Posts Tagged ‘sport’

new collection MATERIKA by LOOK Made in Italia

3 avril 2020
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MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance. 

 

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lightbird 2019

11 juin 2019
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LIGHT_MATTER

THE FIRST LIGHTBIRD’S COLLECTION 

 

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LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand has debuted at MIDO 2019.

 

Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.

 

The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.

 

The names of the models – Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water – are inspired by the places and characters of « The Little Prince » and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.

 

The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror « Natural Light » combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite « Light off » combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.

 

HEART – THE ICONIC MODEL

 

The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.

 

« Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”

 

One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the « nest » of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.

PLANET LB003 WOMAN SUNGLASS 

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The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird’s eye. The women’s sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror « Natural Light » and Mirror Pink lenses. The other two-color variations used for this woman’s sun model: Total Black with anthracite « Light off » and smoky grey lenses; Total Soft Brown Havana combined with a « Warm Light » metal and shaded Brown lenses.

HEART LB001 ICON FEMININE SUNGLASS

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For the launch of the new brand, HEART – LB001 was created, an all-women model designed to represent the brand’s concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the ’60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a « Natural Light » satin metal and Blue gradient lenses; Total Bright Black with a « Light off » anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with « Warm Light » satin metal and Brown gradient lenses.

DESERT  LB013

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Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men’s eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite « Light off » metal front.

FOX LB002

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The FOX men’s optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front « Light off » satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the « Warm Light » metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and « Light off » Anthracite metal.

VULCAN LB 006

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In honor of its name, the VULCAN optical frame – a force of Nature – is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front « Light Off » contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin « Light off », the Total Soft Brown Havana with the metal of the front « Warm Light » satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.

 

QUEEN LB 010

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The woman’s model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a « fifties » style, always « queen » of her way of being and contemporary thanks to the use of materials of the latest generation.

A woman’s optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal « Light off » satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with « Warm Light » satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in « Light off » satin metal in the color Anthracite.

MODO et NATIONS UNIES pour aider les enfants

27 novembre 2018
CLICK TO WATCH

On this United Nations Day, MODO highlights our social responsibility program Buy a Frame – Help a Child See.

With every MODO frame you buy, MODO provides an eye exam, sight-saving surgeries, and prescription eyewear to a child in need.

collection WOODONE modèle luxe

20 août 2014

BLING! WOODONE INTRODUCES THE GLITTERING SPECTACLES

Every WooDone model is carved from a single panel composed of eight layers of chipboard obtained from recycled tree materials with certified origins from Alto Adige.
The pristine landscapes of the Dolomites inspire shapes that are influenced by the most contemporary fashion trends, which are redesigned to combine them with the natural beauty of wood. The collection includes both squared and well-defined shapes both softer and more feminine styles in the natural colours of Alto Adige wood: coppery brown walnut, golden cherry wood and warm black acacia. All of this encapsulated in a frame that weighs just 13 grams and that can feature both prescription and sun lenses.
Each model is also available in the Bling version: a special exterior cover in Galenit, a mineral powder that offers the spectacular shine of quartz and reflects the light in a thousand different ways. The brilliance of the stone highlights the strength of wood to create a valuable and truly eye-catching accessory.
Model_Sirona_Bling Model_TerraMata_Bling
WooDone, done by nature, designed for your eyes.

RYDY PROJECT ET LE CYCLISME SUR ROUTE HANDISPORT

23 juin 2010

RUDY PROJECT & BENJAMIN LANDIER
titrés Champion de France de Cyclisme sur route Handisport.

Un nouveau titre de Champion de France pour le Team Rudy Project.

Dimanche 20 juin a eu lieu à St Fraigne-en-Charente les Championnats de France de Cyclisme sur route Handisport.

Benjamin Landier de la Team RUDY PROJECT est devenu Champion de France en 27’50 sur 20km d’un parcours vallonné tout en relances et rendu très difficile par un vent violent.
En deuxième position, Damien Séveri et troisième l’ex-Champion de France 2009 Didier Legescloud.

Pour Benjamin Landier, c’est la suite logique de bons résultats : deuxième au Critérium Internationnal et surtout troisième au contre-la-route de la Coupe du Monde Para UCI
le 13 juin dernier, derrière les Champions du Monde 2009 et Champion Paralympique de la spécialité.
Prochain gros objectif : les Championnats du Monde mi-août au Canada où l’objectif est de ramener une médaille.

« Merci à RUDY PROJECT pour son soutien et ses produits optimum pour ma spécialité !! » a déclaré Benjamin Landier, nouveau Champion de France de la discipline.