campagne de communication ULTRA LIMITED 2018-2019

ULTRA LIMITED: 2018-19 COMMUNICATION CAMPAIGN LAUNCHES

 

 

Ultra Limited – the eyewear brand owned by the youthful Italian 450 Srl, whose trademark is uniqueness, artisan craftsmanship and color – launches its new 2018-19 communication campaign.

 

The deliberately uncluttered, fresh, clean shots let the product speak for itself in images that visually narrate the underlying concept of the Profili Edition. This popular line of frames is known for a single-color plate coordinated with the temples that is applied to the central part of the front and combined with side ends featuring the brand’s distinctive blend of colors. The vertical band of color behind the models not only contrasts boldly with the white background but, at the same time, mimics the hue of the central profile of the frames, making it the center of attention. A band of color that instantly commands center stage in the campaign, just as it does in the eye-catching styles of the Profili Edition.

 

Whether sunglasses or prescription eyewear, the new frames impeccably express the design, style and concept of uniqueness upon which the success of Ultra Limited is built, for a positively fashion-cued collection. As always, these personality-packed styles are hand-made in Italy through a creation and production process that makes human know-how its forte. With one-of-a-kind color combinations, they convey the allure and warmth of artisan-crafted pieces, looking more like works of art than simple eyewear. Designed to define, they impart a sought-after dash of originality and self-assured sparkle to one’s look.

 

For more information about Ultra Limited, go to www.ultralimited.it
 

 

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collection de lunettes ULTRA LIMITED

ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19

 

 

September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.

 

Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the brand’s DNA, the frames in the Profili Edition display a totally fresh look, thanks to the application of a monochrome acetate sheet in the central part front, color-coordinated with the temples, creating an exquisite contrast with the blend of hues on the outer part of the rims.

 

Eleven new eyeglass styles – Novara, Savona, Vieste, La Spezia, Belluno, Terni, Arezzo, Cuneo, Imperia, Montalcino, Assisi – and five for sunglasses – Assisi sole, Sicilia sole, Regina sole, La Spezia sole, Cuneo sole – expand the Profili collection. Shapes range from classic rectangular to distinctive rounded forms with single or double bridge, and from innovative reinterpretations of cat-eye or butterfly shapes to timeless clip-ons. An awe-inspiring and versatile line of frames, as always, hand-made in Italy and produced in one-of-a-kind color combinations.

 

According to Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager: “The outstanding popularity of the Profili Edition over the last few months has been unbelievable, beyond our wildest dreams. Which is why, for the new releases in September, we are even more invested in this line and are already working to follow up on the project with lots of innovations to be rolled out at Mido 2019.”

 

The entire Ultra Limited F/W 18-19 collection will be launched at the Fall optical shows – Hall of Frames in Nijkerk (September 9-10), DaTE in Florence (September 22-24) and Hall of Frames in Stuttgart (October 13-14) where new campaign photos will also be unveiled.

 

To learn more about Ultra Limited, visit www.ultralimited.it
 

 

collection de lunettes ULTRA LIMITED

ULTRA LIMITED PARTNERS WITH OPTICAL AGENCY IN HOLLAND

 

 

September 2018. Ultra Limited – eyewear brand owned by the young Italian 450 Srl, that has made uniqueness, artisan craftsmanship and color its trademark – announces a partnership agreement with Optical Agency for distribution of its prescription eyewear frames and sunglass collections in the Netherlands.

 

Founded in 2010 by Onno Korsen and Annemieke Diepeveen, Optical Agency supplies quality prescription eyewear frames and sunglasses to independent Dutch opticians. The company is well-known for its personalized business approach and professional support to clients, impeccable service, fast delivery times and competitive prices.

 

“This strategic partnership is pivotal to launching our business in the Netherlands”, remarks Tommaso Poltrone, Co-CEO and Marketing and Export Manager for Ultra Limited. “Onno and Annemieke are extremely competent and proactive and we are truly honored to work with them.”

 

Ultra Limited will officially unveil the partnership with Optical Agency at the Hall of Frames optical show in Nijkerk, September 9-10.

 

To learn more about Ultra Limited, visit www.ultralimited.it