Posts Tagged ‘silmo d’or’

nouvelle collection de lunettes BLACKFIN

3 juin 2015

BLACKFIN – « DEEP LEGACY », LA NOUVELLE CAMPAGNE DE COMMUNICATION 2015

Énergie. Intensité. Émotion. Blackfin.
Pas besoin de mots, les images seules suffisent à raconter le contenu de la nouvelle collection de lunettes Blackfin. Un nouveau chapitre de l’histoire des lunettes en titane entièrement italiennes prend forme à travers les photos de Giovanni de Sandre, photographe de mode qui, armé de son objectif, a su encore une fois capturer l’essence la plus authentique de la marque.
Deep Legacy est le titre de la nouvelle campagne de communication Blackfin, un rappel à la nature originale de la marque, un héritage profond qui valorise le présent tout en regardant vers l’avenir.
Vivre toujours à la recherche de nouvelles opportunités, de nouveaux lieux à explorer. Comme le setting de la séance photographique : une base radio américaine USAF (United States Air Force) abandonnée depuis plus de vingt ans. Un lieu fortement évocateur, avec un passé qui en a profondément marqué la connotation historique et culturelle, un lieu désormais oublié mais qui aujourd’hui devient soudainement un autre territoire à découvrir.
Un environnement sauvage et suggestif, qui souligne la personnalité de ceux qui le traversent.
Une campagne faite d’émotions, fortes et contrastantes, vécues dans les gestes et visages intenses des deux protagonistes. Des regards encadrés par les nouvelles montures de vue et de soleil Blackfin qui transmettent la charge émotive de ceux qui sont prêts à entreprendre un nouveau voyage.

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Campagne « Deep Legacy » – collection de lunettes Blackfin 2015
Directeur artistique : Nicola de Pellegrini/Anidride Design
Photographe : Giovanni de Sandre

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear

Publicités

nouvelle collection de lunettes par ANNA-KARIN KARLSSON’S 2015

27 mai 2015

DECADENCE IS THE THEME OF ANNA-KARIN KARLSSON’S 2015 COLLECTION.

The Swedish eyewear designer Anna-Karin Karlsson is one of the leading high fashion eyewear designers in the world.

She is known for her unique and extravagant eyewear designs.

Through traditional skills, Anna-Karin Karlsson creates eyewear that continues to push the boundaries of exclusive eyewear. Combining high fashion and new techniques, each model is a piece of art.

At Mido 2015 Anna-Karin presented her Decadence collection, which brings you stories of wanton, luxury and opulence. The Collection is characterized by excess and indulgence in pleasure, with frames bejewelled with hand-set crystals and 24-karat gold.

More is definitely always more in the house of Karlsson.

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WOOW lance sa première collection de lunettes solaires

20 mai 2015

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WOOW, la marque aux « minimessages » a encore frappé !

Elle inaugure sa toute première collection solaire, largement vitaminée, mode et très graphique.

Le nom de code des solaires WOOW commence par « SUPER » et se termine souvent par un pied de nez.

Ainsi sont nées deux concepts femme SUPER DUPER, SUPER CHIC et un concept homme SUPER LAZY.

Chaque famille a son style et son épaisseur de trait, SUPER DUPER, la plus ludique, avec ses épaisseurs fortes et constantes.

SUPER CHIC, la plus fine évoque les fashionistas longilignes du dessinateur Kiraz, quant à SUPER LAZY, elle remplira de bonheur les hommes dont la seule ambition est de s’adonner à un repos très smart, avec ses branches métal et sa justesse rétro.

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Enjoy!

OKO by OKO Paris au Festival de Cannes 2015

17 mai 2015

OKO by OKO Paris FAIT SON CINEMA …

YES WE CANNES 2015 !

LA LUNETTE DUO REVET SON HABIT SOLAIRE EN EDITION LIMITEE FESTIVAL DE CANNES 2015 POUR RENDRE HOMMAGE A CE FESTIVAL CHIC ET GLAMOUR – EN DIRECT DU BLOGDECANNES.FR

Si vous avez la chance d’être à Cannes pour le festival et d’y monter les marches, si vous voulez être reconnu, différent et avoir du style comme les stars, les people et les jet-setters qui vont sillonner la croisette pendant la quinzaine cannoise – et si vous voulez être repéré dans les soirées les plus branchées du festival … voici la lunette incontournable qu’il vous faut porter, la DUO solaire en Edition Limitée Festival de Cannes 2015. Et si vous ne pouvez pas vous déplacer, c’est le Festival qui viendra à vous grâce au blogdecannes.fr qui vous fera rêver et qui vous fera vivre les événements cannois comme si vous y étiez.

C’est le modèle DUO – deux matières … pour une lunette en acétate & métal, deux personnes … pour un homme et une femme (chabadabada…) pour une lunette unisexe, et deux façons de la porter en mode jour ou en mode soirée grâce à un insert de couleur qui se clippe sur la face et qui lui permet de changer de look en un clin d’oeil ! La DUO, revisitée en version solaire a été sélectionnée pour donner la touche créateur, colorée et fun nécessaire à cet événement festif.

Une lunette qui ravira tous les adeptes des lunettes créateur qui ont du caractère et du style. Masculine ou féminine, en mode jour ou en mode soirée, en costume ou en jogging, elle séduit par son look créateur et novateur. Son design est pur mais très distinctif de la marque OKO by OKO Paris.

OKO by OKO Paris ne cesse d’étonner par ses créations toujours plus innovantes, par ses designs toujours plus délirants et par ses combinaisons de couleurs toujours plus décapantes.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si l’équipe de design OKO by OKO donnait vie à ses idées et à ses créations en repoussant les limites du possible et en bouleversant les idées reçues.

OKO by OKO, une marque qu’il faut garder à l’oeil !

OKO by OKO Lunette DUO solaire Festival de Cannes 2015 face OKO by OKO Lunette solaire DUO Festival de Cannes 2015 profil

Modèle sélectionné : Lunette DUO Solaire Edition limitée Festival de Cannes 2015 – Face métal et branches acétate (disponible en 5 coloris Noir/ Noir ; Métal/Bleu marine ; Prune/Bordeaux ; Gun métal/Orange ; Bronze/Rose Fushia) – Verres solaires Gris dégradés polarisés

WWW.OKO-EYEWEAR.COM – Blog : WWW.LESCREATEURSDELUNETTES.FR

nouvelle collection de lunettes 9211 par OGI EYEWEAR

15 avril 2015

Ogi Eyewear Presents the Charismatic 9211 in Bold, Dynamic Colors

Vivid, triple laminated acetate makes the 9211 by Ogi Eyewear the newest, must-have frame.
The 9211

Express yourself with the vibrant and flattering 9211 by Ogi Eyewear. This vivid rectangular cat eye shape features unique triple layered acetate in bold and energetic colors. Matching striped temples add an extra pop of color for a look that makes a statement. Offered in brown/tan, purple/blue, burgundy/green, and green/yellow.

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Marketing

Ogi Eyewear counter cards and logo blocks are available upon request.
http://www.ogieyewear.com

nouvelle collection de lunettes BLACKFIN

2 avril 2015

PRAMAOR : DISTRIBUTION DIRECTE EN FRANCE POUR BLACKFIN

Janvier 2015 – À partir du 1er janvier 2015, les lunettes en titane Blackfin sont distribuées directement en France. Le projet commercial de Pramaor s’inscrit dans le cadre d’un plan d’expansion de l’entreprise visant à renforcer la présence directe de la marque Blackfin sur le marché européen.
« Blackfin n’est pas seulement un produit exceptionnel » – explique Nicola Del Din, PDG de Pramaor – « Ce qui le rend vraiment unique dans le panorama mondial, c’est ce merveilleux mélange de passion, technologie, design, matériaux, authentique « fabriqué en Italie », sérieux, transparence, production entièrement en interne à Pramoar et de services avant- et après-vente innovants ». Un rapport direct avec le Client est fondamental pour lui permettre de percevoir tous ces privilèges. C’est cela qui nous a poussé à accroître la distribution directe de Blackfin en France. Opérer directement avec nos agents nous permettra, en outre, d’avoir une perception immédiate de l’évolution du marché, de répondre de manière plus rapide et efficace aux demandes des opticiens et, en même temps, cela leur garantira un service complet, ponctuel et personnalisé durant la vente et l’activité d’assistance à la clientèle. Nous remercions notre partenaire historique Kaigan avec lequel nous avons collaboré de manière constructive et extrêmement professionnelle au cours de ces années. Également grâce à son travail, le marché français représente de plus en plus une zone stratégique pour Blackfin et je suis certain que nous en tirerons de grandes satisfactions ».

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Les collections Blackfin – déjà distribuées directement en Allemagne, Autriche, Grèce et Espagne – peuvent compter sur une équipe de ventes composée de quatre agents. Un service à la clientèle en français est, en outre, à la disposition des opticiens aux coordonnées suivantes :

Blackfin / Looking Beyond. Always.
http://www.blackfin.eu
http://www.facebook.com/blackfin.eyewear

nouvelle collection de lunettes ROBERT RUDGER

13 mars 2015

ROBERT RÜDGER: NEW MALE ELEGANCE MADE IN AUSTRIA
BEING PREMIERED AT OPTI 2015

PRESENTATION OF THE COLLECTION ON THE GERMAN MARKET A MAJOR SUCCESS

January 2015 – A huge success at OPTI for the presentation of the new Robert Rüdger eyewear collection which is making a comeback on the international market thanks to the twenty-year licensing agreement between Area98 and the designer Rudi Himmelfreundpointner.
The historic Austrian brand in fact premiered in Munich 15 optical frames for men only featuring an understated and elegant style, full of personality.

“We’re excited about how the collection was received”, said Elisio Tessaro, Brand and Product Marketing Director of Area98. “Sales at the show went very well but the even more encouraging part is that we expect a further improvement during the year, thanks also to the official launch on the international market which will take place at the forthcoming Mido”.

Tessaro went on to say that “We were pleasantly surprised to see how the name Robert Rüdger is still very much present in people’s minds and that these same people liked the development in the style of the brand compared to the original one, with the introduction of noble materials such as horn, wood and titanium. Many ex Robert Rüdger customers visited the stand, although considerable interest was also seen above all from new opticians who had heard about the brand but did not know it personally”.

The key stylistic features of the 1990s, back from Robert Rüdger’s early period, are given a contemporary re-drafting, conferring on the Austrian brand a new appeal that is more in keeping with current trends. Colours are more subdued, cuts more classical, but we can recognise that obsessive attention to detail and that extreme quality of materials which include, as well as an exclusive acetate, the use of titanium, horn and wood.

Emblematic of this renewal, and a tribute to past stylistic research, is model RR001. This is an evolution in titanium and wood that combines lightness and style, whose vintage front comprises two off-centre circular lenses joined by a single metal bridge, completed by twin pads in wood and adjustable sidepieces in beta titanium with a wood sublimation coating. For this model only, a sunglasses version will be presented in limited edition.

A new avenue appears to open up for the brand, with the frame concept married into a discipline of strength and simplicity, in which the shocking colours of the past are tempered into more classic tones – black, tobacco, navy, brown – speaking of a more adult ‘I’, and the natural wood striations, the gleam of the titanium and the veining of the horn become an integral part of the accessory, as if printed or chromatic effects on its surface.

A striking example of this is model RR005, with its characteristic double-circle lenses, sculpted entirely in titanium, but softened by the wooden inserts in its sidepieces, or RR010, a wooden frame with a decisive top rim and horn sidepieces. Some frames display bold delicacy in their marriage of colour and materials, as in the case of RR011, where wood grain patterns provide the support for a modern black&blue contrast, or RR015, where horn ‘duels’ playfully with brick-red or electric blue wooden inserts on the sidepieces. Soberly adorning each frame, almost shyly, is the double-R logo in gold against a blue background, set in the temple tip of the sidepiece.

Whether the line is lean and modern – as with the titanium RR006, developed in fetching metallic tones, or luxury-class and classic – like RR014, for example, elegantly proposed wholly in horn – the the style of Robert Rüdger frames will always confer decisive fascination on their wearer, enhancing his class, charm and charisma.

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Robert Rüdger eyewear produced by Area98, will be distributed on the German market from January 2015, going global from March. The collection is also to be accompanied by strong marketing and communication efforts relating to the production of POP tools such as catalogues, banners, window display cards and displays in lacquered wood as support for the professional sales network present throughout Germany.

ROBERT RÜDGER | Towards the end of the 1980s, three established Austrian designers – Robert Hüttmann, Rudi Himmelfreundpointner and Gerhard Lahner –, having attained a wealth of experience in creating eyewear collections for leading fashion brands, felt the need to introduce radical change into their creative lives and the eyewear scene of the period. Which is why they founded the Robert Rüdger brand in 1989, creating something never seen before on the market: the first completely Austrian-made brand of optical frames.
For men only, the Robert Rüdger collections soon made inroads thanks to the extravagant colours of its frames, created out of a combination of acetate and metal. The eccentric tones, conjoined with easy-to-wear forms, contributed to the rapidly spreading success of this Austrian-made eyewear across the German, Swiss and Dutch markets. Since 2004, the brand has been under the sole control of Rudi Himmelfreundpointner. And it was with him that in 2014 Area98 signed a twenty-year licensing deal for the Robert Rüdger brand, whose design, production and distribution it will run in conjunction with Himmelfreundpointner worldwide.

nouvelle collection de lunettes solaires par la marque OGI EYEWEAR

4 mars 2015

Ogi Eyewear Introduces Innotec Sun Collection

Innotec, an Ogi Eyewear brand, debuts its new collection of sunglasses. The meticulously designed application of Innotec’s proprietary fusion of materials and cutting edge technology creates a unique and highly sought after sun collection featuring three new styles.
The Denton Sun

Innotec introduces its debut into sunglasses with the Denton Sun. This masculine style features a bold square shape made of cutting-edge materials. The double laminated TR-90 front features Innotec’s signature hand painted demi pattern paired with stainless steel temples for lightweight comfort and unsurpassed style with an edge.

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The Fenwick Sun

The Fenwick Sun emerges into the Innotec sun collection with sheer brilliance. Constructed of durable, innovative materials including German Wagner stainless steel and an inlay of Innotec’s signature hand painted TR-90, the Fenwick Sun has a seamless design. Featuring a masculine square lens shape and ultra-lightweight comfort, the futuristic Fenwick Sun is sure to impress.

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The Willow Sun

Bold, eye catching and innovative, Innotec introduces the Willow Sun. Innotec’s signature hand painted demi pattern is expertly paired with fearlessly daring flash mirror lenses for a cutting edge look. The double laminated TR-90 front pairs with stainless steel which feature the Innotec logo and silver rivets.

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Specifics

– Bold, colorful styles

– Lightweight durability

– Adjustable temple tips

– Double laminated TR-90 with uniquely hand painted demi patterns

– 5 mm thin Wagner stainless steel

– Flash mirrored lenses with 100% UV protection

– Adjustable built up nose pads

– Universal fit adjustable nose pads
Marketing

Innotec counter cards, logo blocks, and large window banners are available upon request.
http://www.innoteceyewear.com

collection de lunettes » GLitter Stars » par OKIA

17 février 2015

OKIA TAKES YOU TO OUTER SPACE WITH “GLITTER STARS”!

Galaxy prints are a fashion’s hot new trend. From nails and make-up colors to prints found in clothing, stylists and designers would like to create real “down to Mars” girls.

The new “Glitter Stars” collection launched by OKIA meets this increasing interest towards outer planets and the universe through extraordinary HDA® patterns that evoke a sparkling galaxy. Combining different acetate layers and metallic colors with controlled geometry or random motifs, “Glitter Stars” frames create the sensational effect of a sky full of shining stars. Thanks to CSB (Crazy Sparkling Beauty) technique, precious glitter decorations meet the acetate patterns producing a brilliant 3D outcome.

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“Glitter Stars” represents another extraordinary success reached by OKIA through the application of the sensational HDA® Technology. This well-known patented technology allows infinite possibilities in terms of creativity and design, translating every kind of inspirational pattern on acetate sheets. Thanks to HDA® Technology, unconventional galactic patterns are shown on acetate to make your look truly unique.

nouvelle collection de lunettes par OKIA

9 février 2015

“HAND PAINTED WITH GLOSSY”:
FROM OKIA RESEARCH, THE PERFECT MIX OF ART AND TECHNOLOGY

“Hand painted with glossy” is the name of the latest, extraordinary HDA® collection launched by OKIA.

Thanks to the evolution of the patented HDA® Technology, this unique collection brings eyewear design to a new, limitless level: each frame design becomes an art piece through the combination of hand painted graphics with glitter materials.
Any kind of hand painted pattern – such as flowers, stars or geometrical shapes – can be showed on the acetate temples with an extremely vivid effect and in different glitter colours, according to the individual taste of each customer.

HDA® Technology is already widely renowned as an extraordinary technology that allows the realization of unlimited colours and lifelike patterns on acetate frames. “Hand painted with glossy” has been specifically conceived to express the potential synergy between this incredible technology and art: through HDA® Technology OKIA can realize any graphic or painting style on acetate, the only limitation is your imagination!

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