Posts Tagged ‘sunglasses’

nouvelles collection de lunettes LIGHTBIRD lancement OPTI Munich 2019

8 janvier 2019
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LIGHTBIRD

ENTRUSTS ZED_COMM WITH THE ACTIVITY

OF OPTICAL TRADE PRESS OFFICE ITALY AND EUROPE

 
November 2018 _ LIGHTBIRD – the new eyewear brand created by designer Corrado Rosson – has chosen Zed_Comm for its press office and media relations activities for the official launch of the collection for the Italian and European press in the optical sector.

 

Corrado Rosson, after years of successful collaborations with established eyewear brands, he comes into play in first person with a new industrial and communicative project. LIGHTBIRD represents a new approach to eyewear where lightness, passion, innovation and design are intertwined to create a brand of frames completely Made in Italy. The official launch of the collection will take place at Opti 2019.

 

With two operating offices in Milan and Verona, Zed_Comm has been operating for over twenty years as a communication and public relations agency. In addition to the traditional services of press office, external relations and advertising consulting, the agency offers innovative forms of communication, organization of events and marketing strategies that can ensure visibility and high levels of performance.

 

The experience gained in the field of reference with various customers in the world of optics and its innate versatility make Zed_Comm the ideal partner of  LIGHTBIRD for the launch of this new brand on the market, while offering cross-cutting and original ideas for communication.

 

 

 

 

 

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Publicités

lunettes de soleil pour Noël EBK

3 décembre 2018

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The sunglasses for Christmas
Red will be the colour of Christmas eyewear
(But even gold!)

It’s a must for the look of the festivities: a touch of red! For those who do not want to go beyond the masses, they can always opt for an accessory, such as the glasses. But if the red is not on your ropes, you can choose gold.

Here are the EBK models by Som Eyewear in these shades: particular lines, but strong characters. The brand has been able to contaminate tradition with technological innovations by giving the collections a contemporary breath.
 

 

 

 

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collection XAVIER GARCIA SILMO 2018

14 novembre 2018

Xavier Garcia’s new collection is all about the material. The colours and shapes of the frames work together to form timeless pieces. Each frame is an object of design, created with a delicate combination of the contemporary and the classic.

Xavier Garcia embraces the work of an artisan where a set of multiple laminates and volumes are melted together with superb craftsmanship. Playing with the volumes and architecture, he fuses past references into new models, resulting in new vision of long-lasting trends. The flexibility of the acetate alongside the rigidity of the metal ensures each item in the collection is enduring, lightweight and easy to wear, as well as faithful to its strong personality.

 

 

 

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Xavier Garcia – Character Barcelona.

www.xaviergarcia.design

collection de lunettes ULTRA LIMITED

7 novembre 2018

ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19

 

 

September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.

 

Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the brand’s DNA, the frames in the Profili Edition display a totally fresh look, thanks to the application of a monochrome acetate sheet in the central part front, color-coordinated with the temples, creating an exquisite contrast with the blend of hues on the outer part of the rims.

 

Eleven new eyeglass styles – Novara, Savona, Vieste, La Spezia, Belluno, Terni, Arezzo, Cuneo, Imperia, Montalcino, Assisi – and five for sunglasses – Assisi sole, Sicilia sole, Regina sole, La Spezia sole, Cuneo sole – expand the Profili collection. Shapes range from classic rectangular to distinctive rounded forms with single or double bridge, and from innovative reinterpretations of cat-eye or butterfly shapes to timeless clip-ons. An awe-inspiring and versatile line of frames, as always, hand-made in Italy and produced in one-of-a-kind color combinations.

 

According to Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager: “The outstanding popularity of the Profili Edition over the last few months has been unbelievable, beyond our wildest dreams. Which is why, for the new releases in September, we are even more invested in this line and are already working to follow up on the project with lots of innovations to be rolled out at Mido 2019.”

 

The entire Ultra Limited F/W 18-19 collection will be launched at the Fall optical shows – Hall of Frames in Nijkerk (September 9-10), DaTE in Florence (September 22-24) and Hall of Frames in Stuttgart (October 13-14) where new campaign photos will also be unveiled.

 

To learn more about Ultra Limited, visit www.ultralimited.it
 

 

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collection de lunettes COCO SONG SILMO 2018

6 novembre 2018

SILMO 2018

COCO SONG: HANDCRAFTED MASTERPIECES INSPIRED BY THE MYSTERIOUS ORIENTAL CULTURE, FOR THE WOMAN WHO WANTS TO FEEL UNIQUE

 

 

Area98 welcomes the new Coco Song collection, a famous eyewear brand known all over the world for its inspiration drawn from oriental contents, colors and atmospheres.

 

The precious elements that have always distinguished the brand – silks, dried flowers, feathers – are combined with exclusive acetates and innovative color combinations to create highly refined frames, made entirely by hand for the most eclectic personalities. Semi-precious-turquoise stones, white howlite, malachite, lapis lazuli and tiger’s eye – blend in with chiseled metal decorations that recall the symbolism of the ancient oriental dynasties, in an imaginary journey among distant and mysterious countries.

 

The Crystal Trouble model stands out for its elegant lines and vibrant touches of color. Beautiful feathers blend harmoniously with pure silk inserts, while stones embedded in symbols of longevity create a game of surprising sophistication on the temples.

 

Delicate and with clean lines, the Just Illusion model is designed for the most refined personalities: the enameled decorations displayed on the temples, symbol of prosperity, present bold and elegant colors that reflect the nuances of feathers and silk.

 

A square shape and a thin profile for the Morning Blues model, dedicated to those looking for simplicity and style in every detail. The nuances of silk, soft and clean, are embellished with geometric decorations of colored stones that evoke prosperity, set on the temples.

 

Intriguing and passionate, the Love Please model seduces with its plays of color and the powerful symbolism of the temples: two dragons, imperial symbols of strength and good fortune which, with their sinuous lines, give dynamism to the frame.

 

For those who like to stand out, the Nothing More model proposes a wide shape crowned by a golden bridge that, combined with the decorations of the octagonal shape of the stones and the wise combinations of color, gives personality to the frame.

 

Suspicious Life is a real explosion of taste and color. The tapering « cat-eye » shape, lightened by the white profile of the upper extremities, is designed to adapt to any type of face. The temples display two triangular stones in contrasting tones.
 

 

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collection de lunettes WOODYS portée par ANNA HERRIN

25 septembre 2018
The spectacular and fun American model Anna Herrin, with more than 187,000 followers joins the Woodys Family. Herrin has been the protagonist in the special editorial bathroom of Lefair Magazine. An American reference of style and fashion and style.

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