collection de lunettes femmes par LIGHTBIRD

 

LIGHTBIRD LAUNCHES TWO NEW WOMEN’S OPTICAL MODELS

 

BAOBAB and SNAKE .

Two new 100% Made in Italy women’s models, characterized by innovative shapes, color combinations and design.

 

 

January 2020_ LIGHTBIRD launches two new women’s optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.

 

New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.

BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand’s philosophy.

 

BAOBAB  LB021

BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin « Light off », temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted « Light Black », temple Cubic Honey Havana,  and the elegant C063 Front Night Blue, end pieces detail, metal Shiny « Warm Light », temple Night Blue.

 

SNAKE LB021  

 

SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented « Light_Matter » material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058‘s Front Etheric Pink, end pieces detail, metal Mirror « Natural Light », temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted « Light Black », temple Bright Black.

 

Each pair of glasses is also linked to Light_NEST, the company’s website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.

 

 

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collection de lunettes FYSH march 2020

FYSH March 2020 collection

 

Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style. 

Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.  

 

Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald. 

Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose. 

Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.

Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.  

 

Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.  

collection femmes par INVU

 

 

INVU Women’s eyewear fashion – jewelry inspiration

 

 

Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

new collection MATERIKA by LOOK Made in Italia

MATERIKA – QUINTESSENTIAL EXPERIMENTATION

 

Testo italiano nel link in calce
January 2020 – Materika expresses absolute purity, the most innovative research and the true essence of materials. The new collection of optical frames reflects the company’s technical competency acquired throughout more than 40 years of experience.

By experimenting with materials, used alone or in combination, it crafts frames whose minimalist design and avant-gardedetails coincide with consumer demand for new forms of modern essentiality.

Look made in Italia applies in-depth research on titanium to derive exceptional performance. Experimentation and many in-house trials produced considerably thinner rims, while maintaining the mechanical strength of this precious metal. As found in style 70590.55.M3, a generously sized round frame with high bridge and lean, clean design. Unisex eyewear that makes a contemporary style statement with restraint.

Extreme experimentation with the same quintessential material is applied to style 70597.54.M4 an ‘invisible’ frame by Materika. Made entirely of pure titanium, the front is just a few hundredths of a millimeter thick and the temples are attached to the end pieces by means of the in-house-developed, proprietary MHS* system. Eyewear for those who demand light weight infused with absolute technical perfection.

Another material of excellence is Alumix, an aluminum alloy with extraordinary qualities, developed in the company’s labs for incomparable lightness. Flexible, malleable and ecological, this material is completely recyclable and hypoallergenic. It is processed in three dimensions and allows for the creation of unique details and refined surface textures. Round and generously sized, style 70578.53.M2 is designed for the woman whose choices fly in the face of trends in favor of stylistic exploration and technical finishings expressed as absolute intrinsic value.

Materika eyewear are designed and crafted entirely in Italy by Look made in Italia.

*The MHS (Materika Hinge System) hinge system was developed in the Look made in Italia Research Lab. It features a temple joint that lends practicality, light weight and excellent performance to the frame’s functionality profile. Distinguished by the iconic minimalist ‘grooved drum’ eyelet, the flared cylindrical structure serves as both a pivot and an extremely practical and immediately useable rim lock.
Once the lens has been mounted, this style requires no maintenance.