Posts Tagged ‘silmo d or’

collection de lunettes EBLOCK EVOLUTION

21 septembre 2018

DATE 2018





The launch of the new line is part of a wider context of the brand rebranding, logo restyling and a brand new communication strategy to keep up the times.

An absolute novelty, three of the new models are available with photochromic lenses.



EBLOCK –  young and dynamic Made in Italy glasses brand, known for the exclusive and patented blocking system Easy Block, for the closure of the circle – presents the brand new line EBlock Evolution: the collection evolves just in a new modern line, with a unique and refined design, perfect for a style even more refined and minimalist. The brand distinctive sign, the block, becomes smaller to allow forms and shapes to lighten, temples becomes thinner and, at the same time, the blocking system without screws is modernise. A true hymn to lightness and creativity.


Four new references, 3 unisex and one distinctively feminine, the frame metal is lighter and tells about a minimalism that is expression of a contemporary luxury, in which quality is a fundamental component and not something that it shows off. Shapes with a casual spirit but not too much, elegant enough, in a word contemporary.


The wide and light circle, a must-have that has no age – from John Lennon to Harry Potter. On the wave of evergreen models that do not go out of fashion, even the double bridge, for a strong visual impact. For females, shapes widen and lighten, for a big butterfly effect and a touch of colour that underline the eyebrow arch.


A Navigator model with square shape and a double bridge. But the absolute novelty is that three of the new models – the unisex models – are available with photochromic lenses: the lenses start from an “aperitivo” colour – not totally transparent – to reach a 80% or more of darkening. This new offer enriches the EBlock sun collection, which includes clip-on suitable for 4 model of the Be Original collection.


EBlock , once again, confirm to be a current brand that looks to the future with a view to continuous updating: with a contemporary and unexpected flavour and with a tremendous originality. The diktat is: renew oneself, remaining faithful to oneself.






collection modèles WONDERLAND par OKIA

20 septembre 2018




OKIA is pleased to announce the launch of their “Wonderland” collection, a surprising mix of high technology and fashion that once again highlights the company’s ongoing commitment to unconventional design and innovation.


As the name suggests, the new collection takes its inspiration from the magic world of wonderland and gives it a modern twist thanks to the application of UV printing. Soft shades of light pink, light blue and light green evoking an ethereal and poetic atmosphere are mixed with this special printing technique that, using ultra-violet lights to dry or cure ink as it is printed, adds texturing details. Enriching the design and highlighting its colors, UV printing allows to create an unmatched look&feel that brings the customer’s experience to another level.


Every frame from the new “Wonderland” collection also features one-piece lenses and double metal bridges, reflecting some of the hottest eyewear trends of the season.


Thanks to its subtle hues and sophisticated design, the “Wonderland” collection will bring enchantment into anyone’s look while keeping it absolutely charming and up-to-date.





collection de lunettes BLACKFIN SILMO 2017

12 septembre 2017


Agordo, 21 août 2017 – Blackfin anticipe l’automne avec une nouvelle collection où l’ADN de la marque prend vie dans des montures d’une grande personnalité : des lignes définies par des codes de style qui racontent l’histoire de cette marque de lunettes en titane, une histoire de passion, de qualité, de personnes et de lieux, résumée dans le concept de neomadeinitaly qui représente l’identité de l’entreprise.
Parmi les nouveautés, la coloration des faces, comme dans le modèle Pleasant Bay BF797 : cette monture de vue est la première à avoir une subdivision particulière de la couleur à 45° sur la face. Un design net et rigoureux sur la partie haute et de grands verres à la ligne adoucie créent un look très actuel et tendance. Les larges portions brillantes sur les cercles sont mises en évidence par les couleurs originales jaune soufre ou blanc nuage avec des détails en titane brillant, et noir mat avec des détails gris aile de mouette.
Les lunettes Blackfin sont entièrement conçues, dessinées et produites en Italie par Blackfin.
Si le Fabriqué en Italie est un point ferme, le neomadeinitaly est notre point fort. L’héritage du passé et le respect pour la beauté qui nous entoure gouvernent notre éthique. Toutes les lunettes Blackfin sont réalisées avec le Titane le plus pur au monde à travers un processus de production qui, pour nous, est un véritable rite.

collection de lunettes ELBLOCK 2017

29 mars 2017


The optical brand “with block” expands his range and bet on the Made in Italy acetate of the Company Mazzucchelli. More, comes to life the BE-Original collection.

Craftsmenship, heritage, innovation: these are the fundamental and distinctive values of the E-BLOCK brand that was able to contaminate the tradition with innovative technologies. Though, shape refinement, the importance of the materials and expressive effectiveness of colours blend in a unique technology that express the mood of EBLOCK frames. The collections are the result of a very important history of experience and deep knowledge in the frames trade, but with creative talent in addiction.
The new models rediscover the acetate, a semi-finished plastic material with enormous ductility and a great expressive capacity that enable to obtain a frame resistant and at the same time very light, without sacrificing the design and the colour.
The esteemed plates of MAZZUCCHELLI, Made in Italy, renew and widen the collections Original and B-side with new unique and recognisable models, as well as the Easy Block, icon of the brand, aesthetical and distinctive element of all the E-Block collections.
Design and retrò inspired shapes, but with a modern view: thin thickness and soft and refined colours that want to blend with the complexion of the face. New processing, also in the grained plates, that show shiny, dull and scratched surfaces. Unique particulars that make frames strongly material and sculptural, giving a high quality to the handmade work.
In the occasion of the Opti Munchen 2017 there will be ten brand new models that will implement the B-Side, Side and Original family, giving life to the new Be-Original line. All the frames of the brand, very light and resistant, are realised with millimetre accuracy, inspired by a modern geometry that unites glamour and technology. Each E-Block is a fashion accessory, unique and elegant.

For farther information about EBlock, please visit our website:

Jeremy Piven in Loree Rodkin  » Nero » by Sama

23 janvier 2017

After the first episode of his American Express commercial series, Hall of Fame center Shaquille O’Neal assured us that there would be more hilarious ads on the way with « top-10 A-Listers, not just regular people. »


« These are people that, once you see the spots, you’ll be like, ‘Oh my God, they should do a movie together,’  » O’Neal told USA TODAY Sports last month.

He was right.


In the second commercial of the series — which encourages card-members to shop local and support small businesses — O’Neal is joined by Golden Globe and Emmy Award-winning actor Jeremy Piven, best known for his lead role in the HBO hit series Entourage


nouvelle collection de lunettes de CHRISTOPHE SHANNON pour la marque LUNETTES KOLLEKTION

10 juin 2015

La collaboration CHRISTOPHER SHANNON for LUNETTES KOLLEKTION est désormais en boutique!

Né à Liverpool et basé à Londres, Christopher Shannon est célèbre pour sa ligne de sportswear qu’il revisite sans compromis en récupérant des éléments du passé tout en ayant une longueur d’avance, ce qui fait de lui un partenaire idéal pour une expérience avec Lunettes Kollektion et ses designs éloquents… Selon Shannon le résultat de la collaboration se situe quelque part entre « un style sportif et quelque chose de plus festif“ – à l’unisson avec ses tous derniers looks!

Christopher Shannon for Lunettes Kollektion

Les modèles sont disponibles dans une sélection de boutiques à l’international ainsi que chez Lunettes Selection à un prix fixé à 309 €.

OKO by OKO Paris au Festival de Cannes 2015

17 mai 2015




Si vous avez la chance d’être à Cannes pour le festival et d’y monter les marches, si vous voulez être reconnu, différent et avoir du style comme les stars, les people et les jet-setters qui vont sillonner la croisette pendant la quinzaine cannoise – et si vous voulez être repéré dans les soirées les plus branchées du festival … voici la lunette incontournable qu’il vous faut porter, la DUO solaire en Edition Limitée Festival de Cannes 2015. Et si vous ne pouvez pas vous déplacer, c’est le Festival qui viendra à vous grâce au qui vous fera rêver et qui vous fera vivre les événements cannois comme si vous y étiez.

C’est le modèle DUO – deux matières … pour une lunette en acétate & métal, deux personnes … pour un homme et une femme (chabadabada…) pour une lunette unisexe, et deux façons de la porter en mode jour ou en mode soirée grâce à un insert de couleur qui se clippe sur la face et qui lui permet de changer de look en un clin d’oeil ! La DUO, revisitée en version solaire a été sélectionnée pour donner la touche créateur, colorée et fun nécessaire à cet événement festif.

Une lunette qui ravira tous les adeptes des lunettes créateur qui ont du caractère et du style. Masculine ou féminine, en mode jour ou en mode soirée, en costume ou en jogging, elle séduit par son look créateur et novateur. Son design est pur mais très distinctif de la marque OKO by OKO Paris.

OKO by OKO Paris ne cesse d’étonner par ses créations toujours plus innovantes, par ses designs toujours plus délirants et par ses combinaisons de couleurs toujours plus décapantes.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si l’équipe de design OKO by OKO donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

OKO by OKO, une marque qu’il faut garder à l’oeil !

OKO by OKO Lunette DUO solaire Festival de Cannes 2015 face OKO by OKO Lunette solaire DUO Festival de Cannes 2015 profil

Modèle sélectionné : Lunette DUO Solaire Edition limitée Festival de Cannes 2015 – Face métal et branches acétate (disponible en 5 coloris Noir/ Noir ; Métal/Bleu marine ; Prune/Bordeaux ; Gun métal/Orange ; Bronze/Rose Fushia) – Verres solaires Gris dégradés polarisés


nouvelle collection de lunettes solaires HACKETT

10 mars 2015


The lenses, the spring hinges, the acetates; every gram of each Hackett Bespoke Sunglass has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic


2015 will see the launch of the first Hackett UTX sunglasses. HSB838 as worn by Jeremy Hackett on the catwalk features graduated faded acetate with a retro nod.

With this new innovative UTX technology, Hackett Bespoke Sun offers the finest acetate frames on the market today. 30% lighter than normal and half the thickness of a regular frame, weighing only a few grams meaning more comfort and leaves no marks.

Introducing new lightweight silhouettes combined with vintage inspired eyeshapes as seen in HSB835, details are authentic with real riveted hinges and metal endpieces. Each handmade frame is fitted with anti reflective reverse coated lenses for a flawless finish.


HSB835101_ok HSB835127_ok HSB838103_ok HSB838604_ok

collection de lunettes femmes par MICHAEL VAN DER HAM

18 janvier 2015

Lunettes Kollektion et le très acclamé designer de prêt à porter femmes Michael van der Ham ont récemment réuni leurs talents pour créer une mini-collection de lunettes de soleil ultra-audacieuse. Les montures rondes inspirées des modèles des années 40 et conçues exclusivement pour cette collaboration se composent d’un acétate de cellulose dégradé opaque et transparent et agrémenté de rayures et autres formes ondulées… « Le mélange de textiles et de coupes a toujours été très important pour moi pour les vêtements, j’ai donc souhaité faire de même pour les lunettes », raconte Michael van der Ham.

LK x Michael van der Ham model 1 blue ivory_front LK x Michael van der Ham model 2 orange ivory_front michael_van_der_ham_ss15_007 michael_van_der_ham_ss15_011_650px

Les lunettes sont disponibles à la vente dès le mois de février 2015

nouvelle collection de lunettes WOODONE modèles 2014

15 décembre 2014


Once again Silmo is a cardinal event for WooDone. In fact, it was in Paris two years ago that the collection made its debut – a collection that in just a few seasons has achieved some very ambitious goals for this Alto Adige-based company led by Thomas Oberegger and Klaus Tavella: 30,000 pair sold in 3,000 stores – 800 of them in Italy – in 36 countries, and participation in numerous industry trade shows.
New is the introduction of a new kind of wood – dark ash – harvested locally in the Alto Adige region and available in 6 exclusive new styles whose sleek, sophisticated aesthetics feature the most contemporary, cutting-edge stylistic details. Special emphasis was placed on the design of the frames, engineered to improve fit and comfort through technical and stylistic advances. Among these is the new, bigger and bolder sidepiece, with layered nosepad and round bridge.
The current collection comprises 19 styles that can accommodate both corrective and sunglass lenses in four wood shades: walnut, acacia, cherry and dark ash. Also available are two special variations: the sparkling Bling and the iridescent Flip-Flop.

All WooDone eyewear is also available in the Bling version featuring a special external covering of galena – a mineral dust from the Dolomite Mountains – that lends the sparkle of quartz and, in sunlight, glitters with thousands of highlights.
The beauty of the ore emphasizes the intense coloration of the wood to create a luxurious accessory guaranteed to deliver spectacular style.

Flip – Flop
Another truly innovative advance in eyewear offered by WooDone is the unique Flip-Flop lacquer that adds color to the frames while maintaining the natural features of the wood, and the essence of the brand. It is not a tint but a lacquer applied to the wood that adds depth to the already cool appearance of the eyewear. Green/yellow and purple catch the light and make it pop, with an almost iridescent effect. Paired with matching mirrored lenses. For a fashion-forward, youthful look.

Technical specs
After months of research and design experimentation, the South Tyrol company’s style and design office successfully solved the riddle of how to bend wooden frames for easy adjustment without breaking them: a special glue. This unique treatment allows the frame to be bent and adjusted to fit by following some easy steps. Applied between the layers of wood that make up each WooDone frame, this glue – if warmed to the proper temperature – allows the wood to be adjusted for better fit. Once the adjustment has been made, the frame cools and then maintains the desired position.

DAVINA 07 side DAVINA 07

LUGUS 07 backWooDone_modello-GUNNA_legno-FRASSINO_SCURO

Website and new ad campaign: the WooDone Family
With an updated and more eye-catching look, optimized navigation and quicker, easier access to content, the new website is now up and running.
The re-designed graphic layout makes it possible to find everything needed to explore the WooDone Family in detail – from available styles to worldwide distribution, and from the press area to images from the ad campaign. The breathtakingly dramatic Lago di Braies setting chosen for the ad shoot captures everyone’s attention and the images fully express the sensation of joie de vivre inherent to the place. The cheerful and growing WooDone Family is portrayed wearing the various styles in the collection in a very relaxed and lively, yet equally sophisticated and tasteful mood. Everyday people – children, teens, adults and almost adults – who personify the WooDone style!

WooDone, done by nature, designed for your eyes.