Posts Tagged ‘sun glasses’

campagne de communication 2019 Lunettes BELVIE par ZED COMM

16 avril 2019
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BELVIE CHOSES ZED_COMM FOR THE TRADE EUROPE COMMUNICATION ACTIVITY AND THE MANAGEMENT OF SOCIAL CHANNELS
 

January 2019 – Belvie the French eyewear brand, result of the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, has appointed Zed_Comm as press office and media relations agency for communications in the trade Europe communication activities and the management of social channels.
The name Belvie means “beautiful life”  and the mission of the eyewear brand is seeks to represent the ideal product for those who are looking for quality, technology and aesthetics in their life also through a glasses frame able to convey the true personality of the wearer. Both the prescriptioneyeglassesand sunglass frames can be recognized for their modern design,paired with sophisticated colors, top quality and handmade materials and a perfectly comfortable fit.
With its two offices in Milan and Verona, the Zed_Comm communications and public relations agency has been in business for 25 years. As well as conventional press office, public relations and advertising consulting services, the agency also offers innovative forms of communication, event organisation and marketing strategies designed to ensure visibility and high performance levels.

The experience it has already gained in the industry with various eyewear, fashion and design industry clients, and its innate versatility, make Zed_Comm BELVIE’s ideal partner, able to offer ideas for innovative, wide-ranging communications.

 

 

Per maggiori informazioni su BELVIE:

https://www.belvieoptical.com/fr/about-belvie/

Publicités

nouvelle collection des lunettes de la marque PEPE JEANS

26 août 2014

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

PJ3138C1 PJ3139C2 PJ3143C2
About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

découvrez la nouvelle collection de la marque RYE&LYE

22 août 2014

RYE&LYE COLLECTION INSPIRED BY ITALIAN ART

Italian craftsmanship in the world of eyewear. The quest for excellence through distinctive pairings of materials: wood, aluminum, leather, rubber, carbon fiber, and fabric. Creativity and technology, the past and the future – in perfect harmony. This is the essence of RYE&LYE, the Immagine 98 collection designed for the wearer who makes mature choices and is comfortable setting trends. Strengthening this bond between past and future, art and technology, are the frames from the new collection. Styles whose names take inspiration from the great Italian masters: from Tiziano to Raffaello, from Giotto to Leonardo. Masters of Art with a capital A.
True to their craft, RYE&LYE creates minor masterpieces of eyewear: objects that are perfect in their purity. With skillful artistry the style office, headed by Tiziano Tabacchi, wisely chooses and uses materials from the future, applying them to the classic shapes of eyewear. The results are frames with names like Caravaggio, Botticelli or Mantegna that, as minor works of art, pay homage to their sublime Italian namesakes — Italian, just like RYE&LYE, in their DNA and their creativity.

caravaggio c1

giotto c2 tiziano c1

The Rye&Lye collection is manufactured by Immagine 98
http://www.rye-lye.com

toute la nouvelle collection de lunettes X-IDE 2011

23 mai 2011

NEW X-IDE® SITE NOW ON LINE

The website of the widely-acclaimed Immagine Eyewear brand has put on a new look with original graphics inspired by fashion and design magazines

It’s back – after a creative and innovative makeover – the official website of X-IDE®, historical brand of the Italian manufacturer based in Calalzo di Cadore that has consistently distinguished itself for its bold personality and dynamic style.

The restyling is part of a broader communications strategy designed to create more direct and interactive ties with end consumers, making it possible for them to identify with a specific brand and recognize themselves in the consistent message it communicates.

Fashion, design, technology, and a touch of humor are the elements that best describe the history and the spirit of the brand, and the spirit behind its recent transformation. Indeed, www.x-ide.it steps into the spotlight with a tangible editorial look, offering a new format inspired by the shape and contents of fashion and design publications. The aim is to create more space for reading the concepts and philosophies of the product, as well as disseminating and promoting the culture and the universe of design that inform X-IDE®. Division of the collection by theme makes navigation quick and intuitive, and also paves the way to immediately address the needs of each individual and specific target. It is also a vehicle for expressing the spirit of tailoring and personalization that underlie the brand’s philosophy. Each page corresponds to a concept and thus to a type of public with a well-defined philosophy and lifestyle.

The result is a website with strong visual impact and content aimed at presenting a company that aspires to serve as a precise and well-defined point of reference within the market. The new portal demonstrates once again the key to X-IDE’s® success — its talent for evolution in order to adapt to ongoing market transformations, accomplished, however, without losing sight of its own message and underlying values.

www.x-ide.it

All X-IDE ® designs are patent-protected.