collection de lunettes EVATIK March 2020

EVATIK March 2020 collection

Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal. 

For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold. 

Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.

Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal. 

Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold. 

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new collection MATERIKA by LOOK Made in Italia

MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance.