vision of Tomorrow is launching a collection that brings fashion and sustainability together.

 

January 2020_ Vision of Tomorrow (VOT) – the eyewear consulting and services company born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) – presents the new MITA Eyewear collection.

 

The name MITA represents the spirit of the brand: MI as Miami first initials, home of VoT, and ITA as Italy. A name that represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.

 

During the 50th edition of MIDO, MITA will officially make its debut with COLLEZIONE 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglasses are in fact made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal ones are made from recycled aluminum. The attention to the environment does not stop at the frames, but also involves demo and sun biodegradable lenses, components and packaging.

 

« After over twenty years of experience in the industry, we are happy to launch our MITA Eyewear brand born from the concept of reshaping fashion.  Nora and I believe that the process towards a sustainable and environmentally friendly system must start now in a concrete way. Globally, many industries have made great steps in this direction and our sector cannot stand by. COLLEZIONE 1 was born with this philosophy » so Fabio Ferracane said, CEO of VoT.

 

Waiting to unveil the entire collection at MIDO here are two iconic models: SOLE, a women’s sunglasses, and MIO1913 a men’s ophthalmic frame.

 

MIO1913 C2 01 

The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.

 

SOLE 

 

The model, which evokes the vibrant atmosphere of Miami’s beaches, has an extremely feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic and the lenses are also biodegradable.

 

 

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collection de lunettes EVATIK March 2020

EVATIK March 2020 collection

Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal. 

For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold. 

Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.

Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal. 

Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold. 

nouvelle collection de lunettes enfants par WESTGROUP

 

WestGroupe to launch Life Italia Kids Eyewear Collection     WestGroupe is pleased to announce a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.   Created to meet the needs of parents and their little ones, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.   Featuring innovative Multi-Flex technology, this advanced collection delivers fashion and function. Designed in-house in Italy 12 years ago, the Multi-Flex hinge is constructed from medical rubber and can flex 270 and jump back to its original position, offering unparalleled flexibility and durability. The result is safe, functional eyewear with less need for replacement of broken temples. The dual injection frames, constructed from Swiss grilamid and medical rubber, are hypoallergenic so parents can rest assured their kids aren’t putting any harmful chemicals in their mouth or on their skin. The medical rubber provides flexibility, strength, and high performance with a pleasant soft-touch feel.   “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”   -Beverly Suliteanu, VP of Product Development     LIFE ITALIA was born in 2007, 3 young entrepreneurs with experience in eyewear design and distribution decided to initiate a project based in Milan Italy, offering the market an innovative approach in design, with premium quality at an affordable price. Having created a structure, new brands, new image and the willingness to improve on an already existing concept, they created the Life Italia Kids collection in 2015. This collection was born from the needs of one of the founder’s kids who, when faced with the challenge of finding a frame that was resistant and functional, they realised that they would have to create it themselves. The collection is currently being sold in over 30 countries worldwide.   ABOUT WESTGROUPE Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Their mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. The company is driven by their customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allow their customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex®.

collection KOMONO eyewear été 2020

 

KOMONO SS20 OPTICALS COLLECTION

 

 

For Spring/Summer 2020, KOMONO embraces boldness to maximum effect.

Distinctively premium, the optical collection introduces three new weighty, handcrafted Italian acetate frames. The Mario, Uma and Jeff are characterized by its massive quality and luxury feel.

More experimental shapes are introduced with the Judy, an oversized hexagon frame, the Stanley, a well-defined narrow model with double bridge and the Piper, a more rounded, subtle style.

Following up on last season’s Slim series, Spring/Summer 2020 also introduces oversized variations of two of KOMONO’s most sought-after styles, the Martin and the Ethan.

With the arrival of the Grand series, KOMONO offers a range of possibilities that will suit all faces.

 

Forgoing an obvious minimalism, the new campaign, shot by long-time collaborator Pierre Debusschere, features a fresh take on KOMONO’s well-established visual language. Marked by the spontaneous cut-out of models contrasted to a bright orange backdrop, the campaign highlights this season’s most celebrated styles in unparalleled fashion.
 

 

 

 

For more information about KOMONO, please visit www.komono.com

 

Le premier site LUNETTESFACTORY.COM dédié aux opticiens

 

LUNETTESFACTORY.COM ADOPTE LES CODES DU PREMIUM CONTEMPORAIN

ET ADAPTE LES PRIX AU MARCHE D’AUJOURD’HUI.

 

Proposer un produit créateur premium à l’opticien et l’aider à recréer de la marge commerciale ?

 

 

C’est le but que s’est fixée la plateforme LUNETTESFACTORY.COM dans une conjoncture optique et économique qui pousse l’ensemble des acteurs de la filière à rebattre les cartes et à transformer leur offre et leur expertise.

« Dans cette nouvelle donne, les opticiens vont chercher des alternatives, des options et nous représentons une solution facile, immédiate, qui est prête et qui fonctionne. La plateforme LUNETTESFACTORY.COMs’inscrit en véritable partenaire avec l’opticien, c’est un vrai contrat de confiance. » déclare Cyril Vigier, Fondateur.

 

Grâce à un modèle économique en phase avec l’offre et la demande, la plateforme – dont l’objectif est de devenir un acteur et un choix incontournables lors des décisions d’achats de montures – met en avant les raisons qui vont inciter les opticiens à l’adopter.

 

Ø  Grâce à la qualité d’une première collection –  Zupa Ztar –  qui se veut technique et facile à la fois – technique par l’utilisation de matériaux nobles comme le pur et le beta titane ou l’acétate haute densité conférant légèreté et confort – facile à vendre pour qu’à peine livrées en magasins, les lunettes trouvent preneurs au plus vite, de quoi faciliter le

sell out et la gestion du stock.

Ø  Grâce à l’identité stylistique de chacune des collections – cela passe par un design épuré, des formes équilibrées, des tailles proportionnées et des combinaisons de couleurs simples – l’importance toute particulière donnée aux petits détails qui font de chaque lunette un objet unique – ciselage de certaines pièces, enjoliveurs métalliques insérés dans les manchons ou encore architecture 3D – autant de critères qui donnent de la valeur ajoutée et positionne chaque lunette sur le segment premium contemporain.

Ø  Grâce à la qualité de l’environnement produit – un packaging qui respecte la même charte de qualité via un étui et une chiffonnette sobres, épurés et élégants ou le display-totem proposé pour les magasins dans le même ADN.

Ø  Grâce à la qualité et à la facilité du service – plateforme pensée et créée pour répondre aux besoins des opticiens – il suffit de se connecter, de faire son choix avec l’aide de nombreux filtres, de commander avec une expédition sous 48H, ou de retourner gratuitement les produits qu’on ne souhaite pas garder – SAV 2ans.

Ø  Grâce à la politique de prix – les produits sont proposés au prix le plus juste afin de permettre à l’opticien de maintenir une marge commerciale réellement rémunératrice.

 

 

« Chez LUNETTESFACTORY.COM  nos prix sont justes mais nos exigences sont élevées. Bien plus qu’une plateforme en ligne, c’est une approche tournée vers les besoins des opticiens. On les aide à retrouver du temps pour leur métier, pour leurs clients et à recréer de la marge commerciale. Ils seraient fous de ne pas essayer ! » affirme Cyril Vigier, Fondateur.

LUNETTESFACTORY.COM

20 rue Voltaire – 93100 MONTREUIL- FRANCE

contact@lunettesfactory.com

www.LunettesFactory.com

 

 

nouvelle collection des lunettes de la marque PEPE JEANS

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

découvrez la nouvelle collection de la marque RYE&LYE

RYE&LYE COLLECTION INSPIRED BY ITALIAN ART

Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. Styles whose names take inspiration from the great Italian masters: from Tiziano to Raffaello, from Giotto to Leonardo. Masters of Art with a capital A.
True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The results are frames with names like Caravaggio, Botticelli or Mantegna that, as minor works of art, pay homage to their sublime Italian namesakes — Italian, just like RYE&LYE, in their DNA and their creativity.

The Rye&Lye collection is manufactured by Immagine 98
http://www.rye-lye.com

collection WOODONE modèle luxe

BLING! WOODONE INTRODUCES THE GLITTERING SPECTACLES

Every WooDone model is carved from a single panel composed of eight layers of chipboard obtained from recycled tree materials with certified origins from Alto Adige.
The pristine landscapes of the Dolomites inspire shapes that are influenced by the most contemporary fashion trends, which are redesigned to combine them with the natural beauty of wood. The collection includes both squared and well-defined shapes both softer and more feminine styles in the natural colours of Alto Adige wood: coppery brown walnut, golden cherry wood and warm black acacia. All of this encapsulated in a frame that weighs just 13 grams and that can feature both prescription and sun lenses.
Each model is also available in the Bling version: a special exterior cover in Galenit, a mineral powder that offers the spectacular shine of quartz and reflects the light in a thousand different ways. The brilliance of the stone highlights the strength of wood to create a valuable and truly eye-catching accessory.

WooDone, done by nature, designed for your eyes.

collection de lunettes Ogi Eyewear printemps 2011

OGI EYEWEAR | INNOVATION COLLECTION | SPRING 2011

A glimpse into the future with the latest styles from Ogi’s Innovation Collection

To allow practitioners the ability to segment the collection into categories best suited for their office, the Ogi collection by Ogi Eyewear is being launched in three distinct categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.

The Innovation Collection, home to Ogi’s most elite models, proudly boasts the most fashion forward additions to the Ogi collection. Inspired by the distinguishing elements of modern architecture, styles from the Innovation collection are bold, contemporary eyewear pieces designed to stand apart from the prevailing. These models deliver style and substance through the use of premium materials and diligently placed details.

Philosophy

“The 2011 Innovation Collection solidifies Ogi’s position as a powerful luxury brand that is driven by the demand for fresh, contemporary eyewear. The captivating combinations of shape and exotic materials give the new additions to the Innovation Collection a bold shot of exhilaration and demand attention.”

Phil Windyk | Director of Marketing

Key Styles:

4025

A sharp, geometric frame, the 4025 was inspired by the distinguishing elements of modern architecture. Utilizing a stainless steel exterior, the 4025 delivers a potent shot of personality through the use of premium material and intriguing color combinations.

7142

A phenomenal new style, the 7142 takes elements from the past and forges them into a completely new direction. Using an exotic blend of Italian acetates, the 7142 creates a boutique store whimsy and couture aesthetic. The slender shape and simple details add an extra element of refinement to the innovative gem.

9069

The distinct shape and retro detailing found on the 9069 mesh together to exude power and intrigue in this standout model. Each bold color combination gives this executive style a shot of contemporary flavor.

How is Ogi presented?

All Ogi frames come with a black clamshell hardcase with a lime crushed velour lining. Each frame comes with an embossed cleaning cloth. Point-of-purchase materials include an Ogi logo cube, counter cards and large window banners.

ABOUT OGI

Having started out as a small indipendent line, Ogi Eyewear is currently distributing in Europe, Israel and New Zealand; with an over 40% growth in the last two years, the Company plans to expand its market into more European countries as well as South-East Asia. As a result of its ongoing commitment to customers, Ogi has recently launched an amazing online campaign in order to connect them to the product and to define a clear brand identity: customers are asked to take pictures of themselves wearing their Ogi frames and all these images will be posted on the company website and Facebook page, thus celebrating everyone who actually supports the brand.

Nouvelle collection de lunettes Emporio Armani 2010

EMPORIO ARMANI EYEWEAR

CHARME RETRO ET ESPRIT MODERNE POUR LES NOUVEAUX MODELES 2010

La nouvelle collection de lunettes EMPORIO ARMANI a choisi l’esprit rétro pour les modèles féminins phares et l’inspiration moderne pour les propositions masculines les plus intéressantes. Avec des formes épurées et linéaires, des coloris originaux et un style identifiable d’emblée, les nouveaux modèles imposent leur nouveau design.

La collection femme propose des modèles solaires et des montures optiques en métal qui se distinguent par leur forme arrondie et leurs profils effilés, expression parfaite d’un style minimaliste, original et très personnel, souligné par des nuances toniques.

Les solaires pour homme affichent un esprit nettement contemporain avec leurs lignes rectangulaires ou géométriques en métal, personnalisées par de fins éléments stylistiques comme les détails en émail coloré ou les petits pins apposés sur les profils. Le motif de l’aigle, discret et raffiné, décore les branches.

Les montures optiques pour homme attirent l’attention par leur contenu design original où le jeu subtil des branches ajourées se mêle à de belles associations chromatiques

EA 9652

Look rétro pour la monture optique femme, à la forme finement arrondie, conçue pour un goût personnel et raffiné. La face en acier ultra-léger arbore des profils très filiformes de même que les branches dont le début est personnalisé par l’emblème de l’aigle, reconnaissable entre tous. Les couleurs sont inédites: bleuet, rouge, aigue-marine, blanc brillant, violet et fuchsia, toujours assorties à des embouts en acétate noir brillant.

EA  9633/S

Le charme est rétro-glam pour ce modèle femme EA 9633/S, rond et ultra-léger, en acier et métal. Les branches, très fuselées sont personnalisées par le symbole de l’aigle, élément identitaire de la collection. La palette est raffinée: bluet avec des verres bleu aviation, rouge avec des verres fumés, aigue-marine avec des verres bleu ciel/or miroitant, blanc brillant avec des verres bleu ciel/or miroitant, violet avec des verres du même ton, fuchsia avec des verres rose foncé, noir brillant avec des verres fumés, toujours assortis à des embouts en acétate noir brillant.

EA 9640/S

Design actuel pour les lunettes de soleil homme, à la forme rectangulaire et à double pont. Les éléments stylistiques sont recherchés: partie frontale dont les verres sont auréolés d’acétate, branches très fines, insert en émail coloré sur le double pont et symbole de l’aigle en métal sur la partie initiale des branches. La gamme chromatique est déclinée dans des teintes soutenues: noir/ruthénium avec des verres fumés, havane foncé/or clair avec des verres marron, blanc/gris avec des verres marron dégradé, orange/poudre avec des verres marron dégradé.

EA 9639/S

Esprit contemporain pour les lunettes de soleil homme, en métal, à la ligne géométrique et à double pont. Les branches légères, soulignées par une fine ligne graphique juxtaposée au motif de l’aigle, arborent de petits pins au niveau des tempes.

La gamme chromatique est déclinée dans les teintes raffinées: gris mat avec des verres gris dégradé, noir mat avec des verres gris dégradé, or avec des verres marron, marron brillant avec des verres marron dégradé.

EA 9649

Look tranché et caractère actuel pour cette monture optique homme présentant une ligne rectangulaire et des détails originaux particulièrement séduisants. La partie frontale three-layer révèle des alliances chromatiques inédites alors le symbole de l’aigle ajouré est apposé sur les branches. Les coloris jouent le contraste: noir/blanc/jaune avec des branches noir mat/blanc brillant; bleu foncé/clair avec des branches bleu mat/blanc brillant; marron/blanc/orange avec des branches marron/orange; noir/gris/cristal avec des branches noir mat/vert ; noir/rouge avec des branches noir brillant/bordeaux ; noir/orange avec des branches noir mat/orange.