Posts Tagged ‘verres progressifs’

WOOW lance sa première collection de lunettes solaires

20 mai 2015

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WOOW, la marque aux « minimessages » a encore frappé !

Elle inaugure sa toute première collection solaire, largement vitaminée, mode et très graphique.

Le nom de code des solaires WOOW commence par « SUPER » et se termine souvent par un pied de nez.

Ainsi sont nées deux concepts femme SUPER DUPER, SUPER CHIC et un concept homme SUPER LAZY.

Chaque famille a son style et son épaisseur de trait, SUPER DUPER, la plus ludique, avec ses épaisseurs fortes et constantes.

SUPER CHIC, la plus fine évoque les fashionistas longilignes du dessinateur Kiraz, quant à SUPER LAZY, elle remplira de bonheur les hommes dont la seule ambition est de s’adonner à un repos très smart, avec ses branches métal et sa justesse rétro.

WOOW_SUPER_DUPER3_7407 Woow_Superchic1_col4013 WOOW_superlazy3-2061-01
Enjoy!

collection de lunettes » GLitter Stars » par OKIA

17 février 2015

OKIA TAKES YOU TO OUTER SPACE WITH “GLITTER STARS”!

Galaxy prints are a fashion’s hot new trend. From nails and make-up colors to prints found in clothing, stylists and designers would like to create real “down to Mars” girls.

The new “Glitter Stars” collection launched by OKIA meets this increasing interest towards outer planets and the universe through extraordinary HDA® patterns that evoke a sparkling galaxy. Combining different acetate layers and metallic colors with controlled geometry or random motifs, “Glitter Stars” frames create the sensational effect of a sky full of shining stars. Thanks to CSB (Crazy Sparkling Beauty) technique, precious glitter decorations meet the acetate patterns producing a brilliant 3D outcome.

Glitter Stars_01a Glitter Stars_02a Glitter Stars_a Glitter Stars_b Glitter Stars_d

“Glitter Stars” represents another extraordinary success reached by OKIA through the application of the sensational HDA® Technology. This well-known patented technology allows infinite possibilities in terms of creativity and design, translating every kind of inspirational pattern on acetate sheets. Thanks to HDA® Technology, unconventional galactic patterns are shown on acetate to make your look truly unique.

nouvelle collection de lunettes YOHJI YAMAMOTO

17 décembre 2014

T H E E Y E W E A R L A U N C H

Since 1972, Yohji Yamamoto has been spreading his revolutionary, ever widening sphere of influence.
Driven by his desire to create anti-fashion through fashion his designs are avant-garde, yet timeless.
Renowned for blurring the boundary between fashion and the arts,
he has influenced theatrical and cinematic fashion, and his work has been exhibited worldwide.

The Yohji Yamamoto eyewear collection takes inspiration from his original three-word brief:
“Dramatic, Avant Garde and/or Intelligent”
The result is an intriguing collection of spectacles and sunglasses
that are at the same time challenging and glamorous; avant-garde and original.

This beguiling collection investigates reconstruction through deconstruction.
Is an exploration in depth of colour and an expression of Yamamoto’s rebellious spirit, his love of form, his skill in fit and cut.
“Black is modern and arrogant at the same time. Black is lazy and easy – but mysterious”
Yohji Yamamoto

Indeed, the collection’s palette has been developed exclusively with Mazzucchelli and reflects Yohji Yamamoto’s clothing:
dark, sombre shades that look black at first glance, but with further examination reveal multiple layers of dark colors
that together create a richness in color that black alone cannot supply.

Monochrome lenses have been developed with Christian Dalloz to perfectly match the bespoke acetates,
creating a style that is as distinct as it is desirable.
“With my eyes turned to the past I walk backwards into the future.”
Yohji Yamamoto

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collection de lunettes AMAZES par la marque X-IDE

4 décembre 2014

NEW X-IDE COLLECTION AMAZES WITH A HOST OF CONTENTS AND PROPOSALS THAT TARGET AN EVER VASTER PUBLIC

Strongly aware of its identity, X-IDE will be taking a mature, complete collection to showcase in Paris that has been studied down to the smallest detail as always, but giving extra attention to its target market. For some seasons now, the age range of the X-IDE public has been expanding. It’s not just young people and young adults who are choosing X-IDE but so are children from the age of 8 up, as well as a more mature public: young adults who have chosen X-IDE ever since it first debuted and are now grown-up, and their children.

Various concepts are embedded in the new X-IDE collection: bespoke projects for all ages. Everything, of course, is done with the stylistic touch of X-IDE: colors, combinations of materials, a focus on details, design and top quality.

Color. Color, as usual, takes center stage. Alongside the bright, deep colors that are typical of the brand, the new collection has also introduced colors that are less intensive and not so bright. Sometimes the purple, fuchsia, sky blue and green are vibrant, other times they are more muted, and some other times they have an iridescent effect, like fresh paintings of an artist.

Combinations of materials. Transparent resin poured over a steel core, silicon with a soft-touch effect used as a protective covering on a metal frame, jeans-covered – this year’s big news – are only a few examples of how the creative flair of X-IDE comes through each time.

Attention to detail. Adjustable end-pieces, lightweight frames, a perfect fit are a sign of all the care that Immagine98 puts into creating eyewear that can cater to everybody’s personal needs.

Design. The new collection features the comeback of some “historical” shapes that led to the success of the brand. They have been reinterpreted in a more modern key, by introducing new, avant-garde concepts benefitting from exclusive technical details studied ad hoc by the X-IDE style department.

Dynamic shapes as in Paprika go alongside the pure and linear styles in the ultra-new collection-inside the-collection in 100% Pure Titanium, such as Ione and Molecola.

Quality. The choice of the materials and the workmanship are all distinctive signs of the maximum attention to quality that has always been a signature feature of all X-IDE products.

The new styles on show in Paris – Assenzio, Lavanda, Paprika, Aneto, Zafferano, Rosmarino and Anice – encapsulate all these features: optical styles for men, women or unisex, where the ingredients of X-IDE’s creativity have been used each time. Alongside these are Cannella and Liquirizia, two styles created specifically for the 8-12 year age bracket. This eyewear is fun and playful thanks to the use of silicon which lets you play with color and ‘build’ the temples. Making it a coveted fashion accessory for people – and for kids too – who sometimes don’t want to wear it!

However, the biggest news this season is the introduction of a noble material in the collection: 100% titanium. The result is 4 exclusive styles that are ultra-light, extremely clean and linear yet solid, strong and flexible. By opting for an exclusive OBE titanium hinge with a stellar joint that uses the “TORX T3” system, the creative team at Immagine98 has been able to create all-titanium frames. With Ione, Molecola, Atomo and Elettrone, X-IDE has succeeded in winning the challenge to create a unique product that melds design, materials and comfort. As always, with X-IDE’s signature taste and colors. X-IDE Titanium is so light you always want to wear it: it’s elastic, non-allergenic and extremely high-tech.

A new campaign with a strong visual impact has been used for all the styles in the new collection. Saturated colors, brush strokes and designs fill the faces of the models wearing the new collection.

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http://www.x- ide.it

X-IDE eyewear by Immagine 98.

modèle de lunettes Hommes modèle ALIUM par FACE A FACE

9 septembre 2014

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La face des lunettes ALIUM est découpée dans un bloc d’aluminium, métal deux fois plus léger que le titane. Leur branches Flex, composées de pièces exclusives très techniques apportent une élasticité de fonctionnement unique tout en maintenant une tenue très douce de la lunette sur le visage : Le confort est incomparable.

La gamme ALIUM R a été dessinée dans un esprit très sport, lignes profilées et tenons pliés.

La préparation des faces en aluminium a nécessité une véritable prouesse technologique consistant à évider les tenons dans leur épaisseur pour permettre l’ajustement des faces au visage des porteurs.

Les palettes de couleurs et de finitions des deux gammes sont résolument contemporaines, voire d’avant-garde. D’aspect gomme, satiné, ultra mat, ou métallisé…les coloris sont toujours forts, masculins.

Haute valeur technique, style moderne et très masculin, confort exceptionnel, les lunettes ALIUM de FACE A FACE sont désormais à l’avant-garde des collections homme.

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Nouvelle collection de lunettes de la marque IC!BERLIN été 2014

8 septembre 2014

ic! berlin summer collection 2014
Mirror mirror, on the wall, who is the shiniest one of all?

ic! berlin welcomes the sun with our favourite sunglasses, remixed for summer 2014. Shine bright with mega-shine mirrored lenses in gold, silver and crimson, electrified readers and chic new hybrid colourways.

This summer ic! berlin mixes colours and textures as fan favourites Fahrlehrer Klaus and Nameless 2012 get remixed with mirrored lenses, rough acetate and camouflage temples. The summer lovin’ continues as Raf S gets electrified in green and light blue with new crimson and silver mirrored lenses.

fahrlehrer_klaus_ghetto_havanna_rough_gold_mirrored_1_4 nameless_2012_black_rough_silver_mirrored_3_2 mamadi_electric_turquoise raf_s_electric_light_blue_silver_mirrored_6_7 S3_rummelsburg_black_white_black_to_grey_1020x729px S25_tegel_Sun-Gold_Obsidian_Black-to-Grey-_1020x729px S42_wedding_obsidian_black_to_grey_1020x729px

modèle de lunettes femmes luxe par MOKO Besicles

5 septembre 2014

MOKO Besicles
Modèle solaire ‘Gaia’ version Or. Pour la femme.
100% Fabrication Française.

Pour redorer sa collection solaire, MOKO Besicles nous présente son modèle solaire pour femme ‘Gaia’* Gold en version Plaqué Or 24 carats (3 microns) poli entièrement à la main. Cette lunette ‘Gaia’ illustre magnifiquement les valeurs de la marque de minimalisme des lignes, de noblesse des matières et d’exclusivité du style. Ce petit bijou solaire met avant tout en vedette la simplicité des formes et le raffinement à l’état pur.

D’année en année, MOKO Besicles ne cesse de revisiter ses collections optiques et solaires en mettant sous les feux des projecteurs des montures chic, élégantes, modernes et raffinées aux charnières sans vis et à l’ADN très prononcé de design, d’innovation et de technologie « Made in Jura ».

Designer maison pour la marque MOKO Besicles, David Beddok cultive cet art du compromis et d’une discrétion toute en mesure. Jamais en démesure.
Privilégier la ligne claire et le tracé pur dans le design des montures, c’est le leitmotiv de ce designer qui revendique une esthétique très puriste et minimaliste.

MOKO Besicles soutient depuis toujours la production 100% française et 100% jurassienne – berceau du savoir-faire lunetier. Berceau des plus prestigieux fabricants. Haut de gamme. Qualitatif. Du design, de l’innovation et de la technologie à l’état pur.
MOKO Besicles_Gaia_Gold_solaire

Modèle disponible en version Gold Plaqué Or 24 Carats (3 microns) avec Verres polycarbonate Brun Miroités et manchons blancs. Prix public conseillé : 395€

*Dans la mythologie grecque, Gaïa (du grec ancien : Γαῖα / Gaîa ou Γαῖη / Gaîê) est une déesse primordiale identifiée à la « Déesse mère ». Elle est l’ancêtre maternelle des races divines, mais enfante aussi de nombreuses créatures.

WWW.OKO-EYEWEAR.COM – Blog : WWW.LESCREATEURSDELUNETTES.FR

nouvelle collection de lunettes CHRISTIAN LACROIX

3 septembre 2014

EXCLUSIVE COLLECTIONS FOR CHRISTIAN LACROIX

Since the creation of the couture house in 1987, Christian Lacroix style has always been unique, exuberant, colourful and baroque. Today, the House of Christian Lacroix continues to create unique collections that are destined to be future collectables.

The Christian Lacroix optical collection, designed by Mondottica, exudes luxury and refinement. All the acetates are entirely unique, created only for the brand in collaboration with Italian material powerhouse Mazzuchelli. This is bespoke design in its purest form, with taken from luxury prints, homeware and limited edition stationery collections.

The feminine and fashion forward front shapes are thin and fine in profile and every part is created to the highest quality. CL1043 features a bold and feminine cats eye shape with graduated acetates and baroque temple trims featuring an embossed two-tone signature Paseo print. Meanwhile beautiful bespoke acetates, exclusively developed with leading Italian manufacturer Mazzucchelli can be found in CL1044, CL1045, CL3033 and CL3035, for a collection that delivers distinctive, fashionable and directional eye shapes.

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About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.

nouvelle collection de lunette « SHINE MINERAL » par la marque OKIA

1 septembre 2014

SUMMER IS IN THE AIR!
DISCOVER THE “SHINY MINERAL” COLLECTION BY OKIA

Are you a summer addicted? Do you always dream of white sand beaches and crystal clear blue sea? Then the new “Shiny Mineral” collection launched by OKIA is waiting for you!

Entirely realized by means of the patented and well-consolidated HDA® Technology, “Shiny Mineral” takes its inspiration from the idea and feeling of gold sand. All pleasant and relaxing features of this natural element – lightness, softness and subtle tone – have been carefully transferred on the acetate base with a truly sensational outcome.

The new frames’ temples exhibit refined wavy patterns, creating a quiet and peaceful atmosphere that will make you feel as if you were on a heavenly beach. Delicate shades of gold and pink – proposed in solid version or with a transparent effect – complete the harmonious graphics and give them an unmatched touch of elegance. An exceptional eyewear piece made of a perfect balance between creativity and high technology, “Shiny Mineral” shows how HDA® Technology can satisfy any customer’s request, giving expression to any kind of inspirational idea.

Whether you are hours away from a coastline or steps away from golden sand, bring the beach on your eyewear choosing a “Shiny Mineral” frame!

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collection PEPE JEANS optique

29 août 2014

COLOURS COLLIDE, FINISHES ARE FRESH, EYESHAPES PACK A PUNCH

On a stall at London’s Portobello market in 1973, Nitin Shah and his two brother Arun & Milan began selling denim. Cut to today and Pepe Jeans is recognised as one of the fastest growing denim and casual wear brands in the world.

Pepe Jeans opticals bring a breath of fresh air; colouration is striking, eyeshapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints as seen in PJ3138 to the latest, thinnest TR90 optical frames PJ3140, made from memory plastic that is both lightweight and functional, Pepe Jeans optical has it all.

Taking inspiration from the London born brand’s routes the unisex styles and signature elements and details reinforce the brand’s beginnings. Earthy, muted, military tones with strong natural greens and greys in PJ3139’s tri-colour acetate laminates and real denim inset into acetates feature strongly in PJ3143, completing this collection of young and fashion forward shapes and styles.

PJ3138C1 PJ3139C2 PJ3143C2

About Mondottica

Arguably the most successful eyewear company to appear on the world stage in the past decade, Mondottica is a true world citizen. From humble beginnings, the company now has offices and operations in Hong Kong, London, Paris, New York and Sydney with distribution reach that spans all continents.

The company’s motto – Eyewear Brand Partners – is also its mission statement and taken very seriously; to give each brand in its portfolio the respect and understanding necessary to create collections the brand is proud of. Mondottica offers exceptionally interesting brands and innovative high quality products.

Mondottica has licenses for Hackett, Christian Lacroix, Cacharel, Joules and Yohji Yamamoto worldwide, Ted Baker and Lulu Guinness worldwide except the US and Canada, Anna Sui worldwide except Japan, Marimekko worldwide except Japan and Korea and Pepe Jeans London worldwide except Spain. It also has distribution joint ventures in the European Community with Rem.