FLEYE Copenhagen is introducing 9 new eyewear designs and Signature styles, including 20 new eyewear and sunglasses designs. Explore new Signature styles inspired by the Nordic Light. The Signature collection consists of 20 matching sets with one optical and one sunglasses frame in a set – linked through shape, material and attitude.

nouvelle collection de lunettes « c’est chic » par la marque INVU

 C’est Chic les INVU 2020

 

 

Just in time for Mido! INVU and Swiss Eyewear Group are excited to be launching a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the temple ends and discrete coloring, turns the sunglasses into a true piece of jewelry.

But it does not stop there, the perfectly matching gradient lenses in mocha, rose and clay tones not only look stunning. The lenses also combine the latest fashion with the high performing functionality of INVU’s proprietary ultra polarized lens technology.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

Swiss Eyewear Group International: info@swisseg.com

nouvelle collection de monture de la marque MITA EYEWEAR

 

MITA EYEWEAR DEBUTS AT MIDO 2020 WITH COLLEZIONE 1

 

EYEWEAR MADE FROM RECYCLED WATER BOTTLES, BIODEGRADABLE LENSES AND RECYCLED ALUMINIUM

 

Vision of Tomorrow is launching a collection that brings fashion and sustainability together.

 

January 2020_ Vision of Tomorrow (VOT) – the eyewear consulting and services company born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) – presents the new MITA Eyewear collection.

 

The name MITA represents the spirit of the brand: MI as Miami first initials, home of VoT, and ITA as Italy. A name that represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.

 

During the 50th edition of MIDO, MITA will officially make its debut with COLLEZIONE 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglasses are in fact made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal ones are made from recycled aluminum. The attention to the environment does not stop at the frames, but also involves demo and sun biodegradable lenses, components and packaging.

 

« After over twenty years of experience in the industry, we are happy to launch our MITA Eyewear brand born from the concept of reshaping fashion.  Nora and I believe that the process towards a sustainable and environmentally friendly system must start now in a concrete way. Globally, many industries have made great steps in this direction and our sector cannot stand by. COLLEZIONE 1 was born with this philosophy » so Fabio Ferracane said, CEO of VoT.

 

Waiting to unveil the entire collection at MIDO here are two iconic models: SOLE, a women’s sunglasses, and MIO1913 a men’s ophthalmic frame.

 

MIO1913 C2 01 

The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.

 

SOLE 

 

The model, which evokes the vibrant atmosphere of Miami’s beaches, has an extremely feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic and the lenses are also biodegradable.

 

 

collection de lunettes EVATIK March 2020

EVATIK March 2020 collection

Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal. 

For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold. 

Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.

Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal. 

Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold. 

collection de lunettes femmes par LIGHTBIRD

 

LIGHTBIRD LAUNCHES TWO NEW WOMEN’S OPTICAL MODELS

 

BAOBAB and SNAKE .

Two new 100% Made in Italy women’s models, characterized by innovative shapes, color combinations and design.

 

 

January 2020_ LIGHTBIRD launches two new women’s optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.

 

New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.

BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand’s philosophy.

 

BAOBAB  LB021

BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin « Light off », temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted « Light Black », temple Cubic Honey Havana,  and the elegant C063 Front Night Blue, end pieces detail, metal Shiny « Warm Light », temple Night Blue.

 

SNAKE LB021  

 

SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented « Light_Matter » material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058‘s Front Etheric Pink, end pieces detail, metal Mirror « Natural Light », temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted « Light Black », temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted « Light Black », temple Bright Black.

 

Each pair of glasses is also linked to Light_NEST, the company’s website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.

 

 

collection TONYSAME 2020

nos nouveautés Tonysame.

Une collection inspirée par l’énergie parisienne: un mélange d’élégance, de raffinement et de style avec des lignes plus évoluées

collection de lunettes FYSH march 2020

FYSH March 2020 collection

 

Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style. 

Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.  

 

Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald. 

Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose. 

Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.

Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.  

 

Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.  

lunettes NAO, AC42 et ZD43 couleur Classic blue

CLASSIC BLUE : COULEUR PHARE DE L’ANNEE 2020. Sélection illuminée  & colorée de ce bleu crépuscule.

Lunettes NAO, AC42 & ZD43. 

Depuis plus de 20 ans, le Pantone Color Institute annonce la couleur-phare de l’année. En 2020, place au Pantone 19-4052 Classic Blue, « Inspirant la sérénité, la confiance et le partage, cette teinte de bleu immuable souligne notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.» a précisé Pantone.

Teinte de bleu immuable et intemporelle, PANTONE 19-4052 Classic Blue est élégante, dans toute sa simplicité. Évoquant le ciel au crépuscule, les qualités rassurantes de PANTONE 19-4052 Classic Blue suscitent la réflexion et soulignent notre désir de bases fiables et stables sur lesquelles bâtir au seuil d’une nouvelle ère.

Cataloguée dans notre psyché comme une couleur reposante, PANTONE 19-4052 Classic Blue apporte un sentiment de paix et de sérénité à notre esprit, tel un refuge. En favorisant la concentration à travers une clarté inégalée, PANTONE 19-4052 Classic Blue recadre notre pensée. Teinte de bleu propice à la méditation, Classic Blue stimule la résilience.

OKO by OKO Paris vous a préparé une sélection de 3 modèles dans ce joli bleu, avec NAO C4, AC42 C4 et ZD43 C3.

Et là, on réalise l’évidence : tout est consciemment et élégamment décalé, comme si la marque donnait vie à ses idées et à ses créations en ne pensant qu’à une chose : permettre au porteur de se révéler et d’oser afficher sa personnalité. 

#okobyoko  #gooddesignforgoodpeople  #inokowetrust  #fromokowithlove

collection femmes par INVU

 

 

INVU Women’s eyewear fashion – jewelry inspiration

 

 

Sophisticated braid designs have been featured in jewelry throughout history. Recently, these distinct designs are once again being showcased in the windows of the most prestigious jewelers. The INVU designers have taken inspiration from this trend and designed two new stunning women’s fashion styles.

The elegant, yet discrete twisted braid jewelry element has been integrated as a semi eye on a highly fashionable panto style and a classic medium sized square style. The sunglasses are crafted in precious stainless steel bronze, light gold and light rose gold colors. Perfectly matching gradient lenses complete this “piece of jewelry” for fashion conscious women.  With a recommended retail price of Euro 65, these new INVU releases offer exceptional value and are a must have fashion accessory for spring 2020.
 

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.

 

campagne de communication BLAKFIN

BLACKFIN – TIMELESS MEMORIES

LA NOUVELLE CAMPAGNE DE COMMUNICATION

Toute personne a des souvenirs 

qu’elle ne raconterait qu’à elle-même, 

et en secret. 

Janvier 2020 – Le Grande Cretto est l’œuvre de land art contextuelle la plus imposante au monde, conçue par Alberto Burri entre 1984 et 1989 sur l’emplacement de Gibellina (ville de la province de Trapani, en Sicile) qui fut entièrement détruite par un tremblement de terre en 1968. Une grande étendue de ciment blanc recouvre les décombres de la petite ville, comme un linceul sur lequel l’artiste a reconstruit le plan du centre historique, transformant les rues en sillons qui dessinent une espèce de labyrinthe de plus de 80 mille mètres carrés. 

Par cette œuvre à fort impact émotionnel, le désir était de graver l’évènement dramatique dans la mémoire. Blackfin a choisi ce lieu pour sa nouvelle campagne de communication 2020 Timeless Memories.

Le Cretto de Burri crée un décor aseptisé, presque immatériel, animé par les mannequins – deux femmes et un homme – qui se déplacent pieds nus, légers et respectueux dans ce paysage surréaliste. Mais ce cadre se révèle en même temps tout à fait réel, presque violent pour la forte connotation de valeur – historique, émotionnelle et artistique – qui le relie à la marque de lunettes. Le choix de l’endroit est en fait un continuum lié au processus de maturité de la marque qui reconnait les valeurs communes de l’entreprise dans ces trois piliers : neomadeinitaly, à savoir le lien éthique et historique de son territoire, titane, ou l’aspect matériel et concret du produit qui est celui également du lieu du shooting, credo, dans le sens de conscience du message, celui de la campagne qui ne se limite pas à un transfigurer les images mais aussi le sens profond et la substance. 

Le cadre des prises de vue est donc la représentation d’une réalité presque indéfinie, le Grande Cretto devient un espace narratif, au sens fort d’avertissement et de souvenir perpétuels (timeless) de ce qu’est notre histoire. Une histoire faite de souvenirs (memories), toujours prêts à nous rappeler que ce que nous sommes aujourd’hui est né de ce que nous avons été. 

TIMELESS MEMORIES

Everyone has memories

they would only tell themselves,

in secret.

 

Only when drowning in the deepest depths of suffering

do we discover the real nature of awareness.

Chaos and destruction are no more than the legacy

of an altered state of consciousness,

or its purest representation.

Living in a closed world