WOOW lance sa première collection de lunettes solaires

WOOW, la marque aux « minimessages » a encore frappé !

Elle inaugure sa toute première collection solaire, largement vitaminée, mode et très graphique.

Le nom de code des solaires WOOW commence par « SUPER » et se termine souvent par un pied de nez.

Ainsi sont nées deux concepts femme SUPER DUPER, SUPER CHIC et un concept homme SUPER LAZY.

Chaque famille a son style et son épaisseur de trait, SUPER DUPER, la plus ludique, avec ses épaisseurs fortes et constantes.

SUPER CHIC, la plus fine évoque les fashionistas longilignes du dessinateur Kiraz, quant à SUPER LAZY, elle remplira de bonheur les hommes dont la seule ambition est de s’adonner à un repos très smart, avec ses branches métal et sa justesse rétro.

Enjoy!

Publicité

nouvelle collection de lunettes de soleil « NATURAL CAMEO » par OKIA

TAKE IT ON THE ROCKS!
OKIA INTRODUCES THE “NATURAL CAMEO” COLLECTION

Timeless yet modern: here comes “Natural Cameo” by OKIA, a surprising new collection inspired by the pureness of natural rocks and stones.

A stylish stone age with marbleized prints is carving out a chic space among the season’s hottest trends: from clothes to jewelry to technologic items, many design objects are conceived based on the beauty and sophistication of fine rocks.

That is why OKIA has decided to place its patented HDA® Technology at the service of this popular concept. The new collection’s frames feature patterns and colours that evoke the splendour, grace and classical aesthetic of stones such as marble. Each style is completed by a matte or shiny finishing that makes it extremely charming.

A marvellous compromise between minimalism and explosive prints from this season, “Natural Cameo” will turn rocks’ coldness in warm creations, giving a romantic shine to your style and expressing a unique blend between fashion, design and nature.

Nouvelle collection de lunettes BELLINGER

Beautiful colors is what Bellinger is all about – and this summer is no exception. What better way to celebrate the bright nights of the Nordic hemisphere summer solstice with a pair of unique Bellinger acetate frames in bright colors?

modèle de lunettes Hommes modèle ALIUM par FACE A FACE

La face des lunettes ALIUM est découpée dans un bloc d’aluminium, métal deux fois plus léger que le titane. Leur branches Flex, composées de pièces exclusives très techniques apportent une élasticité de fonctionnement unique tout en maintenant une tenue très douce de la lunette sur le visage : Le confort est incomparable.

La gamme ALIUM R a été dessinée dans un esprit très sport, lignes profilées et tenons pliés.

La préparation des faces en aluminium a nécessité une véritable prouesse technologique consistant à évider les tenons dans leur épaisseur pour permettre l’ajustement des faces au visage des porteurs.

Les palettes de couleurs et de finitions des deux gammes sont résolument contemporaines, voire d’avant-garde. D’aspect gomme, satiné, ultra mat, ou métallisé…les coloris sont toujours forts, masculins.

Haute valeur technique, style moderne et très masculin, confort exceptionnel, les lunettes ALIUM de FACE A FACE sont désormais à l’avant-garde des collections homme.

Nouvelle collection de lunettes de la marque IC!BERLIN été 2014

ic! berlin summer collection 2014
Mirror mirror, on the wall, who is the shiniest one of all?

ic! berlin welcomes the sun with our favourite sunglasses, remixed for summer 2014. Shine bright with mega-shine mirrored lenses in gold, silver and crimson, electrified readers and chic new hybrid colourways.

This summer ic! berlin mixes colours and textures as fan favourites Fahrlehrer Klaus and Nameless 2012 get remixed with mirrored lenses, rough acetate and camouflage temples. The summer lovin’ continues as Raf S gets electrified in green and light blue with new crimson and silver mirrored lenses.

modèle de lunettes femmes luxe par MOKO Besicles

MOKO Besicles
Modèle solaire ‘Gaia’ version Or. Pour la femme.
100% Fabrication Française.

Pour redorer sa collection solaire, MOKO Besicles nous présente son modèle solaire pour femme ‘Gaia’* Gold en version Plaqué Or 24 carats (3 microns) poli entièrement à la main. Cette lunette ‘Gaia’ illustre magnifiquement les valeurs de la marque de minimalisme des lignes, de noblesse des matières et d’exclusivité du style. Ce petit bijou solaire met avant tout en vedette la simplicité des formes et le raffinement à l’état pur.

D’année en année, MOKO Besicles ne cesse de revisiter ses collections optiques et solaires en mettant sous les feux des projecteurs des montures chic, élégantes, modernes et raffinées aux charnières sans vis et à l’ADN très prononcé de design, d’innovation et de technologie « Made in Jura ».

Designer maison pour la marque MOKO Besicles, David Beddok cultive cet art du compromis et d’une discrétion toute en mesure. Jamais en démesure.
Privilégier la ligne claire et le tracé pur dans le design des montures, c’est le leitmotiv de ce designer qui revendique une esthétique très puriste et minimaliste.

MOKO Besicles soutient depuis toujours la production 100% française et 100% jurassienne – berceau du savoir-faire lunetier. Berceau des plus prestigieux fabricants. Haut de gamme. Qualitatif. Du design, de l’innovation et de la technologie à l’état pur.

Modèle disponible en version Gold Plaqué Or 24 Carats (3 microns) avec Verres polycarbonate Brun Miroités et manchons blancs. Prix public conseillé : 395€

*Dans la mythologie grecque, Gaïa (du grec ancien : Γαῖα / Gaîa ou Γαῖη / Gaîê) est une déesse primordiale identifiée à la « Déesse mère ». Elle est l’ancêtre maternelle des races divines, mais enfante aussi de nombreuses créatures.

WWW.OKO-EYEWEAR.COM – Blog : WWW.LESCREATEURSDELUNETTES.FR

nouvelle collection de lunettes CHRISTIAN LACROIX

EXCLUSIVE COLLECTIONS FOR CHRISTIAN LACROIX

Since the creation of the couture house in 1987, Christian Lacroix style has always been unique, exuberant, colourful and baroque. Today, the House of Christian Lacroix continues to create unique collections that are destined to be future collectables.

The Christian Lacroix optical collection, designed by Mondottica, exudes luxury and refinement. All the acetates are entirely unique, created only for the brand in collaboration with Italian material powerhouse Mazzuchelli. This is bespoke design in its purest form, with taken from luxury prints, homeware and limited edition stationery collections.

The feminine and fashion forward front shapes are thin and fine in profile and every part is created to the highest quality. CL1043 features a bold and feminine cats eye shape with graduated acetates and baroque temple trims featuring an embossed two-tone signature Paseo print. Meanwhile beautiful bespoke acetates, exclusively developed with leading Italian manufacturer Mazzucchelli can be found in CL1044, CL1045, CL3033 and CL3035, for a collection that delivers distinctive, fashionable and directional eye shapes.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

nouvelle collection de lunette « SHINE MINERAL » par la marque OKIA

SUMMER IS IN THE AIR!
DISCOVER THE “SHINY MINERAL” COLLECTION BY OKIA

Are you a summer addicted? Do you always dream of white sand beaches and crystal clear blue sea? Then the new “Shiny Mineral” collection launched by OKIA is waiting for you!

Entirely realized by means of the patented and well-consolidated HDA® Technology, “Shiny Mineral” takes its inspiration from the idea and feeling of gold sand. All pleasant and relaxing features of this natural element – lightness, softness and subtle tone – have been carefully transferred on the acetate base with a truly sensational outcome.

The new frames’ temples exhibit refined wavy patterns, creating a quiet and peaceful atmosphere that will make you feel as if you were on a heavenly beach. Delicate shades of gold and pink – proposed in solid version or with a transparent effect – complete the harmonious graphics and give them an unmatched touch of elegance. An exceptional eyewear piece made of a perfect balance between creativity and high technology, “Shiny Mineral” shows how HDA® Technology can satisfy any customer’s request, giving expression to any kind of inspirational idea.

Whether you are hours away from a coastline or steps away from golden sand, bring the beach on your eyewear choosing a “Shiny Mineral” frame!

collection PEPE JEANS optique

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

Nouvelle campagne de publicité pour la marque x-ide

LIGHT YOUR EYES

Eyewear takes center stage in X-IDE campaign

Light Your Eyes: illuminate your glaze. This slogan for the new Immagine98 campaign signals a change of direction in communicating the X-IDE brand. Eyewear takes center stage as a style element and accessory capable of highlighting the wearer’s.

Light Your Eyes speaks directly to the consumer, drawing him into the image. The campaign and the product are intimately connected and engage the wearer in person: all eyes on me. By choosing X-IDE frames, the consumer lights up the eyes with a splash of color and a positively energizing effect. Skillful lighting in the campaign images emphasizes this vitality, the burst of energy in a shimmer of color: a special illumination that envelops the wearer and re-casts her in a new light. One that no longer projects the creative artistic genius but rather a more mature, strong and determined personality. As if to say: wearers who choose X-IDE make a conscious style statement.

The images will also be featured in point of sale materials the company offers each season to opticians.

X-IDE eyewear are manufactured by Immagine 98.

http://www.x-ide.it